Unlock Success By Embracing Social Media Data Analysis 02 Sep By now you should know that social media marketers aren’t only responsible for community management, content creation and building brand awareness. Social media data analysis is a huge part of the job. So much so that some companies are increasingly adding social media data analysts to fortify their marketing teams, answer questions about larger business […] Read More
The 5 Best SEO Companies of 2020 01 Sep Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Anywhere you find a cube of sugar in the open, you’ll find ants. Today, the SEO service providers’ industry, valued over $65 billion, is like a cube of sugar. It’s why you’ll find countless […] Read More
Mobile marketing statistics compilation | Smart Insights 01 Sep 2020 summary of consumer mobile usage and adoption: Use these mobile marketing statistics to inform your digital marketing strategy, mobile user experience “Mobile to overtake fixed Internet access by 2014” was the huge headline summarizing this bold 2008 mobil marketing prediction by Mary Meeker, an analyst at Kleiner Perkins Caufield Byers reviewing technology trends. That […] Read More
How to Configure Goals in Google Analytics 01 Sep Configuring goals in Google Analytics is the easiest way to get the most out of your reports, due to the automatic integration of conversion metrics throughout the rest of the platform. Once you’ve configured goals, you enable most of the reports under “Goals” and gain visibility into attribution under the “Multi-Channel Funnels” reports. You’re also […] Read More
How To Transfer Google Campaigns to Microsoft Ads 01 Sep Google Ads and Microsoft Advertising have always been near mirror images of each other when it comes to search engine marketing. Generally, Google is the innovator and Microsoft follows along with similar updates a few months later. Even though there are some differences between the two, many advertisers set up their ad accounts in similar […] Read More
How to Get Started with Automated Email Marketing: Tips, Tools, and Examples 01 Sep I have a confession. I *very* strongly dislike the phrase, “she wears a lot of hats.” It’s overused, like “these are unprecedented times” or “move fast and break things.” But if you’ve been the sole marketing person (or the sole everything person) at a company, the phrase probably fits. And if the phrases (and hats) fit, […] Read More
How to use super-resolution and improve onsite image quality 01 Sep 30-second summary: There’s “super-resolution” technology that can greatly improve the quality of your website images. Higher resolution images have multiple benefits, including being preferred by Google and being more likely to attract attention and be shared. There are a few considerations before using super-resolution, including the impact it can create for on-site speed. Fractl’s VP […] Read More
How to Delete All Pending Comments in WordPress 01 Sep Do you have a lot of pending comments in WordPress that you want to delete? This can easily happen if you get a lot of spam comments. Normally, deleting comments in WordPress is easy, but it gets trickier when there is a large number of pending comments. You may even come across weird errors while […] Read More
How to Enhance LinkedIn Marketing With Video : Social Media Examiner 01 Sep Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media […] Read More
The Ultimate Window & Door Marketing Guide (2020) 31 Aug How Window & Door Companies Are Increasing Leads, Booking More Appointments, and Growing Revenue The internet has forever changed the window and door marketing landscape. Long gone are the days of paper flyers and physical posters. Now, everything is about website design, SEO, and online visibility. With so many aspects to track and manage, many […] Read More
NEWS: Failed Google Update, FREE Outreach Tool, Wrong Search Volume… 31 Aug Now it is your turn to get started building your own Authority Website. To help you get started, we put together a free video training that will give you all the tools and tactics you will need to get started even if you don’t have any prior experience. Click the button below to join the […] Read More
Make the licensing information for your images visible on Google Images 31 Aug For the last few years, we’ve collaborated with the image licensing industry to raise awareness of licensing requirements for content found through Google Images. In 2018, we began supporting IPTC Image Rights metadata; in February 2020 we announced a new metadata framework through Schema.org and IPTC for licensable images. Since then, we’ve seen widespread adoption […] Read More
Best VPN Services 31 Aug The pandemic has changed work permanently. Before COVID-19, only 9.8 million (out of 140 civilian workers in the U.S.) worked remotely. Today, almost 70 million people are working remotely. Are you working remotely? If you are, there’s a good chance that you’ll need a virtual private network (VPN). If you’re running a small business and […] Read More
5 Tips for Hosting a Successful Virtual Conference or Event 31 Aug With the COVID-19 pandemic limiting travel and crowded in-person gatherings, virtual conferences and events have replaced their in-person counterparts. Rather than these disruptions slowing planning down, it seems like there are more events than ever, between webinars and launch events and industry conferences. Because of how common these virtual events are now, preparation and an […] Read More
August 2020 Updates to Paid Media Platforms 31 Aug In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google expands lead forms to Youtube and Discovery Campaigns Details: Lead form extensions (which are currently active in search) now extend to Youtube and Discovery campaigns. Impact: Google has become increasingly B2B friendly over the past couple […] Read More
Coming Soon vs Maintenance Mode: What’s the Difference (Explained) 31 Aug Recently, a reader asked us if there is a difference between coming soon mode and maintenance mode? The answer is: Yes. They are both used for different purposes and search engines treat coming soon mode differently from maintenance mode. In this article, we’ll explain the difference between coming soon vs maintenance mode, so you can […] Read More
Local SEO: An In Depth Guide to Localization 31 Aug SEO has been around for a long time. As a new business owner – or a business owner digging deeper into optimization – you’ll soon find that it’s quite complex. Like traditional marketing, search marketing has its specialties, and one of them is local SEO, which is what this article is about today. 11 people for […] Read More
Digital Marketing Optimization for the Customer Journey 31 Aug Personas, Journey mapping, AB testing, VoC or NPS: Which Digital Marketing Optimization techniques do you use? From our research on Digital Marketing Optimization, it’s clear that there is a major challenge for many marketers of creating integrated strategies and communications plans. From a customer point-of-view there is also likely to be a poor experience if their […] Read More
Seer Solves It: Using Facebook Ads to Inform SEO Meta Data 29 Aug As a total Facebook advertising newbie, when I learned about Facebook Ad Library I was floored! The Ad Library provides advertising transparency by offering a comprehensive, searchable collection of all ads currently running from across Facebook apps and services, including Instagram. You can search for ads by keyword or advertiser name, so it offers a glimpse […] Read More
How to Choose The Right SEO Agency 28 Aug Today, there are hundreds, if not thousands, of SEO agencies out there. And each one of them is good for something. Thus, your question shouldn’t be, how do I find the right SEO agency, but how do I choose an SEO agency that’s right for me? I’m glad you made it here, as I’ll guide […] Read More
Local Search And Citations Have Evolved 28 Aug What are local citations? Citations are online references to a local business displaying company info which can include their name, address, or phone number, or NAP. Citations can be found in the form of virtual business directories, review sites, local blogs, etc. and help influence local search results, helping users discover local businesses. Citations can […] Read More
App store optimization success: Top five KPIs you must measure 28 Aug 30-second summary: Mobile applications have become essential for human life, It has managed to reach every corner of the world, it is used for all kinds of things. There are more than two million mobile apps available in app stores but all of them are not equally successful. App Store Optimization (ASO) is one of […] Read More
Five content promotion strategies SaaS marketers should implement today 28 Aug 30-second summary: Having a promotion plan is a key component of a successful content marketing strategy. There’s more to effective promotion than just sharing articles on social media. Your promotion strategy has to be tactical if you want to cut through the noise. The best way to maximize the number of people that see your […] Read More
Get The Most From Microsoft’s Shutterstock API 28 Aug In July, Microsoft Advertising announced its new partnership with Shutterstock. This partnership gives its advertisers access to 330 million free images to use in their display campaigns on the Microsoft Audience Network. The move was intended to help advertisers by saving them both time and resources when creating their advertising. With the Shutterstock API, they […] Read More
Marketing action plan to survive in a global recession 28 Aug What needs to go into a marketing communications action plan to survive a recession? In March 2020, we saw global brands like Apple, Nike and Starbucks closing stores around the world and posting Coronavirus advisories to their websites and social networks. Since then, many businesses and individuals have seen their fortunes transformed by the COVID-19 […] Read More
5 Best WordPress Request a Quote Plugins (Instant Quotes) 28 Aug Are you looking for the best request a quote plugin for your WordPress website or WooCommerce store? Some businesses may not be able to list prices on their website. A request a quote form allows your customers to ask for the quote by providing the information you need to determine the price. In this article, […] Read More
MarTech Live explores the many minds of marketing technologists 28 Aug Replay: MarTech Live explores the many minds of marketing technologists Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok [ad_2] Source link Read More
Navigating Call-Out Culture: A Guide for Brands 27 Aug Consumers play a major role in shaping the public perception of brands, influencing their actions and holding them accountable—and it’s a double-edged sword for brands. On the one hand, a vocal audience can help brands shape their offerings and content. On the other hand, a brand misstep can be costly. Over the last several years, […] Read More
Best POS Systems 27 Aug Some years ago, POS systems were a luxury reserved for only big enterprise businesses. Thankfully, not anymore. Today, there’s an abundance of options to go round for companies of all sizes. But, with too many options came a new challenge: Choosing the best POS system that’s right for your business is now an uphill battle. […] Read More
Why It’s Never a Good Time to Put Off Email Marketing 27 Aug Marketers have a lot on their plate. And between social media, blog posts, conferences, and creating sales enablement content, it can seem like there’s not a lot of time left over for emails. Before you put email marketing on the back burner, though, it’s important to have a complete idea of what it can offer […] Read More