Google Set to Phase Out Broad Match Modifier 18 Feb Google Is Saying Goodbye to Broad Match Modifier in Google Ads As a Search Engine Marketer, I know that change is inevitable – like it or not. Sometimes a change in the digital marketing world is minor and comes at us at a manageable pace. Other times change can fly at you like a fastball […] Read More
20 Facebook Stats to Guide Your 2021 Facebook Strategy 17 Feb As the oldest and widest-reaching social network around, Facebook boasts a staggering number nearly of 2.8 billion monthly active users. When creating an effective Facebook marketing strategy, brands must first understand who is on the platform and how they’re using it. Facebook demographics Who makes up the billions of Facebook users? They hail from countries […] Read More
The secret to an effective client call: The Agenda 17 Feb We all know that client calls are an important way to convey to the client what you have been working on, the status of their account, and to gain clarity on special projects. How those calls play out relies on having a solid agenda. Not only a solid agenda but one where the client arrives […] Read More
Digital marketing training to future-proof your career 17 Feb What does future-proof digital marketing training look like? When it comes to technology, “The ability of something to continue to be of value into the distant future and not become obsolete” seems pretty obvious. We can all recognize items that have become obsolete as technology changes and improves. But, what does future-proof mean in the […] Read More
5 Powerful Strategies To Get the Most Out of Google Search Console 17 Feb There are many great paid tools out there to improve your SEO and online marketing efforts. However, some of the best tools you can use to increase traffic to your site are free. We all know that Google Search Console offers a lot of great information about the traffic the world’s largest search engine sends […] Read More
6 PPC Automation Tools and Scripts to Start 2021 Right 17 Feb You might have heard phrases like: The truth is… they’re all true. PPC automation tools are improving campaigns now and will only get better and more efficient in the future. These tools allow marketers to complete manual tasks and save time and money (which I’m sure you’ve heard a million times already). But it’s not […] Read More
10 Clever Sales Promotions for Paid Campaigns 17 Feb We all love a great sales promotion. Whether it’s 20 percent off, buy one get one free, or a limited time offer, we’re all suckers for a deal, so why aren’t you using sales promotions in your paid campaigns? Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. […] Read More
Eight platforms helping small businesses in digital transformation 17 Feb 30-second summary: Faced with global pandemic-triggered lockdowns, millions of businesses had to move their operations online Creating this “digital transformation” marketing strategy consists of multiple steps and tasks most small business owners have no time or budget to manage Luckily, multiple new and existing platforms have been coming up with plans and features targeting busy […] Read More
3 Types of SaaS Businesses Likely to Thrive in a Post-COVID World 17 Feb At this point, it seems safe to say that the novel coronavirus represents one of the most significant business disruptions in the past several decades. Although a transition to remote work and e-commerce was already in progress, the pandemic moved that shift forward with breakneck speed, forcing it on many businesses that were in no […] Read More
How to Create Flipbox Overlays and Hovers in WordPress 17 Feb Want to add flipbox overlays and image hover effects to your WordPress site? Even if you’re using a high-quality WordPress theme, you might feel limited by customization options. Flipboxes and image hovers add eye-catching animated effects to your site. In this article, we’ll show you how to add flip box overlays and image hovers to […] Read More
Turning reviews into opportunities for reputation and SEO impact 17 Feb 30-second summary: Reviews are absolutely crucial to a business’s success and need to be acknowledged. Engagement with consumers will positively benefit your business and bring in more reviews in the future. Staying honest with your reviews will pay off in the long run. Take most reviews as honest opinions about your business and work to […] Read More
5 Brands That Put Together Great Emails 17 Feb You know that email marketing is essential for brand growth, but do you know how to send emails that are beautiful, engaging, and get the job done? It’s a tall order, which is why it can be helpful to look at brands that have a reputation for hitting it out of the park. Every brand […] Read More
The Most Effective, Efficient Relationship Marketing Tactics in 2021 17 Feb If you want to develop long-term relationships with customers as a brand, they need to be built on trust. According to Edelman, 81% of customers agree that they need to trust a brand to do what is right to make a purchase — let alone become a repeat customer. One of the best ways to […] Read More
The Google Interstitial Penalty: How it Impacts Brands 17 Feb Google has announced that their interstitial penalty has gone live, and we want to make sure our community is up-to-date on what this penalty entails and what Google wants to accomplish by enacting it. Google announced that there would be an impending interstitial penalty for intrusive ads on websites. Like the mobile-friendly update in 2015, […] Read More
More than the demise of cookies 16 Feb 30-second summary: A cookieless reality is imminent, but advertisers can’t afford to run out the clock, willing an identity solution into existence. Today’s environment is molded by privacy regulation, changing browser policies, and pandemic-induced consumer behavior shifts. Nativo’s SVP of Product comments on the need for a strategic pivot to content and context today. While […] Read More
How To Create Effective Customer Service Chatbots 16 Feb We’ve all experienced it: the dreaded customer service phone call. You stay on the line, listening to elevator music and playing the waiting game until a person finally serves you. Fortunately, social media has revolutionized the customer service game, making it more immediate, simple and accessible. Customer service is also a differentiator for brands, and […] Read More
Transform Your Product Pages Into Profit Powerhouses 16 Feb Are you an e-commerce store that feels a little stagnant when it comes to online conversions? Every business goes through an ebb and flow throughout the year. But, if your sales continue to drop it may be time to examine your product pages. The HOTH PPC and HOTH Web Copy departments teamed up and produced […] Read More
Is There a New Way to Fill the B2B Funnel? 16 Feb Driving B2B leads might not always be the science we want it to be, it can often be an art. We are required to get creative when a client needs an 80% increase in revenue YoY with only a 5% increase in budget. When we learned of this we realized that something special had to […] Read More
What the SERPs Will Look Like in 2021? 16 Feb Google continually updates its SERPs (search engine results pages). With the constant addition of new features, like passage indexing and mobile-first indexing, the SERPs of 2021 look far different than they did just a year or two ago. It makes sense—Google’s entire business model is based on providing users with the best possible experience. For […] Read More
Gmail Ads Are Going Away: Everything You Need to Know 16 Feb In December of 2020, there was an addition to the Google ads support page on Gmail Ads. Google announced that dedicated Gmail campaigns will be converted to “ready only” on July 1, 2021. Starting on that date, advertisers will not be able to create any more dedicated Gmail campaigns. Also, advertisers will not be able […] Read More
How to Setup All in One SEO for WordPress Correctly (Ultimate Guide) 16 Feb Do you want to install and set up All in One SEO for WordPress? All in One SEO (AIOSEO) for WordPress is the best WordPress SEO plugin that allows you to easily optimize your WordPress website for search engines and social media platforms. In this article, we will show you how to properly install and […] Read More
Google BERT Algorithm Update | BrightEdge 16 Feb In October 2019, Google released its newest and largest algorithm update since RankBrain – BERT. So, what exactly is BERT and does it matter to your SEO? BERT – Bidirectional Encoder Representations from Transformers – is a neural network-based technique for natural language processing and has the ability to better understand the full context of […] Read More
Reputation Management: Why it Matters More than Ever 15 Feb Reputation management is more important than ever. From the value of your products to the quality of your customer service, people are likely already posting, talking and tweeting about you. And businesses today can’t afford to ignore conversations related to their reputation. Like, literally: 57% of consumers look at a brand’s social presence to learn […] Read More
The relation between ecommerce, SEO and SEM 15 Feb 30-second summary: What’s the difference between SEO and SEM? What are the elements of a successful search strategy? How can marketers choose a winning formula for their business goals? Goodway Group’s Search Center of Excellence, Lisa Little helps you find the answers. What’s the difference between SEO and SEM? Why should I bid on my […] Read More
Advertisers Need to Know: Apple’s & Facebook’s Changes 15 Feb Anyone who’s advertising on Facebook Ads has been seeing plenty of updates about the feud that’s going on between Apple and Facebook over the past few months. In this post, we will try to walk you through what they are quarreling about, why you should care, and what can you do to keep your campaigns […] Read More
Save 10 Hours Every Week With these Social Media Marketing Shortcuts 15 Feb Businesses of all sizes typically can’t afford to ignore social media. Every enterprise, regardless of its sector, can benefit from the massive audience you can reach with popular social platforms. There’s just one small problem: it’s far too easy to spend time on tasks that take too long and offer little reward. This is where […] Read More
18 – The Social Media Hat 15 Feb Reading Time: 6 minutes Every evening after I put my girls to bed, my wife and I have an hour or so to enjoy another episode of whatever show we’re engrossed in, whether that’s Stranger Things or Queen’s Gambit or, more recently, one of the historical dramas that’s become so popular. No, not Bridgerton. We’ve […] Read More
Digital Marketing 101: Google Penalties – What You Need to Know 15 Feb What is a Google Penalty? A Google Penalty is when your website is being punished for doing something wrong, such as trying to cheat the system by engaging in black hat SEO strategies. When this happens, the pages or website as a whole will either get a slap on the wrist and suffer a dramatic […] Read More
What Is Invalid Traffic (IVT)? | The Click Fraud Blog 15 Feb In search marketing, you’ve probably seen the term invalid traffic around, and dismissed it as an inevitability. Perhaps you’ve even claimed some money back from Google or Bing for invalid clicks on your Adwords campaigns. After all, they do issue automatic refunds for invalid traffic. Don’t they? And actually, once you get down to the […] Read More
How to Send Confirmation Emails after WordPress Form Submission 15 Feb Are you looking to send confirmation emails after a user submits a form on your website? Confirmation emails can be a great way to let users know that you received their message, and that you’ll be in touch soon. In this tutorial, we’ll show you how to send confirmation emails to your users after a […] Read More
