What Are Remarketing Lists for Search Ads (RLSA)? 20 Feb Have you ever had a customer visit your website repeatedly but never land the sale? Do you sit up at night wondering where those leads go and how you could win them back? Google’s remarketing lists for search ads (RLSAs) may be just what you’re looking for. These engagement-driven remarketing ads allow you to target […] Read More
What Morningstar’s Homepage Can Teach Financial Services Marketers 20 Feb Plenty of financial services companies have been drawn to the appeal of content marketing in recent years. Open an app geared toward stock trading, and you’ll probably discover a dictionary of investing terms that rivals Investopedia. Or maybe you’ll find a blog full of fun, light-hearted advice pieces. Many of these exist in service of […] Read More
Moving On: Social Media Marketing Trends to Watch in 2021 20 Feb If you want to do a great job of marketing your business online, it’s vital that you make the most of your social media efforts. Using social media well is essential for reaching your target audience and building strong connections with them. Unfortunately, social media is constantly changing and it can be difficult to keep up […] Read More
Social Media Marketing Trends to Watch in 2021 20 Feb If you want to do a great job of marketing your business online, it’s vital that you make the most of your social media efforts. Using social media well is essential for reaching your target audience and building strong connections with them. Unfortunately, social media is constantly changing and it can be difficult to keep up […] Read More
Guide to HTTP Status Codes 19 Feb What’s an HTTP Status Code? And why does it matter? Great question! What is an HTTP Status Code An HTTP Status Code Element is a server response to a request from a browser with a 3 digit integer. For example, when you landed on this particular article, your browser sent a request to the server […] Read More
Technology product marketing lifecycle strategies 19 Feb Grow your IT/high tech business by applying the latest industry strategies for technology product marketing across the product lifecycle What is product marketing? Product marketing describes the management of all processes involved in taking a product to market. This field of marketing involves working with R&D, manufacturing, logistics, comms, and sales. Since your role is […] Read More
The 10 Biggest Trends in Entrepreneurship to Look For in 2021 19 Feb Ever wish you could predict the future? Me too. If only you could predict what’s shaping business trends, or what your clients need, you could plan and grow your company, right? Well, there’s good news. While we don’t have a crystal ball, it’s entirely possible to gain a little insight into how the market is […] Read More
Four common SEO problems with Shopify and how to fix them 19 Feb 30-second summary: While Shopify is one of the most popular platforms for ecommerce businesses, the CMS has a number of issues that can be problematic for SEO Best SEO practices generally apply to all CMS platforms, but Shopify has several in-built features that cannot be customized, meaning some items require more unique workarounds Edward Coram-James […] Read More
Top four contact page mistakes that cost you conversions 19 Feb 30-second summary: More often than not, your contact page will be one of the few pages that are mostly viewed on your website Chances are you’re making a mistake or two that might be unknowingly costing you conversions Grace P. highlights the top four contact page mistakes and how you can fix them A contact […] Read More
26 Best WordPress Magazine Themes of 2021 [FREE + PAID] 19 Feb Are you looking for the best WordPress magazine themes for your website? Content-rich websites need different layouts that can help them show both new and important content prominently. WordPress magazine themes are designed to do just that. In this article, we’ll share some of the best WordPress magazine themes that will help your content shine. […] Read More
A marketer’s guide to Core Web Vitals and page experience 18 Feb 30-second summary: Google has always placed its emphasis on the user experience Core web vitals (CWV) and the Page Experience Update are part of that evolution Sites that already recognize the importance of fast loading times and exceptional UX are best positioned to benefit The prospect of having searchers warned off from clicking on your […] Read More
How To Find LOTS of EASY Affiliate Keywords & Niches [New Tactic] 18 Feb The top reasons why you haven’t started your affiliate site yet probably look something like this: All the easy niches are gone It takes too long to get traffic You have no idea where to start But what if I told you that you could find more profitable niches and keywords than you could ever […] Read More
How Well Do You Really Know Your Customers? Tips for Discovering Your Target Audience. 18 Feb Knowing who you’re selling to is just as important as knowing what it is that you’re selling. And while you may think that you understand your target audience like the back of your hand, as strategies change and businesses grow, so do their audiences. Next thing you know, your ideal audience is no longer who […] Read More
How to Create Content for Every Stage of the Marketing Funnel 18 Feb Updated on February 18, 2021, to include new information. Are you looking to build brand awareness, bring more customers to your website, and increase sales? One of the most fundamental ways to do this is by looking at the marketing funnel, which helps meet your customers’ needs at every step of the buying process. Every […] Read More
4 Experts on Social Customer Care Metrics That Fuel Goals 18 Feb Social media is more than a platform for brand marketing and advertising. It is also a critical customer service channel that enables customers to communicate with brands in real-time and vice versa. According to the Sprout Social Index™, 74% of consumers will reach out to the brands they follow on social for customer service, making […] Read More
Healthcare marketing strategy for conversion and retention 18 Feb Exploring the latest medical landing page conversion rates to inform your pharma or healthcare marketing strategy ‘What does good look like?’ ‘How do we compare?’ and ‘How do we get there?’ are common questions when healthcare marketing strategy is concerned. With so much competition in healthcare marketing today, you need to benchmark yourself against the […] Read More
7 Tips For Writing An Irresistible Native Ad Headline 18 Feb Source: Unsplash Writing native ad headlines can sometimes be more difficult than you initially expect because they require more precision than the regular PPC ads you might already be familiar with. Luckily, there are some things you need to remember that will help you make your native ad headlines stand out. Hence, here are the […] Read More
9 Tips to Find Hidden WordPress User Data to Grow Your Business 18 Feb A lot of beginners don’t know that your website has hidden WordPress user insights that you can use to grow your business. Finding hidden user data can help you better understand your audience, follow up on leads, improve conversions, and boost sales. Marketing professionals track this user data to make data-driven decisions. In this guide, […] Read More
Instagram Reels Strategy: What Marketers Need to Know : Social Media Examiner 18 Feb Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. [ad_2] Source […] Read More
Join us at Search Central Live | Google Search Central Blog 18 Feb Thursday, February 18, 2021 On February 24 JST, we will host our first installment of our new event series called Search Central Live. This will be the first of a series of free events, bringing Google Search and our amazing community together online. As with all online events, we had to consider which timezone to […] Read More
How is a Knowledge Panel for an Entity Triggered? 18 Feb Sharing is caring! This patent is about presenting data with search results and deciding when to show that data in a knowledge panel with those search results. The Web provides access to a wide variety of resources, such as image files, audio files, video files, and web pages. A search system may identify resources in […] Read More
How is a Knowledge Panel for an Entity Triggered? 18 Feb Sharing is caring! This patent is about presenting data with search results and deciding when to show that data in a knowledge panel with those search results. The Web provides access to a wide variety of resources, such as image files, audio files, video files, and web pages. A search system may identify resources in […] Read More
How is a Knowledge Panel for an Entity Triggered? 18 Feb Sharing is caring! This patent is about presenting data with search results and deciding when to show that data in a knowledge panel with those search results. The Web provides access to a wide variety of resources, such as image files, audio files, video files, and web pages. A search system may identify resources in […] Read More
How is a Knowledge Panel for an Entity Triggered? 18 Feb Sharing is caring! This patent is about presenting data with search results and deciding when to show that data in a knowledge panel with those search results. The Web provides access to a wide variety of resources, such as image files, audio files, video files, and web pages. A search system may identify resources in […] Read More
How is a Knowledge Panel for an Entity Triggered? 18 Feb Sharing is caring! This patent is about presenting data with search results and deciding when to show that data in a knowledge panel with those search results. The Web provides access to a wide variety of resources, such as image files, audio files, video files, and web pages. A search system may identify resources in […] Read More
How is a Knowledge Panel for an Entity Triggered? 18 Feb Sharing is caring! This patent is about presenting data with search results and deciding when to show that data in a knowledge panel with those search results. The Web provides access to a wide variety of resources, such as image files, audio files, video files, and web pages. A search system may identify resources in […] Read More
How is a Knowledge Panel for an Entity Triggered? 18 Feb Sharing is caring! This patent is about presenting data with search results and deciding when to show that data in a knowledge panel with those search results. The Web provides access to a wide variety of resources, such as image files, audio files, video files, and web pages. A search system may identify resources in […] Read More
How is a Knowledge Panel for an Entity Triggered? 18 Feb Sharing is caring! This patent is about presenting data with search results and deciding when to show that data in a knowledge panel with those search results. The Web provides access to a wide variety of resources, such as image files, audio files, video files, and web pages. A search system may identify resources in […] Read More
How is a Knowledge Panel for an Entity Triggered? 18 Feb Sharing is caring! This patent is about presenting data with search results and deciding when to show that data in a knowledge panel with those search results. The Web provides access to a wide variety of resources, such as image files, audio files, video files, and web pages. A search system may identify resources in […] Read More
10 Direct Response Marketing Examples 18 Feb With the competition for customers becoming stiffer by the day, brands have to be savvy about the way they do their marketing. You must employ marketing strategies that work. One such marketing strategy is direct response marketing. Unlike other marketing strategies that focus on building relationships with prospects first, direct response marketing seeks to turn […] Read More
