6 Best Small Business Marketing Automation Tools for 2021 30 Dec Small businesses are smart and scrappy. They’re accustomed to working with a small staff, limited resources, and trying to find ways to battle their competitors (who are often larger companies with larger budgets). But just because their budgets aren’t as big doesn’t’ mean small businesses should miss out on the advantages that come with having […] Read More
A Guide To Understanding XML Sitemaps 30 Dec Arguably one of the more straightforward technical elements of SEO, XML sitemaps are often typically misunderstood. To get a better understanding of XML sitemaps and how to use them efficiently, it helps to know what they are and what they are not. What are XML sitemaps? In its simplest form, a sitemap serves as a […] Read More
Best Dedicated Hosting Reviews of 2021 29 Dec Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Are you serious about growing your business? Your website needs to be able to grow with you. Shared hosting limits your site’s space, and you’ll soon outgrow it. But what’s the next step? Dedicated […] Read More
How To Calculate Effective Click-Thru Rate 29 Dec When evaluating click-through rate (CTR) for keywords in Google Ads, we tend to forget that what we are looking at is not really giving us the full picture of what is actually happening. When someone searches on Google, their click can go to a paid listing, but also to an organic listing. Thus, evaluating the […] Read More
How NLP and AI are revolutionizing SEO-friendly content [Five tools to help you] 29 Dec 30-second summary: Natural language processing (NLP) is one factor you’ll need to account for as you do SEO on your website. If your content is optimized for NLP, you can expect it to rise to the top of the search rankings and stay there for some time. As AI and NLP keep evolving, we may […] Read More
What It Means for Home Service Websites 29 Dec Google’s Page Experience Update Launching May 2021 Just the other day I was searching the web for a local HVAC contractor. I needed to schedule my furnace tune-up (I know … I’m late.) After about 10 minutes of searching, I finally found a company that looked reputable. I then started filling out the form on […] Read More
The 7 Best Remote Collaboration Tools for 2021 29 Dec There’s no question that 2020 has been a big year for the transition towards an online work environment. As a result of COVID-19, business owners have been nudged towards the idea of having their employees collaborate through remote means. More and more companies are realizing that being in the same office simply isn’t a must anymore, […] Read More
A Pragmatic Guide To Planning Marketing Budget in 2021 29 Dec It’s always better to start planning your B2B marketing budget for the coming year too soon rather than too late. This will be especially important for 2021 which is likely to have more variables than ever before. Coming off the back of a turbulent year for all, especially those in services businesses, marketing […] Read More
How to Create a To-Do List in WordPress 29 Dec Do you want to create a to-do list in your WordPress site? Getting things done can often be boiled down to having an old-fashioned to-do list. And being able to see your to-do list within WordPress can enhance your productivity. In this article, we’ll show you how to easily create a to-do list in WordPress. […] Read More
Should You Add Buy Now, Pay Later Options to Your E-commerce Site? 29 Dec There have never been as many ways to pay online as there are today. Nor has it ever been more important to make sure you offer your consumers their preferred option. For some, that might be a long-trusted Visa or Mastercard. Others may prefer Apple Pay, PayPal, or another digital wallet. And, increasingly, consumers are choosing […] Read More
What to expect from SEO in 2021? 28 Dec 30-second summary: The pace of technological advances and progress in the SEO sector isn’t slowing down, and you should expect major changes and updates in 2021. Google has already announced two algorithm updates slated for March and May 2021. There are various trends for SEO in 2020 like UX SEO and feature snippets which appear […] Read More
2020: The Year in Review for PPC 28 Dec 2020 was one hell of a year for obvious reasons. But even outside of an ongoing pandemic and all the other things, 2020 was also a big year for changes happening in PPC. To close out the year, I wanted to take some time to revisit the changes we saw in the PPC industry and give […] Read More
Search engine saturation: The ever evolving SERP and how brands are responding 28 Dec 30-second summary: The evolution of search results in addition to this crazy pandemic has changed search results more than ever. Including new features to drill down by brand, see news, and reviews. Brands who appear in both paid and organic listings were at the lowest level in 11 years with just 8% of brands appearing […] Read More
How to Export a WordPress Site (Beginner’s Guide) 28 Dec Do you want to export your WordPress website to a different hosting company or just create a copy of your website? Exporting your WordPress site is easier than you might think. There are plenty of tools that you can use to safely export a WordPress website. In this step by step guide, we’ll share everything […] Read More
How to manage those ‘one more thing’ tasks 28 Dec Before you try to whisk away your problems with software, try these agency project management methods to maximize productivity and improve client relationships If you’re an agency professional and you feel like you’re constantly scrambling, you’re not alone. Once upon a time, clients would request changes to a campaign or initiative on a weekly or […] Read More
How to Create a Chatbot With No Coding Experience in 4 Simple Steps 28 Dec If you really want to drive customer engagement, learning how to create a chatbot is a great place to start. According to Dmitriy Kachin, COO of Chatfuel, strong chatbot experiences with higher audience engagement register 80–90% response rates. This result shows that users are willing to use chatbots, but the experience still needs to be […] Read More
The 10 Best Ways to Promote an Event Online 26 Dec How you choose to promote events can have a direct impact on how successful that event is. For brands with an established place in the online hierarchy, their event promotion efforts don’t have to be particularly intense or creative. Events like Inbound are already established enough to earn a certain level of attention. But if this […] Read More
Top Ideas to Engage your Base over Zoom 26 Dec Home >> Webinars >> Webinars in the age of COVID: Best practices for engaging your base over Zoom What was your business strategy response to the pandemic? Businesses reevaluated their strategies at the start of the pandemic. The recent health crisis led many brands to close their doors. If you look at your emails, you […] Read More
How to Boost Your SEO by Using Schema Markup 26 Dec One of the latest evolutions in SEO is called schema markup. This new form of optimization is one of the most powerful but least-utilized forms of SEO available today. Once you grasp the concept and method of schema markup, you can boost your website in the search engine result pages (SERPs). My goal in this […] Read More
That’s My Brand! Building an Identity With Email Branding | 26 Dec Building long-term relationships with email subscribers build trust. With 81% of consumers needing trust to buy from a brand, your email branding can cultivate this kind of relationship. How can you integrate brand marketing with email campaigns? Read this guide to discover all you need for branding and email to boost your business. What Makes […] Read More
What will 2021 mean to the advertising world? 25 Dec 30-second summary: Despite the overall doom and gloom, some industries actually skyrocketed in 2020. 2021 is supposed to dot some i’s and cross some t’s in the field of transparency and first-party data solutions. Live streaming related to gaming and sports is a huge advertising-friendly zone that is expected to expand further in 2021. Header […] Read More
9 Best PDF Plugins for WordPress (Viewer, Embed, & Downloads) 25 Dec Are you looking for the best PDF plugins for WordPress but don’t know where to get started? By default, WordPress cannot generate or embed PDF files in posts or pages. This is where a PDF plugin comes in handy. You can create, edit, and embed documents with ease using a plugin. In this article, we […] Read More
Social Media Video Made Simple: How to Easily Make Great Videos : Social Media Examiner 25 Dec Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. [ad_2] Source […] Read More
Take your campaigns to deeper levels by disrupting the peace 24 Dec 30-second summary: A controlled chaos mindset helps brands and smart marketers recognize the inherent biases that tend to guide research and execution. The first pieces to get cut from budgets are the listening and planning portions of the planning process, which creates several problems for marketers. Max Braun, associate director of experience planning at RAPP, gives […] Read More
Stand out and boost sales during the holidays 24 Dec 30-second summary: Generate highly personalized and engaging campaigns to drive conversions. Segment your contact list by analyzing historic customer data. Remind customers you are appreciative of their support. Leverage the power of social media to grow your lead base. Create a sense of urgency to drive sales. A/B test campaigns to determine top-performing content. A […] Read More
Best Website Monitoring Service Reviews of 2020 24 Dec Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Website monitoring helps you identify your site’s performance problems in real-time. Most of these services capture webpage availability, average web page load time, and web page functionality, among other performance indicators. Did you know […] Read More
A Guide to Instagram SEO With Search by Interest 24 Dec Instagram SEO is important for businesses and brand owners who are thinking about getting more eyes and more engagement on their Instagram posts. How can you optimize search for the posts you create? Initially, searching was limited to hashtags or user accounts. A later feature to Instagram is searching by interest, not just by hashtags […] Read More
Beginner’s Guide: What is VoIP and How Does it Work? (Explained) 24 Dec We are often asked by beginners: what is VoIP and how does VoIP work? If you are a non-techy user, then you may have heard that you could use VoIP to add a business phone number for your website. VoIP is a more cost-effective way to get a business phone number for your website when […] Read More
10 Future Digital Marketing Trends For 2021 24 Dec Despite the months marketers had spent planning out brand campaigns and different advertising approaches for 2020, unfortunately, the Coronavirus has changed everything. This has resulted in companies needing to quickly react to create new ideas and build new strategies to meet consumers’ new habits. Along with these changes, industries that were once flourishing have been […] Read More
Best Free CRM Software Reviews of 2020 23 Dec Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Interested in customer relationship management (CRM) software that’s free forever? You’ve got options. This is not a typo. Free means no cost. Forever means no time limit. I hope you’re sitting down, because there’s […] Read More
