Why site speed is critical for your SEO success and how to make it happen 04 Sep 30-second summary: The fact alone that the search engine giant has deemed site speed important should be enough for you to make it a priority. As your page load speed increases second-by-second, the bounce rate also increases a lot. It’s challenging enough to craft a call-to-action that convinces your site visitors to buy your product […] Read More
9 Best Lead Generation WordPress Plugins (Powerful) 04 Sep Are you looking for the best lead generation plugins for WordPress? Using the right lead generation tools can help you get more customers and sales faster, so you can grow your business. In this article, we will share some of the best lead generation WordPress plugins to help you improve your marketing. What is Lead […] Read More
TikTok for Business: Why Marketers Should Consider TikTok : Social Media Examiner 04 Sep Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media […] Read More
The Growth of Voice and Smart Speaker Usage During COVID-19 04 Sep The world has altered significantly since the start of COVID-19, and the increased use of voice technologies is just one of these ways. Implementation of smart speakers has sky-rocketed as people have been looking for different forms of communication, entertainment, and ways to continue on with normal human interactions. Smart speaker usage during […] Read More
Update to Aggregate Lighthouse Reporter 04 Sep Hey everyone! It’s been a hot minute since I posted so just wanted to quickly come in here and share an update we made to a free tool. A while back we released a tool that would allow you to aggregate Lighthouse reports by template and visualize and report on assets across sites and at […] Read More
How to become a master of featured snippets 03 Sep 30-second summary: Featured snippets are here to stay, so it’s time for you to adapt. 65% of organic Google searches now include at least one rich snippet. Ranking for them isn’t as difficult as you think. There is a structured and repeatable process for gaining those positions. Ahref’s Mark Webster shows you how to analyze […] Read More
Twitch Marketing: What It Is & How Brands Can Do It Right 03 Sep Trying to wrap your head around Twitch marketing? If so, you’ve got the right idea. Beyond the major social media platforms, Twitch represents a booming community with millions of daily active users. Although Twitch is primarily associated with gaming, it’s quickly becoming the go-to place for livestreaming content at large. And slowly but surely, brands […] Read More
How to Choose The Right Adwords Agency 03 Sep According to Unbounce, half of the people who click on your ads are more likely to make a purchase than those who came from an organic link. That’s a bit surprising. You’d think with 600 million devices running ad blockers —advertising would be less effective. Google Ads commands 73.1 percent of search advertising, roughly $40.3 […] Read More
Digital transformation strategy to grow your business 03 Sep Let’s look at a practical example from the banking sector of how transformation fuels growth. This usability research on the UX of banking involved competitor benchmarking where different activities like opening an account were logged and compared. This study highlights the digital disruption caused by challenger banks and how some industry incumbents have improved their […] Read More
How to Password Protect Your WordPress Forms (2 Methods) 03 Sep Do you want to password protect a form on your WordPress website? Normally, when you add a form to your website, it is visible to all users who can see that page. If you want to protect a WordPress form and limit its access to only certain people, then you may need to password protect […] Read More
Funnel.io Setup Tips For Marketing Reports 03 Sep Let me tell you about my new favorite thing: funnel.io. Data modeling, pulling, and QA can put a serious damper on client hours and if something is broken or inaccurate, a simple task can become a huge headache. Enter funnel.io. They’ve already got data sources for most of the platforms marketers use on a daily […] Read More
Google Reduces Visibility in Search Terms Report: What You Need to Know 03 Sep On September 1, Google announced that the search terms report within Google Ads will now be showing only search terms that reach a volume threshold. This reduced visibility into ad campaigns has caused immediate is of concern among advertisers and agencies, who rely on the report’s insights to optimize their Google Ads performance. There are a […] Read More
Search engine marketing statistics 2020 03 Sep Search engine marketing statistics: The latest search usage and adoption data to inform your strategies and tactics Statistics help us turn data into information, allowing us to make informed and rational decisions and that’s exactly the purpose of this article. ….. The post Search engine marketing statistics 2020 appeared first on Smart Insights. [ad_2] Source […] Read More
Measure conversions while respecting user consent choices 03 Sep In addition to the “ad_storage” tag setting, Consent Mode provides advertisers with a new tag setting, “analytics_storage,” which controls analytics cookie usage. Let’s say you would like to request consent for both analytics and ads cookies from users on your website. You can use Consent Mode to update Google tag behavior based on the user […] Read More
Measure conversions while respecting user consent choices 03 Sep In addition to the “ad_storage” tag setting, Consent Mode provides advertisers with a new tag setting, “analytics_storage,” which controls analytics cookie usage. Let’s say you would like to request consent for both analytics and ads cookies from users on your website. You can use Consent Mode to update Google tag behavior based on the user […] Read More
No More Mass Emails 03 Sep When it comes to mass emails, “just say no” is the motto you should be following. Mass emails are when you send the same emails to all of your subscribers and leads. It’s an inherently ineffective mode of email marketing. Mass emails tell your subscribers that you would rather cut corners than put in the […] Read More
Google Ads Removes Search Terms for 28% of Paid Search Budgets 03 Sep Written by: Alex Turbett, Grant Edrington, & Chris Konowal This post contains the one day of data we had from this surprise Google Ads change at the time of writing. We will continue to monitor the impact and send updates on what we’re seeing to keep you informed. We will also continue our commitment to sharing our […] Read More
How to Work with a Partially Remote Team 03 Sep With companies slowly rolling back into the office as stay at home orders are lifting across the country, we know navigating a partially remote can be challenging. Seer is no stranger to working with team members in and out of the office since we launched the opportunity for team members to join our entirely remote […] Read More
7 Ways to Get More Plumbing Customers 03 Sep Our Experts Giveaway Their Top 7 Marketing Strategies to Grow Your Plumbing Business The wonderful thing about having a plumbing business is knowing that there is a demand for your service year-round. Wherever people live, there are pipes that are very important parts of their daily lives. Sometimes, something goes wrong with those pipes and […] Read More
Best Accounting Software Reviews of 2020 02 Sep Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. 82% of businesses fail because of poor cash flow management and subpar accounting practices. Yikes. It’s no secret that accounting is hard — and there’s a reason people spend their entire lives learning how […] Read More
What’s the Best Way to Use Instagram Video? 02 Sep Video is taking over social media at large. And Instagram is no exception. In fact, the average consumer on the ‘gram now spends over half of their time on the platform watching videos. This might not seem like breaking news, but it’s telling given Instagram’s reputation as a photo-centric network. As video platforms like TikTok […] Read More
How to Set Up Microsoft Bing Shopping Campaigns for E-Commerce Businesses 02 Sep Google may lead the search engine ranks, but they’re not the only player in the game. Bing holds 11.22% of the global search engine market share. Compared to Google’s 72.94%, that may not seem like much — but with upwards of a third of US desktop searches coming from Bing (and Bing-backed AOL and Yahoo), […] Read More
LinkedIn Ads & Hubspot Integration: The Rundown 02 Sep Today we’ll cover how to integrate your brand’s LinkedIn Ads account with the Hubspot CRM and all of the ancillary benefits that come along with the integration. Connecting A LinkedIn Ads Account to Hubspot The first step in connecting a LinkedIn Ads account within Hubspot is ensuring that the user in charge of connecting the […] Read More
How to Install WordPress in a Subdirectory (Step by Step) 02 Sep Do you want to install WordPress in a subdirectory? Installing WordPress in a subdirectory allows you to run multiple WordPress instances under the same domain or even a subdomain name. In this article, we will show you how to install WordPress in a subdirectory without affecting the parent domain name. Subdomain vs Subdirectory? Which One […] Read More
3 Ways to Use LinkedIn Website Demographics for Better Ad Performance 02 Sep Any time you can get more insights about your target audience on an ad platform, it’s a good thing. There’s never such a thing as too much info. And from what I can tell, one of the best insights tools out there is widely underutilized. LinkedIn Website Demographics. This feature within the LinkedIn Campaign Manager allows you […] Read More
Is it Worth Using Anti-Click Fraud Software? | The Click Fraud Blog 02 Sep A common question online is, “Is it worth using ClickCease?” or any anti-click fraud software? By looking at online discussions, forums and review sites, it can be tricky getting a clear picture of whether or not software like ClickCease is right for your needs. Is there really that much click fraud out there? Don’t Google, […] Read More
Google Search Console Insights 65% of marketers love 02 Sep Google Search Console Insights combines Google Search Console and Google Analytics to introduce a new SEO platform for content marketers If you regularly use Google Analytics and/or Google Search Console tools to evaluate and optimize your marketing (and if you don’t – here’s some starters for you!), you may have heard about this integrated new […] Read More
How Long Should My Emails Be? 02 Sep Some of us are talkers. We may think people want to hear us rambling on for minutes on end, but the truth is, there’s probably a million other things they’d rather be doing. Sitting through an endless rant is about as fun as watching paint dry. The same can be said for your email marketing. […] Read More
Voice search SEO guide: Trends and best practices 02 Sep 30-second summary: An optimized content and voice search SEO is crucial to rank higher in search engines. Long-tail keywords are the backbone of voice searches. Mobile optimization goes hand-in-hand with voice search optimization. FAQ sections are your best friend. Voice search is fast gaining popularity among online users. It is easier, faster, and more conversational […] Read More
8 of the Most Effective Ways to Approach Twitter Influencers to Grow Your Brand 02 Sep COVID-19 has taught us several valuable lessons, one of which is how vital social media is for businesses. Needless to say, every entrepreneur now understands the importance of including social media in their digital marketing strategy. Why? Social media is here to stay. Through these platforms, brands can interact with consumers on a personal level. […] Read More
