How To Optimize Offline Conversion Tracking 14 Oct Offline conversion tracking is a dream for B2B advertisers. It lets you take a whole chunk of data your automated bidding strategies were previously missing out on and optimize toward it. But if you’ve set up offline conversion tracking, and you’re not quite sure what to do next, here are some tips on how to […] Read More
How to Use Paid Social for Holiday Ecommerce Success in 2020 (+Why It’s Crucial) 14 Oct With 2020 bringing us into uncharted territory as far as the economy goes, consumer behaviors and their buying habits have significantly shifted since the emergence of COVID-19. In August, eMarketer reported that they expect total retail sales to decilne by about 11% this year in the United States due to social distancing measures being in place, […] Read More
How to Add Google Calendar Events From Your WordPress Contact Form 14 Oct Do you want to send events from your WordPress contact form straight to Google Calendar? Perhaps you use Google Calendar to take bookings, or maybe you have a contact form that lets clients book a call with you. You can automatically add those events to your Google Calendar. In this article, we’ll show you how […] Read More
How to Optimize Your Site for Better Lead Conversion 14 Oct The ultimate goal of your company’s website is to generate more leads so you can convert them into paying customers. But accomplishing this takes much more than simply adding a “click here” button to your home page. Today’s marketers must be savvy and strategic in how they optimize their websites for improved lead generation. But […] Read More
The Ultimate Guide to B2B Local SEO 14 Oct Is your company tapping into its local customers through B2B local SEO? Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. B2B brands without storefronts are even more likely to have their local marketing strategies slip through the cracks. That said, there are enormous opportunities for B2B […] Read More
Disavowing Links: Guidance and First-Hand Advice for SEO 13 Oct Every content marketer wants high-quality inbound links going to their blog. Those backlinks can give you a huge boost when it comes to your SEO efforts, and help you climb SERPs faster. But what about the bad backlinks? You know — the ones that come from spammy websites with low-quality content and weak domain authority. […] Read More
Content Curation: How to Publish Less and Unlock More Brand Awareness 13 Oct Trying to bring in more organic traffic? The solution isn’t churning out as much content as you can. Search engines today penalize websites that push out low-quality content for the sake of publishing often. Your target audience won’t benefit from low-quality content, either. If that’s what you end up producing, your brand’s reputation can take […] Read More
How to Get Your Restoration Company On the 1st Page of Google 13 Oct How Restoration Companies Get to the Top of Google Search Results If you’re reading this, you already know that getting your restoration company’s website on the first page of Google search results can make a big impact on your business. Digital marketing for restoration companies is one of the most efficient ways to increase […] Read More
How to create white papers that convert 13 Oct 30-second summary: Agency lead generation strategies are top of mind right now and attracting more leads regularly has become a challenge with more and more content being available online now. You can boost lead generation using content that adds value to your prospects—content such as white papers. Venngage’s Content Marketer, Ronita Mohan shares a five-step […] Read More
Introducing Sprout Social’s CRM & Help Desk Integrations 13 Oct Communicating with customers on the front lines is a challenging and nuanced endeavor, especially for social media managers. While customers reach out via social and expect timely and relevant responses, there is often critical context and collaboration happening behind the scenes that is necessary to create seamless and effective interactions. In fact, according to data […] Read More
A Successful LinkedIn Group Targeting Test 13 Oct LinkedIn has a wealth of targeting options from job titles to company domain uploads. As with most social media channels, having a great audience is paramount to the success of the campaign and reaching your KPI goals. LinkedIn groups are likely more used as a discussion tool for users than targeting but it should be […] Read More
How to Add Web Push Notification to Your WordPress Site 13 Oct Do you want to add push notifications to your WordPress site? Push notifications let you send messages to users even when they are not visiting your website. This helps you bring back users to your website, increase traffic, and make more money. In this article, we will show you how to easily add web push […] Read More
15 Insanely Effective Sales Promotion Examples To Win More Customers 13 Oct Successful companies know that sales promotions are among the most effective methods of increasing sales, boosting customer satisfaction, and heightening brand awareness. Sales promotions have been used for decades with great success and, no matter your industry or the size of your business, there are sales promotion techniques that can work for you too. With […] Read More
Building agility with technology and talent 13 Oct 30-second summary: Old point and shoot methods of SEO are unsustainable. Agile marketers are paving the path forward combining technology and talent. Machine learning is helping search marketers remove repetitive and mundane tasks. COVID-19 has accelerated digital transformation that was underway well before. Combining business intelligence and search intelligence is a must. Jim Yu, Founder […] Read More
Paid social media vs organic: Your essential social strategy 13 Oct Paid vs organic social media strategy: Your planning essentials Both organic and paid social media landscapes are constantly evolving. New networks rise to prominence (e.g. TikTok), new technology increases user participation and real-time content (e.g. Periscope) and existing networks enhance their platform and product (e.g. Facebook, Twitter, Pinterest and Instagram launching ‘buy’ buttons). Organic reach […] Read More
How to Use LinkedIn Stories for Your Business 13 Oct LinkedIn is following suit with fellow social media platforms as it introduces the ephemeral content feature, Stories. The LinkedIn Stories launch is unveiled alongside an updated interface to enhance user experience. With storytelling being such a critical part of marketing, this suggests the new LinkedIn Story feature has the potential to offer a myriad of […] Read More
The Top 10 Marketing Certifications That are Worth the Money 13 Oct When it comes to digital marketing, knowledge is power. Marketers with industry experience know how to develop a paid social media strategy, which keywords to choose, and how to write magnetic content that converts. To everyone else, these people must seem superhuman! But…I know their secret. The truth is these marketers aren’t lucky or gifted. […] Read More
#231 – 17 Tips To Rank in Competitive Niches in 2020 12 Oct What you will learn? How to rank for competitive niche How to keep up and overtake the competition How to deal with paid links, negotiation and affiliate deals Resources Asana case study Bring content back to life – tutorial Ahrefs Semrush Serpstat Detailed Whoishosting Surfseo Source link Read More
How to Fix the Facebook and Instagram oEmbed Issue in WordPress 12 Oct If you have ever embedded Facebook or Instagram content in WordPress using the default oEmbed or Embed blocks feature, then you need to implement this fix immediately. Starting October 24th, you will no longer be able to automatically embed Facebook and Instagram content in WordPress using the default methods due to a breaking change in […] Read More
From awareness to acquisition: Creating a content funnel that converts 12 Oct As social marketers, we spend a lot of time focused on content marketing conversion. It’s how leadership measures results, even as marketers we know that conversion is just the desired end result and not the whole journey. In order to reach the finish line, we have to guide our audiences from being unacquainted with our […] Read More
What Is Call Tracking? (And Why You Need It!) 12 Oct Did you know that up to 41%+ of the calls coming to your business from ads can get MISSED by poor tracking? That’s exactly what happens with out of the box call tracking in Google Ads! With any large platform, we tend to trust that they have it all figured out when it comes to […] Read More
How To Create State-of-the-Art Campaign Proposals 12 Oct Chances are if you’re reading this post, you’re either an agency gal (or guy!) like myself, or you are tasked with presenting strategy and ad mockups to either your boss or clients. Diane Anselmo wrote a wonderful article, What Clients Want. In this article, she touched on the consultative approach. This, my friends, is what […] Read More
Best Help Desk Software of 2020 10 Oct Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Unorganized support teams are a nightmare for everyone involved. From two agents wasting time on the same request to customers or employees sitting around for hours waiting on an answer, things can get really […] Read More
Unlock a Winning Brand Strategy With These 5 Tips 10 Oct If you think a fancy logo and cool tagline are what matter most when building a brand strategy, you might be in for a bit of a rude awakening. While design is important, a brand strategy is as much about consumer needs and competitive environments in your industry as it is about visuals. So what […] Read More
The Buyer’s Journey Is Also Your Brand’s Journey 10 Oct Update: This blog has been updated with 2020 data and information. The buyer’s journey used to be a simple circular route from Awareness to Consideration to Purchase and (hopefully) back around again. Digital has transformed the buyer’s journey into a complex maze of multiple touchpoints and increased the potential for crossed wires. With 4.57 billion people using […] Read More
How to Use Instagram Live for E-Commerce Sales 10 Oct Are you looking to boost your social media sales and get the most out of your digital storefront? Updates to Instagram Live have made it one of the hottest sales trends right now, and Instagram’s e-commerce features plus the high success rate of social media marketing have made digital sales easier than ever. If you’re ready to […] Read More
Adjusting Featured Snippet Answers by Context 10 Oct How Are Featured Snippet Answers Decided Upon? I recently wrote about Featured Snippet Answer Scores Ranking Signals. In that post, I described how Google was likely using query dependent and query independent ranking signals to create answer scores for queries that were looking like they wanted answers. One of the inventors of that patent from […] Read More
Adjusting Featured Snippet Answers by Context 10 Oct How Are Featured Snippet Answers Decided Upon? I recently wrote about Featured Snippet Answer Scores Ranking Signals. In that post, I described how Google was likely using query dependent and query independent ranking signals to create answer scores for queries that were looking like they wanted answers. One of the inventors of that patent from […] Read More
Adjusting Featured Snippet Answers by Context 10 Oct How Are Featured Snippet Answers Decided Upon? I recently wrote about Featured Snippet Answer Scores Ranking Signals. In that post, I described how Google was likely using query dependent and query independent ranking signals to create answer scores for queries that were looking like they wanted answers. One of the inventors of that patent from […] Read More
Adjusting Featured Snippet Answers by Context 10 Oct Sharing is caring! How Are Featured Snippet Answers Decided Upon? I recently wrote about Featured Snippet Answer Scores Ranking Signals. In that post, I described how Google was likely using query dependent and query independent ranking signals to create answer scores for queries that were looking like they wanted answers. One of the inventors of […] Read More
