What is always-on marketing? | Smart Insights 24 Aug Are you practicing always-on marketing, and if not, why not? The opportunity to dynamically update and test digital media and experiences to improve effectiveness has always been claimed as a key benefit compared to traditional media but does this happen in practice? So in our new research report on managing digital marketing we were interested […] Read More
The importance of data and analytics to Adidas 24 Aug The importance of data and analytics to Adidas Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok [ad_2] Source link Read More
The hashtag isn’t dead. You’re just misusing it. 24 Aug It’s been 13 years since the founding of the hashtag and marketers are now questioning if hashtags are still relevant. Some find value in using them to organize their content while others are asking why do people still use hashtags in the first place. When we asked our community on our Instagram how they felt […] Read More
Defining effective digital marketing KPIs in a recession 24 Aug Set your Key Performance Indicators, make them recession-proof SMART KPIs, and align your objectives using the RACE planning model for a recession-busting digital marketing strategy Digital Marketing KPIs or Key Performance Indicators are quantifiable goals which help you to track and measure success. In a challenging environment, such as the global pandemic-led recession, it’s more […] Read More
How to Write Math Equations in WordPress 24 Aug Do you want to write math equations in WordPress? Writing math equations in WordPress is a bit difficult as the default WordPress editor does not come with full support for mathematical equations. In this article, we will show you how to easily write math equations in WordPress using 3 different methods. Why Writing Math Equations […] Read More
Three SEO mistakes that can impact your search rankings 24 Aug 30-second summary: Although Google’s updates have downplayed the importance of keywords, they are still important in your SEO strategy. It’s not enough to create content and stuff it with keywords to engage your target audience. Ignite Digital is reminding us of the importance of understanding how keywords work. It’s not enough to pick the most […] Read More
9 Easy Ways to Drive Shopify Sales 24 Aug ECommerce has changed the way marketing works and these days, brands prefer opening up eCommerce stores over physical ones when they first start out. Shopify was born when its founder wanted to try selling snowboards online but found it incredibly challenging to do so, which is when he created Shopify himself. Since then, budding entrepreneurs […] Read More
French SaaS Employs Innovative Techniques To Bridge The Gap Between Virtual And Live Events 24 Aug Learn how Agorapulse’s latest virtual summit is making attendees feel like they’re really there. Agorapulse (www.agorapulse.com), a social media management tool, has been hosting virtual events every quarter since 2018 but with the onslaught of COVID-19, decided to take the second quarter of 2020 off to evaluate their options and, more importantly, determine the needs […] Read More
Here’s What You Should Do When Your Search Rankings Drop 22 Aug If you’ve ever done SEO, you know how good it feels to see your rankings go up. You put a ton of hard work into moving up in the SERPs and it finally pays off. But then the unexpected happens. Your rankings drop. Few things in SEO are more discouraging than a fall in the […] Read More
Why You Should Involve Employees in Your Content Marketing Strategy 21 Aug Does your audience trust your brand? Do they engage with you in a positive way?If your answers are yes to both questions, then you’re one of the few lucky ones. Because the truth is, the consumer’s trust in brands is very low – and it continues to fall. These are issues that many brands struggle […] Read More
Options for retailers to control how their crawled product information appears on Google 21 Aug Earlier this year Google launched a new way for shoppers to find clothes, shoes and other retail products on Search in the U.S. and recently announced that free retail listings are coming to product knowledge panels on Google Search. These new types of experiences on Google Search, along with the global availability of rich results […] Read More
Your Cheat Code To The Top Of Google 21 Aug Are you frustrated with your SEO? Whether a past company let you down or your own efforts are falling short, there’s no denying SEO is complicated. Heck, sometimes I bet it feels like you’re going 9 rounds in the ring with Google every day, just to crawl out with no wins and only battle scars […] Read More
What the commoditization of search engine technology with GPT-3 means for Google and SEO 21 Aug 30-second summary: Google’s technological edge has always come from its computational power. This edge is no longer special. AWS, Microsoft, and other cloud services now give us access to essentially unlimited computing power on demand. Generative Pre-trained Transformer 3 (GPT-3) technology is the largest most advanced text predictor ever. It will eventually be available as […] Read More
4 Killer Google Ads Optimizations to Stretch Your Budget Further 21 Aug Let’s get straight to the facts. As both marketing and COVID-19 trends collide, PPC is becoming more important than ever in most companies’ marketing strategies, while at the same time most marketing budgets are being reduced to lower than ever—at least for now. What this means is, it’s time to rethink how you manage your […] Read More
How to improve workflow with Kanban 21 Aug How to improve workflow with Kanban Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok [ad_2] Source link Read More
How to Analyze Your Marketing: Google Analytics Strategy : Social Media Examiner 21 Aug Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media […] Read More
21 Best WordPress Themes for Selling eBooks 21 Aug Are you looking for the best WordPress themes for selling ebooks? There are dozens of WordPress themes designed to promote and sell digital products. You can easily select a professional theme that matches your requirements for design and features. In this article, we will share some of the best WordPress themes for selling ebooks that […] Read More
People are in search for connection during the lockdown 20 Aug 30-second summary: Google search trends show that there have been big increases in Google searches for certain phrases over the last few months. Some were expected, such as “virtual meetings”, others less so – one of the more troubling Google search trends was “get away with murder”! A lot of people were looking for physical […] Read More
Beaver Builder Vs Divi 2020 Which Tool Is Best For YOU? 20 Aug Building a website on WordPress can be a very tough feat without the right builder. That’s because a good page builder will help you: Create beautiful pages with ease Structure your site Edit existing pages Use templates to streamline your workflow Market your services online And a lot more. So today, we’re taking a look […] Read More
How to set ecommerce social media up for success 20 Aug When social media first came onto the scene, it was designed for people to connect to one another. But as the platforms developed and the user base grew, money needed to be made, brands found opportunity to participate and reach their customers in a new way. Nowadays, it seems unimaginable for a new business to […] Read More
COVID-19: Will Paid Media Ever Be the Same? 20 Aug “Change is inevitable. Growth is optional.” – John Maxwell The onset of COVID-19 and the resulting economic changes have left a mark on the paid media industry. Some companies have flourished during this time, especially e-commerce brands, but many others have not. In fact, according to our survey respondents, 64% of marketers are spending less […] Read More
CCPA, GDPR, and The Real Online Privacy Problem 20 Aug Several states are considering online privacy legislation with attractive optics for consumers. Using catchphrases like “right to be forgotten,” these bills garner public support easily. But the harsh reality is: Legislation like CCPA & GDPR passes the privacy buck downstream to individual businesses instead of addressing the real privacy concessions most consumers are making in […] Read More
How to Create a Yes/No Optin for Your WordPress Site 20 Aug Recently, one of our readers asked us how they could create a popup with Yes/No buttons? Perhaps you’ve seen these used in an email list optin, or another special offer on a big website. These multi-step Yes / No campaigns can be very effective in improving your conversion rate. In this article, we will show […] Read More
100+ Creative Hashtags for Every Day of the Week 20 Aug You may already know that social media marketing is effective, but if you’re not using hashtags in your social media posts, you likely haven’t experienced just how effective social media can be. Hashtags are a quick and easy way to expand your reach and get in front of more potential customers. They are also helpful […] Read More
10 tactics to improve your email marketing campaigns 20 Aug 10 tactics to improve your email marketing campaigns Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok [ad_2] Source link Read More
How to Implement an SEO Strategy 20 Aug A great SEO strategy is worth its weight in gold — and clicks. Today’s online marketplace is a crowded place, with many brands offering similar products or services to the same audience. The best way to stand out? Original content and lots of it. An impressive 51 percent of all website traffic comes from organic […] Read More
3 Ways Patient Advocates Can Boost Your Healthcare Content Marketing 20 Aug Approximately 133 million Americans live with a chronic illness, and one of the most effective ways healthcare companies can reach that segment of the population is by working with patient advocates. Patient advocates are a new wave of bloggers, vloggers, and influencers who spread the word about life with their health conditions. They cover everything […] Read More
The Ultimate Marketing Guide for Moving Companies 19 Aug How Moving Companies Are Increasing Leads, Booking More Moves, and Growing Revenue When’s the last time you opened up the phone book to find the phone number of a business? Years ago? Same here. The internet has changed the way moving companies, contractors, and other local businesses advertise to new customers. Gone are the days of […] Read More
How to optimize for the Instagram algorithm in 2020 19 Aug 30-second summary: Instagram uses an ever-changing, machine learning-powered algorithm to customize and arrange posts in user feeds. Ever since the platform left the chronological feed behind and moved to the algorithmic feed years ago, marketers, content creators, and users alike have been speculating on what exactly determines which posts make it to the top. […] Read More
2020 Comparison of organic Google click-through rates by ranking position 19 Aug Keyword research data reveals the click-through rewards for top of SERP organic rankings You often hear company owners saying “I want to rank top” for their target keywords. Although this may be an unrealistic hope, they’re right to say this since they realize that claiming top position in the SERP (Search Engine Results Page) drives […] Read More
