iOS 14 Apple update: Privacy, advertising and UX 18 Sep Apple’s iOS 14 platform update has certainly not been without controversy. Increased customer privacy has caused problems for mobile ad providers. What do the platform updates mean for your digital marketing strategy? Released on 16 September 2020, Apple’s iOS 14 constitutes a huge overhaul in mobile customer experience. And the biggest change is yet to […] Read More
Server-Side Tagging in Google Tag Manager: What is It? 18 Sep What is Server-Side Tagging? In today’s world effective measurement, integration, and use of customer behavior data is critical to success. A large portion of this measurement happens on websites, apps, or some combination of the two. To capture this data, businesses generally turn to inserting JavaScript code (aka third-party tags) onto their website.… The post […] Read More
Performance Marketing Benefits in the age of COVID 19 18 Sep Since the start of COVID-19, brands have placed a greater emphasis on eCommerce conversions. Even with different marketing strategies in place, brands have noticed a recent drop in leads as well as other measurables such as website clicks. All these factors are leading up to lost revenue making it a nerve-racking time for […] Read More
Best VoIP Phone Service Providers of 2020 18 Sep Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. The best VoIP phone services create exceptional customer experiences. And exceptional customer experiences work wonders for your bottom line. Imagine this: a potential customer calls the sales number listed on your website. Six states […] Read More
What you must know about TikTok for business 17 Sep 30-second summary: The majority of TikTok users are under the age of 29. So, TikTok is the perfect place if you want to reach Millenials and Gen Zers. TikTok allows users to create short videos with filters, voiceovers, soundtracks, and other additional features. If you want to promote your business, there are multiple paid advertising […] Read More
What Are Google Discovery Ads, and Do They Work? 17 Sep Paid SEM advertisers have often resorted to Google’s Display Network for awareness campaigns designed to grow the top of the funnel. The problem many advertisers run into when doing this is that the quality of traffic can be questionable at best and dismal at worst. Some of this is to be expected when expanding advertising […] Read More
Beginner PPC Optimization Tips for Ecom Brands 17 Sep I am not a big fan of the fact that marketing by eCommerce startups seems restricted to arbitraging between pay per click (PPC) expense and conversion profits. Certainly, eCommerce marketing should be broader than simply purchasing traffic. Even if that’s not the case for your brand, (you are more reliant on other marketing channels, like organic social media or […] Read More
How to Easily Get More Calls Using Facebook Click-To-Call Ads 17 Sep Historically, the only option available for diriving calls directly from Facebook Ads was through Reach campaigns, which worked. However, their primary objective did not necessarily focus on driving more calls. But as of recently, Facebook quietly launched a click-to-call ad option within Website Traffic campaigns, which now allows advertisers to fill their business and client […] Read More
Googlebot will soon speak HTTP/2 | Google Search Central Blog 17 Sep Thursday, September 17, 2020 Quick summary: Starting November 2020, Googlebot will start crawling some sites over HTTP/2. Ever since mainstream browsers started supporting the next major revision of HTTP, HTTP/2 or h2 for short, web professionals asked us whether Googlebot can crawl over the upgraded, more modern version of the protocol. Today we’re announcing that […] Read More
Googlebot will soon speak HTTP/2 17 Sep Quick summary: Starting November 2020, Googlebot will start crawling some sites over HTTP/2. Ever since mainstream browsers started supporting the next major revision of HTTP, HTTP/2 or h2 for short, web professionals asked us whether Googlebot can crawl over the upgraded, more modern version of the protocol. Today we’re announcing that starting mid November 2020, […] Read More
How to Create a Local WordPress Site Using XAMPP 17 Sep Do you want to create a local WordPress site on your computer using XAMPP? Installing WordPress on your computer helps you try out WordPress, test themes and plugins, and learn WordPress development. In this article, we will show you how to easily create a local WordPress site Using XAMPP. Why Create a Local WordPress Site? […] Read More
3 Reasons Why Big Data Analytics is Important Now More Than Ever 17 Sep Big data is no longer just some buzzword. It’s become the standard for every business and organization that wants to scale and keep up with a fast-evolving consumer landscape. But what is big data? Simply put, it’s a massive collection of complex sets of data that cannot be processed, analyzed, or shared by human computing […] Read More
Everything You Need to Know About IGTV 16 Sep With people spending more time viewing online video, it’s no surprise that Instagram TV has since evolved into a powerful channel for video storytelling. If you’ve considered ramping up your video marketing strategy, think of what you can do with IGTV. In this post, we give you a detailed breakdown of Instagram IGTV, best practices […] Read More
Core Web Vitals, E-A-T, or AMP? 16 Sep 30-second summary: The biggest Google update of the year is called the Page Experience update. Core Web Vitals are part of that update, and they are definitely ranking factors to keep in mind, especially when optimizing images. AMP is no longer the only way to get a “Top Stories” feature on mobile. Starting in 2021, […] Read More
How to drive digital innovation necessary during the pandemic 16 Sep 30-second summary: COVID-19 has kept consumers in their homes, which has led to significant spikes in internet use and companies scrambling to digitize in order to meet customers where they are. The ability to quickly develop digital capabilities will continue to be critical for meeting customer needs and ensuring organizations’ survival. To remain competitive, companies must […] Read More
Best Business Phone System Reviews of 2020 16 Sep Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Phone communication plays a critical role in today’s business landscape. Practically every business, regardless of size or industry, needs to have a business phone system. This statement holds true for freelancers and single-member LLCs […] Read More
5 Local SEO Tips for Plumbers (2020) 16 Sep 5 Local SEO Tips for Plumbers to Connect with More Local Customers Did you know that 4 out of 5 consumers use local searches before purchasing? That means if you’re not optimized for local SEO, that’s 80% of your local audience missing you every single month. That means that local SEO is a pretty important […] Read More
Amazon’s ASIN targeting feature will take your ad strategy to the next level 16 Sep Any retail brand with a digital presence should use this three-step ASIN targeting process to develop an Amazon advertising strategy In the same way that the library uses the Dewey Decimal System to keep everything orderly and organized, Amazon has its own system: the Amazon Standard Identification Number (ASIN). And with Black Friday and Cyber […] Read More
Get More Google Business Reviews With These 16 Tried & True Tactics 16 Sep It’s long been known that what customers have to say about your business carries more weight than what you have to say about your business, no matter how great your services or how genuine your messaging may be. And knowing how much value consumers place into customer reviews, Google has factored them into its local ranking algorithm—not […] Read More
How to Edit the Footer in WordPress (Step by Step) 16 Sep Do you need to edit the footer area of your WordPress website? The footer area appears at the bottom of each page on your WordPress site., There are several different ways website owners can utilize this area and make it more useful for their website visitors. In this article, we will show you how to […] Read More
20 Email Marketing Terms You Need to Know 16 Sep Making sense of email marketing terms can sometimes feel like you’re trying to learn a new language, and it’s normal to feel lost. But intense as the jargon is, it’s important to have a clear understanding of the basics. Some terms have legal implications that are crucial to be aware of, while others represent trends […] Read More
A Step-By Step Guide To Registering Your Business In Bangkok And Using Social Media 16 Sep A Step-By Step Guide To Registering Your Business In Bangkok And Using Social Media If you are thinking about registering a company in Thailand, or if you are unaware about how to go about the process, then you should think about doing some research before undertaking this particular application process. Indeed, if you are starting […] Read More
New Guidelines for Google’s Mobile-First Indexing 15 Sep Google’s mobile indexing efforts have been in the making for several years now. In fact, the tech mogul initiated the process all the way back in 2016. Earlier this year, Google announced its intentions to transfer all websites to the mobile-first model by September. Unfortunately, the current global pandemic thwarted those plans, with many small- […] Read More
A Marketers’ Guide to TikTok Analytics 15 Sep While TikTok seems to be the hub for young Millennials and Gen Zers, that doesn’t mean your business should discount this platform. The home of viral sensations and short video memes, brands can also have a great presence on TikTok and reach younger demographics with fun content. However, as it goes with any social media […] Read More
How to build an account-based marketing (AMB) target list 15 Sep Practical AMB guidance for putting together your account-based marketing target list to get results, fast Account -based marketing starts with a clear picture of who to target. Sounds simple enough. But with account-based marketing (ABM) being such a new thing for so many marketers, buildingthe right focus list is often not as easy as it […] Read More
Eliminating Conflict Between CRO and SEO Efforts 15 Sep Conversion rate optimization is commonly thought of as a best practice or a tactic utilized for paid traffic. Because I was introduced to CRO through PPC, that’s the lens I typically use when optimizing for conversion rate. Instead, I urge everyone to think about conversion rate optimization as just another marketing strategy used to increase […] Read More
Join us online for Search Marketing Expo, December 8-9 15 Sep Join us online for Search Marketing Expo, December 8-9 Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok [ad_2] Source link Read More
How to Prevent Newsletter Signup Spam in WordPress 15 Sep Recently, one of our readers asked us how to prevent newsletter signup spam in WordPress? Sometimes spam bots fill in your newsletter signup forms and add dummy email addresses to your email list. This costs you money and email service providers can mark your emails as spam. In this article, we’ll explain how to prevent […] Read More
Sharing what we learned on the first Virtual Webmaster Unconference 15 Sep In total, there were 17 sessions. We divided them into two blocks: half of them ran simultaneously on block 1, the other half on block 2. There were many good discussions and, while some teams took on a few suggestions from the community to improve their products and features, others used the session to bounce […] Read More
Five stats to improve your 2021 marketing strategy 14 Sep Any social media manager will tell you part of the job is learning how to deal with and adapt to the unexpected. In 2020 alone, social marketers have had to pivot from their original strategies to deal with both a pandemic and nationwide protests. While there are still some months to go before the end […] Read More
