How To Productize Your SEO Agency 23 Dec Everyone is talking about productized services. If you want to build a scalable service business, this (in my opinion) is the way to do it. My confidence in this model has come from several years of experience building and scaling productized services here and here to the point of acquisition. For many, the idea of […] Read More
Why They’re Worth It and How to Get Started Using One 23 Dec Email is, without a doubt, the premier communication method of our time. People check their inboxes constantly. Last year, almost 300 billion emails were sent and received daily, according to Statista. So it’s no great surprise that email marketing has surpassed all other types of digital marketing. Aside from the ubiquity of emails, it’s also […] Read More
How questionnaires can help you evolve your product or business 23 Dec 30-second summary: Customers are at the heart of brand success and customer feedback is a leading resource that you should never take for granted. While it is true that there is a lot of useful information that can be collected without customer intervention, things like questionnaires are no less important. The more you talk to […] Read More
SEO Trends 2021: What every marketer should know 23 Dec 30-second summary: SEO is a major supportive strategy to digital marketing for businesses. Impact of AI and machine learning (ML) is undeniable for the future of SEO. User Experience is taking prominence for a majority of search engines out there. Local SEO is important for businesses to get hits from local audiences. The Expertise, Authority, […] Read More
5 Things You Need to Know About Content Updates to Drive Conversions 23 Dec Around 72% of marketers claim that content has helped increase engagement. But how important is it to update content? It’s critical if you consider Vox Media’s republishing experiment. They changed the headlines, added new information, new ideas and rewrote sections. The result? 500,000 page views. Based on your goal, you can be strategic about the […] Read More
How to Add Additional User Profile Fields in WordPress Registration 23 Dec Do you want the ability to add new profile fields when users register on your WordPress site? Maybe you want to allow users to submit their social media profiles. Or you might want to have them submit their business phone number when registering. This can all be done by adding additional profile fields. In this […] Read More
Marketing performance review for 2021 23 Dec Good digital marketing isn’t just about creating content, you also need to review your performance to see where it can be improved How often do you review your marketing performance? Creating great content for the various channels you use for your marketing campaign, whether they be social networks, your website or blog, or any other […] Read More
10 Free SEO tools for Discoverability| Sprout Social 23 Dec When creating content online, it’s important to have a search engine optimization (SEO) strategy alongside your content strategy. Doing so will ensure your posts are as optimized as possible. SEO tools can help you identify ways to improve the discoverability of your site. SEO can seem daunting to novices, but there are several free SEO […] Read More
What is Google Lighthouse? 23 Dec Wouldn’t it be nice if you could see your website through Google’s eyes? We all know the fine details of Google’s algorithm are a closely kept secret. At the same time, we have a lot of information about the aspects Google deems important when judging a website. What’s more, Google offers us a host of free tools designed […] Read More
What Are Some Content Writing Trends You Can Expect in 2021? 22 Dec Every New Year brings with it new and sometimes unprecedented digital marketing challenges. The trick is to learn how to creatively turn these challenges into value-driven customer-focused opportunities. While no could have fathomed the unique circumstances that have unfolded over the course of the past year, it’s time to turn over a new leaf and […] Read More
6 Questions PPC Managers WILL Get Asked | The Click Fraud Blog 22 Dec Paid search management for business is a huge sector and one that is very much in demand. When pitching for new clients though, there are a few questions you will most likely be asked as a digital marketer or PPC manager. Assuring your clients that you know how to manage their brand and their budget […] Read More
Q&A with Hootsuite’s VP of Corporate Marketing, Henk Campher 22 Dec 30-second summary: The pandemic drove people inside their homes and onto social media like never before. Hootsuite has closely been monitoring the changing behaviors of consumers online since the beginning of 2020. We caught up with Henk Campher, VP of Corporate Marketing and Head of Social Impact at Hootsuite, to help you derive a cream […] Read More
How To Create a Direct Response Campaign on Twitter 22 Dec Twitter’s Ad platform is improving with its functionality, product features, and infrastructure. They are dedicated to building their ad platform architecture for the future as they’ve seen growth in advertiser revenue. Image courtesy of Twitter Twitter has 166 million monetizable daily active users in the first quarter of 2020, which grew 24% year-over-year(YoY). As an […] Read More
Forward and reverse paths in Google Analytics 22 Dec Unravel your customer journeys with Google Analytics clickstream analysis on forward and reverse paths I don’t know whether you have heard of the forward and reverse path clickstream analysis technique? It’s a shame path analysis isn’t so well known as say funnel analysis, since it’s a strong analysis technique to help understand customer journeys on […] Read More
Lessons Learned in Automated Bidding for PPC 22 Dec Hello there; Automated bidding, dear reader, is here to stay whether you’ve been embracing it with arms wide open or neglecting it like the Dursleys neglected Harry P. I started in this industry right around the same time automation was just starting to be rolled out, much less considered as a viable strategy for improved […] Read More
4 Powerful Visual Marketing Tools To Enchant Your Audience and Boost ROI 22 Dec As we all know, there has been a technology shift over the last ten years as a direct response to how audiences consume information. People prefer to use small, portable mobile devices as they are often on the move and want access to the Internet from wherever they are on whatever they are carrying. As a result, small businesses in every industry […] Read More
How to Start an Online Boutique Shop that Drives Sales (2021) 22 Dec Do you want to run your own online boutique shop but not sure how to get started? Contrary to popular belief, you don’t need any technical skills to start an online boutique. Often people prefer to buy from small / personal businesses, and your online boutique store could be the next success story. In this […] Read More
Set Your Sights on These Rising Social Media Trends in 2021 22 Dec COVID-19 has drastically changed the way people utilize social media. With a 74% rise in social media marketing spend during the pandemic, marketers are investing more money in social media marketing. They expect to spend the same, if not more, in the coming year. To make sure you’re getting the most out of your social […] Read More
YouTube Search Trends To Be Aware Of 22 Dec As the digital marketing world continues to evolve, so are businesses and companies who are changing their marketing styles. Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. YouTube is the second most visited search engine on the […] Read More
How to Use Print on Demand Services to Grow Your Business 22 Dec Print on demand can be a convenient, cost-efficient way to get your creations out there. Of course, like anything in business, there are pros and cons to using print on demand. However, the many opportunities available with print on demand services are almost limitless. Putting your creativity to work, you may find print on demand […] Read More
#241 – How’s 2020 Going Mark? Yearly Recap of Our Own Projects 21 Dec What will you learn? What are the biggest changes 2020 brought? Was 2020 a good or bad year for SEO? What we did over the past year and what’s next! Resources Hunter Surfer SEO Source link Read More
Is It Worth Using? + 10 Tips for Getting Chosen 21 Dec Photo by Vanilla Bear Films Getting featured by giant news media like CNN or the New York Times as an expert source can promise great exposure, ranking boost, and increased traffic to your website. But how can you make sure that a Guardian or Forbes reporter chooses your response out of the hundreds of other […] Read More
Your top online marketing courses and training solutions of the year 21 Dec With the launch of our brand new Learning Paths – offering practical, strategic marketing courses online – discover which marketing training solutions have been the most popular Deciding on a marketing course to optimize your strategy in 2021 is tough. With so many marketing training options, you need a solution that’s practical, data-driven, and proven […] Read More
Seven essential enterprise SEO skills to master in 2021 21 Dec 30-second summary: SEO holds the keys to digital success. Managing SEO across large enterprises or multiple sites requires many skills. SEO can be time-consuming and gets increasingly harder by the day. A combination of talent and technology is needed for Enterprise SEO success. From a global pandemic to the continuing economic, environmental, and leadership crises […] Read More
B2B Digital Marketing & Sales Alignment 21 Dec Knowing your audience is important for any marketer, but it’s absolutely essential for B2B advertisers. Having the full picture of what a customer journey looks like helps you create a frictionless funnel for your users, and it means more quality leads. As we we reflect on the last year and plan for 2021, here are […] Read More
5 Steps to Creating an Inspired Hashtag Holiday Strategy 21 Dec Each year the amount of national and international hashtag holidays increases. What started as a way to create awareness about various social causes has now expanded to hundreds of holidays honoring relationships, communities, social justice issues and even food. From #WorldChocolateDay to #WorldMentalHeathDay, it can be difficult to determine what holidays, or awareness days, are […] Read More
How to Fix “Sorry, This File Type Is Not Permitted for Security Reasons” Error in WordPress 21 Dec Are you seeing ‘Sorry, this file type is not permitted for security reasons’ error in WordPress? You can upload most common file types in WordPress without any error. However, you may see this error if the file type is not supported by WordPress. In this article, we will show you how to easily fix ‘Sorry, […] Read More
These 4 Brands Excellently Embraced Social Change in 2020 21 Dec Customers are demanding more from brands in 2020 and beyond, looking for the companies they buy from to be engaged in their communities and active in the national dialogue. In 2019, Marstein reported that 70 percent of consumers want to know what brands are doing to address social and environmental issues. In 2020, as social […] Read More
Four website usability elements that improve your search rankings 21 Dec 30-second summary: Website usability refers to how easy or intuitive a website is for visitors to interact with, and usability lies at the heart of delivering a compelling user experience (UX). Incorporating relevant keywords and building backlinks to your website is still crucial, but Google’s algorithm is continually evolving to reward websites that render top-notch […] Read More
Best Webcasting Service Reviews of 2020 20 Dec Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Webcasting has quickly become a popular large-scale communication tool in the digital era. It’s a way for businesses and individuals to communicate with hundreds or even thousands of people worldwide. Webcasting can be leveraged […] Read More
