How to use Facebook Messenger for Business 19 Aug With over 1.3 billion users every month, Messenger can be an invaluable Facebook feature for your business. Especially when you consider the fact that many people are already using it to connect with brands and businesses regularly. According to a Facebook-commissioned study, 61% of U.S consumers had used a daily messaging app to communicate with […] Read More
Wasteful Wednesday with Wil Reynolds #12 – Keyword of the Week “Jobs” Part II 19 Aug Watch the Video: Read the Transcript: What’s up y’all, Wil Reynolds here for another Wasteful Wednesday. This Wednesday, we’re going to talk about showing up for “jobs searches”. You probably don’t want to market yourself when someone’s looking for a job and your company. I’ve kind of touched on this a little bit before, but […] Read More
What is WordPress? A Beginner’s Guide (FAQs + Pros and Cons) 19 Aug WordPress is the world’s most popular website builder. It allows you to easily create websites, blogs, eCommerce stores and more. If you have been wondering what is WordPress, how does it work, and what you can use it for, then you are in the right place. In this beginner’s guide, we will explain what is […] Read More
How to Validate Marketing Tags and Pixels 19 Aug Introduction Proper web tracking and measurement are vital to advertising. Accurate data helps optimize and report on campaign performance. The technical details can become overwhelming and seem like too much to handle. You may be tempted to sit back and hope that tracking comes through correctly rather than proactively checking it. In this article, we […] Read More
10+ Free Ways to Get on the First Page of Google 19 Aug For those in the business of trying to drive organic traffic, Google is the all-powerful. It crawls the web, determining which pages are the most useful and relevant for its users for virtually any topic. We don’t just trust Google’s results, we rely on them. With such immense power and influence, getting your small business on the […] Read More
How to Align Your Social Media and Content Marketing Strategies for Better Results 19 Aug As a marketer, one of the biggest mistakes you can make is to have separate marketing strategies that are not sufficiently aligned. It is very common for companies’ content marketing and social media strategies to have little to do with each other. In a large business, different people or independent teams might handle social media […] Read More
Seven Things You Didn’t Know About Email Marketing 19 Aug Numerous online interaction platforms such as websites and social networks preoccupy marketers and make them forget one simple fact – email marketing still rules the global communication. Without a comprehensive email strategy, you can hardly expect the business to thrive and maintain the highest level of functionality in the long run. But in order to […] Read More
The 5 Best PPC Companies of 2020 19 Aug Paid advertising offers a 200% ROI. So for every dollar you spend, you get two dollars in return. It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. But it’s not as easy as throwing ads up, seeing what sticks, and hoping people buy from you. There’s a reason […] Read More
Google Ads Guide: How to Leverage Responsive Search Ads 18 Aug Flirting with the idea of implementing Google’s Responsive Search Ads? Look no further. Here’s the guide you need to push you in the right direction. In this blog, we’ll cover: Have you ever wondered what ad copy resonates best with your target audience? “Yes!” you exclaim. “Every single day.” Have you ever spent hours crafting […] Read More
3 Project Management Methodologies That Will Help Organize Your Marketing Team’s Workflows 18 Aug Your marketing team is in charge of tons of different tasks. From planning to execution to measurement, keeping busy creatives on track is no small feat. You’re also under pressure to get the maximum return from your marketing investment. So, you hire top talent and meticulously plan your strategy to achieve the desired results. However, […] Read More
How to use in-market audiences for better search campaigns 18 Aug 30-second summary: Today, digital business is gaining ground fast, especially with the coronavirus pandemic pushing more business and marketing operations online. In the virtual business space, it is all about each enterprise targeting the maximum interested audience as the center of its campaigns. Indeed, audience targeting has become a common measure to enhance enterprise marketing […] Read More
Sprout Social’s 2020 Diversity, Equity and Inclusion Report 18 Aug It’s never been more important to talk about diversity, equity and inclusion (DEI). The global COVID-19 pandemic and the Black Lives Matter movement have put conversations about systemic inequity and racial injustice front and center. As we work to understand what the path forward will look like, we have the opportunity to create a better […] Read More
How to Use Events to Optimize Your Facebook And Google Ads 18 Aug Your website is bustling with activity. Visitors are constantly interacting with it. But are you taking full advantage of everything that’s happening on your website for your paid marketing? Every interaction a visitor has with your website… a pageview, a click… can be used to better understand your audience. And when you understand your audience […] Read More
Structure A Sales Funnel With Conv. Action Sets 18 Aug Conversion Action Sets are one of the greatest in the evolution of Google products, and I’m surprised at the seeming lack of adoption across the industry. For this lover of B2B Marketing, my client’s funnels have never looked better and it’s because I can tightly control what lead types I want to generate from campaigns […] Read More
WordPress vs. Blogger – Which one is Better? (Pros and Cons) 18 Aug Are you planning to start a new blog? Not sure whether you should use WordPress or Blogger as your blog platform? Well, we can help. WordPress and Blogger are the two most popular blogging platforms on the internet. They both let you create a blog easily. However, they work quite differently, and each has specific […] Read More
The 12 Best Webinar Platforms to Increase Revenue in 2020 18 Aug Webinars are an effective and important part of any B2B business’ marketing strategy: Approximately 20-40% of attendees are qualified leads and 2-5% will likely convert. But effective webinars can take weeks of planning and coordination and can be overwhelming to execute. Webinar hosting platforms can assist in the production of these effective online events, but […] Read More
Identify and fix AMP Signed Exchange errors in Search Console 18 Aug Signed Exchanges (SXG) is a subset of the emerging family of specifications called Web Packaging, which enables publishers to safely make their content portable, while still keeping the publisher’s integrity and attribution. In 2019, Google Search started linking to signed AMP pages served from Google’s cache when available. This feature allows the content to be […] Read More
How the banking and financial services industries have turned digital 18 Aug How the banking and financial services industries have turned digital Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok [ad_2] Source link Read More
The New Customer Journey: How Live Video Is Transforming the Travel Industry 18 Aug Stephen Oddo launched the tour company Walks in 2010. As part of a pre-launch test, Oddo and his co-founder signed up for Second Life, an online virtual world, and digitally traveled to famous landmarks and monuments in Italy. They stood in front of tourist destinations and gave tour guide spiels. Anyone who passed by virtually […] Read More
Your Guide to Instagram Live for Business 17 Aug It seems like nearly every social media platform has the option to livestream. That’s because it’s such a powerful way to connect with your audience and build up your brand. Whether you go live on Facebook, Instagram, YouTube, depends on where most of your audience is. So we’ve put together this ultimate guide to Instagram […] Read More
SEO tips for your retail store 17 Aug 30-second summary: Almost 80% of shoppers do online research before buying and almost 70% of consumers click on a link that is on the first page of SERPs. Built-in SEO tools in your point of sale system are an excellent thing for retailers. Wondering why SEO is key for retail business? Content Media shares six SEO tips retailers […] Read More
Become a better marketer and get up to 50% off your annual membership in the August sale 17 Aug Becoming a better marketer isn’t rocket science if you have access to the right resources. Now with up to 50% off all annual memberships in August, there’s never been a better time to join The world of marketing is fast-paced and ever-changing. You can’t scroll through LinkedIn without finding out something new about the industry. […] Read More
Say Hello to Your New HOTH Dashboard Experience 17 Aug To kick off our backend redesign we’ve shipped a new welcome dashboard to give you more valuable information about your orders as soon as you log in. Here’s a summary of what you can expect to find in the new design. Never miss an order review Know exactly what needs your attention as soon as […] Read More
Overwhelmed at work? Here’s how to talk to your boss about burnout 17 Aug Today, brands’ front doors are their social media profiles—and you, the social media managers, are the gatekeepers. That is not an easy job. Building an impactful, holistic social presence takes time, research, creativity and constant innovation. On top of that, you’re inundated with unexpected crises, emotionally charged consumer messages and constant change in social media […] Read More
Five search opportunities to act on now 17 Aug 30-second summary: Search marketing is evolving at lightning speed alongside the consumer. One company’s challenge can be another’s opportunity. Activating search and market insights has become mission-critical for brands. Brands need to stay on top of what’s happening with both the consumer and the SERP. Creating and optimizing content that enhances a consumer’s experience is key. Jim […] Read More
How to Display Your Facebook Timeline in WordPress 17 Aug Do you want to show your Faecbook timeline posts on your website? By adding your Facebook updates to your website, you can keep users updated with real-time status and even boost your Facebook following. In this article, we’ll show you how to easily display your Facebook timeline in WordPress. Displaying Your Facebook Timeline in WordPress […] Read More
How to Optimize Network & Placement Targeting for YouTube Ads 17 Aug Placement targeting for your YouTube ads can be one of the most precise targeting options in Google Ads. Note that I said “can be.” That’s because if you are not fully aware of how placement targeting actually works within the campaign settings, you may think that placement targeting doesn’t work at all. Also, your ads […] Read More
Global Click Fraud: Which Countries Are Most Affected? | The Click Fraud Blog 17 Aug Click fraud is a global problem, and one that affects some countries more than others. As digital advertising has become vitally important to many businesses, as many as 94% of consumers today rely on online research before they buy products. It’s estimated that click fraud will cost the world’s businesses $23.7 billion from their digital […] Read More
How to Analyze Instagram Stories: 7 Metrics to Track : Social Media Examiner 17 Aug Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media […] Read More
Four Friends Turned A Private Mastermind Into A Book Deal 16 Aug Learn how personal and professional bonds of friendship led to an incredibly successful collaboration. One of the problems facing any entrepreneur with a good idea is the time it takes to plan and execute that idea. Whether it’s a new business or a project, working alone is a sometimes insurmountable challenge. And that was the […] Read More
