A Conversational Marketing Primer for Marketing and Sales Teams 03 Dec Have you ever shopped online late at night and really needed an answer to a question right then and there? Maybe you saw a laptop at a great price and needed someone to talk you through a few simple questions about shipping. You wanted to buy it, but you just needed a few answers before […] Read More
13 Reasons Why Direct Mail Isn’t Dead 03 Dec In an increasingly digital world, direct mail seems old and boring. You wouldn’t drive a horse-drawn carriage to work or use a pager to contact your friends, would you? Of course not. Direct mail feels outdated. But direct mail is still a great way to reach your audience, grab their attention, and connect with them […] Read More
The Importance of Content Consolidation 03 Dec Content consolidation is a key factor in improving search engine optimization and boosting your website’s visibility and search engine results page (SERP) rankability. The concept of content consolidation as a viable SEO strategy isn’t anything new—SEO experts have been employing this method to breathe new life into old and outdated content for a few years […] Read More
LinkedIn Events: Mix Your Organic and Paid 03 Dec Friction is uncomfortable. Too much in a user’s journey and they’re interest is likely to fizzle out. LinkedIn offers an elegant solution to driving registrants to your events and webinars with LinkedIn Events. Read on for steps to test out a LinkedIn event strategy that will set your audience’s interest ablaze! What are LinkedIn Events? […] Read More
Role of featured snippets in website traffic boost 03 Dec 30-second summary: Featured snippets account for a 35.1% share of all clicks. The featured snippet and knowledge panel SERP give a better click-through rate together. Users click on featured snippets that seem “informative”. Users who prefer the regular search results listings don’t click on featured snippets. “People also ask” boxes are an unpopular choice showing […] Read More
How Marketers Can Deliver Engaging Advertising With Connected TV 03 Dec By the year 2023, professionals have predicted that over 63.2% of Americans will be utilizing a connected TV. With the mass majority of the U.S. TV users having Smart TVs in their homes, marketers may be spending around $14.12 billion on advertisements for this platform. For the companies that have yet to utilize […] Read More
How to use content marketing to boost ecommerce conversions and user experience 03 Dec 30-second summary: Content marketing is a strategy focused on creating, publishing, and distributing content that’ll get people to take action. It’ll help your ecommerce site to rank higher on search engines without having to spend a lot on ads. Publishing content that your potential customers find helpful and packed with valuable information helps you win […] Read More
How to Easily Change Domain Nameservers (and Point to a New Host) 03 Dec Do you need to change nameservers and point your domain to a new WordPress hosting provider? Nameservers tell the global domain name system where to look for a particular website. This may sound a bit technical, but changing nameservers is actually a fairly straightforward process. In this article, we’ll show you how to easily change […] Read More
4 Underrated YouTube Metrics to Quantify Your Video Campaign Success 03 Dec I completely understand how difficult it can be to explain to a client the value of YouTube. It does not help when video campaigns (or YouTube campaigns) are also run through Google Ads. This can set a false expectation that video campaigns can or should perform just like Search campaigns, and in most cases this […] Read More
6 Tips for Newsjacking Your Way to More Leads 03 Dec Newsjacking is a way for businesses of all sizes and types to draw attention to their content by associating it with a big or breaking news story. One reason it has become so popular is that trending hashtags on social media get plenty of searches, and therefore represent a chance for you to get your […] Read More
Why You Should Consider Selling Customized Products 03 Dec In today’s global marketplace, it’s a great time to be a consumer. The rise of e-commerce means more and more businesses are striving to get the consumer’s attention, offering better prices and services just to keep them interested. With online sales representing 16 percent of total retail ad spend, business owners don’t want to leave money on […] Read More
Marketing Job Descriptions – Marketing Job Salaries Guide 02 Dec A year of flux. Some businesses are busier than ever. Others are basically shut down. It’s going to be a very uneven recovery. The digital marketers we know are mostly very busy. But is that true across the board? We have some questions: Has the pandemic impacted job opportunities for marketers? What about salaries and […] Read More
Automated Bid Algorithms: What You Need To Know 02 Dec In conversations with clients, I find myself using a phrase like, “We can do that, but we need to make sure we grease the wheels of the machine first.” What my Industrial-age jargon actually means is, we need to make sure that we’re not forcing the algorithms to have to relearn in a way that […] Read More
Our Commitment to Diversity Begins with Paying Speakers 02 Dec We’re committed to figuring out diversity. Our Diversity & Inclusion consultants recommended paying our speakers a stipend, and Hero Conf Austin, June 2-3, is where we’ll start! The stipend amount is still being determined, and the goal of the stipend is to make the impact of travel costs negligible for our speakers. You might be […] Read More
Growing Your Social Media Audience 02 Dec In order for social media marketing to work, you need an audience. However, growing an audience is also one of the most difficult tasks for brands: you’re competing against everything from the other brands your potential customers and fans follow to posts from family and friends in their feeds. Use the strategies in these Sprout […] Read More
How to Add the WordPress Logout Link to Navigation Menu 02 Dec Do you want to add a WordPress logout link to your site? If you run a membership site, bbPress forum, eCommerce store, or a learning management system (LMS) using WordPress, having a prominent logout link is helpful for your users. In this article, we will show you how to add the WordPress logout link to […] Read More
8 Ways to Prepare Your Small Business For Holiday Sales 02 Dec Owning an e-commerce business means understanding that sales boosts are seasonal. Holiday sales can make or break your business. In particular, the holiday period from Black Friday through New Year’s can be one of your most profitable, so preparing your small business for holiday sales means maximizing your profits. If you think about all the […] Read More
7 Ways to Create Bottom of the Funnel Content that Converts (with examples) 02 Dec Not all of your visitors are on the hunt to make an immediate purchase. Catering the right content marketing collateral, especially at the bottom, is critical to land sales. You might have a huge collection of top funnel content, webinars, and other audience-builders. But what about content to turn your visitors into customers? As a visitor learns […] Read More
How to Find Paid Social Media Keyword Ideas From Top Hashtags 02 Dec In the world of digital marketing, content is king. And keywords hold the keys to that kingdom. They unlock connections to your target market—people who are looking for what you’re trying to sell. When you’re setting up paid social media campaigns, keywords can help you make those critical connections and ensure your campaign’s success. Knowing which […] Read More
What you need to know and five steps to prepare for 2021 01 Dec 30-second summary: Google page experience metric goes live in 2021. Rewarding pages that offer a better user experience. The signal measures a site’s performance, security, and mobile-friendliness. To prepare for 2021, get a fast web hosting service, optimize your content for mobile users, and install security measures (firewall, SSL, etc.). Avoid pop-ups and whole screen […] Read More
How to do an Instagram Audit that Improves Performance| Sprout Social 01 Dec Have your Instagram engagement rates been dwindling? Perhaps your performance flatlines no matter what strategies you try. That’s when you need to take a good look at your profile and figure out what is or isn’t working for your brand. An Instagram audit helps you do just that. Even if everything seems fine with your […] Read More
Microsoft Ads LinkedIn Profile Targeting Review 01 Dec Recently, Microsoft Ads unveiled a new targeting option that marketers had been curious about since Microsoft’s LinkedIn acquisition a couple of years ago. LinkedIn, like Facebook and other social media sites, holds a wealth of knowledge about our customers. However, LinkedIn’s knowledge is particularly valuable for B2B operations. Given that LinkedIn is meant for explicitly […] Read More
4 Google Search Trends That Affect Your Local Listing 01 Dec You already know that having a presence on Google is a must—especially for local businesses. You may also know that there are three entities you can optimize to show up higher in Google’s search results: your website, your paid ads, and your Google business listing. What you may be less certain of, however, is exactly […] Read More
13 Crucial WordPress Maintenance Tasks to Perform Regularly 01 Dec Ever wondered which important maintenance tasks you should perform regularly on your WordPress site? Routine WordPress maintenance tasks take very little time, but they ensure that your site is secure, safe, and running at peak performance. In this article, we will share the most crucial WordPress maintenance tasks to perform regularly, and how to do […] Read More
What is Video Search and How Can it Help Your Business? 01 Dec Studying how people use video search to find the content they want is an essential but often neglected area of marketing. When we understand how video search engines work, we can begin to devise marketing strategies around this traffic source. When you understand your audience’s search intent and properly optimize your videos, you unlock new […] Read More
International Marketing: How to Enter a Totally New Market 01 Dec Interested in entering a foreign market? In a day-and-age dominated by digital commerce and worldwide shipping, borders shouldn’t hold back your growth. Heck, the global ecommerce space is projected to grow to a staggering $4.5 trillion by next year. Couple that with the fact that nearly 2 billion people made an online purchase in 2019. However, […] Read More
7 habits to refresh your focus, stay motivated and battle burnout 30 Nov No one could have predicted everything that happened in 2020. However, one thing we can all agree on is that the only way out is through overcoming these challenges. We pivoted quickly when plans changed, and we innovated by adapting the way we work. We also had to practice patience in order to learn from […] Read More
How To Find A PROFITABLE NICHE For Your Sites In 2021 30 Nov Now it is your turn to get started building your own Authority Website. To help you get started, we put together a free video training that will give you all the tools and tactics you will need to get started even if you don’t have any prior experience. Click the button below to join the […] Read More
Seven most popular types of blog posts guaranteed to boost traffic 30 Nov 30-second summary: Optimizing your content for search results requires search intent. Understanding search intent will help you generate effective content. Target search intent by examining high ranking search results. How-to and listicles are the most shared blog post ideas. Focusing on key on-page SEO elements drives higher search visibility. When it comes to blog posts, […] Read More
How to Easily Fix the DNS_PROBE_FINISHED_NXDOMAIN Error 30 Nov Recently, one of our readers asked what they could do to fix the DNS_PROBE-FINISHED_NXDOMAIN problem? This error message appears in Chrome when your browser can’t connect to the website you’ve requested. Other browsers use different messages to display this error. In this article, we’ll show you how to easily fix the DNS_PROBE_FINISHED_NXDOMAIN error, and how […] Read More
