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Email campaigns are at the core of inbound marketing. Getting into a prospect’s inbox is a great way to keep the conversation going and nurture a promising relationship.
If you want to convert your visitors into leads and those leads into happy clients, you must reach out to them through their emails.
But, how could you send them an email if you don’t have their addresses? It’s time to put an email list together by getting people excited about what you have to share.
Here are 10 effective and proven ways to start your email list.
Lead magnets offer the perfect opportunity to not only showcase your product or services, but they can also show your creative side, build brand awareness and increase your reputation over time. A few examples of lead magnets to consider include:
Difficulty rate: Medium. It all depends on the quality of content and the ranking of your website.
Essentially, a lead generation ad is where you collect data about people who clicked on your ad. This means that only the people who want to be contacted are leaving their information. Not only does this let you connect with fewer people who don’t show any interest in your company, but you can also maximize the number of leads you can get without throwing so much funding and overall effort into it. The more people you talk to who showed immediate interest in your products or services, the more likely they are to make a conversion.
Lead generation is one of the fastest ways to collect information. Even if you’re not fully prepared to build your email list, you can store the information until you’re ready to use it. Just recognize where your audience is most likely to see it (Facebook, Instagram, Twitter or LinkedIn) and run the campaign there.
Difficulty rate: Medium. Place lead generation ads where they’re going to perform the best (based on your target audience data) and you should see the results.
3. Create an attractive landing pageThe type of content that sits on your website makes a major impression on your audience. The landing page is the perfect example of a place you can convert readers into leads, encouraging people to take action after reading through your copy.
An effective landing page should include:
We talked about the things you should include, but don’t:
Difficulty rate: Hard. You need to create an attractive landing page, but you also need to find ways to bring people to the website altogether.
Your newsletter is likely one of the main deliverables in your email campaign, so creating one that’s attractive and informative is key to gaining subscribers who want to join your email list and stick around. Beyond following your brand guidelines and creating an email that your readers find aesthetically pleasing, what does an irresistible newsletter include?
Difficulty rate: Medium. If you can find a way to showcase the email before users sign up, they may be more inclined to add their names to the list.
As previously mentioned, CTAs are an effective way to get people excited to learn more about your company and the services you offer. An email list invitation CTA is a great opportunity to build out your email list and gather information in a simplified, clickable way.
Be sure to put CTAs on your most visited pages, and consider them in the form of a pop-up. This way, readers won’t have the opportunity to miss them. Digital Marketer generated 2,689 new leads in two weeks by taking this route, so, it’s definitely worth the consideration.
CTA placement should be dependent on the amount of copy on each page of your website. Longer form landing pages can handle more than one CTA, placing it in the middle of the content and again near the end of the page.
When we think about a smaller page, for example, “About Us” or “Contact Us”, an email list invitation CTA button can be strategically placed one time on the page. Overdoing it can deter readers, making them feel like you’re throwing it in their faces.
Difficulty rate: Medium. So long as your CTAs are clear, concise and placed strategically on the page, you should be able to grab new subscribers.
Social media is one of the most valuable marketing tools of our time (not to mention, it’s free).
According to DataReportal, there are at least 4.33 billion social media users worldwide, making it the perfect platform to reel in your audience and encourage them to join your email list. Social media lets you connect with users on a higher level, showing off your brand values and personality. Take the time to create a voice that speaks to your audience, making it effortless to grab their attention and ultimately get them to dive deeper into your products.
We talked about how well lead generation ads work via social media, but you can also do something as simple as placing a link in your bio that leads your audience to the email list signup form. Then, on occasion, you can tweet, post a picture or blurb encouraging them to sign up if they want to learn more about your services, earn discounts and exclusive offers.
Difficulty rate: Easy. With so many people browsing social media, it can be easier to grab their attention here.
You can run a contest on social media simply asking followers to tag friends in the comments, like the photo and sign up for the email list, all of which will take little to no time to complete, in exchange for a free product or service. Not only is this the perfect opportunity to build out your email list, but it’s also ideal for ramping up engagement across your social media page.
Difficulty rate: Easy. Contests bring the fun element to your brand, and it will be easier to bring people to your email list if they’re having fun in the process.
Sometimes, buyers are less inclined to make a purchase if they have never seen the product in person or used it themselves. If you want to get people to join your email list and purchase your product, offer a free demo in exchange for their contact information. This will give them first-hand experience with your company, and if they’re satisfied, they’ll likely want more content from you.
Difficulty rate: Easy. People love free stuff!
9. Offer a free one-to-one session
The word “free” can be very useful, often encouraging people to keep reading until they reach the CTA. Offering a more personalized experience for those who subscribe to your email list can help you gain traction and impress your audience overall.
Difficulty rate: Medium. Free is always good, but how well are you selling that intimate opportunity?
Exclusivity is a keyword to use when forming and maintaining relationships. It builds the foundation of a strong partnership and can have a real impact on how your brand is perceived.
Creating an exclusive group for your subscribers is a great way to get the ball rolling with your relationship. Here, you can share insider information with your subscribers that other consumers won’t know about until the product comes out. This can also be a place for your subscribers to share their insights and experience with you as a means of improving your marketing efforts. Two places of opportunity for an exclusive group include:
Difficulty rate: Medium. The more exclusive content you plan to provide, the better.
Starting an email list is just a part of the bigger picture. Building up your website, utilizing social media and finding exciting ways to interact with potential buyers are a few of the easiest ways to build your online presence and reputation. Painting a clear picture of your company can encourage people to learn more and grow your email list organically.
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