10 Top Tools For New Sites in 2021 06 Sep Now it is your turn to get started building your own Authority Website. To help you get started, we put together a free video training that will give you all the tools and tactics you will need to get started even if you don’t have any prior experience. Click the button below to join the […] Read More
How to optimize your Google Ads conversion journey 06 Sep Do you understand your ads conversion journey? As Ralph Waldo Emerson supposedly said, ‘Life is a journey, not a destination.’ When it comes to arriving at the right revenue destination for your paid media campaigns, the journey can mean everything. All your creative needs to be focused toward your conversion goal, and the associated ad […] Read More
14 Niche Marketplaces to List Your B2C Services 06 Sep Consumer marketplaces are essential to connecting businesses with consumers looking for services. However, it can be hard for smaller businesses to compete with well-known brands in their market. That is where B2C niche marketplaces can help. Alongside customer choice, brand awareness and visibility are critical to business success. Niche marketplaces allow businesses to leverage the […] Read More
How to Make a High Converting Sales Funnel in WordPress 06 Sep Do you want to make a high converting sales funnel in WordPress? A sales funnel is the path a user takes on your website to become a customer. Optimizing this path can lead to higher conversions and more sales. In this article, we’ll show how to make a high converting sales funnel with practical examples. […] Read More
The Top 3 Benefits Of SMS Marketing For Your Business 06 Sep The Top 3 Benefits Of SMS Marketing For Your Business We live in a very competitive business world and if you have your own business then you understand exactly what I am talking about. In the past, you only had to compete with your nearest competitors who were on the high street, but now you’re […] Read More
How to start an email list 06 Sep Email campaigns are at the core of inbound marketing. Getting into a prospect’s inbox is a great way to keep the conversation going and nurture a promising relationship. If you want to convert your visitors into leads and those leads into happy clients, you must reach out to them through their emails. But, how could […] Read More
How to Change the Admin Color Scheme in WordPress (Quick & Easy) 04 Sep Do you want to change the admin color scheme in WordPress? Changing the color scheme of the WordPress admin lets you create a custom dashboard for you and your team. The color scheme can match the design of your brand, or just feature your favorite colors. In this article, we’ll show you how to change […] Read More
How to Run a Virtual Job Fair to Attract Top Marketing Talent 03 Sep Virtual job fairs have been growing in popularity in recent years. Chances are, that’s only going to continue. Virtual job fairs can be the perfect way to initiate that first interaction between candidate and employer. How do you make sure yours is successful? Here is what you need to know. What Is a Virtual Job […] Read More
Semantic Relevance of Keywords – SEO by the Sea ⚓ 03 Sep Sharing is caring! Prelude – What is a Keyword? Usually, a term or a phrase is selected to get associated with a page so that the page may rank for that term or phrase in search results. That is known as selecting a keyword for a page. Domain Terms as Keywords There are other times […] Read More
Semantic Relevance of Keywords – SEO by the Sea ⚓ 03 Sep Sharing is caring! Prelude – What is a Keyword? Usually, a term or a phrase is selected to be associated with a page so that the page may rank for that term or phrase in search results. That is known as selecting a keyword for a page. Domain Terms as Keywords There are other times […] Read More
What is integrated marketing communications? 03 Sep A manifesto and ten-point checklist for delivering more relevant online and offline communications To gain the best results from integrated marketing communications needs a deep understanding of the multiple touchpoints that a brand has with its prospects and customers on its own sites, partner sites digital, and traditional media. Integrate your marketing communications with the […] Read More
6 MarTech Trends in 2021 and Beyond 03 Sep Are you hoping to identify MarTech trends that can help your campaigns be more effective and run more smoothly? As our marketing capabilities evolve, so do the tools we use to measure our successes and how we achieve that success. In this blog, we unpack the six biggest MarTech trends looming over the marketing industry […] Read More
12 Best WordPress Automation Tools and Plugins Compared 03 Sep Are you looking for the best WordPress automation tools and plugins? By automating tasks on your WordPress website, you can save time and money while growing your website traffic and business. In this article, we’ll share the best WordPress automation tools and plugins to help you speed up your workflows. Why Use WordPress Automation Tools […] Read More
People of Seer: Meet Caloua Lowe 03 Sep Welcome back to People of Seer: Philly Edition! In this series, you’ll get to meet our team and learn about what makes them the best around (in our humble opinion). 💡 Caloua Lowe, Marketing Manager & Comic Book Creator How did you end up working at Seer? I was running my own freelance business from […] Read More
How to Decide which Social Media Channels to Be On 02 Sep It seems like every month, there’s a new social media channel that pops up. Should you create a TikTok account? Clubhouse? Would Twitter Spaces work for your business? It can be tempting to be active on all the available social media channels but is that the right course of action? Instead, it’s best to strategically […] Read More
How to Make Money on Instagram With & Without Followers 02 Sep There’s no hiding it, Instagram is one of my favorite social media channels. Not only is it a great way to share your life with friends and family and promote your business, but it’s also a great way to make a lot of money. Best of all, you don’t need a big following and there […] Read More
Repurposing content: Strategic content marketing management 02 Sep Repurposing content is an easy, often time-saving practice, that brings a plethora of benefits Are you making the most of your content? Repurposing content – i.e. finding new ways to re-use your content – is an easy, often time-saving practice that brings a plethora of benefits. From reaching a new audience to saving time creating new […] Read More
6 Ways To Maximize Your E-Commerce Facebook Ad Performance 02 Sep Updated September 2, 2021 with new information and best practices. It’s no mystery that Facebook advertising is a valuable tool for e-commerce marketers. From Facebook catalogs to Instagram shopping, there’s a lot to know when it comes to maximizing your performance with Facebook Ads Manager. That’s where we come in! Keep on reading to get […] Read More
The Best Call Center Software You Should Consider Using in 2021 02 Sep Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Nothing scares new business away like hard-to-reach customer service or disorganized sales calls. By using the best call center software, you can outfit your teams with the tools they need to communicate effectively. And […] Read More
Master Social Media for Retail & Win More Customers 02 Sep In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. But social media usage is on the rise, with 76% of consumers reporting they used social media more in the last […] Read More
Everything you need to know about the Google MUM update 02 Sep 30-second summary: Google’s Multitask Unified Model (MUM) update landed in June 2021, seeking to deliver search results that overcome language and format barriers to deliver an improved search experience The Google MUM update uses an innovative solution that accesses a wealth of previously hidden information around a core query, providing more of what we want […] Read More
8 Key PPC Marketing Metrics to track in 2021 02 Sep One of the primary benefits of PPC campaigns is the massive amount of data they provide. This is your key to a better understanding of your campaign, target audience, customer satisfaction, success and failures, and more to hone your next approach! With so much information at your disposal, and many different PPC trends to consider, […] Read More
Expanded Text Ads Are Over. Here’s What It Means 02 Sep Back in March when Google replaced expanded text ads (ETAs) with responsive search ads (RSAs) as the default ad type for Search campaigns, we all had a feeling that ETAs might be on their way out. And sure enough, on August 31, Google announced that it is sunsetting ETAs as of June 30, 2022. Reactions […] Read More
Ultimate Guide to Using Mailchimp and WordPress (2021) 02 Sep Are you looking for a guide to using Mailchimp with WordPress? Mailchimp is one of the most popular email marketing services, and it can be easily used with your WordPress website. In this guide, we’ll show you how to easily integrate Mailchimp in WordPress and start building your email list. Following is a quick overview […] Read More
Goodbye Expanded Text Ads: Google Announces Full Transition to RSAs 02 Sep This week Google announced the change that every paid search marketer knew was coming sooner or later – the sunset of Expanded Text Ads (ETAs). With this change, Responsive Search Ads (RSAs) will become the core paid search text ad type for all advertisers. If you haven’t started testing RSAs yet, don’t panic (but also–start […] Read More
6 Tips On How To Triple the ROI on Your Lead Generation Efforts 02 Sep Leads are the lifeblood of any business, and a good lead generation strategy is key to long-term growth. Marketers and agencies focused on ROI are great at crunching the numbers and acquiring new leads. Unfortunately, quality leads often get lost as the workflow continues on. Interested prospects get left on read, long-term customers fall off […] Read More
How to Create Effective Paid Digital Ads 02 Sep Running a solid and successful PPC (pay-per-click) ad campaign is a massive numbers game. In order to get your money’s worth, you need users to click on your campaigns and convert into paying customers. It may sound simple, but this advertising model is certainly a lot easier said than done for certain businesses and so-called […] Read More
Your iOS 15 To-Do List from Benchmark Email 02 Sep We already noted earlier this summer that Apple’s iOS 15 update is just around the corner – likely mid-September. As Apple rolls out new privacy protections for users, email service providers (like Benchmark Email) will have less data on some users. We’re excited to tackle this challenge head-on with the rest of the email marketing […] Read More
9 AI Tools For Media Creation 01 Sep Artificial intelligence (AI) tools for media let you create content at scale in a previously impossible way and you don’t even need design experience to create something impressive. AI isn’t new. The film and gaming industries both use it regularly, for instance. But, these sectors have only scratched the surface of AI capabilities. On a […] Read More
Why Snapchat Is a Popular Social Media Platform Among Youngsters? 01 Sep Why Snapchat Is a Popular Social Media Platform Among Youngsters? For a youngster, Snapchat does not need an introduction. Youngsters have been using Snapchat since its inception. One of the popular social media applications, Snapchat provides youngsters the desired platform to share everyday moments. Unlike the other social media apps available, Snapchat provides the disappearing […] Read More
