Continuing trends and new opportunities 05 Jan 30-second summary: In 2020, we saw a vast increase in the usage of email marketing as the volume of senders skyrocketed. Will this trend continue into 2021? Or should we expect a different kind of disruption in the coming year? Based on insight from several of our in-house experts at Validity, below are our top […] Read More
Best Task Management Software Reviews of 2021 04 Jan Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Most project managers confess to having problems with defining clear objectives. And even when goals are clear, it can be challenging to measure progress. Furthermore, it is not always clear who should be working […] Read More
Pitching A Home Run Social Media Marketing Campaign 04 Jan Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. But it’s one thing to come up with a creative idea. It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute […] Read More
Invest in marketing for success in 2021 04 Jan How can you expect to compete to acquire and retain customers if you don’t invest in marketing? As long as your business exists, investment in marketing is a vital contributor to your success. What are the upsides when you invest in marketing? Here are 5 reasons to increase investment in marketing today. 1. Invest in […] Read More
Deep SEO Thoughts For 2021 04 Jan When I worked at NBC in the 90’s, The Clapper spent a boatload advertising on Seinfeld, and Friends, and probably even on The Cosby Show. Of course they would spend millions in advertising on TV as would the George Foreman Grill, as would Ron Popeil and his amazing Pocket Fisherman, as would pretty much any […] Read More
Google Page Experience update is all set to launch in May 2021 04 Jan 30-second summary: Google plans to update its algorithm in 2021 to include a factor called Page Experience. This includes existing Google Search signals such as mobile-friendliness, safe-browsing, HTTPS, and intrusive interstitial guidelines. It also includes metrics in Google’s Web Vitals to do with a site’s loading speed, interactivity, and visual stability. For site owners and […] Read More
The Value Of Amazon Sponsored Brand Video Ads 04 Jan This year I have had the opportunity to beta test the Amazon Sponsored Video Ads released to the public in early October. I have held off on writing about the ad type until I had the opportunity to examine the ad impact through Prime Day and Black Friday/Cyber Monday. The ad type has reported surprising […] Read More
The 18 Best Marketing Strategies for 2021 (From the Experts) 04 Jan When we compiled our list of 2020 marketing tactics at the end of 2019, no one had any idea what was really in store for the year to come. Now, we know 2021 will continue to see ripple effects from the pandemic and, even when it’s over, consumer behavior will never go back entirely to […] Read More
How to Highlight Text in WordPress (Beginner’s Guide) 04 Jan Do you want to highlight text in a WordPress post or page? Being able to highlight text can help you point user’s attention to a specific text area. This can be great to highlight a call to action, special offer, or simply add emphasis on specific sentences. In this article, we’ll show you how to […] Read More
Facebook Ads Trends for 2021 for Better Returns on Ad Spend : Social Media Examiner 04 Jan Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. [ad_2] Source […] Read More
5 Chatbot Examples That Will Change the Way You Look at Customer Interactions 04 Jan If you’ve ever interacted with a chatbot, you know it’s not always a smooth experience. Sometimes they can’t help you with a single question, and other times the information they dump on you is just too much, and there’s often dead ends involved. Creating a chatbot that strikes a perfect balance for potential customers is […] Read More
The 5 Best Marketing Automation Companies of 2021 02 Jan You could get a marketing automation tool and try to figure it out yourself. Or you could get a marketing automation company to do everything. Look, marketing automation gets crazy complicated. Lead routing, lead tracking, campaign measurement, all the emails and landing pages, lead nurturing, dozens of segmentation lists, it goes on and on. Not […] Read More
Relationships and Awareness Through Interactive Content | 02 Jan What if the best way to build bonds with your customers was to change up your content? Modern consumers are often tired of traditional, one-sided content. What they crave instead is interactive content that keeps them entertained and engaged. Creating such content one of the best things your business can do to build your brand […] Read More
Efficiency Via Content Calendar Use for Social Media Marketing | 02 Jan Home >> Uncategorized >> It’s All About The Timing: Efficiency Via Content Calendar Use for Social Media Marketing What if your social media marketing was missing one key ingredient? You might have amassed many followers and created some awesome content. But your social media presence will never reach its full potential without a good content […] Read More
Best EMR System Reviews of 2021 01 Jan Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. In the fight to stay organized, healthcare professionals have an uphill battle. Billing is more complicated than the human genome. Government regulations add extra steps to every task. Decisions are time-sensitive. Small mistakes can […] Read More
What is Games as a Service (GaaS) and What Does it Mean For Marketers? 01 Jan Games as a Service (GaaS) was introduced as a barrier between consumer cost concerns and user engagement. It offers a way to bring down customer acquisition costs and has been proven to keep users in a game for far longer than the pay-to-play method. EA Games, for example, increased its market value from $4 billion to $33 […] Read More
49 Best WooCommerce WordPress Themes 01 Jan Are you looking for the best WooCommerce themes for your online store? Not all WordPress themes offer complete WooCommerce support and pre-styled templates. If a theme doesn’t support WooCommerce, then it won’t support all the available addons and extensions. However, WordPress WooCommerce themes let you create an eCommerce shop and sell your products. With these […] Read More
Best Free Project Management Software Reviews of 2021 31 Dec Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Being on top of work feels so much better than the reverse. A stakeholder asks you a third-decimal-place question about a future project. You nail it. The answer is ready and the evidence is […] Read More
December 2020 Updates to Paid Media Platforms 31 Dec In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google Ads Editor v1.5 has been released Details: The new version of Editor provides a large list of product updates including filter adjustments, image extensions, updated statistic columns, detailed recommendations, ad strength review, and more. Impact: For […] Read More
Five strategies to promote your business using LinkedIn Stories 31 Dec 30-second summary: LinkedIn Stories feature allows you to create a video that runs no longer than 20 seconds and host it on your profile. The format will help kickstart conversations and nurture the relationships that are core to everything that happens on LinkedIn. These are a good way for brands to share a behind-the-scenes peek […] Read More
What a chaotic digital media landscape means for advertisers as 2020 ends 31 Dec 30-second summary: Between the election, a pandemic, protests against racial injustice, and an unusual holiday season, brands face no shortage of challenges communicating their messages. Media buyers have been competing with a lot of noise. It has forced them to get creative and lean on the wealth of knowledge they have about consumers to create […] Read More
How to Restrict Authors to Specific Category in WordPress 31 Dec Do you want to restrict an author’s ability to only post in specific categories of your WordPress site? If you’re running a multi-author blog, then it can be helpful to limit author’s ability to only post on a selected category or sections of your site. In this article, we’ll show you how to restrict authors […] Read More
Bring Dead Content Back To Life: Step By Step Tutorial 30 Dec In an ideal world, every page or post you publish would rank and bank. That’s not always the case though – sometimes a page just doesn’t perform as well as you’d hoped. But what if you could potentially fix that? Here’s an example of how we brought a dead page back to life. Without building […] Read More
How to Choose The Right Link Building Agency 30 Dec Even if you publish the best content on any given content, Google might not rank it. In fact, they usually don’t. It takes a lot more than just content to get Google traffic these days. So what’s required to win? Sooner or later, you’re going to need high quality links to your content. There’s lots […] Read More
How To Set Up Time Of Day Bid Adjustments 30 Dec When hoping to optimize a Google Ads account we all face the same question, “what next?”. There are unlimited different tests and ways you can go about optimizing your account to drive better performance of your desired KPIs. One of the changes I immediately test is adjusting ad schedules within Google Ads. First, obviously, you […] Read More
The data that matters most 30 Dec 30-second summary: Marketing decisions should be backed by data about consumers, their behavior, and conversions. Marketing and namely social media analytics provide numerous categories to analyze, so it is easy to get lost. In the article, Aleh Barysevich defines major points for a social media marketer to analyze strategy success or failure. Important data points […] Read More
Need to step up your social media marketing? Follow this recipe 30 Dec 30-second summary: Brands face increasing challenges to capture audiences’ attention with paid posts as users learn to scroll past sponsored content. Advertising spending has dropped during the pandemic, meaning there’s less competitive noise and no better time to shine. Marketer Mike Monroe shares the three most important drivers of increased engagement with sponsored posts on […] Read More
Best of Best WordPress Tutorials of 2020 on WPBeginner 30 Dec 2020 is about to come to an end, and it has been an unprecedented year. Despite the COVID lockdowns and challenges, a record number of people started new businesses and took advantage of WPBeginner’s free resources and community support. We want to thank all of you for your continued support that keeps us motivated and […] Read More
Facebook Brand Safety Tools: How to Control Where Your Ads Appear : Social Media Examiner 30 Dec Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. [ad_2] Source […] Read More
Improve digital marketing performance by avoiding these 5 mistakes 30 Dec Mistakes happen but there are many that can be avoided when it comes to digital marketing plans. Being aware of common mistakes helps you improve digital marketing Even the top marketing gurus can implement bad marketing strategies if they don’t pay attention to the nitty-gritty, unspoken rules. While they may look good on paper, even […] Read More
