How to apply the Porter’s 5 Forces model to your SME marketing plan 27 Aug Learn how SMEs can use Porter’s 5 Forces to assess marketplace viability when planning Right now, Porter’s 5 Forces is the most useful tool for owners and managers to stay one step ahead of the competition in a challenging market. Earmarked as the best marketing model to help small businesses analyze the competition in the […] Read More
Marketers expect slight cut to martech budgets, but new platforms still the focus 27 Aug Marketers expect slight cut to martech budgets, but new platforms still the focus Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok [ad_2] Source […] Read More
How to teach an old blog new SEO tricks 27 Aug 30-second summary: It’s common for organic search traffic to a website or old blog to decline over time. While some of the factors causing that are outside the site owner’s control, part of the reason is likely related to problems that gradually build up on the site. Obsolete content, broken links, and technical issues are […] Read More
What Clients Want | PPC Hero 27 Aug As digital marketing agency strategists, we are constantly working to bring our clients the performance that they need so we can remain in a mutually beneficial partnership together. At times, this partnership comes naturally. Other times, it can be a struggle. The biggest part of that struggle can simply be understanding what the client wants […] Read More
9 Must-Know Ecommerce Marketing Trends of 2020 (With Examples) 27 Aug Digital shoppers in the United States are clicking and tapping their way to more than $374 billion in online sales in 2020, with no signs of turning back. By 2024, ecommerce sales of physical goods are expected to top $476 billion. While this growth is great news for ecommerce stores, it also means businesses must […] Read More
Why LSI Keywords are Crucial to SEO and Content Marketing 27 Aug Gone are the days when marketers were obsessed over a single keyword in an effort to get good rankings. Today, the key to crafting amazing content is context. And for good reason: over 15% of Google’s daily searches are new terms that users have never searched before. And with trillions of searches being conducted every year, […] Read More
How to Create a Questionnaire in WordPress (Easy Way) 27 Aug Do you want to create a questionnaire in WordPress to survey your visitors or collect data? Getting feedback on your products or simply learning more about your users can help your business to succeed. In this article, we will show you how to easily create a questionnaire in WordPress, step by step. Why Create a […] Read More
How to analyze and improve 27 Aug 30-second summary: Workflow problems can cause a lot of delays in content marketing, use value stream management to figure out the cause. The next common problem is content quality. Use a range of metrics like the average time on page to figure out the problem. Content distribution is one of the most straightforward things to […] Read More
How to Design a Better FAQ Page: 5 Best Practices, SEO Ideas and Examples 27 Aug What is the purpose of your website in one word? Answer. From your visitor’s perspective, this is why your website exists. They have a question. The website’s job is to answer. The navigation, the headers, the content, it’s all there to help them get to the answer. One common place to answer common questions? The […] Read More
Captivating a global audience: Why social data is the key to your esports marketing strategy 27 Aug When Heroes of the Dorm, a collegiate-level Heroes of the Storm tournament, made its ESPN debut in 2015, the nerd jokes and sarcastic Tweets that followed were pretty much inevitable. Was there NOTHING scheduled to air on ESPN2? No way a video game tournament was option No. 1, right? — Tyler Batiste (@TyBatiste) April 27, […] Read More
How to Successfully Train Social Media Managers 26 Aug So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. It’s exciting to grow your team, and you want to help your hire succeed in their new position as much as you can. This is why it’s so important to know how to train social media […] Read More
Best Web Hosting Services of 2020 26 Aug Looking for a hosting solution for your website? You’re in luck because with today’s options, it has never been easier to keep your website online. They take care of all the technical stuff and you get to enjoy casually updating your website for conversions. And the best part is that most of them are very […] Read More
New Resource: Naming Conventions Guide 26 Aug We are releasing a new, free resource: The Complete Guide To PPC Naming Conventions. Below is a quick summary of its contents. In this guide, PPC Hero author Vasco Vasconcelos covers: What to consider to add to your naming convention before launching new campaigns What is a parameter, a field, a separator, and an anchor […] Read More
The 10 Best Marketing Strategies to Reach College Students 26 Aug One of the best purchases I ever made was signing up for Spotify Premium in college. I even remember when it happened, in March 2014. I had just signed a job offer for after graduation and Spotify released premium pricing for students. It was beautifully serendipitous and we’ve been in a committed, monthly-fee relationship everx […] Read More
6 Powerful Facebook Marketing Strategies to Boost Your Sales 26 Aug A user base of billions of monthly active users and the ability to create highly targeted ads makes Facebook an effective sales channel for marketers. This means every brand wants its products to be seen, loved and sold from Facebook. While it is easy to run a marketing campaign on Facebook, it doesn’t guarantee a […] Read More
How to Add Featured Posts in WordPress Sidebar 26 Aug Do you want to add a featured posts section in the sidebar of your WordPress website? Displaying your top content as featured posts in the sidebar can help you drive more traffic to your pillar articles. In this article, we’ll show you how to easily display featured posts in WordPress sidebar using multiple methods. Why […] Read More
How to Plan a Facebook Ad Campaign for the Holidays : Social Media Examiner 26 Aug Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media […] Read More
How to Create A Content Strategy – Benchmarkemail 26 Aug We all know that an effective email marketing strategy boils down to your content. Content marketing fuels your email strategy, so a lot is riding on whether or not the way you go about creating content is effective. That’s why it’s probably best to dedicate some time to create a content strategy. Having a content […] Read More
Defence Against Cyber Risk on SMBs Due to COVID-19 26 Aug The internet is prone to information theft and hacking. The danger this brings is emphasized by the fact that 43% of small and medium-sized businesses are not protecting their online platforms with efficient cybersecurity measures. SMBs choosing not to prioritize this, in turn, makes them one of the biggest targets towards cyber attacks, […] Read More
Understanding Twitter Verification in 2020 26 Aug If you’re active on Twitter, you’ve probably noticed a blue checkmark associated with various accounts. If you’re a brand, business or personality, you might be wondering how you can get that verification status as well. Being verified on Twitter is somewhat of a status symbol as it indicates that a profile is authentic. Verification can […] Read More
Infographic: Why Content Is the Future of Healthcare Marketing 26 Aug When I talk to healthcare marketers, I often hear the same adage— that healthcare marketing is 20 years behind the times. When it comes to content, that’s kind of true. While industries like travel, financial services, and tech have embraced content marketing for over a decade, healthcare lags behind. In our State of Healthcare Content […] Read More
How marketing on Reddit works (and how to do it right) 25 Aug If you’re curious about marketing on Reddit, we totally understand why. After all, Reddit is the epicenter of all things viral online. With billions of visits per month and 430+ million active users, the platform represents one of the most engaged communities online. Not to mention that content originating from Reddit tends to score huge […] Read More
How to Choose The Right PPC Agency 25 Aug In 2017, PPC advertisers invested over $10 billion dollars. If you stacked that many $100 dollar bills on top of each other, you’d have a nearly seven-mile tall tower of money. So, that’s a TON of money. But year after year, global ad spend across every major PPC channel is growing even higher. Source: Statistica […] Read More
Top five tips to use Twitter’s new Voice Tweets feature 25 Aug 30-second summary: Twitter has unveiled a new Voice Tweet feature, an exciting new way for brands to connect with fans and followers by leveraging the power of the human voice. Voice Tweets can add context and nuance that strictly visual language can’t capture. Voices.com’s CEO David Ciccarelli shares five tips for building a strategy that […] Read More
14 Inspiring SMB Instagram Accounts to Follow Right Now 25 Aug With the onset of the pandemic, small businesses have been severely impacted across the globe. Shelter-in-place policies have put many at risk of permanently closing their doors, if they haven’t already done so. In Facebook’s most recent Global State of Small Business Report, about 25% of the 30,000 small businesses surveyed said they had shut […] Read More
Trump revealed as the most muted word on Twitter 25 Aug 2020 has been anecdotally cited as one of the worst years for a long while – many people are expecting aliens to turn up at our doorstep to round it off. With such an eventful 6 months behind us, we wanted to see whether recent events had impacted how we engage with social media and […] Read More
How to Embed a Facebook Group Feed in WordPress 25 Aug Do you want to embed posts from your Facebook group on your WordPress website? Promoting your Facebook group on your WordPress website is a great way to boost engagement on your Facebook group. At the same time, it helps you get more traffic to your website in return. In this article, we’ll show you how […] Read More
How to create a marketing plan 25 Aug 7 Steps to creating an effective marketing plan A Marketing Plan is a bit like a job description for your company. Everyone should have one, but they’re often not fit for purpose, out of date and reviewed infrequently… Research has shown that businesses with plans succeed, outperform competitors, and retain staff, more than those with no […] Read More
What Is a Brand Mission and How to Define It 24 Aug How do you boil down the entirety of your brand’s goals and impact into a few short sentences? This is where your brand mission comes in. Your brand mission will be a cornerstone in every other aspect of your branding process. And it will help your audience understand the purpose of your brand and what […] Read More
Five great display and video advertising tactics to increases relevance and revenue in a cookie-less world 24 Aug 30-second summary: Display and video advertising already have tactics that can be highly effective in a cookie-less world. Contextual advertising is going to rise, as users will be in the right state of mind to interact with the brands’ ads. Content sponsorship is going to build strong relationships between brands and consumers, as the values […] Read More
