Rev Up Your Small Business Holiday Marketing Strategy 24 Nov The events of 2020 have been far from kind to small businesses, with some reports estimating 25-36% could close permanently as a result of COVID-19. In hopes of salvaging small businesses, nearly 83% of consumers would now rather shop at small, local businesses than a big corporation. As small businesses ramp up their holiday marketing […] Read More
How to Change MX Records for Your WordPress Site (Step by Step) 24 Nov Recently, a reader asked how they could change the MX records for their site? MX records (Mail Exchange records) are necessary for delivering emails to your business email address. You’ll need to change them if you want to use G Suite or other email services with your own domain name. In this article, we’ll show […] Read More
5 Email Marketing Trends for Supply Chain and Logistics 24 Nov Email marketing may seem like an old school tactic, but it plays a vital role in e-commerce. For example, sending three abandoned cart emails can lead to 69% more orders. That stat alone solidifies email marketing as a mainstay. And while it may be here to stay, it does not remain stagnant. Email marketing is […] Read More
How to Tell if You’re Shadowbanned on Social Media 24 Nov Suddenly you notice that none of your social media activity seems to be showing up at all. It’s like you don’t even exist on the site… Weird! Is it a bug? Every website suffers from them sometimes, and the interactive features can often be the first to go haywire. Server maintenance could also be the […] Read More
Five quick SEO wins to give your website a boost in search 23 Nov 30-second summary: There are SEO tactics you can apply even without significant expertise. These tactics even the playing field a bit for those who can’t hire a huge team or outsource to an agency. Paying attention to things like images and hosting can give your site a boost. There are simple link building tools that […] Read More
The Best Black Friday Social Media Campaigns in 2020 23 Nov For many, holidays bring out traditions. Halloween? Getting all dressed up for the company party. But, not this year. Thanksgiving? Tables full of food and not an empty seat in the house. But, not this year. Black Friday? Overflowing carts, yet still stressing out about the perfect gift. Definitely this year…but, it’s going to be […] Read More
What is Integrated Marketing? | Smart Insights 23 Nov Definitions of Integrated Marketing and why integrated multichannel marketing is essential to your business’s success Without getting too Aristotelian, with marketing, the whole is most certainly more than the sum of its parts – when it’s done right that is. That’s why we define Integrated Marketing as follows: “Integrated Marketing is a strategic approach to […] Read More
Thinking Simply About Ad Campaign Design 23 Nov In the PPC ad business, complexity is to be expected as the cost of doing business. With all the different ad platforms and their capabilities, managing campaigns can become a herculean task. Complexity creeps in, requiring vast amounts of attention and organizing to keep on track. People are added, reporting is increased, and communication ramps […] Read More
7 Content Marketing Trends to Watch in 2021 23 Nov It’s that time of year again. Starbucks releases holiday drinks. Crockpots make their way back onto countertops. Last year’s gloves suddenly appear at the bottom of your coat pockets. And content marketers get out their calendars to start brainstorming and prepping for next year. So we asked a number of industry experts what content marketing […] Read More
70+ Black Friday / Cyber Monday 2020 WordPress Deals – Big Savings 23 Nov Looking for the best Black Friday and Cyber Monday deals on your favorite WordPress products? The next few days are the perfect time to buy premium WordPress plugins, themes, web hosting, and tools to grow your business. As always, to help you find the best deals, we have created the ultimate listed of best WordPress […] Read More
Marketer’s Introductory Guide To Instagram’s IGTV Shopping 23 Nov Another step towards easy and accessible shopping has been announced with Instagram streamlining their IGTV Shopping feature, giving businesses yet another avenue to selling products to their audience. This means users will be able to shop items featured in these videos with just one click. For businesses and users learning to understand this […] Read More
09 23 Nov Reading Time: 8 minutes Teach them how to say goodbye. The post 09 appeared first on The Social Media Hat. [ad_2] Source link Read More
The 11 Best Dropshipping Tools 21 Nov Dropshipping is a popular method for building an e-commerce empire. The challenge is, there are tons of people out there trying to do the same thing. So, how do you get a competitive edge? By using dropshipping tools to get the most out of your dropshipping business. This post covers the basics of dropshipping and […] Read More
Core Web Vitals 101: What You Need to Know 21 Nov User experience is key to success for any site online. Historically, however, UX has always been measured subjectively. In order to better quantify the experience of using a website, Google introduced Web Vitals, an initiative to give unified guidance for quality signals specific to user experience. Let’s go over what each of these metrics means […] Read More
Optimize For Local Search With Google My Business 20 Nov For small businesses to be easily found by users searching for your products or services, your site needs to rank well in the local listings. While studies show that 28.5% of clicks come from the first organic SERP, and drop significantly after that; the local 3-pack has the highest percentage of clicks overall at 44% […] Read More
Free Video Editing Software For E-commerce Videos 20 Nov High-quality video content is a great way to showcase products professionally in an e-commerce store. AI Multiple, a digital B2B research firm, found that video content makes website visitors 64-85% more likely to buy a product, compared to static images. There are many ways to edit your videos for free. Free video editing software has become […] Read More
6 Best SEO Rank Tracker Tools for Keyword Tracking (Compared) 20 Nov Are you looking for the best SEO rank tracker tool for keyword tracking? A search engine results page (SERP) tracking tool helps you track your website’s SEO position for specific keywords. It shows you changes in keyword positions and allows you to compare them with your competitors. In this article, we’ll share our expert pick […] Read More
How social media influence 71% consumer buying decisions 20 Nov 30-second summary: Due to the rise of online shopping and the amount of time people spend on social media, social media impacts consumer buying decisions. Consumers who are influenced by social media are four times more likely to spend more on purchases. There are four ways in which social media has a direct influence on […] Read More
Google Analytics 4: What Marketers Need to Know : Social Media Examiner 20 Nov Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. [ad_2] Source […] Read More
Five SEO tips to dominate local search this holiday season 20 Nov 30-second summary: 60% of consumers have been shopping online more often since COVID-19. Making your local SEO strategy a top priority for small retailers and those with multiple locations. Shoppers are browsing more frequently and making more purchases, although they are smaller in value. Local retailers should focus on creating in-store experiences online and pick […] Read More
Sprout’s Focus on Partnership Adds Value for Customers 20 Nov As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? It’s a common and necessary inquiry for any brand or agency selecting a software vendor, particularly in the marketing technology space. For some, the answer is overly simplistic and a straightforward checking of boxes. […] Read More
3 Trends That Could Make Virtual Events Less Awful in 2021 20 Nov If there was one common challenge that marketers and media pros faced in 2020—besides periods of existential horror—it was trying to figure out virtual events. Maybe you had to change an in-person event to a virtual event on the fly. Maybe you sponsored a virtual event and still have no idea what the hell it […] Read More
Exploring the Great Outdoors Close-To-Home 20 Nov When we kicked off the new decade, people embraced resolutions to travel, exercise and more, just as they do every year. However, throughout the year, the pandemic has influenced where we go, who we see and how we entertain and care for ourselves. With travel and tourism down due to the pandemic, people are leaning […] Read More
The 12 Best Affiliate Programs For Pinterest For 2020 20 Nov You’re reading this because the other blog posts on the subject suck. After all, you’re looking for the best affiliate programs for Pinterest, right? Not affiliate offers for the products and services used by Pinterest affiliate marketers. That’s why pushing web hosting affiliate programs and online business tools makes no sense. You’re smarter than just […] Read More
3 Key Reasons to Use Augmented Intelligence Tools in Digital Marketing 19 Nov Do terms like “AI” and “machine learning” make you think of robots and science fiction? These technologies are being used everywhere, and the age of AI is already in full swing. AI and technology offer a solution to inefficiency. Deloitte has shown that 83 percent of early adopters of AI and cognitive technologies achieved either “moderate” or “substantial” benefits. […] Read More
Top six reasons you should caption your social media video content 19 Nov 30-second summary: Video marketing is more than a trend; it’s a must. But most companies are leaving out a key ingredient to ensure customers engage with their videos: captions and subtitles. Captioning videos in English or subtitling them in other languages has been proven to greatly boost the success and accessibility of online video content. […] Read More
Optimizing For Google Quick Answers 19 Nov What are Google Quick Answers? Google Quick Answers are highly-visible text snippet answers and links placed at the top of the Google SERPs and were observed to provide a huge boost in organic traffic. Quick Answers appear up to 40% of the time for some types of queries. In September 2014 Google introduced a new method of presenting content […] Read More
Email marketing in 2020: Four key things that made the difference 19 Nov 30-second summary: A lot of debate has been going on as regards whether businesses should reduce or increase their marketing efforts. The conclusion is that reducing marketing will lead to a decline in sales. Out of all the many digital marketing channels available today, email marketing still proves to be the most effective as it […] Read More
Leverage Cross-Channel Paid Media Strategy to Grow Performance 19 Nov Executing a productive and cohesive paid media strategy results in two core outcomes that marketers should always be driving towards: 1. A seamless experience for the target audience. Multiple devices. Multiple touchpoints through the buyer’s journey. An endless variety of platforms, channels, content, and ad units to consume. As ad technology progresses it’s getting easier […] Read More
What Are Google Ad Grants? 19 Nov Most of us have got a favorite non-profit, and usually with good reason. They might provide vital resources for your community or just be a cause close to your heart. Or they may have played an important role in your own life or that of a family member. Non-profits need to be visible in today’s […] Read More
