Hot Email Marketing Tips You Need to Boost Customer Engagement Now |

16 Jan

Customer engagement is a key element for success in any business. Your email campaign should promote your brand and engage your customers. As a business owner, you may not have much time to worry about email marketing. But if your customers aren’t opening your emails, you’re missing out on one of the most powerful marketing tools […]

19 Advanced SEO Techniques to Double Your Search Traffic %

16 Jan

Are you ready to double your search traffic? Understanding SEO is crucial to significantly increase your traffic and brand awareness. Right now, thousands of people are looking for content just like yours. You can help them find it by becoming an SEO expert. In fact, 40 percent of website traffic begins with a search query. […]

Conversational Selling: The New Way to Boost Your Sales

15 Jan

You’re shopping for a new smartphone when a sales rep stops you dead in your tracks and tells you about a number of different phones on sale or on promotion. Instead of asking what you’re really looking for in a phone, the rep has the singular agenda to make a sale and nothing more. What […]

Best Contact Management Software Reviews of 2021

15 Jan

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. When you’re trying to make the sale, you want to be as tactful as possible. You want to talk to your customer at the exact time they want what you’re selling. This means going […]

Pharma marketing in 2021: The key digital skills and tools

15 Jan

As digital transformation continues to shape the new relationship between healthcare providers and their customers, upskill your pharma marketing team with the key digital skills and tools to improve performance The question of the key digital skills and tools in the pharma industry is an ongoing challenge. Pharma marketing generalists plan and optimize marketing strategies, […]

5 Ways to Use Ringless Voicemail

15 Jan

Making a personal connection can be an effective way to increase sales, but the cost of personally reaching out to each customer is prohibitive. In addition to it being costly, phone calls are also time-consuming. Most sales reps handle a high volume of calls, many of which don’t even reach a human on the other […]

Four expert digital marketing strategies to convert bottom-funnel prospects

15 Jan

30-second summary: To convert bottom-funnel prospects, must combine data-backed remarketing with product experience demonstrations, exclusive offers, and relevant upsell opportunities. The first one determines who you should target while the rest three explain how to target them. Dynamic remarketing on (Facebook and Google) allow you to target prospects who have previously visited your website or […]

9 Best Online Course Platforms for 2021 (Compared)

15 Jan

Are you comparing the best online course platforms? Whether you’re a content creator looking for an online course platform to sell courses, or a student looking to learn from online courses, you’re in the right place. In this comprehensive guide, we will compare the best online course platforms with their pros and cons. What to […]

How to Use Consumer Psychology to Win More Post-COVID Business

15 Jan

When it comes to converting consumers, many businesses have a habit of overlooking the psychological processes that drive the urge to make a purchase. This can perhaps be understandable when we’re marketing to a large group of people and only have time to look at highly-performing campaigns on the surface, without digging deeper into the […]

12 Effective Lead Generation Strategies (+ Examples)

15 Jan

Lead generation is incredibly important for marketers and the businesses they want to grow. Increasing leads means increasing brand awareness and interest in your products or services, nurturing curious prospects through the marketing funnel and into your sales pipeline. If done well, lead generation strategies create strong relationships with qualified customers who invest in your […]

How Corporate Branding Translates Into Actual Sales

15 Jan

When you hear the phrase corporate branding, you might think of industry titans—car companies, ubiquitous hotel chains, and fast food arches. Despite this association, corporate branding applies to businesses of all sizes, not just the giants with unlimited marketing budgets. To better understand the role corporate branding plays, I’ve broken down the impact of […]

Hear me out: Organizations have hierarchies. Ideas do not.

14 Jan

Almost every business has an organizational hierarchy. Typically, the C-suite sits at the very top, followed by a vice president or senior executive with associates and interns at the bottom. Having this type of organizational order provides a clear line of authority and reporting. But an overly hierarchical culture gets in the way of content […]

How To Determine the Value of a Conversion

14 Jan

How does one determine the value of a form fill, PDF download, or simply interacting with your website? What about MQL and SQL actions? These are all tough questions without the concrete answers that are provided to our eCommerce friends. I’ll outline two strategies that can help you dive deeper into assigning value to different […]

What Are Some Digital Marketing Dos and Don’ts during COVID-19?

14 Jan

For better or worse, COVID-19 has impacted virtually every aspect of our daily lives. While some have been more profoundly negatively and directly impacted by the pandemic than others, navigating this new normal has been nothing short of challenging. From an economic standpoint, many businesses are struggling to adapt their marketing strategies to fit a […]

Advanced guide to creating an editorial calendar that boosts conversions

14 Jan

30-second summary: Content creation can be an overwhelming task for websites/blogs that need to push out content on a daily basis, to a consistent audience. ‘Quality’ exceeds ‘Quantity’ and webmasters and content creators should absolutely follow that to make sure they’re not churning low-quality content pieces for their audience. This is where the requirement of […]

What is an XML Sitemap? How to Create a Sitemap in WordPress?

14 Jan

Are you wondering what is an XML sitemap, and how to add it to your WordPress website? An XML sitemap helps search engines easily navigate through your website content. It gives them a list of all your content in a machine-readable format. In this article, we will explain what is an XML sitemap, and how […]

Kick-Start Your 2021 E-Commerce Marketing Strategy: 5 Tips

14 Jan

As hectic as 2020 has been, it’s been a landmark year for e-commerce. While total retail sales in Q3 2020 rose just 7% over 2019 levels, e-commerce sales rose 36.7% in the same period. Online shopping is more prominent than ever, so an effective e-commerce marketing strategy will be essential in 2021. While consumers may […]

Kick-Start Your 2021 E-Commerce Marketing Strategy: 5 Tips

14 Jan

3 Email Workflows You Should Be Using Right Now

14 Jan

Sometimes all it takes is a nudge in the right direction to turn an almost-customer into a purchasing customer. We’ve all seen leads get stuck in the funnel, inching closer to a sale but sealing the deal never happens. And sure, you’re not going to convert every single lead that visits your site, but there […]

5 Alternatives to Yahoo Groups

14 Jan

Yahoo Groups was one of the original online communities. You could use it to create or participate in online chats with people from across the world who have the same interests and ideas as you. A host of new online communication tools have been released in recent years. Many of these new platforms offer features […]

How to Improve Your Personal SEO: 5 Tips for Personal Branding within Search Results

14 Jan

Googled yourself lately? Take a minute. Open a new tab. Search for yourself. This is your personal SEO. Do you like what you see? If you’d like that search results page to look a bit better, this post is for you. This detailed breakdown shows how to improve your personal SEO. This is all about […]

28 Ways to supercharge your site

13 Jan

30-second summary: Google plans to roll out the new Core Web Vitals update in early 2021. The overall size, dimensions, load order, and format of your images will drastically affect your PageSpeed score. Loading critical CSS and JS inline can improve the perceived load time of your site. Above-the-fold videos and large background images can be particularly […]

Dynamic Search Ads For Beginners

13 Jan

Dynamic search ads (DSAs) are a fantastic way to capture the “who would have thought” traffic. They catch unique searches, which can then lead to expansion opportunities. No matter where your account stands, DSAs help to fill in the gaps where your other search campaigns may be slacking. Today I’ll walk you through a summary […]

Five must knows for advertisers and marketers

13 Jan

30-second summary: 2020 set the stage for one of the most disruptive and fluid years search has ever seen. Local search and Google My Business (GMB) set to be key focal areas for search advertisers and marketers amid shifts in COVID era search activity. Google continues to make moves at further integrating ecommerce into search. […]

Sprout Social is one of Glassdoor’s Best Places to Work in 2021

13 Jan

I’m excited to share that Sprout Social has been recognized as one of Glassdoor’s Best Places to Work in 2021 for the fourth year. Given everything that transpired in 2020, we are extremely proud to be recognized and grateful to our employees for this honor. Glassdoor determines this list of companies based solely on the […]

Top 10 Typography Trends That Will Dominate 2021

13 Jan

Whether an audience is conscious of it or not, typography is one of the first components that will help set the overall tone of your brand. Along with good imagery, within the first minute of a user scrolling through your online site, mobile app, or visiting a shop seeing your products in-person, they’re […]

How to Design Your Blog Posts for Maximum Engagement: A Simple Guide

13 Jan

With an attention span average of fewer than 8 seconds, fighting for people’s attention is a tough job these days. Every day we’re bombarded with posts, memes, videos, adverts, promises, and content created to distract us. UX signals like bounce rate, click-through rate, time on page, and a few other things are all a major […]

Wasteful Wednesday #23 – Keyword of the Week “Login”

13 Jan

Watch Episode 23 on “Login”: ← Watch Episode 22 on “Local Intent” Read the Transcript of Episode 23 on “Login”: What’s up friends Wil Reynolds here and I’m back for another Wasteful Wednesday. The show where I show you how to save a little bit of money by combining your PPC and SEO data, and […]

How to Track User Journey on WordPress Lead Forms

13 Jan

Do you want to track user journey on WordPress lead forms? Tracking user journey allows you to see exactly which pages your visitors view before they fill out a form on your website. This information can help you capture more leads and grow your business. In this article, we’ll show you how to easily track […]

120 of the Best Words and Phrases for Marketing with Emotion

13 Jan

Every business owner is on the hunt for those silver bullet campaigns that will turn your organic website traffic, website pages, email newsletters, and other copy into dollar signs. Well, it doesn’t actually work that way. There are some staples, like quality and trust—that have to be woven up through the center of all your content to build that […]

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