Hotjar & Google Optimize Announce New Integration 15 Aug Big news for those of us who love both testing and qualitative data! Hotjar and Google recently announced the ability to add some qualitative data to your Optimize tests. Hotjar now automatically detects Google Optimize experiments on your site. As a result, Hotjar session recordings allow you to easily filter your recordings by Optimize Test Variant. Important […] Read More
Facebook launches free ‘paid online events’ for SMBs and others 14 Aug Facebook launches free ‘paid online events’ for SMBs and others Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok [ad_2] Source link Read More
An SEO’s guide to event schema markup 14 Aug . Tha30-second summary: From Google’s Cloud Next conference to Starbucks’ shareholder’s meetings, the live event industry has undergone a dramatic transformation in light of the global COVID-19 outbreak. As online services become more integrated into people’s lives, audiences expect more information that’s up-to-date and delivered quickly, including the events they plan on attending. This is where event schema […] Read More
The 5 critical elements for local marketing success 14 Aug The 5 critical elements for local marketing success Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok [ad_2] Source link Read More
Infographic: Your Digital Career Opportunities 14 Aug A digital marketing team management tool to help marketers of any level make long-term professional development plans for their career Whether you are looking to plan your future career or are managing a team, it’s worth having an idea of the latest career opportunities in digital marketing. That’s why we’ve created our Digital Careers Family […] Read More
Optimizing Podcasts for The Local Businesses 14 Aug With the world now saturated with products and services, you have to find a way to touch base with your target audience so you can effectively stand out from your competition. Podcasting is one way to get that done, as it can efficiently engage with your consumers while informing them about your brand. It is […] Read More
7 Best Shopify Alternatives in 2020 (Cheaper and More Powerful) 14 Aug Are you comparing Shopify alternatives to weigh their pros and cons? You might have thought about using Shopify to create an online store. While it’s a popular option, it may not be the best fit for your eCommerce business. In this article, we’ll compare the best Shopify alternatives along with their pros and cons, so […] Read More
Using Growth Share Matrix to Improve Your Digital Marketing Efforts 14 Aug As marketers, we’re always in search of the best digital marketing strategies to promote a product or service. Should we focus on Google Ads? Facebook Ads? Email marketing? Organic search? With so many different strategy options, the problem is figuring out which ones are really paying off and which ones we should avoid investing more […] Read More
The 6 Best Digital Marketing Companies of 2020 14 Aug Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one. The best thing […] Read More
13 Best Meditation Affiliate Programs In 2020 14 Aug The practice of meditation has been around longer than most organized religions. In fact, the first examples of humans sitting in meditative poses date back to 5,000 BCE. But it’s only in the last 200 years that meditation has become popular in Western countries. Right now around 500 million people practice meditation – in one […] Read More
Agency commits to equality in influencer marketing 13 Aug Agency commits to equality in influencer marketing Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok [ad_2] Source link Read More
E-commerce conversion rates 2020 compilation 13 Aug Our compilation comparing average conversion rates for retail sites and other industry sectors As you will know, conversion rates are often used as a KPI to review the effectiveness of e-commerce sites. Naturally, all site managers and owners want to know, “how do our conversion rates compare?” In this post, I have compiled different free […] Read More
Social media for gamers: 8 ways to level up your marketing 13 Aug To say the gaming industry is doing well would be the ultimate understatement. Video games represent a $130+ billion market with no signs of slowing down. If anything, gaming is poised to grow even more as competing forms of entertainment (film, television, sports) stall due to COVID-19. There’s a massive window of opportunity for indie […] Read More
Build Custom Reports in Google Analytics 13 Aug When I first started working in PPC, I loved building reports – I was new, I had the time, I loved getting into the weeds of all the data for that month. As my career progresses, I’m finding less and less time to sift through data to create my own reports manually. Here’s the bright […] Read More
Intercom brings new features to the customer conversation 13 Aug Release Notes: Intercom brings new features to the customer conversation Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok [ad_2] Source link Read More
How to Fix WordPress Website Not Updating Right Away 13 Aug Are you trying to fix your WordPress website not updating right away? Often users ask us why some changes they make to their site like a new blog post, widget settings, don’t appear right away. It is a common issue and very easy to fix. In this article, we’ll show you how to easily fix […] Read More
Improve performance and security with Server-Side Tagging 13 Aug To measure the effectiveness of digital campaigns and understand the customer journey, businesses often work with a variety of technology partners. Doing so typically requires businesses to add JavaScript code written by these partners, also known as third-party tags, directly to their websites. But when too many tags load on a site, it can negatively […] Read More
Improve performance and security with Server-Side Tagging 13 Aug To measure the effectiveness of digital campaigns and understand the customer journey, businesses often work with a variety of technology partners. Doing so typically requires businesses to add JavaScript code written by these partners, also known as third-party tags, directly to their websites. But when too many tags load on a site, it can negatively […] Read More
Is It Time to Redesign Your Email Newsletter? 13 Aug You may love your email newsletter design, but that’s not a guarantee that your subscribers do. An outdated, uninspired, or unengaging design could be turning off your audience and harming your conversion rates — and you might not even know that the look of your email itself is what’s to blame. The good news is […] Read More
3 Big Content Mistakes That B2B Tech Companies Should Avoid 13 Aug Data centers are not sexy. The same goes for cloud computing, DevOps, and virtualization. But these topics are some of the core parts of business technology that underpin all organizations around the world. There’s a reason why the IT industry is worth over $5 trillion. The discourse around tech—specifically B2B tech—often comes in the form […] Read More
What is a brand community and how to build a successful one 13 Aug If you’re looking for ways to strengthen your brand and have better conversations with your customers, you need to build a brand community. Brand communities rally your most loyal customers in one place, which is a massive win for any brand. Plus, these communities are fun for your audience to chat with like-minded people. To […] Read More
3 Real Life B2B Content Marketing Strategies Driving Big Results 13 Aug There are so many ways to approach B2B content marketing. So many goals. So many audiences. So many channels. So many formats. It’s no wonder that content strategies vary widely. Today we are breaking down three real-world B2B content strategy examples. These are actual marketing programs built by real companies, fighting in the content arena. […] Read More
Track User Engagement to Maximize ROI 12 Aug User engagement is not often a high enough priority for digital marketers, and that is both a big mistake and a big opportunity. Many reports focus on traffic, revenue, keyword rankings (and of course DataCube score), but user engagement metrics are usually an afterthought. Unlocking the value of user engagement data should be at the […] Read More
What will make your brand stand out on LinkedIn in 2020? 12 Aug 30-second summary: Brands and marketers are always on the lookout for platforms, strategies, and ways to grow their presence and business. When platforms like Facebook and Instagram show signs of saturation in terms of organic reach, LinkedIn saves the day. However, in a crowd of 30 million company pages, to stand out and grow your […] Read More
Social Spotlight: Nike and how to outpace the competition on social 12 Aug Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Overview […] Read More
How AI can supercharge performance marketing 12 Aug 30-second summary: Performance marketing is growing strong and the idea of thinking of the future along with emerging technologies that can supercharge your campaigns sounds exciting. The applied use of AI in marketing is a common challenge for many brands. As consumer behaviors are changing and new technologies emerge, it’s critical for marketers to explore […] Read More
How can marketing drive business growth in 2020? 12 Aug The latest results from the CMO Survey, a special COVID-19 edition, give a fascinating insight into our fellow marketers’ business strategy and planning to drive growth this year. Digital Marketing Strategy during COVID-19 84% of marketers confirm they have ‘improvised to generate new marketing strategies during the pandemic’ according to the CMO Special Covid-19 report […] Read More
Join our first Virtual Webmaster Unconference 12 Aug While the in-person Webmaster Conference events are still on hold, we continue to share insights and information with you in the Webmaster Conference Lightning Talks series on our YouTube channel. But we understand that you might be missing the connection during live events, so we’d like to invite you to join a new event format: […] Read More
Layer Affinity Audiences On Search Campaigns 12 Aug By now, I would hope you’re making ample use of Google’s curated lists across paid search, Display, & YouTube. If not, I recommend reading why it’s important to be taking full advantage of layering audiences on search campaigns. With the addition of affinity audiences to Google search campaigns, we now have the ability to continue […] Read More
How to Create a Job Application Form in WordPress (Easily) 12 Aug Do you want to add a job application form to the careers page on your WordPress website? Often small businesses do not have a system in place for receiving job applications. This can quickly lead to a huge number of resumes in your email inbox, without an easy way to sort through them. The good […] Read More
