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Best CRM Software of 2020

14 Sep

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Without customers, your business wouldn’t exist.  I guess it could… but you wouldn’t last long without a stream of revenue helping you keep the lights on. Because of that, it’s critical to understand how […]

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Are search engines dead in China?

14 Sep

30-second summary: WeChat, a widely-used Chinese app, provides users with a variety of features including messaging, shopping, and more, inevitably affecting the search landscape with the abundance of data and content it provides to users. Chinese users are stepping away from using traditional search engines, and instead, are leaning on searching within one-stop apps that […]

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How to optimize and use effectively

14 Sep

30-second summary: Partial match domains refer to when your domain name has partially included the main keyword that you are trying to rank for. There are many aspects that make it different from how the exact match domain works. Tudor Lodge Consultants share a quick guide to help you succeed at partial match domains, understand […]

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Ultimate Guide to Link Collaboration

14 Sep

Links are important. You know that and I know too. But here’s the thing: creating links to your web properties is one of the hardest tasks as a content marketer and blogger. You want to make sure you have more links than your competitors. And being in a competitive niche with blogs having more than […]

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How to Make a Print on Demand Shop in WordPress

14 Sep

Do you want to create a print on demand shop in WordPress? You can use print on demand shop as a new online business idea, or use it to sell t-shirts and other swags to support your existing brand. In this article, we will show you how to make a print on demand shop in […]

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How (and Why) to Use Branding to Supercharge Your Advertising

13 Sep

In the world of paid digital marketing there are various components that determine whether your efforts are successful or not. But within the technical complexities of account structure, campaign optimization, conversion tracking, and audience targeting (amongst many others) lies an important detail that many advertisers—regardless of expertise—often neglect. That detail is branding. Many advertisers direct a […]

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The Best Website Builders (In-Depth Review)

12 Sep

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. There is one decision in life that you simply cannot get wrong. And no, it’s not choosing the right partner or career.  That life-changing decision comes down to what website builder you decide to […]

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Best Payroll Service Companies of 2020

11 Sep

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What would you do with ten extra hours a month? You’d probably work on growing your business, right? Maybe you’d spend it creating new marketing campaigns to generate more revenue. Perhaps you’d take half […]

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How to get your YouTube videos appear in Google’s video carousel

11 Sep

30-second summary: Google is giving a lot of visibility to video content through its interactive SERP section called a “video carousel”. Getting your video ranked in Google’s “video carousels” can drive lots of views to your channel but it will also allow you to control more elements in your target SERPs. Ranking in Google’s video […]

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Average display advertising clickthrough rates (CTRs) – 2020 compilation

11 Sep

US, Europe and Worldwide ad clickthrough rates statistics comparing display ads to paid social and Google Ads CTRs I’ve put this compilation together to help marketing professionals create direct response conversion models for digital marketing campaigns. Through creating budget models using known benchmarks for clickthrough rates and average costs for digital media, you can better […]

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An Introduction to Yelp Ads for Local and e-Commerce Businesses

11 Sep

If you own a business, you know word of mouth is vital to your success. A glowing review from a handful of customers, or even just one influential somebody, can put your business on the map. And a bad review? Well, that can ruin your reputation. Or at least put a good dent in it. […]

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How to Create at-Home DIY Marketing Videos While Social Distancing

11 Sep

Most everyone is walking around with a phone in their pocket that is now capable of shooting, editing, and posting video content for a variety of outlets. However, it takes a certain amount of technical expertise and creativity to create compelling video content that meets your business needs. Especially during these strange and uncertain times, it […]

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14 Best AI Chatbots Software for Your Website (Compared)

11 Sep

Are you looking for the best chatbot software for your site? Chatbots allow you to free up time by automatically answering common customer questions. They can also be used to generate leads, improve user experience, and make more sales. In this article, we have handpicked the best AI chatbots software for your WordPress site to […]

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Inbound marketing for brand awareness: Four up-to-date ways to do it

11 Sep

30-second summary: You probably can’t afford a super bowl ad, yet you want to make a name for your brand in an industry dominated by big guns. How do you crack the code using the right method and what’s the most effective for you? Inbound marketing or outbound marketing? Ali Faagba discusses the challenges of […]

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YouTube for Marketing: What Marketers Need to Know : Social Media Examiner

11 Sep

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media […]

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How eCommerce Brands Can Achieve Great Results

11 Sep

By the end of 2020, global advertisement spending is projected to reach $656 billion. With this in mind, when thinking about your own business, you may be questioning: are ads important for a brand to thrive? Before setting up any budget for marketing and advertising, your brand must first think of possible ways […]

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Why UX Matters for Marketers: 8 Tips to Improve UX

11 Sep

Chances are you’ve heard that marketers need to create meaningful “experiences” for their customers. Sounds good, right? But what does that actually mean? Hey, fair question. Marketers today are laser-focused on metrics (particularly conversions) and growth. And rightfully so. However, meticulous metric monitoring doesn’t always take into consideration some of the most impact customer interactions. […]

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What Even Is An SEO? (Can We Please Stop Talking About HTML)

11 Sep

Hi friends, it’s me Dan. Your friendly SEO curmudgeon in training. Recently the SEO community (cough cough, SEO Twitter) has been caught up in a veritable tizzy about knowing HTML. Beyond the obvious epistemological considerations, I think there is a real ontological question raised by the primacy of HTML as a programming language in the […]

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LiveIntent SVP of Marketing Kerel Cooper on How Brands Can Take a Stand

10 Sep

Kerel Cooper is not your average SVP of Marketing. To start, he comes from an ad operations and customer success background. Less than four years ago, he was leading the account management team at LiveIntent. He’s also not afraid to speak his mind. In 2018, he and his good friend Erik Requidan started The Minority […]

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Study: How Often Google Ignores Our Meta Descriptions

10 Sep

Since search engines started using meta descriptions in their search result snippets, they’ve always had the challenge of deciding what to display when the meta description won’t work or isn’t relevant. Usually, a search engine will take an excerpt from the page when a meta description tag isn’t viable. To prevent search engines from taking […]

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The AIDA model and how to apply it in the real world

10 Sep

Examples and tips for using the AIDA model in the real world The AIDA model is perhaps the best-known marketing model amongst non-marketers of all the classic marketing models. Many marketers find it useful, perhaps since we apply it daily whether consciously or subconsciously when we’re thinking how to make our marketing communications effective. What […]

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Why Google Ads and Analytics Convs. Don’t Align

10 Sep

Accurate conversion tracking and effective conversion attribution are two of the biggest challenges in paid search. After all, your optimization decisions are only as good as the data associated with your campaigns. Over the years, I’ve worked with many brands when their conversion tracking dropped off the website or was installed on all pages with […]

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17+ Free and Creative September Marketing Ideas

10 Sep

They say a relaxed mind is a creative mind, but it’s hard to come up with creative marketing ideas when you’re running a business. Luckily, there’s a slew of awareness themes, observances, and holidays each month of the year that can save you from having to start from scratch. In fact, you can find a national […]

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Particular challenges and how to avoid getting a silent no

10 Sep

30-second summary: Unlike paid media, earned media lacks the tools to form trustworthy predictions about the outcomes, which can make potential SEO customers indecisive. A quick look at the typical story of how the pitching process works and the top reasons that make customers indecisive about an SEO proposal. SEOmonitor looks into all the aspects […]

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How to Easily Add Custom CSS to Your WordPress Site

10 Sep

Sometimes you may find yourself needing to add Custom CSS in your WordPress site. Perhaps it’s because you’re following a tutorial on WPBeginner or our YouTube channel. For most beginners, using FTP is too confusing, but there are other ways to add custom CSS. In this article, we will show you how to easily add […]

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How to Create Sales Enablement Content

10 Sep

The way you treat your consumers matters, and it starts with your very first interaction. Eighty percent of customers report that the experience a company provides is just as important as its products and services. And with 67 percent of customers willing to pay more for a better experience, it’s crucial your sales team rolls […]

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The Trick to Updating Old Blog Posts

09 Sep

You wrote it years ago. It did well at the time. People liked it …they clicked and opened, commented and shared. But your readers moved on. And you never looked back. Maybe it’s time to revisit that old blog post, update it and promote it again. Updating old blog posts has been one of the […]

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Microsoft affiliate program review 2020

09 Sep

Sometimes it can be difficult to decide where to plant your affiliate flag. After all, there are so many affiliate programs out there, spread across dozens of affiliate networks. Too many choices make it easy to fall prey to a serious case of paralysis by analysis. But where many affiliates trip themselves up is looking […]

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