5 Expert-Identified Reasons to Advertise on Instagram

15 Feb

Instagram recently celebrated double digits at the tail end of 2020 by turning 10. The visually stimulating and engaging platform may have been around for some time now, but it’s still far from maturity as it continues to evolve in new ways for businesses to expand their organic efforts into paid ones. With over 1 […]

Wix Review: A Top Website Builder

13 Feb

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Wix is an exceptional website builder, allowing you to create a highly functional and professional website with zero coding experience. Even web developers have access to numerous tools to enhance their site’s customization and […]

What is Comparative Advertising?

13 Feb

Did you know that the average American sees over 5,000 ads per day? That’s a tremendous amount of content to compete with, especially if you’re running a small business or a new startup. To stand out, you must clearly communicate to consumers what’s so great about your products and why they’re superior to competitor models. […]

Here’s a Closer Look At the Email Marketing Trends Shaping 2021

13 Feb

COVID-19 has drastically reshaped virtually every industry in the entire world. As a result, more and more businesses are beginning to take advantage of the utility that the Internet has to offer. This means entrepreneurs are probably more focused than ever on developing professional websites and communicating with their audience online. While email marketing is an effective strategy you […]

Here’s a Closer Look At the Email Marketing Trends Shaping 2021

13 Feb

How to Check Your Sites Technical SEO Health in Under 60 Minutes

12 Feb

Technical SEO Technical Health is important to your overall website’s organic performance just as much as keywords, link building, content ideation, etc may be. Busy marketer with only 90 minutes to get a general sense of whether your site is healthy or not? Did your boss just ask you how healthy you think the site […]

9 Best Places to Get a Custom Logo for Your WordPress Website

12 Feb

Are you wondering where to get a custom logo for your WordPress website? A custom logo helps establish your brand and makes your website stand out. However, creating a logo by yourself can be difficult, time-consuming, and the final image may not look professional. A simple workaround is to use a logo maker or hire […]

The Critical Role of 5G in Healthcare Transformation

12 Feb

As technology continues to improve, people are finding it easier and easier to communicate with one another using digital devices. Besides the organic increase of digital use, COVID-19 has also managed to accelerate it’s spread as a means of keeping people safe from the infection as well as making news updates easier to […]

A comprehensive guide on using Google Trends for keyword research

12 Feb

30-second summary: Keywords are still important for SEO, but what’s increasingly important is their relevance, uniqueness, and popularity over time. Google Trends is a powerful tool that lets you gauge this and more. With Google Trends, you can get a view of what keywords to include, what to avoid, and what to plan for. You […]

Five ways to use machine learning in digital marketing

12 Feb

30-second summary: According to Gartner, 30% of companies were already using machine learning in at least one part of their sales process in 2020. Apparently, if you want to improve your digital marketing, you will need to focus on Analytics, Personalization, and Optimization. And machine learning can help you with all these. ML can be used […]

frameworks and examples for your business

12 Feb

Explore the essentials of a successful e-commerce marketing plan, with real-life examples. Plus find out more about our tools and frameworks to support your strategic planning across the omnichannel retail customer lifecycle What does a good e-commerce marketing plan look like? What structures and frameworks help e-commerce marketers to accelerate their ROI? In this blog, […]

25 Home Business Ideas You Can Start Right Now

12 Feb

Are you searching for home business ideas so you can finally quit your nine-to-five? Or maybe you want some extra income to afford your dream trip to Mexico? Starting a profitable home business begins by looking at your life, your needs, the type of work you want to do, and, perhaps most importantly, your skills. […]

How To Track Passage Ranking SEO Performance in Google Search Console (And Why You Might Want To)

12 Feb

UPDATE You’re really not an SEO blogger until @rustybrick has called bullshit on one of your posts https://t.co/Us4eajHBx9 — Andrew Shotland (@localseoguide) February 11, 2021 So I may have jumped the gun on the “passage ranking” thing, but even though this may be old news, these URLs started showing up in a lot of GSC […]

Marketing skills to accelerate your profits

11 Feb

To give your business the best chance of success, you need to invest in marketing skills. For a simple reason: marketing provides visibility for your products and converts customers. Having said that, investing in marketing skills goes beyond just buying marketing tools and hoping for the best. Those tools will only be effective when your […]

Effective Content Marketing Strategies to Use During the COVID-19 Pandemic

11 Feb

No one could have predicted the ongoing and tremendous impact of COVID-19 on the world at large. As governments, economies, and global citizens continue to adjust and try to skillfully navigate the parameters of the “new normal” we’re all forced to face, it’s important for businesses to embrace these changes and modify their content marketing […]

2020 Sprout Partner Value Awards: Celebrating Agency Excellence

11 Feb

It’s that time of year when I have the privilege of announcing our Agency Partner Program Value Award Winners. At Sprout, we’re lucky enough to work with an all-star cast of agency partners who continue to impress us with their dedication to their clients and communities. To recognize this hard work, each year we award […]

A Step-by-step Guide For Startups

11 Feb

Email marketing has been around so long that some may think it’s becoming outdated. And there’s no denying how annoying it is to constantly unsubscribe from unsolicited emails making their way through spam filters. However, it might surprise you that email marketing is one of the most cost-effective digital marketing strategies in 2021. Email marketing […]

5 Examples of E-Commerce Pop-Up Shops

11 Feb

Pop-up shops are a fantastic opportunity for brands, both big and small, to connect with customers and drive sales. Modern consumers are increasingly looking for novel experiences, and pop-up shops, both physical and virtual, fit the bill. Not only do pop-up shops offer a novel experience, but they also create excitement about your brand that […]

Schneider Electric’s digital transformation through centralized search

11 Feb

30-second summary: Digital transformation affords businesses opportunities to make genuine connections with customers through personalized marketing experiences. Digital buyer behavior is changing, with increased consumer expectations for digital-only interactions and reduced tolerance for traditional sales tactics like cold-calling. Paid search is a fast-growing channel that warrants a data-driven approach to strategy and execution. Evan Kent, […]

You had me at First-Party Data

11 Feb

It’s Valentine’s day and love is in the air… But so is a life-threatening virus, so maybe best to stay inside, grab some snacks and cosy-up in front of your favourite rom-com to learn all about the importance of first-party data. Sorry, what was that last bit? Yep, you read that right. Beneath the hurt, […]

Brainlabs joins Google’s International Growth Program

11 Feb

We’re delighted to announce that we’ve joined Google’s International Growth program for Google Partner agencies! This means we are one of the very first externally-recognised Google export partners, giving us access to tools and resources to help clients expand into new markets. Google’s International Growth program is designed to help Google Partner agencies like Brainlabs […]

Using Facebook Ads to Move Leads Into Sales : Social Media Examiner

11 Feb

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. [ad_2] Source […]

How to Allow Users to Upload Images on a WordPress Site

11 Feb

Do you want users to be able to upload images on your WordPress site? If you want to accept guest post submissions, product reviews, or run a photo contest, then you will need to allow users to upload images. However, you may not want to give them access to your WordPress admin area. In this […]

Thought Leadership and SEO: 5 Ways Thought Leadership Drives Rankings

10 Feb

Preview(opens in a new tab) You hear it in marketing meetings all the time. Q: Why are we doing content marketing? A: Thought leadership Thought leadership is that often discussed, but rarely defined marketing goal. To learn what people mean by the term, we partnered with Survey Monkey and Mantis Research on a survey. We […]

Brand Strategy Framework: RACE planning for your brand

10 Feb

Need a framework to help your brand stand out? Streamline your brand strategy framework with our tools and templates to cut through the noise Right now, brands are going through an identity crisis like never before. In the age of digital disruption and bad omnichannel marketing, it can be tough for branding to unify marketing […]

What brands can learn from standout Chinese New Year marketing ideas

10 Feb

Luxury brands have all eyes on February 12 as they prepare for one of their biggest holidays of the year: Chinese New Year. And how these brands approach the holiday offers marketers a powerful lesson in harnessing consumer insights to create culturally relevant campaigns. China’s consumer market, which is expected to reach a value of […]

5 Best Practices For Paid Dental Marketing Campaigns

10 Feb

Some days, getting customers interested in your local dental business can feel like an uphill battle. There’s a good chance you’ve been curious about how to develop a robust online presence. Whether you don’t know where to start or you’ve struggled with outshining your competitors, the process of building your online presence can seem daunting. […]

Five ways machine learning improves PPC advertising

10 Feb

30-second summary: The machine learning-enhanced “Smart Bidding” capabilities available in Google Ads offer an easy way to see the campaign results you want while allowing you to take a more hands-off approach. You can use Smart Bidding on the campaign level or, if you prefer, you can apply it to your entire ad portfolio, allowing […]

Modified Broad Match Is Going Away: What You Need to Know

10 Feb

On February 4, Google made another in a series of announcements over the years about changes to the structure of its keyword match types (the last being in 2019). As of February 18, 2021, the phrase match type will be expanded to match to more search queries, and the broad match modifier option—which was introduced in […]

A small business’ step-by-step guide to dominating local search in 2021

10 Feb

30-second summary: Optimizing a small business for local search is a powerful way to boost local traffic and increase sales. With the large majority of web users actively seeking products/services in their vicinity, building local leads is essential. Joseph Dyson offers a step-by-step guide to improving local visibility for small businesses. He focuses on the […]

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