Crowd marketing is the forum link building strategy you need to know in 2020 09 Oct 30-second summary: Link building is still one of the best tactics to boost your Google rankings Forum link building can help you tap into niche communities Crowd marketing is the concept of setting up a strategy for forum link building There’s no need to be discouraged if you’re just getting started Quality is important both […] Read More
Growing on YouTube: How to Develop a Loyal Following : Social Media Examiner 09 Oct Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. [ad_2] Source […] Read More
BrightEdge launches market insights and shares updates on new purchasing behaviors 09 Oct 30-second summary: BrightEdge is bringing together search and business intelligence with major new innovations. Marketers are looking for a robust view of their macro market and to act on micro opportunities. Consumer emotions are a major driver in market shifts. Holiday shopping insights show how people are buying specific items. Improving the brand’s ability to […] Read More
Future Trends That Will Change How We Work Post COVID-19 09 Oct On May 21st, 2020, the CEO of Shopify Tobi Lutke tweeted, “As of today, Shopify is a digital by default company. We will keep our offices closed until 2021 so that we can rework them for this new reality. And after that, most will permanently work remotely. Office centricity is over,” with the […] Read More
We Whisper Too Quietly on Social Media 09 Oct When it comes to background noise while I have serious writing to do, I have just two options: Streaming Music – specifically, Film Scores. I love listening to the soundtracks from my favorite movies. Streaming Netflix – specifically, Star Trek. I’ve watched every episode from “The Cage” to “The Vulcan Hello” countless times, which means […] Read More
The Best Conference Call Services (In-Depth Review) 09 Oct Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Just a decade ago, conference calls were challenging to set up and manage. But today, I can click a few buttons and hop on a call with my entire team in a matter of […] Read More
A Guide to Content Ideation & Development 08 Oct There comes a time in every marketing professional’s career where you are just fresh out of ideas. Everything you think of has been done or doesn’t fit your brand. Your content well is empty and it’s time to replenish it. The good news is that this is preventable if you set up and enforce a […] Read More
Introduction to Facebook Automated Rules 08 Oct If you’ve ever managed a Facebook campaign, you know that it can feel like a very manual, time-consuming process. They’re kind of like houseplants – you may think watering it once a day is totally fine, but then you wake up one morning and it’s on its last leg (branch?). And if you’re anything like me […] Read More
How to Set a PPC Budget 08 Oct Updated on October 8, 2020, to include new information and insights. “What Should My PPC Budget Be?” This is a question that we get asked a lot by businesses for a few reasons. Either they are just getting started with pay-per-click advertising for the first time, launching a new aspect of their PPC strategy, or […] Read More
How to Overcome Marketing Challenges 08 Oct There’s no denying that the COVID-19 pandemic has had a colossally negative impact on the global economy. Many businesses have been forced to shut down for long periods of time, resulting in a great deal of revenue loss. With some parts of the world experiencing an inevitable second wave, it’s hard for a lot of […] Read More
The Effects Of Google Ads Limiting Search Terms 08 Oct Google Ads has started informing advertisers that they will begin limiting search term reports, due to privacy concerns. Google’s Statement: “In order to maintain our standards of privacy and strengthen our protections around user data, we have made changes to our Search Terms Report to only include terms that a significant number of users searched […] Read More
2020 Holiday Advertising: 8 Secrets to Success (and Sales) 08 Oct This year has been unlike any other, and this holiday season is sure to follow suit. More consumers are going to need to shop online for holiday gifts, and due to issues with slow mail deliveries, they’re likely going to be doing so for a longer time frame than normal. That said, for the 2020 […] Read More
How to Get SMS Text Messages From Your WordPress Forms 08 Oct Do you want to get SMS text message when a user submits a WordPress form on your website? Receiving text messages on your phone makes it easy to stay on top of new form submissions, leads, product orders, registrations, and more. In this article, we’ll show you how to easily get SMS text messages from […] Read More
All About Adwords Express & Google Smart Campaigns | The Click Fraud Blog 08 Oct Managing PPC ads is supposed to be simple. But with so much to take into consideration, an effective pay per click ad campaign can be a huge time suck. This is where Google Smart Campaigns step in. To create a really effective PPC ad campaign, you need a lot of info. Audience demographics, related keywords, […] Read More
A five-step framework for effective keyword targeting in 2020 08 Oct 30-second summary: Proper optimization is about comprehensive basics, not the “secret tricks”. The most important basic tactic to get right is keyword targeting. First, you need to know where in the sales funnel your clients are. Then, you use the best-matching and most valuable keywords targeting the clients’ intent. By mapping the keywords to your […] Read More
4 Best Types of Marketing Software for Account-Based Marketing 08 Oct Account-based marketing is a collaborative approach to business that combines marketing, sales, delivery, and even key executives in an effort to reach a client’s business goals. In short, it completely changes the way marketers drive business. Instead of chasing thousands of random leads and narrowing them down to the most viable prospects, ABM proposes you […] Read More
Best Employee Scheduling Software Reviews of 2020 08 Oct Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Managing the shifts of your workforce on a daily, weekly, and monthly basis can be challenging. There’s a fine between being shorthanded and overstaffed without letting your labor costs get out of control. Staying […] Read More
#AgencyLife in the new year: 6 client retention strategies to help your agency grow 07 Oct Agencies and businesses alike have experienced their fair share of challenges in 2020. It’s pushed agencies to think outside of the box, remain flexible and innovate as the state of the economy and consumer landscape has consistently ebbed and flowed. In the final months of the year, agencies’ top priorities will be client retention and […] Read More
How to Get Your Moving Company On the First Page of Google 07 Oct How to Get to the Top of Google Search Results Homeowners don’t move very often. In fact, only 10% of Americans are moving each year, according to a study performed by Moving.com, a trend that has steadily declined since 1998. Fewer people moving, combined with the fact that the majority of Google users don’t scroll […] Read More
How to Understand Your Website Traffic Sources (Plus, 18 Tips to Increase Website Traffic) 07 Oct Where there’s traffic, there’s hope. Because every visit is a chance for something good to happen. That’s why increasing website traffic is the first goal of most digital marketing strategies. It’s the equivalent of traditional marketing’s goal of brand awareness. If we’re going to spend all this time, energy (and maybe money) to generate traffic, […] Read More
How to Craft an Impactful Instagram Bio for Business| Sprout Social 07 Oct Even though it may seem like a small part of your profile, coming up with the perfect Instagram bio for business can be challenging. Your bio sets the stage for your brand presence on the platform. And you only have 150 characters to sum up what your business stands for, so it’s perfectly reasonable to […] Read More
6 Critical KPIs to Improve Your Agency’s Profitability 07 Oct If you run a digital marketing agency, you may have found yourself looking at your bank account, wondering how it’s possible that you can be busier than you’ve ever been, and still not have much cash to show for it. It’s something I’ve seen time and time again in my work as an agency profitability […] Read More
Align your content with customer intent via zero click search 07 Oct 30-second summary: While there are issues around zero click search, there are useful insights for brands looking to connect searchers into their purchase funnel that go beyond boosting SEO. Ron provides an overview of the various zero click SERP features and their functions, including the answer box, the “people also ask” box, and the knowledge […] Read More
How to Move a Live WordPress Site to Local Server 07 Oct Do you want to move a live WordPress website to a local server on your computer? Installing WordPress on your computer (local server) allows you to easily learn WordPress and test things. When you move a live WordPress site to a local server, it enables you to experiment with the same data as your live […] Read More
Small Business Email Marketing Tips for 2021 07 Oct Email marketing is an essential part of your small business success. On top of having the highest ROI of all marketing endeavors (an impressive $38 gained for every $1 spent), email marketing offers your small business a chance to easily stay connected with your audience and draw their attention to your site, your services, and […] Read More
Bursty Fresh and Local Featured Snippet Answers at Google 07 Oct Featured Snippet Answers Based on Context Last month I wrote about answer passages when Google decides what answers to show in response to queries that are asking questions, in the post, Featured Snippet Answer Scores Ranking Signals. In that post, I wrote about an updated patent which made it clear that passages that might be […] Read More
Bursty Fresh and Local Featured Snippet Answers at Google 07 Oct Sharing is caring! Featured Snippet Answers Based on Context Last month I wrote about answer passages when Google decides what answers to show in response to queries that are asking questions, in the post, Featured Snippet Answer Scores Ranking Signals. In that post, I wrote about an updated patent which made it clear that passages […] Read More
Bursty Fresh and Local Featured Snippet Answers at Google 07 Oct Sharing is caring! Featured Snippet Answers Based on Context Last month I wrote about answer passages when Google decides what answers to show in response to queries that are asking questions, in the post, Featured Snippet Answer Scores Ranking Signals. In that post, I wrote about an updated patent which made it clear that passages […] Read More
Bursty Fresh and Local Featured Snippet Answers at Google 07 Oct Sharing is caring! Featured Snippet Answers Based on Context Last month I wrote about answer passages when Google decides what answers to show in response to queries that are asking questions, in the post, Featured Snippet Answer Scores Ranking Signals. In that post, I wrote about an updated patent which made it clear that passages […] Read More
Bursty Fresh and Local Featured Snippet Answers at Google 07 Oct Sharing is caring! Featured Snippet Answers Based on Context Last month I wrote about answer passages when Google decides what answers to show in response to queries that are asking questions, in the post, Featured Snippet Answer Scores Ranking Signals. In that post, I wrote about an updated patent which made it clear that passages […] Read More
