Best WordPress Booking Plugins – 2021 Review 06 Feb Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Does your business book appointments online? Are you looking for the best WordPress booking plugins to help you streamline your workflow and increase customer satisfaction? An effective booking plugin can be an essential part […] Read More
When Should You Use HTTPs vs HTTP? 06 Feb If you run a business website, you’ve probably heard you must make the switch from HTTP to HTTPS. But is there more of a difference than the extra “s?” As a business owner, you know even the slightest difference in a product, marketing strategy, or anything else related to your business can make a big […] Read More
User Generated Content: The Community is Full Of Creators! 06 Feb There’s no denying the power of content. Content is what attracts people to your site and socials. It’s what educates the masses about your products & services. What’s published is what compels individuals to share (and talk) about your brand to others. The problem with content? It’s intensive. You can spend a whole lot of time […] Read More
The Community is Full Of Creators! 06 Feb There’s no denying the power of content. Content is what attracts people to your site and socials. It’s what educates the masses about your products & services. What’s published is what compels individuals to share (and talk) about your brand to others. The problem with content? It’s intensive. You can spend a whole lot of time […] Read More
The future of Google and what it means for search 05 Feb 30-second summary: Something that all of us in the search industry are guilty of is our over-reliance on Google telling us what is coming next. Understanding Google’s considerations as a business, provide context to many of its recent decisions and provides a sense of what is coming down the road. Global digital agency Croud’s Organic […] Read More
Google Search Trends: Universal Search 05 Feb February 2021 Update: As we do every month, we’ve updated our analysis and data to bring you the latest insights on Featured Snippets and Universal Search Changes to the Universal Search landscape We know Google is constantly testing and changing their algorithm with the goal of creating the best user experiences and providing the most relevant […] Read More
7 Best WordPress Job Board Plugins and Themes 05 Feb Are you looking for the best WordPress job board plugin? There are several plugins that you can use to easily create an online job board. This can be a way to publish jobs for your own company or to charge other companies to list their jobs. In this article, we will go through the best […] Read More
How to Reduce E-Commerce Overhead 05 Feb We’re well into the digital age, and e-commerce stores are more prevalent than ever. There are an estimated 12 million to 14 million online stores worldwide—and those numbers grow every day. The popularity of online stores makes sense. With just a few hundred dollars, you can have a fully-functioning online business. While online stores tend […] Read More
Semantic search drives expanded outreach to potential customers 04 Feb 30-second summary: Semantic search enables retailers to reach a broader audience of potential consumers who are outside their traditional targeted approach. For semantic search to be effective, websites must provide a rich landscape of relevant content for context. Effectively influencing semantic search requires the right tools and technology to achieve results. Search capability is an […] Read More
SEO vs. PPC: Which Is Right For You? 04 Feb When you have a limited marketing budget, every dollar counts. You want to make sure you maximize your investment. But there are lots of options to choose from – how do you know what’s right for your business? The SEO vs PPC debate is one of the most common questions we get here at The […] Read More
Marketing plan for technology company 04 Feb We all know marketing in tech is done differently to other industries, but what makes a great technology company marketing plan? The IT and High-tech industries are well-known for innovation. But having a great product is only half of the work of a successful go-to-market strategy. Now more than ever, it’s crucial for marketers to […] Read More
Top 9 Video Editing Tools for Marketing Teams 04 Feb Video is king, and it’s becoming more and more important for brands to create and share video content with their audience. As it stands, about 85% of businesses are using video in their marketing strategy. And a big part of that is because of the increased access and affordability of video editing tools. There are […] Read More
Five tips to maximize profits as an affiliate marketer 04 Feb 30-second summary: The affiliate marketing sector is worth more than $12 billion now and won’t die down anytime soon. Choosing a niche with high revenue potential is key. Focus on search intent and aim for BOFU. Optimize for SEO like your life depends on it. Targeting mobile may be a viable strategy. Are you aware […] Read More
Google Display Ads: Specs and Best Practices 04 Feb Updated on February 4th to reflect changes to Google’s display features. Whether you’re a novice or an expert, you should know that the Google Display Network is an excellent tool for increasing reach for unique users you want to direct to your website. Before you start uploading any images, note that Google Ads has made […] Read More
How to Consolidate Your Content for Better User Experiences and Rankings 04 Feb Content consolidation is the process of performing comprehensive and detailed website audits to determine which content should be saved, which content should be removed, and which content can be merged together to create a more cohesive story. This is an effective solution that can not only ensure that your content is working effectively to attract […] Read More
Beginner’s Guide: How to Publish a Website in 2021 (Step by Step) 04 Feb Do you want to publish a website but are worried about technical stuff? It is a misconception that you need to be a web designer or developer to code a website. There are many tools that make it super easy to put your website online without writing any code. In this article, we’ll show you […] Read More
How to Put Together a Great Whitepaper 04 Feb Whitepapers are a valuable asset for your company, and there are several great reasons to create them as part of your content marketing efforts. When used correctly, whitepapers can provide your prospects with a resource they’ll use time and time again — and can provide a boost of authority for your brand (as well as […] Read More
How to Use the GA4 Demo Account 04 Feb It’s been awhile since Google first introduced Google Analytics 4 aka “GA4” to the public back in October 2020 (ICYMI, read our post here). Since then, we’ve seen the industry get excited about the eventual switchover from Universal Analytics to GA4 with a slew of webinars (like our Q&A in December 2020 where we answered […] Read More
What Are Google Web Stories? 04 Feb People love watching stories unfold. That’s why tappable story experiences are so popular. Many platforms exist to create these tappable stories and now Google has their own version, called Google Web Stories. Google Web Stories: Explained Google Web Stories are powered by AMP technology and are owned by Google. They are immersive, full-screen experiences that […] Read More
36 Social Media Marketing Statistics to Know for 2021 03 Feb When setting or reexamining your social media marketing strategy, statistics are one of the first things that marketers look at. They’re often used to benchmark your own performance within your industry or to research a new network. The year 2020 was a significant one in social media. The pandemic pushed more people to spend time […] Read More
How to Write a Successful Pillar Blog Post 03 Feb There are millions of blog posts posted every day, and it is tough to stand out from the crowd. This fact is the most formidable challenge facing bloggers today. Readers are exposed and distracted by mediocre writing that fails to impress them. If you do not actively distance yourself from this writing, you know that […] Read More
How to Change the Category Order in WordPress 03 Feb Do you want to change the category order in WordPress? By default, when you list categories in WordPress they are displayed in alphabetical order. Some users may want to change that to their own custom category order. In this article, we’ll show you how to easily change the category order in WordPress. Why Change Category […] Read More
Social Media Content Ideas: A Perpetual Idea System : Social Media Examiner 03 Feb Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. [ad_2] Source […] Read More
Five tips for your Google Ads campaigns 03 Feb 30-second summary: Every year Google adds more automation and complexity to their ad products. While it can help day to day campaign management, it comes at the price of readability and control over your campaigns. Marketers are constantly challenged to find effective ways to maintain control over their campaigns and strategies. To succeed in 2021, […] Read More
How to Maintain Quality When Outsourcing Digital Content Creation 03 Feb One of the challenges organizations often encounter when they decide to outsource digital content creation is quality. It’s true that there are countless content mills that crank out low-quality articles at unbeatable prices, but you can find quality copy tailored to your voice and audience with the right approach to outsourcing. Getting your money’s worth […] Read More
Why SaaS Brand Advocacy is More Important than Ever in 2021 03 Feb It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy For starters, consider the overwhelming push […] Read More
What Are the Major Differences? 03 Feb “Aren’t writers just writers?” The question came from a strategy colleague when I was helping a brand staff its new content studio. We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. My colleague wasn’t convinced. She’s not the only person […] Read More
Taking your SEO content beyond the acquisition 02 Feb 30-second summary: The typical advice around merely improving on the content already ranking at the top of the SERP is fundamentally flawed. SEOs often limit their content possibilities by thinking of SEO content from purely acquisitional point of view. Thinking of content from a branding perspective leads to differentiation and aligns with Google’s focus on […] Read More
To drive business forward, we need to see social differently 02 Feb What does it mean to be a “market leader”? You might say a market leader is a brand that moves fast and is known for innovation. A brand that creates best-in-class products that solve customer problems in a unique way. Or even a brand that goes beyond participating in culture, but actively defines and shapes […] Read More
Brand development tools to win more customers 02 Feb If you’re planning to optimize your branding or rebranding, we have tools to support your brand development at every stage Have you ever wondered how brands grow as large and as well known as they do? From companies like Google to Starbucks, their names are known, customers know exactly what services and products they provide, […] Read More
