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Unlock Success By Embracing Social Media Data Analysis

02 Sep

By now you should know that social media marketers aren’t only responsible for community management, content creation and building brand awareness. Social media data analysis is a huge part of the job. So much so that some companies are increasingly adding social media data analysts to fortify their marketing teams, answer questions about larger business […]

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The 5 Best SEO Companies of 2020

01 Sep

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Anywhere you find a cube of sugar in the open, you’ll find ants.  Today, the SEO service providers’ industry, valued over $65 billion, is like a cube of sugar. It’s why you’ll find countless […]

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Mobile marketing statistics compilation | Smart Insights

01 Sep

2020 summary of consumer mobile usage and adoption: Use these mobile marketing statistics to inform your digital marketing strategy, mobile user experience “Mobile to overtake fixed Internet access by 2014” was the huge headline summarizing this bold 2008 mobil marketing prediction by Mary Meeker, an analyst at Kleiner Perkins Caufield Byers reviewing technology trends. That […]

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How to Configure Goals in Google Analytics

01 Sep

Configuring goals in Google Analytics is the easiest way to get the most out of your reports, due to the automatic integration of conversion metrics throughout the rest of the platform. Once you’ve configured goals, you enable most of the reports under “Goals” and gain visibility into attribution under the “Multi-Channel Funnels” reports. You’re also […]

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How To Transfer Google Campaigns to Microsoft Ads

01 Sep

Google Ads and Microsoft Advertising have always been near mirror images of each other when it comes to search engine marketing. Generally, Google is the innovator and Microsoft follows along with similar updates a few months later. Even though there are some differences between the two, many advertisers set up their ad accounts in similar […]

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How to Get Started with Automated Email Marketing: Tips, Tools, and Examples

01 Sep

I have a confession. I *very* strongly dislike the phrase, “she wears a lot of hats.” It’s overused, like “these are unprecedented times” or “move fast and break things.” But if you’ve been the sole marketing person (or the sole everything person) at a company, the phrase probably fits. And if the phrases (and hats) fit, […]

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How to use super-resolution and improve onsite image quality

01 Sep

30-second summary: There’s “super-resolution” technology that can greatly improve the quality of your website images. Higher resolution images have multiple benefits, including being preferred by Google and being more likely to attract attention and be shared. There are a few considerations before using super-resolution, including the impact it can create for on-site speed. Fractl’s VP […]

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How to Delete All Pending Comments in WordPress

01 Sep

Do you have a lot of pending comments in WordPress that you want to delete? This can easily happen if you get a lot of spam comments. Normally, deleting comments in WordPress is easy, but it gets trickier when there is a large number of pending comments. You may even come across weird errors while […]

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How to Enhance LinkedIn Marketing With Video : Social Media Examiner

01 Sep

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media […]

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The Ultimate Window & Door Marketing Guide (2020)

31 Aug

How Window & Door Companies Are Increasing Leads, Booking More Appointments, and Growing Revenue The internet has forever changed the window and door marketing landscape. Long gone are the days of paper flyers and physical posters. Now, everything is about website design, SEO, and online visibility. With so many aspects to track and manage, many […]

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Make the licensing information for your images visible on Google Images

31 Aug

For the last few years, we’ve collaborated with the image licensing industry to raise awareness of licensing requirements for content found through Google Images. In 2018, we began supporting IPTC Image Rights metadata; in February 2020 we announced a new metadata framework through Schema.org and IPTC for licensable images. Since then, we’ve seen widespread adoption […]

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Best VPN Services

31 Aug

The pandemic has changed work permanently. Before COVID-19, only 9.8 million (out of 140 civilian workers in the U.S.) worked remotely. Today, almost 70 million people are working remotely.  Are you working remotely? If you are, there’s a good chance that you’ll need a virtual private network (VPN). If you’re running a small business and […]

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5 Tips for Hosting a Successful Virtual Conference or Event

31 Aug

With the COVID-19 pandemic limiting travel and crowded in-person gatherings, virtual conferences and events have replaced their in-person counterparts. Rather than these disruptions slowing planning down, it seems like there are more events than ever, between webinars and launch events and industry conferences. Because of how common these virtual events are now, preparation and an […]

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August 2020 Updates to Paid Media Platforms

31 Aug

In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google expands lead forms to Youtube and Discovery Campaigns Details: Lead form extensions (which are currently active in search) now extend to Youtube and Discovery campaigns. Impact: Google has become increasingly B2B friendly over the past couple […]

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Coming Soon vs Maintenance Mode: What’s the Difference (Explained)

31 Aug

Recently, a reader asked us if there is a difference between coming soon mode and maintenance mode? The answer is: Yes. They are both used for different purposes and search engines treat coming soon mode differently from maintenance mode. In this article, we’ll explain the difference between coming soon vs maintenance mode, so you can […]

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Local SEO: An In Depth Guide to Localization

31 Aug

SEO has been around for a long time. As a new business owner – or a business owner digging deeper into optimization – you’ll soon find that it’s quite complex. Like traditional marketing, search marketing has its specialties, and one of them is local SEO, which is what this article is about today. 11 people for […]

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Digital Marketing Optimization for the Customer Journey

31 Aug

Personas, Journey mapping, AB testing, VoC or NPS: Which Digital Marketing Optimization techniques do you use? From our research on Digital Marketing Optimization, it’s clear that there is a major challenge for many marketers of creating integrated strategies and communications plans. From a customer point-of-view there is also likely to be a poor experience if their […]

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Seer Solves It: Using Facebook Ads to Inform SEO Meta Data

29 Aug

As a total Facebook advertising newbie, when I learned about Facebook Ad Library I was floored! The Ad Library provides advertising transparency by offering a comprehensive, searchable collection of all ads currently running from across Facebook apps and services, including Instagram. You can search for ads by keyword or advertiser name, so it offers a glimpse […]

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How to Choose The Right SEO Agency

28 Aug

Today, there are hundreds, if not thousands, of SEO agencies out there.  And each one of them is good for something.  Thus, your question shouldn’t be, how do I find the right SEO agency, but how do I choose an SEO agency that’s right for me? I’m glad you made it here, as I’ll guide […]

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Local Search And Citations Have Evolved

28 Aug

What are local citations? Citations are online references to a local business displaying company info which can include their name, address, or phone number, or NAP. Citations can be found in the form of virtual business directories, review sites, local blogs, etc. and help influence local search results, helping users discover local businesses. Citations can […]

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App store optimization success: Top five KPIs you must measure

28 Aug

30-second summary: Mobile applications have become essential for human life, It has managed to reach every corner of the world, it is used for all kinds of things. There are more than two million mobile apps available in app stores but all of them are not equally successful. App Store Optimization (ASO) is one of […]

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Five content promotion strategies SaaS marketers should implement today

28 Aug

30-second summary: Having a promotion plan is a key component of a successful content marketing strategy. There’s more to effective promotion than just sharing articles on social media. Your promotion strategy has to be tactical if you want to cut through the noise. The best way to maximize the number of people that see your […]

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Get The Most From Microsoft’s Shutterstock API

28 Aug

In July, Microsoft Advertising announced its new partnership with Shutterstock.  This partnership gives its advertisers access to 330 million free images to use in their display campaigns on the Microsoft Audience Network.  The move was intended to help advertisers by saving them both time and resources when creating their advertising. With the Shutterstock API, they […]

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Marketing action plan to survive in a global recession

28 Aug

What needs to go into a marketing communications action plan to survive a recession? In March 2020, we saw global brands like Apple, Nike and Starbucks closing stores around the world and posting Coronavirus advisories to their websites and social networks. Since then, many businesses and individuals have seen their fortunes transformed by the COVID-19 […]

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5 Best WordPress Request a Quote Plugins (Instant Quotes)

28 Aug

Are you looking for the best request a quote plugin for your WordPress website or WooCommerce store? Some businesses may not be able to list prices on their website. A request a quote form allows your customers to ask for the quote by providing the information you need to determine the price. In this article, […]

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MarTech Live explores the many minds of marketing technologists

28 Aug

Replay: MarTech Live explores the many minds of marketing technologists Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok [ad_2] Source link

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Navigating Call-Out Culture: A Guide for Brands

27 Aug

Consumers play a major role in shaping the public perception of brands, influencing their actions and holding them accountable—and it’s a double-edged sword for brands. On the one hand, a vocal audience can help brands shape their offerings and content. On the other hand, a brand misstep can be costly. Over the last several years, […]

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Best POS Systems

27 Aug

Some years ago, POS systems were a luxury reserved for only big enterprise businesses.  Thankfully, not anymore.  Today, there’s an abundance of options to go round for companies of all sizes. But, with too many options came a new challenge: Choosing the best POS system that’s right for your business is now an uphill battle.  […]

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Why It’s Never a Good Time to Put Off Email Marketing

27 Aug

Marketers have a lot on their plate. And between social media, blog posts, conferences, and creating sales enablement content, it can seem like there’s not a lot of time left over for emails. Before you put email marketing on the back burner, though, it’s important to have a complete idea of what it can offer […]

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