8 Best Popular Posts Plugins for WordPress (Compared) 08 Jan Are you looking for a way to show popular posts on your WordPress website? Displaying popular posts helps your visitors find your best content and increase your page views. It’s also a great way to interlink your pages to boost SEO. In this article, we will share the best popular posts plugins for WordPress. Why […] Read More
How brands should meet customers in their new (virtual) reality 08 Jan 30-second summary: Virtual experiences like test drives, makeup tutorials, and open houses have become essential as shoppers move their business online. The same digital assets for virtual test-runs and try-ons, once built, can be repurposed in marketing ads, social media, personalized sales demos, and even product redesigns. Elly Uz, content marketing manager at interactive 3D streaming […] Read More
Mobile App Development Trends for 2021 and Beyond 08 Jan New technology in mobile application development, and in the devices themselves, has been a fundamental aspect to the way the world has changed. From being a bulky luxury several decades ago to a vital object today, mobile phones have witnessed an enormous transformation in a very short period of time, with new mobile […] Read More
The Ultimate Guide to Using UTM Parameters 08 Jan Do you know which online marketing campaign drives the maximum traffic and business to your website? Sure, you might be keeping tabs on various referral sources inside your Google Analytics (GA) reports. But, wouldn’t it helpful to have an advanced tracking option that keeps you on top of the marketing campaign that drives maximum traffic […] Read More
How to analyze on-page copy quality 07 Jan 30-second summary: Content quality is key to high rankings in Google organic but it is not easy to tell what a search crawler may deem high quality. High-quality content is most surely one that is semantically relevant to a target query and covers the given topic deep enough to satisfy a search user, hence semantic […] Read More
How to grow your e-commerce business in 2020 07 Jan In order to grow your e-commerce sales, you need a strategy in place to help promote an increase in conversions E-commerce will continue to grow in 2020. In fact, Statista has predicted that retail e-commerce sales will hit $4.2 trillion in 2020, up from $3.5 trillion in 2019. If you’re serious about your e-commerce business, […] Read More
Four Ways Google Analytics 4 Will Improve Your Data 07 Jan In many ways, Google Analytics 4 (GA4) is a paradigm shift for the beloved and ubiquitous web analytics platform. Its event model is changing entirely, and there are a lot of technical details and jargon surrounding that move. But analytics and marketers want to know one thing: What does it take to upgrade, and is […] Read More
How to Recover and Restore Deleted Pages in WordPress 07 Jan Are you trying to recover deleted pages in WordPress? If you accidentally deleted a WordPress page, then it is possible to recover it from Trash. In this beginner’s guide, we’ll show you how to easily recover deleted pages in WordPress and WooCommerce. How WordPress Handles Deleted Pages? Just like your computer, WordPress moves deleted items […] Read More
6 Things Every Email Marketer Should Be Doing This Year 07 Jan There’s nothing obvious about great email marketing. Sure, we all know the basic formula for success — reaching the right people with the right content. But, how you narrow down who those people are and what kinds of content will track with them is a process that takes a lot of skill, not to mention […] Read More
Review: GTM Preview Mode | Seer Interactive 07 Jan If you’re not familiar with Google Tag Manager (GTM), check out our guide here before reading this post. In recent months, Google has released a new version of GTM Preview mode for analysis of your tags/triggers/variables in real-time as you interact with elements on the site with tracking active. This is a notable update for users […] Read More
What is a Retail Media Network? 07 Jan Ads on retail media networks can be displayed on many pages, including: The home page Category page Search page Product detail page This enables advertisers to reach shoppers at the various stages of their buyer journey. The reason retail media works so well is that shoppers are more receptive to ads using the best e-commerce […] Read More
Bid Automation & Budget Allocation 2x Revenue at a 12% Higher ROAS 07 Jan When the pandemic started impacting construction activity and outdoor/indoor events across the US in March, one of our clients in the construction equipment space tasked our team with driving incremental leads and revenue to offset COVID-related declines in areas of their business. While we were able to uncap PPC budgets and drive incremental results, we […] Read More
Anatomy of a Great About Us Page 06 Jan The About Us page is often the most overlooked or neglected on business websites. Most businesses create a site to list their products and services for potential customers. They want to turn a profit or expand their business. In their view, everything else is just window dressing. Or is it? Why should you care about […] Read More
5 Goals to Accomplish with Social Media Video Marketing 06 Jan If there’s one thing staying at home has revealed to us it’s that we watch a ton of video content. YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 billion by 2021. In other words, video is still […] Read More
So, You’re Taking over An Account. What Next? 06 Jan Transitioning an account between managers is a process riddled with anxiety and confusion – from both the agency side and the client side. However, if an account transition is done right, you can be sure to add value for your client from the first day you are on their account, and build a strong relationship […] Read More
Who Does It And Is It Worth It? 06 Jan As of right now, 94% of adults in the United States watch YouTube at least once a month. But YouTube also has 2 billion users worldwide. And between them, they watch 1 billion hours of YouTube videos every day. One billion hours! What I’m getting at here is that this is a huge potential audience […] Read More
PPC Fraud Watch: Ad Stacking | The Click Fraud Blog 06 Jan Of the many fraudulent practices you might encounter as a marketer, ad stacking can be hard to spot. Like all of the click fraud practices, it skews your KPIs, loses you money and erodes trust in programmatic marketing in general. But, what is it? Ad stacking is where a website publisher hosts multiple ads in […] Read More
Should you use Google’s updated Disavow Links tool? 06 Jan 30-second summary: In early November, Google made a UI update to its Disavow Links tool. The core functionality hasn’t changed, meaning that some SEO practitioners will continue to use it incorrectly. Disavow continues to have no impact on fixing negative SEO and often won’t make your website do better in search. However, it can reduce […] Read More
Six ways to steer marketing in the post-pandemic world 06 Jan 30-second summary: A recent survey by UNCTAD shows customer behavior will not change after the pandemic. COVID-19 pandemic has sped up the digitalization of businesses by several years. AI writers can allow companies to curate quality content within a short time. Innovative virtual conferences will grab the attention of millions even after the pandemic. Businesses […] Read More
How to Add Keywords and Meta Descriptions in WordPress 06 Jan Do you want to properly add keywords and meta descriptions in WordPress? Meta keywords and descriptions allow you to improve your website’s SEO ranking. This means more traffic, leads, and sales for your business. In this article, we will show you how to easily add keywords and meta descriptions in WordPress. Why Add Keywords and […] Read More
5 Ways to Cater to Your “New” Customers of 2021 06 Jan We all know that 2020 has been an absolutely ridiculous year. So many things have gone off the rails and I, for one, could not be happier that it’s coming to an end. With a new year comes new opportunities and new potential, even if we might be feeling the effects of 2020 for a […] Read More
7 Ways Healthcare Content Marketing Can Be Effective in 2021 06 Jan Healthcare content marketing has some catching up to do as we step into 2021. With more people working from home and using search engines to answer queries about everything from trivia to aches and pains, healthcare sites are in high demand. To earn patients’ trust, practitioners need to create accessible and credible content for their […] Read More
Web Accessibility – how to make your website ADA compliant 06 Jan So you’ve made the decision to make your website accessible for people with disabilities. It’s about time – the Americans With Disabilities Act (ADA) was passed in 1990. It prohibits discrimination against people with disabilities and if you’re operating in the US, not making your website accessible is discrimination since you don’t enable people with […] Read More
How Kate’s Clothing Uses Benchmark Email to Increase Engagement and Sales 06 Jan Email marketing is such a powerful strategy, yet if the right tool isn’t being used or the right approach isn’t taken, the benefits that come from it will never see the light of day. Don’t become victim to an email marketing strategy that falls flat. Instead, check out our case study with Katie’s Clothing and […] Read More
10 Alternatives to Google Hangouts on Air 06 Jan Google has an impressive resume of highly impactful, successful products. For instance, products like Google Search and Google Docs are used by millions around the world daily. But no business is perfect. Even the most inspired innovation can fail if the market just doesn’t get into it. That’s why, over the last few years, Google […] Read More
How to Use Trendspotting for Must-See Social Content 05 Jan Marketers are always on the hunt for “the next big thing.” And rightfully so. But from emerging social platforms to share-worthy content, trends arguably come and go faster than ever. Figuring out what’s a fad and what’s worth pursuing often feels like a gamble. Despite popular belief, getting ahead of the curve and predicting marketing […] Read More
How to Create an SEO Strategy for Modern Marketing 05 Jan An SEO strategy helps brands position themselves within the digital ecosystem. A strong SEO strategy will use data, technical SEO, and user intent to create content that answers the user’s needs and is easily found by prospective visitors. Your SEO strategy should make up the cornerstone of this online presence. With 53.3% of the traffic arriving […] Read More
What affiliate marketers have missed about Google Analytics 05 Jan 30-second summary: Affiliate marketers can use Google Analytics to do the following – Google Event Tracking to monitor on-site engagements, Google Dashboards for analyzing user behavior, and build custom Audiences for improving audience retargeting. As an affiliate marketer, Google Analytics does not provide you with off-site tracking, so you can’t see what actions a person […] Read More
How to fix cURL error 28: Connection timed out after X milliseconds 05 Jan Are you seeing the cURL error 28: Connection timed out error on your WordPress site? The cURL error 28 is a common WordPress REST API issue that can affect your website’s performance and may cause it to behave unpredictably. In this article, we will show you how to easily fix the ‘cURL error 28: Connection […] Read More
Creative Newsletter Names: 75+ Ideas and Real Examples to Inspire You 05 Jan Choosing a creative newsletter name can feel like a bit of high-pressure situation. It needs to stand out while staying on brand. It needs to grab attention without being too dominant, and ideally, it needs to appeal to the human senses of your potential readers, such as their sense of curiosity, their need for predictability, their affinity […] Read More
