Best Ecommerce WordPress Theme Reviews of 2020 19 Dec Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Do you dream of having an online shop that attracts customers immediately? You need an e-commerce website that makes it easy for you to sell and for customers to buy. Don’t think your WordPress […] Read More
The Positive Relationship Between Content Marketing and Conversion | 19 Dec Do you want to spend less on marketing while generating three times the leads? Content marketing costs 62% less than other marketing strategies. With its lower cost and elevated lead generation, it’s worth the investment. Discover more about the benefits of marketing with content. And learn about its relationship converting leads to sales for your business. […] Read More
How to Create Chat Rooms in WordPress for Your Users 19 Dec Recently one of our readers asked if it was possible to create chat rooms on your WordPress site for your users? A chat room hosted on your site will allows your visitors to chat with each other without needing to install a third-party chat client like Slack or Discord. In this article, we’ll show you […] Read More
Why Your Local Business Should Work with Yelp Elite 19 Dec If you own a local business, be it a restaurant, bar, retail store, or even a local service provider, you might have heard of Yelp Elite. This coveted group of “expert reviewers” gets more exposure on their reviews from others. The Yelp Elite Squad reviews can have a positive or negative impact on your business’ […] Read More
9 User Engagement Strategies for the Perfect Email Campaign | 19 Dec Home >> Email design >> 9 User Engagement Strategies for the Perfect Email Campaign Do you have an email marketing campaign? Email marketing is one of the most powerful things you can do for your brand. It’s one of the best ways to get consistent feedback and engagement from your customers. Many marketers center their […] Read More
Seven underrated Google Analytics features that boost performance 18 Dec 30-second summary: Google Analytics is an important web analytics tool from Google used in digital marketing. Many digital marketers and website owners use it to track and measure the performance of their websites. There are a lot of Google Analytics features that perform different functions. All working towards helping you get the best of your […] Read More
The secret of successful viral marketing and advertising campaigns 18 Dec Viral marketing is not an exact science. It’s not the case that if you want to create a viral marketing campaign you simply have to think about it, plan it, and then you have it. If only it was that simple Viral marketing has become more and more popular during the past decade between both […] Read More
6 Best Website Maintenance Services for WordPress 18 Dec Are you looking for the best website maintenance services for your WordPress website? Website maintenance services manage your WordPress site for you. This includes taking care of backups, updates, security, and website edits. In this article, we’re going to share some of the best website maintenance services that you can use for your WordPress site. […] Read More
How to Create YouTube Video Ads That Convert : Social Media Examiner 18 Dec Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. [ad_2] Source […] Read More
How to use heatmaps to level up your content marketing game 18 Dec 30-second summary: Heatmaps represent user engagement data on your web page in a graphical form. They were introduced by Cormac Kinney, the software maker, to help traders beat the market. Today, marketers use heatmaps to visualize users’ behavior on content and improve their content marketing accordingly. If you are on the digital marketing scene, you’ve […] Read More
How Google Lens is Getting Your Products Found Online 18 Dec Google is constantly innovating and testing new features, and augmented reality (AR) is a hot topic right now. You might think of AR as a way to make digital images appear in your living room. But Google’s visual search technology for Android, Google Lens, does a lot more than that. It enables you to bring your physical […] Read More
7 of the Easiest Way to Increase Your Social Media Shares 17 Dec Social media shares are a valuable currency for brands today. That’s because shares directly signal which messages, campaigns and images engage your audience the most. And on the flip side, a lack of shares is often a sign of a lackluster content strategy. However, getting social media shares is easier said than done when your […] Read More
Digital Marketing Trends in Education for 2021 17 Dec In a relatively new industry that’s rapidly evolving, it can be daunting for recent college graduates to learn about digital marketing. Unlike many other fields of study, digital marketing for educational institutes has been around for a few decades. And although the field is still relatively new, as recent events have demonstrated, the world […] Read More
Click Fraud Malware 2020: Hydra | The Click Fraud Blog 17 Dec Click fraud and ad fraud has become a sophisticated operation in 2020. It’s estimated that Hydra, another headline grabbing fraud operation, has been siphoning off over $150 million from advertisers this year. We take a look at the Hydra botnet, what it is and how it affects the marketing industry. Name Hydra Status Active (December […] Read More
How to Use Free SMTP Server to Send WordPress Emails (4 Methods) 17 Dec Do you want to use a free SMTP server to send WordPress emails? By default, WordPress uses the PHP mail function which is not reliable and often mark your emails as spam. Using an SMTP server is the best way to ensure deliverability of your WordPress emails. In this article, we’ll show you how to […] Read More
Which Content Marketing KPIs Should You Track? [Infographic] 17 Dec Struggling to measure the performance of your content marketing campaigns? You are not the only one. Many marketers face the same issue. After all, tracking content marketing KPIs (key performance indicators) can be tricky. That’s because while content is a driver of business growth, content KPIs aren’t indirectly linked to your revenue. And also because […] Read More
Seven smart ways to upgrade your ecommerce content marketing strategy 17 Dec 30-second summary: A marketing strategy that focuses on a unique target market is called a niche-hub strategy. Create a niche website and document its progress. Use content formats that boost audience engagement and are easy to produce, such as blog posts, videos, lists, webinars, etc. People engage more with a site that loads fast. Therefore, […] Read More
Content Underperforming? Here’s How to Remedy It. 17 Dec Implementing a content strategy is hard work. Going through all of the trouble to outline your process, write, edit, and optimize your content, only to have no one read it, engage with it, or use it as a resource, is a big bummer. It’s especially difficult when you know that there’s tons of value there, […] Read More
Social Spotlight: Why creativity is just the cherry on top for Jeni’s Ice Creams 17 Dec Overview To stand out as a brand on social is a simple process for the viewer: First, something pulls them in visually. Then, they connect to it emotionally. Jeni’s Splendid Ice Creams’ whimsical, creative and scroll-stopping visual branding manages to capture viewers in both ways at once. A few things become clear as you peruse […] Read More
Why You Should Build Interactive Tools to Increase Sales 17 Dec The average American sees up to 10,000 ads and brand messages every single day. Sounds a little overwhelming, right? That’s because it is. After seeing this many ads every day, viewers simply stop noticing them—meaning they aren’t engaging with them. As a result, you miss out on sales opportunities. You need to go further to engage […] Read More
How to Write a Content Marketing Mission Statement in 3 Steps 16 Dec The road to relevance is long. But it starts with this simple first step: we declare our mission. This little bit of text is our content marketing mission statement and it’s the foundation of our content strategy. This is where we’ll take our stand. This is the cornerstone of our content strategy. It states what […] Read More
A Step-By-Step Guide to Facebook Advertising 16 Dec How you go about advertising your company online matters greatly for your email marketing strategy. The whole point of digital advertising is to generate traffic back to your site, where you can convert that site traffic from plain ol’ visitors to leads. But to achieve this, you need to maximize your ad potential on the […] Read More
Financial marketing planning: Optimize your strategy 16 Dec Strategic financial marketing planning is in flux. As more customers make financial decisions online, the digital competition is harder than ever Digital Transformation in financial marketing has completely changed how businesses and consumers connect, bringing you closer to your customers than ever before. In the case of financial marketing planning, getting these relationships just right, […] Read More
Wasteful Wednesday #22 – Keyword of the Week “Local Intent” 16 Dec Watch Episode 22 on “Local Intent”: ← Watch Episode 21 on “Google vs. Bing” Read the Transcript of Episode 22 on “Local Intent”: What’s up folks Wil Reynolds back for another Wasteful Wednesday. This Wednesday, we’re going to show you how you might be wasting money on local intent searches, if you are not a […] Read More
Rock Your Social Media – Hashtags That Really Drive Traffic to Your Profile 16 Dec Hashtags and trends go hand in hand. In fact, the use of tags was already popular before platforms like Twitter and Instagram incorporated their use. It started in 2007, with Chris Messina, a former Google developer, Nate Ritter, a web developer, and #sandiegoonfire. By 2009, these tags became so widespread on Twitter that the social […] Read More
How to Easily Embed iFrame Code in WordPress (3 Methods) 16 Dec Do you want to embed an iFrame code in a WordPress post or page? IFrames provide an easy way to embed video or other content to your site without uploading it. Many third-party platforms like YouTube allow users to use iframe to embed content from their website. In this article, we’ll show you how to […] Read More
Instagram Stories Analytics: 19 Must-Know Metrics to Improve Your Performance 16 Dec Businesses can engage their audiences effectively through Instagram—not only through regular feeds, but also through Stories which have become a powerful tool to advertise a brand to a large audience. Brands and business owners can significantly improve their performance on the market with Instagram Stories. Hence, measuring your success with Instagram Stories has become a crucial part of continuously […] Read More
A weird year in review | Google Search Central Blog 16 Dec Wednesday, December 16, 2020 2020, what a year this was! We found new ways to work and collaborate, to learn and have fun, and also to stay safe. Working from home While we were exploring remote work from our homes and finding ways to stay productive, the Search Console team didn’t seem to have slowed […] Read More
How to use Subliminal Messaging Tactics in Your Paid Social Media Campaigns 16 Dec For a long time, marketers have been looking for the silver bullet that drives leads and sales. That one hack that can help them sell sand at the beach. As we all know, there is no such thing as a silver bullet in marketing. However, one thing comes pretty close – subliminal messaging. What Is […] Read More
Crowd marketing: A link building method that only 2% use to rank higher on Google 15 Dec 30-second summary: Link building still plays a prominent role in SERP ranking, even in 2020. Crowd marketing is a technique that is based on building backlinks on forums and communities. Most people don’t use it, and you can take advantage of that. Crowd marketing: What’s that? Crowd marketing is one of those often neglected link […] Read More
