How to Get Facebook Leads Organically 12 May Why would you want to take time and effort to attract organic Facebook leads when you could just pay for prospects? Organic leads are free, and there are plenty of ways to get started, even if you’re not sure how. Social media sites like Facebook provide several free tools to start building a community, including: […] Read More
Best Practices to Maximize Connected TV Advertising 12 May Overview As more people cut cable and satellite, the need for connected TV advertising becomes essential to a brand’s overall media strategy. While traditional TV campaigns are still relevant to increasing your reach, connected TV ads allow for real-time optimizations and more targeting opportunities. Before we jump into best practices, let’s take a step back […] Read More
7 Inspiring Post-COVID Marketing Ideas (+Real Examples!) 12 May Broadway theaters in New York are scheduled to resume performances in September 2021—18 months after they shuttered in the early days of the pandemic. It’s one of the clearest signs yet that a “new normal” is on the horizon. Indeed, with about 110 million Americans fully vaccinated as of May 2021, other pandemic-era restrictions are […] Read More
How to Create a Landing Page With WordPress 12 May Do you want to create a custom landing page on your WordPress site? A landing page is a highly optimized marketing page. It helps businesses convert website visitors into customers and leads. In this article, we’ll show you how to easily create a landing page in WordPress. Here is a quick overview of what we’ll […] Read More
Video SEO best practices for ecommerce | Google Search Central Blog 12 May Wednesday, May 12, 2021 Video is becoming increasingly common on ecommerce sites. As a site owner, you can use video to give shoppers a deeper understanding of products you sell or build your reputation as a trusted expert. Video can also be prominent in Google Search. By surfacing your video content on Google, you can […] Read More
Top Lessons From Fashion Brands That Create Runway-Worthy Emails 12 May Vaccination cards are being flaunted, and people are stepping out again just in time for summer! After a whole year of lounging around at home in sweatpants, people are ready to update their spring and summer wardrobes, making it the perfect time for fashion brands to show up big in customers’ inboxes. Fashion is the […] Read More
How Much is Your Online Business Worth? (And How to Increase Its Sales Price!) 12 May How Much is Your Online Business Worth? (And How to Increase Its Sales Price!) You might have started your site as a side hustle or to replace your main source of income.But have you ever wondered how much your site is actually worth? A lot of entrepreneurs with monetized content sites don’t realize they can […] Read More
Agorapulse Announces Free Masterclass for Marketing Agencies 11 May Reading Time: 2 minutes Paris, France With the proliferation of online events, there are two things that can set an event apart: the opportunities for attendees to engage with each other, and the caliber of their speakers. Agorapulse has already put together an incredible networking event thanks to the Airmeet platform. Agency Summit includes 1:1 […] Read More
6 Low-Hanging Social Media Optimization Strategies to Try 11 May Optimization doesn’t have to be a scary word in digital marketing. Perhaps the term makes you think of search engine optimization (SEO) and rigid, restrictive keyword requirements. Or maybe you associate optimization with stripping any sense of creativity from your marketing. The reality, though? Social media optimization (SMO) is an entirely different ballgame. Because while […] Read More
eBay marketing strategy case study 2021 11 May A case study focusing on eBay marketing strategy This case study summarizes the strategic approach used by eBay to take advantage of increased consumer adoption of the Internet. In this article I’ll be summarizing eBay’s objectives, strategy and proposition and key risks. Ebay marketing strategy updates will be added at the top of the case […] Read More
How Social Media Approval Workflows Strengthen Agency-Client Relationships 11 May When it comes to building and managing strong client-agency partnerships, no detail is too small. It’s often the repeated micro-interactions that create a foundation for long-term trust and loyalty. Consider your status check-ins, inquiries and of course, approvals. These everyday communications can make a huge impact on how your client understands your work. A few […] Read More
10 Tips for Creating Real Estate Video Ads 11 May Did you know that 73 percent of sellers prefer working with agencies that use real estate video marketing? Whether it’s a walkthrough of the property or a Q&A session, sellers expect their agents to use video marketing or real estate digital marketing to reach the right buyers and sell their properties. For real estate agents, […] Read More
How to Save Money With Facebook A/B Testing—No Matter Your Budget 11 May Whether you have one dollar or thousands of dollars to spend per day on your Facebook ads, keeping costs low by serving great ads is the name of the game. But what you think is a great ad may not actually be the greatest ad. With A/B testing, you can systematically nail down what the data says […] Read More
How to Embed Facebook Status Posts in WordPress (Step by Step) 11 May Are you looking for a way to display your Facebook status in WordPress? Facebook statuses are great for sharing important updates and build excitement with your audience. By embedding them on your website, you can increase engagement, let people know what’s happening on your Facebook page or group, and grow your followers. In this article, […] Read More
8 Tactics to Avoid Declining Sales 11 May Summer is great for a lot of things, including long days at the pool or beach, boisterous backyard barbecues, and catching up on all the sunshine you missed over the winter months. What summer is not so great for, unfortunately, is sales. The reasons for the summer sales slump vary but seem to boil down […] Read More
How to Use Blockchain in Marketing Data Security 10 May The boom of Bitcoin has made blockchain technology a trending topic. However, it wasn’t always viewed in the most favorable light. When cryptocurrencies emerged, it was primarily used for seedy transactions on the dark web. Luckily, sentiment and use have changed. More people see the value of investing in Bitcoin, and companies are warming up […] Read More
Optimizing Facebook Creatives for iOS 14 10 May With Apple all set to change user settings on its iOS devices in the name of privacy, it has put Facebook in a kind of dilemma. The new privacy settings are likely to put a dent in Facebook’s mobile advertising and it will greatly impact the advertisers who rely on their ads for marketing their […] Read More
50+ Free June Marketing Ideas for Sizzlin’ Hot Campaigns 10 May June. School is out (was it ever in?) No more warm weather teasers. Accordions abound (What? We’ll get to that later). June is filled with freedom and fresh air, so you can’t afford stale marketing campaigns! While it’s important to identify and harness content types and topics that resonate with your audience, it’s equally as important […] Read More
How to Fix The Invalid JSON Error in WordPress (Beginner’s Guide) 10 May Are you trying to fix the invalid JSON error in WordPress? This error appears when editing WordPress posts or pages on your website. You’ll see a message saying ‘The response is not a valid JSON response’ and updating that page would fail. In this article, we’ll show you how to easily fix the invalid JSON […] Read More
How to Search By Category in WordPress (2 Ways) 08 May Do you want to add category specific search in WordPress? Adding a search by category feature to WordPress lets your visitors quickly find what they’re looking for. You can add options to search specific blog categories, product categories, and more. In this tutorial, we’ll show you how you can add a search by category feature […] Read More
How to Fix Schema Validation Errors 07 May Everyone wants to log in to Google Search Console to find their website is error-free and running perfectly. This is rarely the case, unfortunately. The good news is schema validation error notifications offer important information you can use to fix your site. Good SEO is about consistently taking care of the small details, and that’s […] Read More
Bringing Transparency to a “Job Seekers” Market: Introducing Seer’s Total Compensation Calculator 07 May The Talent Team at Seer (made up of three truly exceptional recruiters: Lauren Boyd, Rob Conklin, and Hillary Cohen) entered the New Year with a heavy requisition load and a precise hiring target for the first quarter of 2021 — hire 27 team members. (We’ve closed 26 to date!) These new hires fill a variety of […] Read More
Strategic analysis – your ultimate guide [marketing templates] 07 May Strategic analysis of an organization is an essential factor when it comes to formulating a plan for the smoother working of your company Strategic analysis refers to the process of researching an organization and its working environment to formulate a strategy. There are many other definitions of strategic analysis with a different perspective. But they […] Read More
The Benefits of Using SEO and SEM Together 07 May The quality and quantity of the traffic coming to your site matters. Using SEM and SEO together will drive traffic using both organic and paid strategies. What is SEO? SEO (or search engine optimization) is the practice of structuring your website’s pages to make it easier for search engines to crawl your site, making your […] Read More
How to Run Nonprofit Marketing Ads 07 May One of a for-profit business’s best investments is often their online marketing strategy. Is the same for true for nonprofits? Let’s take a look at how nonprofit marketing strategy is different from for-profit strategy and how nonprofit corporations may be able to better reach their goals by further leveraging digital marketing. What Makes Nonprofit Marketing […] Read More
Top Five Future Data Trends Your Business Should Be Capitalizing On 07 May As we all know, the year 2020 didn’t exactly turn out quite as planned. The unforeseen global pandemic threw the world into a state of chaos, impacting the majority of businesses everywhere in some shape or form. It’s no surprise then that IT departments throughout the world were faced with the brunt of […] Read More
How to Avoid Keyword Cannibalization 07 May Hardly any positive concept will be called “cannibalization” by professionals, right? Indeed, multiple efforts in reaching organic and paid traffic can lead to disrupting each other’s results and practically cannibalizing your profits. Let’s find out what this term is about and how marketers can combat it. What is cannibalization in marketing? This term refers to […] Read More
8 Best Video Chat Software for Business in 2021 (w/ Free Options) 07 May Are you looking for the best video chat software for your business? With remote working more common, many businesses need a way to communicate with their teams and clients over video. There are a ton of great video chat solutions in the market, but how do you pick the right software for your business? In […] Read More
How to Launch a Business With PPC Ads 06 May You came up with an idea, did your research, maybe even found some funding. You are ready to launch a business — but how do you get people to your website or store? Pay-per-click (PPC) ads are one of the most effective ways to drive growth for your new business. Unlike brand building, content marketing, and […] Read More
What the Sprout Spotlight awards taught us about the state of social marketing 06 May Last year, the team and I launched our first people’s-choice awards program, the Sprout Spotlight Awards to recognize the teams, creators, community managers and strategists behind some of the best brands on social. We set out to celebrate the people behind brand handles through five award categories: Always On: Celebrated those who knew when to […] Read More
