How to Install Microsoft Clarity Analytics in WordPress 16 Nov Recently, a reader asked us how to install Microsoft Clarity analytics on their WordPress website? Microsoft Clarity is a free analytics tool that helps you analyze how users engage with your website with click tracking, scroll tracking, and heatmaps. In this article, we’ll show you how to easily install Microsoft Clarity in WordPress, step by […] Read More
2 cents per word!? Outsourcing content creation the right way 16 Nov It takes the average blogger 3 hours to write 1,000 words. I started my personal finance blog just 2 months ago but have already written 193,731 words of content (around as many words as Harry Potter and the Goblet of Fire). Doing the math it should have taken me around 555 hours or 14 weeks […] Read More
08 – The Social Media Hat 16 Nov Early on the morning of May 10, 1940, the pre-dawn sky above The Hague was suddenly littered with black spots. German Paratroopers were deployed throughout Belgium to pave the way for a full assault from German forces. Within hours, the Germans had destroyed over half of Belgium’s aircraft, achieving almost instantaneous air superiority. When French […] Read More
Instagram Trust Score: What It Is and How to Improve It 15 Nov Reading Time: 5 minutes In the past six months, Instagram has cracked down on spam accounts, bots, and ingenuine followers in a big way. After discovering nearly 150 million fake profiles, Instagram has made it their business to vet each and every account for genuineness. They are serious about curtailing automated activities and reducing fake […] Read More
The 4 Best Technical SEO Companies of 2020 14 Nov No matter how great the content on your website is, your hard work could amount to nothing without proper technical SEO. Technical SEO gives your site structure, makes it super easy for search engine bots to crawl and index, and helps Google understand what each page is about. URL structuring, robots.txt, redirect codes, canonical tags, […] Read More
How to Use Quizzes for Your Marketing Strategy 14 Nov Using quizzes in your marketing strategy is one of the most underrated marketing moves. Seriously. They are incredibly effective at generation leads, engaging your audience, and much more. But, it isn’t enough for me to just convince you to implement quizzes in your marketing strategy, so I’m going to show you exactly how to create […] Read More
The Technology Acceptance Model | Smart Insights 13 Nov A strategic digital marketing model of Technology Acceptance for those looking to bring about digital transformation The Technology Acceptance Model (TAM) is designed to measure the adoption of new technology based on customer attitudes. TAM is largely credited to Fred Davis in 1989, when he was part of the Computer and Information Systems, Graduate School […] Read More
How to Buy a Domain Name in 4 Easy Steps 13 Nov Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Buying a domain name is one of the first steps to launching a website. But finding the perfect domain for your site and registering that domain can feel like a tall task if you’ve […] Read More
Four digital marketing strategies to prepare for a wild holiday season 13 Nov 30-second summary: Ecommerce has become an increasingly important element of any business, but it is more important than ever going into the 2020 holiday season. With the plethora of brands vying for ad space online, companies must make the most of their marketing budgets by adjusting their digital strategies. Socium Media CEO Owen Loft offers […] Read More
The rise of vertical search engines 13 Nov 30-second summary: Google’s rise as the dominant search engine has left the industry undisrupted for 20 years. The number of use cases for search are infinite meaning Google’s information lacks depth in some cases. Vertical search engines support unique workflows and provide domain expertise. Specialized search for consumers is well established but B2B search is […] Read More
Launching With Facebook Ads: How to Sell More With Facebook : Social Media Examiner 13 Nov Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. [ad_2] Source […] Read More
7 Best WordPress LMS Plugins Compared (Pros and Cons) 13 Nov Are you looking for the best LMS plugin for your WordPress site? Learning Management System (LMS) plugins allow you to create and run online courses like Udemy with WordPress. A perfect WordPress LMS plugin includes features for managing your online course content, handling subscriptions, running and grading quizzes, accepting payments, and more. In this article, […] Read More
Video Accessibility: How to add YouTube Subtitles to Videos 13 Nov When creating and sharing videos, you want to make sure your content can be consumed by as many people as possible. Whether they’re hard of hearing or simply in a setting where they can’t have their volume turned on, viewers should be able to enjoy your videos. This is why adding subtitles to videos is […] Read More
What Are Meta Tags? 13 Nov Let’s talk about meta tags — what they are, why they matter, and how to do them better. First things first — what made you click on this article to read it? Maybe the title caught your eye, or perhaps it was the short blurb you saw. You might have clicked simply because this article […] Read More
Mediocre Content Is Hurting Your Brand 12 Nov Let’s just say it: Most branded content isn’t very good. I should know. I worked for years as a content strategist. I’ve spent the last decade researching and reporting on the content marketing industry. I even wrote a book about it. Along the way, I’ve probably consumed more pieces of branded content than anyone else. […] Read More
How to Use Google Trends to Optimize Your YouTube Videos 12 Nov It may be hard to believe, but February marked the 15th anniversary since YouTube was created and launched in 2005. In that time, the video-sharing platform has grown to become one of the world’s largest and most versatile search engines, generating millions of visits and views per day. An average of 1.3 million people use YouTube […] Read More
Enhance the Customer Journey Through Ad Copy 12 Nov As we continue to shift how we set up our accounts, it’s important to ensure our ads are a reflection of our account structure. Ad copy and extension should be tailored to ensure our account structure is working to its fullest extent. We tend to place a large amount of focus on keyword research and […] Read More
4 Ways to Help Black-Owned Businesses Survive & Thrive Now 12 Nov By now, everyone knows that Covid-19 is decimating small businesses across the country; fewer are aware that the negative impact of the pandemic has fallen disproportionately on Black businesses. If you’re a Black business owner, that might not come as news, but for many, the recent New York Times analysis of the impact of Covid-19 […] Read More
How to Create Mobile Popups That Convert (Without Hurting SEO) 12 Nov Do you want to use mobile popups on your website? Mobile popups can be very effective for lead generation, increasing sales, and getting more app downloads, but you need to design them the right way. Otherwise, you could end up harming your website’s search engine ranking. In this guide, we will share how to create […] Read More
How SMB marketing teams can achieve growth 12 Nov 30-second summary: With remote work and the peak season coming in, creating an internal communication plan has become a massive priority for upper management to facilitate great teamwork. How can companies create internal communication plans that not only work in the short term but can also be utilized for years to come to achieve steady […] Read More
Vertical SEO: Using SEO To Build A Fitness Brand 12 Nov Vertical search optimization, or vertical SEO, is the practice of targeting a specific category or type of industry. This post is a perfect example, focusing on SEO specifically for the fitness industry. As you read through our guest post, consider how else you might take your fitness brand to the top of your industry in […] Read More
Email Marketing Rules and Regulations You Need To Know 12 Nov Email marketing can do wonders for your business — if you do it right. It may surprise you, but there are various rules and regulations that come with sending emails. Sending emails is mostly all fun and games, but if you break a rule or aren’t totally aware of what the regulations are, there could […] Read More
Seerfest 2020 Recap #1: Business Intelligence is More Accessible Than Ever 12 Nov Our 3rd annual digital marketing conference, Seerfest, went virtual this year for the first time! For those who missed the event, check out the recap of key takeaways below and keep in mind you can still purchase the full session recordings through the end of this year here. As always, 100% of sales are donated […] Read More
How to Double Your YouTube Subscribers (Without Buying Them) 12 Nov Every minute, 500 hours of videos are uploaded to YouTube. With that much competition, you might have counted yourself out and accepted that getting enough Youtube subscribers isn’t worth the effort. But what if you’re making a social media mistake? What if you could break through the noise and become popular on YouTube? One of […] Read More
Goodbye Google Webmasters, hello Google Search Central 11 Nov Merriam-Webster claims the first known use of the word “webmaster” was in 1993, years before Google even existed. However, the term is becoming archaic, and according to the data found in books, its use is in sharp decline. A user experience study we ran revealed that very few web professionals identify themselves as webmasters anymore. […] Read More
How to write a white paper that inspires a year’s worth of content 11 Nov When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic. It allows you to […] Read More
B2B marketing trends for more leads and sales in 2021 11 Nov 76% of B2B marketers have a formal marketing plan, but what B2B marketing trends can you optimize in your 2021 digital marketing strategy? Understanding where B2B industries are going with their marketing strategies can help you identify trends and outpace your competition. Our 2021 B2B marketing trends summarises the key tactics you can look to […] Read More
Goodbye Google Webmasters, hello Google Search Central 11 Nov The history behind Google Webmasters Merriam-Webster claims the first known use of the word “webmaster” was in 1993, years before Google even existed. However, the term is becoming archaic, and according to the data found in books, its use is in sharp decline. A user experience study we ran revealed that very few web professionals […] Read More
7 Huge Technology Trends You Should Know Going Into 2021 11 Nov Technology has constantly been evolving and will continue to do so throughout 2021. For the retail industry, over 100 million consumers are predicted to use artificial and augmented reality as part of their shopping experiences as the new year approaches. The entertainment industry in particular has been able to provide different platforms to […] Read More
Track Experiments Across Multiple Google Accounts 11 Nov Testing new ideas is a core component of digital marketing strategy – in fact, our agency believes it is the core component. Experimentation, whether it be ad copy, a landing page, a bid strategy, or new campaign type, allows each advertiser to hone in on the most effective tactics for them, and iterate on successes […] Read More
