Agorapulse To Host Premiere Online Marketing Event 11 Nov Reading Time: 2 minutes PARIS, FRANCE, November 10, 2020 /EINPresswire.com/ — Even before the pandemic, many traditional in-person events in the marketing industry were struggling to grow and add more attendees year-over-year. Marketers were challenged to justify the high cost of purchasing registration, traveling, and taking multiple days off work to come back to an […] Read More
How to Connect Salesforce to Your WordPress Forms 11 Nov Do you want to connect Salesforce to your WordPress forms? Salesforce is one of the most popular customer management software on the market. Connecting it to your WordPress forms allows you to automatically add leads, customers, and other contacts to your CRM. In this article, we’ll show you how to easily connect Salesforce to your […] Read More
Educate Your Content Marketing Prospects First, Then Sell Them 11 Nov Companies often use their blogs as sales vehicles for their company. This is the wrong approach. It ends up turning off your audience and reducing the impact your blog can have on your company. Why is it Bad to Heavily Promote Your Company in Your Blog Posts? If you step back and look at your […] Read More
How to Get Verified on Social Media 11 Nov Getting verified on social media is one of the first steps to building a successful social media marketing strategy. Whether it’s your personal account, your business account, or both, getting that little checkmark next to the profile name is massively important. And not so that you look like one of the ‘cool kids.’ A verified […] Read More
How Remarketing Ads for Plumbers Work – Blue Corona 10 Nov Remarketing Ads: Stay Top of Mind with Previous Website Visitors A surprising number—sometimes as high as 90%—of visitors on a plumber’s website don’t convert into a lead, meaning they never picked up the phone to call you and they didn’t fill out a form on your site. As a plumber, did you know that you can continue to […] Read More
Timing for bringing page experience to Google Search 10 Nov Tuesday, November 10, 2020 This past May, we announced that page experience signals would be included in Google Search ranking. These signals measure how users perceive the experience of interacting with a web page and contribute to our ongoing work to ensure people get the most helpful and enjoyable experiences from the web. In the […] Read More
Timing for bringing page experience to Google Search 10 Nov This past May, we announced that page experience signals would be included in Google Search ranking. These signals measure how users perceive the experience of interacting with a web page and contribute to our ongoing work to ensure people get the most helpful and enjoyable experiences from the web. In the past several months, we’ve […] Read More
Get the data that puts you ahead of the competition 10 Nov What you will read in this post: Understand holiday season traffic trends Optimize for strong SEO and PPC keywords Analyzing keyword-driven traffic for seasonal marketing Which sites won the most keyword traffic? Black Friday marketing: November 2019 Christmas marketing strategy: December 2019 Build strong display and referral partnerships Analyze historic conversion data The biggest display […] Read More
Email marketing trends 2021 – 5 trends to watch 10 Nov Industry experts explore the email marketing trends set to impact your strategy in 2021 and consider how COVID-19 has permanently and positively changed email marketing In 2020, email marketing has, like so many parts of our work and personal lives, had to undergo a rapid transformation. As the pandemic continues to lead to wide-ranging changes […] Read More
Getting Started With a Paid Social Media Audit 10 Nov Searching online for resources to perform a social media audit will most often produce results that focus heavily on reviewing organic content, engagement, and social listening analysis (I prefer this outline from Hootsuite as a good jumping-off point). Less easy to find are the guidelines for performing a paid social media audit, which is equally—if […] Read More
Upcoming LinkedIn Ads Products for B2B Marketers 10 Nov Get excited for big changes coming to LinkedIn in the near future! LinkedIn recently announced some upcoming product initiatives we can expect to arrive starting now through the end of next year. I’m here to break it all down and to let you know what I’m most excited about. LinkedIn Stories & Story Ads Yes, […] Read More
Has 2020 Been A Peak Year For Click Fraud? | The Click Fraud Blog 10 Nov It’s been a turbulent year, especially when it comes to ad fraud and click fraud. In fact, 2020 looks like it’s a bumper year for digital fraud online in general. Although the year isn’t over yet, a report from Cheq estimates that click fraud has cost marketers at least $35 billion in 2020, with potential […] Read More
How visual content can give a boost to your SEO and how to take advantage 10 Nov 30-second summary: Visual content offers a ton of value for your website. It can boost critical statistics such as time on page. Visuals guide the reader through your content more smoothly. They make your content more consumable and increase sharing. Google loves images that are optimized for search. Read on to learn more about how […] Read More
17 Proven Ways to Boost Holiday Sales & Revenue in 2020 10 Nov For most businesses, 2020 has been a challenging year. If the COVID-19 pandemic has negatively impacted your business and you’re feeling discouraged about hitting your year-end targets, I want to let you know that there’s still hope. The holiday season is coming in just a few weeks. As a time when consumers become extra enthusiastic […] Read More
How to Create Meaningful Engagement on LinkedIn: 3 Tips : Social Media Examiner 10 Nov Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. [ad_2] Source […] Read More
How to Rearrange Post Edit Screen in WordPress 10 Nov Do you want to change the look and feel of the post edit screen when creating WordPress posts? WordPress comes with an intuitive content editor, with different sections and toolbars. To reduce distraction, you may want to hide the areas that you don’t use. In this article, we’ll show you how to rearrange the post […] Read More
The Definitive Guide to Buying and Selling Small Startups 10 Nov The problem with selling your startup is the long exit time. Sometimes it can take as long as seven years before you can sell your business and hop on the next idea. And the investors? They feel the same way. Who wants to wait almost a decade to buy a startup when the face of […] Read More
Oxygen Builder Review 2020 – Pros, Cons, Pricing And Alternatives 09 Nov PROS Extremely flexible if you know how to use it Powerful features Well-rounded Decent modules and templates Stellar pricing CONS Extremely steep learning curve for non-techies Overrides your theme Oxygen builder is a… WYSIWYG builder. But it’s not a page builder in the sense you’re used to. Oxygen Builder is a very special breed of […] Read More
Financial services social media marketing tips 09 Nov The financial sector faces its own particular challenges when it comes to financial services social media in particular It’s not exactly considered the sexiest of industries but financial services social media is a necessity – it’s where your customers are so that’s where you need to be as well. The question is, how do you […] Read More
Artificial intelligence (AI) is key to reducing digital ad waste 09 Nov 30-second summary: As PPC costs continue to increase, it’s more important than ever for marketers and agencies to be able to access their data – all of their data. What’s even more critical is to track true conversions, meaning the leads that actually convert into paying customers for a business. The issue is that Google […] Read More
4 Pillars of Paid Media Growth 09 Nov Paid media is straightforward. “Growth,” however, is very dependent upon the role you play in paid media, so let’s start by defining who these four pillars are intended for and what I mean by “growth.” My paid media experience is 100% agency-based. Naturally, my experience shapes my viewpoint and definition of growth. From the agency […] Read More
Branded Keywords: Why They Matter & How to Track Them 09 Nov Chances are you’re familiar with the concept of monitoring keywords. From ranking in search results to figuring out how customers found out about you, keywords often represent a treasure trove of marketing data. However, there’s a particular type of keyword that often gets overlooked. That is, branded keywords. Although they’re often treated as an afterthought […] Read More
How to Enable GZIP Compression in WordPress (3 Ways) 09 Nov Do you want to enable GZIP compression in WordPress? GZIP compression makes your website faster by compressing the data and delivering it to the user’s browsers much quickly. A faster website improves user experience and brings in more sales and conversions for your business. In this article, we’ll show you exactly how to easily enable […] Read More
CRM: What Your Small Business Needs to Know About Customer Relationship Management 09 Nov You’ve probably heard of CRM software—used it in the past, gotten sales calls about adopting one, wistfully wished your customer data was nicely organized inside one. But if you haven’t, don’t worry. I myself was once a wet-behind-the-ears college intern throwing acronyms around like candy without any clear idea what the letters stood for. CRM […] Read More
07 – The Social Media Hat 09 Nov “Chess is a matter of delicate judgement, knowing when to punch and how to duck.” In the late 1950’s and early 1960’s, a child prodigy hit the chess scene. Astounding long-time chess players and aficionados with incredible victories at just 13 and 14 years old, this soon-to-be grand master of the game went on to […] Read More
The 5 Best Email Marketing Companies of 2020 07 Nov Almost everyone uses email. But here’s the sweet part. The people you’re trying to reach or retain already have active email addresses. Heck, most of them used or would use one to sign-up for your service or product. If you can get into (and stay) in people’s inbox, you can make a ton of money. […] Read More
How to Choose The Right Amazon Marketing Agency 07 Nov Choosing the right Amazon marketing agency can be the difference between becoming a thriving seller on Amazon or one that flops. Do you know why I say so? A pool of more than 2.5 million sellers fights for the attention of Amazon’s customers. Out of this, only 10% generate annual sales of more than $100,000. […] Read More
10 Ways To Improve Your Glassdoor Presence Using Sprout Social 07 Nov Day in and day out, people are making choices about what to eat, where to shop, what to watch and so much more. When the answers aren’t immediately obvious, we frequently turn to others for guidance. Fortunately, in the digital world, a simple internet search surfaces consumer reviews about nearly anything, which help shape our […] Read More
The 5 Best Link Building Companies of 2020 06 Nov What are backlinks to search engine optimization? Short version: They’re signals Google uses to determine if your website is a reputable resource worthy of citation. The long and sweet version? The more quality backlinks pointing to your website, the higher your chances of ranking for profitable keywords and competitive search queries that drive sales. You’ll […] Read More
A framework for creating an effective retail strategy in 2021 06 Nov A three-step approach for your strategy: stand out, be distinctive and win more retail sales It’s no secret that this year has caused chaos for retailers gobally. To survive you need a robust retail strategy that focuses on long-term and short-term profit for your business. According to the Centre for Retail Research forecast in July […] Read More
