How to Create a Request a Quote Form in WordPress (Step by Step) 19 Nov Recently, a reader asked how to add a request a quote form in WordPress? A request a quote form allows potential customers to contact you to get a pricing information for your product or service. This is particularly helpful for businesses that offer varied pricing based on a customer’s requirements. In this article, we’ll show […] Read More
3 Key Paid Social Trends to Follow in 2021 19 Nov While 2020 certainly threw us for a loop, and we don’t have a crystal ball on hand to predict exactly what will transpire in 2021, there has been a noticeable shift in frequent topics of discussion at our agency and among industry peers. Many of us are beginning to see early trends emerge within their […] Read More
5 Tools That Will Make Your Inbound Marketing Easier 19 Nov Couldn’t we all use something to help lighten the workload? In this burgeoning age of efficiency, the market is continuously flooded with various marketing tools designed to help you work faster, harder, and smarter. And while there are a lot of gimmicks out there, there are also a lot of tools that do exactly what […] Read More
3 Internal Linking Strategies for SEO and Conversions 19 Nov I’m a big fan of little links. Internal links are the underrated workhorse of SEO and UX. They’re easy to make, easy to manage …and easy to overlook. But not today. This post is a guide to a powerhouse internal linking strategy. We’ll review three types of internal links that make a huge difference in […] Read More
How to Create an E-Commerce Business Plan 18 Nov If you ever plan on finding investors, partners, or employees for your e-commerce startup, you’ll need to know how to create a business plan. A lot of people make this process out to be more complicated than it needs to be. When you do it right, creating a business plan doesn’t have to be so […] Read More
Programmatic Campaign Optimization Tips and Tricks 18 Nov With so many buttons and levers available to you within your programmatic platform, the number of optimizations you can make to improve your campaign performance can be overwhelming. That’s why it’s crucial to come up with a game plan beforehand so you don’t make too many optimizations which, in turn, limit the insights into your […] Read More
The work isn’t done: Make brand activism more than a moment 18 Nov “Believe in something. Even if it means sacrificing everything.” Nike and Colin Kaepernick said that in 2018, and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. Sure, 70% of people want businesses to take a stand on social and political issues. But in 2020, more than half […] Read More
Personalized marketing: Brands and e-commerce retailers 18 Nov Personalized marketing, as we know from our experiences as brand-lovers and as marketers, is the make or break of any e-commerce marketing strategy in a competitive environment Personalized marketing is all about offering improved user experience (UX) by serving relevant content, or targeting key messages in the funnel, based on your customer’s e-commerce activities and […] Read More
We moved! Introducing the new home for the Google Webmaster Blogs 18 Nov Thursday, November 19, 2020 Last week we changed our name to Google Search Central and published our new central site. As part of this site migration, we’re also consolidating the Google Webmaster Blogs into one place on the new site. Today, we’re announcing that this page within the Google Search Central site is the new […] Read More
Social Media Video Tips & Strategies 18 Nov There are so many elements that go into social media videos including subtitles, length, details and sound. Essentially, you’re trying to convey a lot of information in a few seconds. But when you do it well, you see higher engagement and build a better rapport with your audience. Here you’ll find all the resources you […] Read More
How to Add Sample Data in WooCommerce (with Product Images) 18 Nov Do you want to add some sample data in WooCommerce? If you are setting up a new online store, then you may want to add some sample product data to see how it would look. This can also help with testing before going live. In this article, we’ll show you how to easily add sample […] Read More
Social Media Sizzles, But Here’s How Email Marketing STILL Makes More Money in 2020 18 Nov Scan the marketing press, and, seemingly, all that marketers care about is social media. If that sounds like your marketing department (or, worse, you), it’s time to get your priorities straight. Don’t get me wrong: having a killer social media content plan and well-planned social media calendar are important for increasing brand awareness, especially among […] Read More
Everything Marketers Should Know About The Tiktok Rival 18 Nov TikTok has gained a lot of attention in 2020. It’s known as a platform solely based on video content with even Instagram following it’s lead and adding a “reel” feature to accommodate this successful format that consumers love. Now Youtube has followed suit and announced their new feature launch of “YouTube shorts”, which […] Read More
The Ultimate Guide to LinkedIn Analytics for B2B 18 Nov LinkedIn has evolved into the go-to social network for B2B brands. From finding top-tier talent to flexing your industry influence, a staggering 79% of marketers say that the platform is a prime source of new leads. However, growing on LinkedIn requires a totally separate strategy from what works on Facebook, Instagram or Twitter. Not only […] Read More
How to Write PPC Ad Copy Using AI 18 Nov It’s no secret: the world of PPC advertising is not for the faint-hearted. If you don’t know what you’re doing, you could end up throwing money down the drain. How can you increase the chances of the right people clicking on your ads? You need to learn how to write ad copy that converts. Thankfully, technological […] Read More
How to Fix Google Merchant Center Tax Suspension 18 Nov Google Merchant Center account suspended due to tax issues? Learn how to resolve issues and get your Shopping campaigns back up and running. Don’t worry! We’ve been there and will talk you through all the steps necessary to get your Shopping ads back up and running as soon as possible. What’s causing the issue? Google […] Read More
Rudy Giuliani, Link Builder 17 Nov Four Seasons Total Landscaping non-brand rankings courtesy of SEMRush: # of referring domains courtesy of Ahrefs: If you need a cutting edge content marketer to round out your team, I am pretty sure Rudes will be looking for work some time in January. The post Rudy Giuliani, Link Builder appeared first on Local SEO Guide. […] Read More
Harness the power of integrated CRO and social media 17 Nov 30-second summary: Promote brand awareness if you want customers to know you exist. Collect social reviews and testimonials like you’re collecting candy. User-generated content builds authenticity which means higher conversions. Stay up to date on customer support so your leads are happy. Use the FOMO (fear of missing out) concept to your advantage. Do you […] Read More
30 Website Personalization and Recommendations Software options 17 Nov Website personalization, product, offer and content recommendation services to help retailers and other businesses personalize their proposition to nurture prospects and increase your conversions The website personalization tools we recommend in this article enable you to segment visitors and then deliver personalized messages of the ‘next best product’ or ‘next best content’ within containers on […] Read More
This Week: Holiday 2020, Search Ads, LinkedIn, Facebook, And More! 17 Nov Happy Tuesday! During this pandemic-induced 2020 holiday season, the Internet Marketing industry can help businesses and marketing agencies manage better by developing their online strategies or increasing search ad spending. We have compiled some of the freshest internet marketing news from this week. From the benefits of working with Google Premier Partner breaking headlines to […] Read More
The Ethics Of PPC And How To Set An Example 17 Nov Earlier this year when Amazon, Apple, Facebook and Google attended an antitrust hearing, a ton of transparency concerns that were bubbling came to the surface. It was thought to be just a small part of a larger series of antitrust investigations, but with miscommunication and updates affecting the visibility of search terms, we’ve since questioned […] Read More
How to Optimize Featured Snippets for Google 17 Nov Google is the most widely used search engine across the globe. As a universally recognized and reliable search engine, Google provides access to all kinds of valuable information and search resources. To maintain this high standard, Google constantly updates their search features and business owners need to learn to adapt their content creation and marketing […] Read More
How to Add Nofollow Links in WordPress (Simple Guide for Beginners) 17 Nov Are you wondering how to add nofollow links in WordPress? Perhaps you have heard of nofollow links, but you’re not sure what they are or why you should use them. In this article, we’ll show you how to easily add nofollow links in WordPress. We will also cover what nofollow links are and why they […] Read More
Create More Shareable Content With This Checklist (+6 Tools) 17 Nov In a world of social shares and viral content, what good is an amazing piece of content if no one sees it? To get as many eyes on it as possible, your content needs to be shareable. Shareable content spreads across the Internet as audiences connect with a topic, idea, or story, and click to […] Read More
Top 10 Reasons Not To Miss This Summit 17 Nov Reading Time: 7 minutes In a time when it seems like there is Yet Another Massive Marketing Event Registration (YAMMER) every other day, why would one stand out from the others? What might make you decide to register and spend a day at this event rather than that one? Unless it’s an organization you’re familiar […] Read More
How Airbnb kept the lights on when everyone was home | Sprout Social 17 Nov Overview At the start of the pandemic, the future was dim for Airbnb. The infamous hotel industry disruptor was now facing a devastating disruption of its own. Suspended travel, shelter-in-place and strict social distancing cost them $1 billion in canceled bookings—a loss that left them no choice but to postpone their long-awaited IPO plans, and […] Read More
How to Become a Successful Vlogger 17 Nov If I told you that you could become a sucessful vlogger, would you believe me? Or do you think that there is too much competition? YouTube is saturated — 500 hours of video are uploaded to YouTube every minute. There are dozens of million-dollar YouTubers creating thousands of hours of video a year. How could you […] Read More
Take a PPC holiday: how to take a break from ads 16 Nov Sometimes the world can be overwhelming – this year, in particular, has taught us all that. We recognise the need to take a step back from work, relax and readjust, and come back feeling refreshed. But if you run PPC campaigns single-handedly, how can you do that without everything you’ve worked hard for crashing down […] Read More
Top strategies behind link building success 16 Nov 30-second summary: Link building starts from on-page SEO Get your on-page SEO right by working on pillar and cluster pages Blend your on-page success with off-page SEO strategies Link building is not about the quantity Create a 12-month plan to maximize your off-page SEO success SEO is more important than ever. As online usage is […] Read More
20 Super-Festive December Marketing Ideas to Try This Month 16 Nov December is almost here! The Starbucks holiday cups have been released, we’re preparing to stuff our bellies with turkey and pie, and we’re gearing up for winter holidays and the start of a new year. While December brings fun, family, and food, it can also leave business owners and marketers feeling pressed for time—and resources. […] Read More
