The Secret Guide to Video and SEO 09 Sep Since the Google Penguin and Panda updates, a lot of SEOs finally have realized that ranking a website in the long term is not just about building a large number of links. It’s also about creating high-quality content that will attract links naturally over time. However, one type of SEO that still is underutilized is […] Read More
How Social Listening Benefits Your Organization at Four Levels 09 Sep It’s safe to say everyone on the internet has an opinion—and many are comfortable with thinking out loud on social media. On Twitter, it’s estimated that 500 million Tweets are sent per day and Instagram boasts over one billion users. While some of the chatter will be irrelevant, there are countless conversations that marketers would […] Read More
Guide to Using Advanced Segments in Google Analytics 09 Sep 10 ways to segment website visitors using Google Analytics When I work on E-commerce projects to identify methods to increase conversion, I always start with a structured analysis of the current effectiveness of customer journeys for different segments, using Google Analytics to help identify potential improvements to site page templates to test. Segments are powerful […] Read More
Plumber Pay Per Lead Services: Are They Worth It? 09 Sep All sales begin with leads, and plumbers are always on the lookout for ways to add to the pipeline of leads that turn into sales. One of those ways can be through a number of different pay per lead services for plumbers, like: HomeAdvisor Thumbtack Angie’s List Porch While these services can sometimes offer some […] Read More
4 Organizational Tools For Managing PPC Teams 09 Sep We all know organization is a necessary skill when managing campaigns across different channels with various objectives, but do you have an efficient system in place? If you’re new to digital marketing, here are 6 quick organizational tips to follow. If you’re looking for how to keep yourself and your team organized despite a multitude […] Read More
The Top 10 Google Ranking Factors of 2020 (+ How to Optimize for Them) 09 Sep How do your customers find you? For modern-day businesses, the answer is simple: they go online. In particular, they go on search engines like Google. While paid search ads are a great way to gain immediate exposure on this go-to search engine, you should also be working to build up your organic rankings as well. […] Read More
Top six ways to optimize crawl budget for SEO 09 Sep 30-second summary: Crawl budget is an area that remains underrated in SEO. If you’re running a large-scale website, crawl budget is something that site runner can, and should, be optimized for SEO. April Brown talks about the basics of crawl budgeting, why it matters, and how you can optimize it for SEO. Crawl budget is […] Read More
The MarTech agenda is live! 09 Sep Just announced: The MarTech agenda is live! Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok [ad_2] Source link Read More
How to Create an RSVP Form in WordPress (Easy) 09 Sep Are you planning a big event like a birthday party, fundraiser, or even a wedding? Then you need an easy way to collect RSVPs from your guests. If you run a WordPress website, then you can easily add an RSVP form without writing any code. In this article, we will show you how to create […] Read More
How to Create a Sense of Urgency to Convert More Leads 09 Sep Can people run their businesses without your product? Probably. It’s theoretically possible to operate a business without your software or service offering. But to keep your business actually flourishing, your customers must conclude that they “need” your products and services. That’s what marketing tactics are all about, isn’t it? Convincing your prospects that whatever it […] Read More
Wasteful Wednesday with Wil Reynolds #15 – Keyword of the Week “Pictures” 09 Sep Watch the Video: Read the Transcript: What’s up friends. This wasteful Wednesday is brought to you by Michael Kleven. Dude respect, man, thanks for commenting on some of my posts and for all of you out there, if you have ideas that you want to share with the broader community, shoot me over a comment.… […] Read More
Multivariate and A/B Testing – A crucial component to website success 09 Sep If you are confused as to whether you should conduct multivariate testing or split testing on your emails, web pages, popups, and opt-in forms, you are not alone. When starting out, many marketers struggle to understand the difference between these two types of conversion optimization tests. Much of the advice online tells you to perform […] Read More
Beginner’s Guide to Technical SEO: Avoid These (Simple) Website Mistakes that Are Killing Your Rankings (w/ Checklist) 09 Sep SEO is one of the best — if not the best — sources of organic traffic your business can get. In fact, around 84,898 Google searches are made every second, bringing plenty of opportunities for businesses like yours to get organic traffic on their website. This is why almost every business wants to tackle SEO. […] Read More
The Ultimate Guide To Press Release Distribution & SEO 09 Sep Are you looking to get the news out about your brand? Using a Press Release is a very popular way to get the story out to the media – but some say that press releases aren’t as effective anymore. So what’s the deal? The good news is Press Releases are alive and well… but only […] Read More
How to Choose The Right Local SEO Agency 08 Sep Statista says 52 percent of global internet traffic is mobile. A third of all mobile searches on Google are local. Microsoft says the same thing — 53 percent of mobile searches on Bing have local intent. This is pretty big on its own. Then we see data showing that local searches are growing 50 percent […] Read More
Google’s Guidelines and Policies Related to COVID-19 08 Sep Google is the leading search engine in the world with an average of 5.6 billion searches per day around the globe. That adds up to approximately 3.8 million searches per minute and 2 trillion searches every year! Although these are figures are approximations, there’s no doubt that Google occupies a massive space in the tech […] Read More
Before, during & after: 6 powerful tips to get the most out of a virtual event 08 Sep Ever experienced this? You attend an amazing conference. Maybe it’s a live, in-person event at a conference center, like in the olden days, or maybe it’s online. Wherever it’s located, the content and speakers are so riveting you don’t want to leave your seat, not even to grab your UberEats lunch order (I’m looking at […] Read More
Content marketing metrics for B2B companies: From ToFu to BoFu 08 Sep 30-second summary: Your content marketing may sound like a success story, until your CEO asks, “Is all this effort and spending really paying off?” You’re doing a great job if you’re one of the 39 % of marketers who are successfully tracking the ROI of their content marketing, if not, there’s a long way to go. […] Read More
The Travel Industry PPC Landscape in 2020 08 Sep May of 2020 brought a surge in travel searches, forcing the travel industry to reevaluate going dark, or staying dark, as the pandemic raged on. As I wrote in my blog, Travel Searches Are Surging: Time To Relaunch PPC in May, a mixture of restlessness, hope, and business needs led to an increase in travel-related […] Read More
Our top 5 creators on Instagram Reels (and what it means for your social media strategy) 08 Sep Discover our top 5 creators on Instagram Reels, and why we’ve chosen them. Stay up to date with the latest social media trend to inform your digital marketing strategy One month ago, Instagram unveiled its latest platform update, Instagram Reels; ….. The post Our top 5 creators on Instagram Reels (and what it means for […] Read More
This Week: Facebook, Linkedin, GMB Updates, Chatbots, and More! 08 Sep Happy Tuesday, This week, we’ve got some more marketing news and updates to share with you that will benefit your business! We’re going to take you through some of the significant changes that took place this week in marketing. First, let’s see how Facebook has taken initiatives to support e-commerce businesses during the pandemic. Then, […] Read More
How to Change Sender Name in Outgoing WordPress Email 08 Sep Do you want to change the default sender name and email address for outgoing WordPress emails? By default, WordPress uses ‘WordPress’ as the sender name for all outgoing WordPress notification emails. This doesn’t look very professional, and you may want to change that to your business name. In this article, we will show you how […] Read More
Best Project Management Software of 2020 07 Sep Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. It’s every manager’s worst nightmare. That ONE project that never seems to end. Nothing goes as planned and missed deadlines lurk around every corner. You can’t remember the last time you laughed. Your boss […] Read More
How businesses can use YouTube to tackle the COVID-19 business crisis 07 Sep 30-second summary: In the “coexisting with-COVID-19” world, an average user is now spending “Remote” is the new usual. Using the avenue of YouTube for your business can be an open-ended option to help with marketing and product promotions during the COVID-19 crisis. If you think this is an approachable recommendation for your business, here’s how […] Read More
Managing customer experience to survive the recession: 5 Digital Marketing Optimization tactics 07 Sep Digital Marketing Optimization is transforming recession marketing strategies. These 5 tactics for managing customer experience will set you apart from your competitors Surviving this recession is all about, you guessed it, your customers! As we have seen clearly in 2020, ….. The post Managing customer experience to survive the recession: 5 Digital Marketing Optimization tactics […] Read More
How to Remove the Date from WordPress URLs 07 Sep Do you want to remove the date from your WordPress URLs? WordPress comes with an SEO friendly URL structure. This includes several link formats including one that adds dates to your WordPress post URLs. In this article, we will show you how to easily remove the date from your WordPress URLs. Why Dates Appear in […] Read More
Best Credit Card Processing Companies of 2020 04 Sep Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. There are many touchpoints along the customer journey. The transaction is of course one of the most important, if not the most important. So, the way in which you accept payments matters for both […] Read More
Five reasons why SEO should be prioritized over paid media campaigns 04 Sep 30-second summary: Most marketers combine SEO and paid media campaigns, but the marketing budget between the two should not necessarily be split down the middle. Paid media campaigns, which include PPC, social, and influencer campaigns, are a one-and-done expense, meaning the investment doesn’t build on itself. SEO can take weeks or months to show results, […] Read More
The Ansoff Model | Smart Insights 04 Sep Using The Ansoff Matrix to identify growth opportunities in a challenging market What is the Ansoff Matrix? This model is essential for strategic marketing planning where it can be applied to look at opportunities to grow revenue for a business through developing new products and services or “tapping into” new markets. So it’s sometimes known […] Read More
How Marketing Siloing May Be Ruining Your Business 04 Sep According to Investopedia, a silo mentality is “a reluctance to share information with employees of different divisions in the same company… reducing the organization’s efficiency.” In other words, if different people or teams in your company aren’t on the same page about everything that’s going on, they might end up doing a worse job. Silos […] Read More
