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The Best Website Builders (In-Depth Review)

19 Nov

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. I’ve been building websites for years. It’s way easier now than it used to be. You can go simple or take your site to the next level–no programming or design experience necessary. There are […]

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2021 State of SEO Webinar: Research Results

19 Nov

In mid-November we hosted a webinar reflecting on the search-related events of 2021 and looked ahead to what changes may come to search engines in 2022. We recapped major updates the search engines implemented and how those changes impacted results and the countless brands that rely on organic search. Check out a recording of the webinar. […]

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2021 State of SEO Webinar: Poll Results

19 Nov

In mid-November we hosted a webinar reflecting on the search-related events of 2021 and looked ahead to what changes may come to search engines in 2022. We recapped major updates the search engines implemented and how those changes impacted results and the countless brands that rely on organic search. Check out a recording of the webinar. […]

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State of SEO: 2021 in Review and a Look Ahead to 2022

19 Nov

In mid-November we hosted a webinar reflecting on the search-related events of 2021 and looked ahead to what changes may come to search engines in 2022. We recapped major updates the search engines implemented and how those changes impacted results and the countless brands that rely on organic search. Check out a recording of the webinar. […]

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How to Set up The Amazon Associates Affiliate Program to Earn Website Revenue

19 Nov

Affiliate marketing is a way for online publishers (including bloggers) to make passive income by recommending products and services they love. Amazon Associates is one of the most trusted affiliate marketing platforms where anyone can start an income stream from the comfort of their home.  Like most methods, this takes plenty of strategizing and hard […]

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How to Use Facebook Business Suite

19 Nov

Are you struggling to keep up with your Instagram and Facebook marketing?  DMs and comments falling through the cracks? Do the multiple tabs for all your accounts and features like the Ad Manager drive you nuts? Then you’re going to fall head over heels with Facebook Business Suite. It’s the platform’s newest creation, designed to […]

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Cross-channel marketing and how to implement it

19 Nov

9 pointers for strategic marketers to implement and benefit from cross-channel marketing Cross-channel marketing is a strategic, customer-focused digital marketing technique used by marketers globally to provide their customers with a consistent experience when interacting with their brand across multiple digital channels. It is a powerful way of designing your marketing strategy to create customer […]

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How to Turn A Marketing Blunder into a Marketing Success

19 Nov

Marketing is more about planning and execution than it is about concept. I’ve seen great ideas fail miserably due to easily avoidable mistakes. However, not all marketing blunders will cause irreparable harm to your brand. They may become fodder for internet commentators and late night comedians, but a strong brand identity and fast mitigation can […]

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18 Best Membership Site Examples That You Should Check Out in 2021

19 Nov

Are you looking for the best membership site examples to get inspiration? WordPress is used by some of the biggest and most popular membership sites in the world. By looking at successful membership sites you can learn what they’re doing and improve your site. In this article, we’ll share some of the best membership site […]

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4 Email Marketing Tips for Plumbers to Book More Jobs

19 Nov

Email: How Plumbers Are Booking More Jobs & Staying Top of Mind with Homeowners If you own a plumbing business, you know that silent phones and idle trucks mean upset crews and a high cost in overhead. If you are looking to attract new customers while retaining current customers (and keep your plumbers’ schedules filled […]

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How to Schedule Instagram Posts to Engage Your Audience

18 Nov

Do you know how to schedule Instagram posts? If not, it’s time to learn! We know: scheduling posts on Instagram used to be a huge headache. Thankfully, times have changed. Recent updates to the platform and a new wave of third-party apps make it easier than ever to schedule posts on Instagram. But doing so […]

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The Top 10 Reasons You Should Guest Blog With TechWyse

18 Nov

Whether you’re already established in digital marketing or are looking to make your name in the industry, there are many reasons you should be guest blogging. Luckily, it isn’t too difficult to get started – especially when marketing agencies like TechWyse have dedicated slots on their blogs for guest bloggers. Without further ado, let’s take […]

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Optimize Your PPC Ads With Paid Social Media

18 Nov

We get a lot of questions from our clients around how to maximize the investment in platforms that drive the best CPA, CPL, or other key KPIs and the optimal channel mix. It is understandable that when you find a platform that works, the first thought is to invest all of your ad dollars in […]

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How to Combine Organic and Sponsored Content

18 Nov

The key to good content marketing is to create a smart strategy and decide on the purpose of your content. Using organic content is great but has its limitations, which is precisely why many marketers use paid content as well. Ads are very powerful but come with their own problems. In this article, I am […]

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How to Offer a Shipping Discount in WooCommerce

18 Nov

Do you want to offer shipping discounts on your WooCommerce store? Shipping discounts are a great way to boost sales on your online store. It keeps your customers happy and lets them purchase more products and services. In this article, we’ll show you how to offer a shipping discount in WooCommerce. Why Offer Shipping Discounts […]

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25 practical recommendations to implement

18 Nov

Opportunities to grow business across the customer lifecycle There is always a huge interest in digital marketing trends and innovation in marketing around the turn of each year. 2022 will be no different, in fact, it’s particularly true since the pandemic has forced downward pressure on marketing budgets meaning that marketers are looking for new […]

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Four Google SERP features for ecommerce SEO

18 Nov

30-second summary: Holiday season shopping is on and your ecommerce store whether a local shop or an international ecommerce brand needs visibility for sales How do you jump right in front of your potential customers and drive sales in a highly competitive space? SEO pioneer, former Pepperjam founder, and serial entrepreneur, Kris Jones shares a […]

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LinkedIn for B2B Marketers: 10 Tips for Profiles, Promotion and Posting

18 Nov

Social media for B2B isn’t like B2C. A typical business-to-consumer brand needs a lot of visibility, so “brand awareness” may be the main reason they’re on social media. When this is the case, the brand may measure success in followers, likes and shares. But B2B is different. Just being visible won’t cut it. Here’s a […]

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How to Avoid Getting Put Into Facebook Ads Jail

18 Nov

With 2.91 billion monthly active users (MAU), Facebook is the most popular social media network. That makes it a powerful tool for businesses to reach their marketing, sales, and revenue goals. Unfortunately, navigating the world of Facebook ads is not always easy. Sometimes you may step on landmines that can land you in Facebook jail. […]

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The Complete Guide to YouTube Live in 2021

18 Nov

With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. Does it work? You bet. In 2020, 70% of people used YouTube to watch online replacements of live events. Moreover, consumers watch live videos for 10-20x longer than pre-recorded videos. In […]

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Google Continuous Scrolling: How Will it Affect SEO?

18 Nov

In mid-October 2021, Google began gradually rolling out continuous scrolling for mobile search results for English-language searches in the U.S. Mirroring the user experience on sites like Instagram and Pinterest where users scroll through results infinitely, continuous scroll will automatically load results beyond the first page – the first ten organic results – in mobile […]

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How to Change Roles within a Company

17 Nov

So, you’re thinking about switching teams? I’ve been there! I’ve been at Seer for almost 5 years now, and at the beginning of 2021, I decided I would switch from the SEO team over to the Analytics team. It took a lot of research, patience, and encouragement from my both the SEO and Analytics teams, […]

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The difference between paid owned and earned media

17 Nov

With the ever-rising importance of social media and online PR, marketers are rapidly adapting their methods of budgeting, reporting, and investing in paid owned and earned media to reach and engage their customers Investment in media is frequently grouped into the 3 media ‘buckets’ of earned, shared and paid which each give opportunities to influence […]

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How Privacy-focused Search Engines May Disrupt Google’s Future

17 Nov

As a society, many individuals around the world are concerned by the safety and security of our data. Not only that, but privacy is a growing issue whereby new laws and policies are being brought in so that consumers can take back control. Privacy-focused search engines have become increasingly popular in recent […]

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The 18 Best Keyword Research Tools for Every Need [Free & Paid!]

17 Nov

You need a keyword research tool. You think easy peesy and do the ol’ Google search. Then you see that there are PPC keyword tools and SEO keyword tooIs. Long-tail keywords and broad. Social media keywords. Questions. Prepositions. Tools with suggestions. Tools with SERP and site and competitive analyses… And then there’s pricing. Free forever, free (but not really), paid […]

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Online Forms and Pop-Up Forms: What’s the Difference?

17 Nov

Website forms come in different forms, each great for different reasons. Their commonality, however, is that they’re great at gathering key information on your website visitors and encouraging them to sign up for your email list.  In this blog post, we’ll be talking specifically about two kinds of website forms: online forms and pop-up forms. […]

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One year of Google Search Central  |  Google Search Central Blog

17 Nov

Wednesday, November 17, 2021 A year ago, we launched our new site and announced that we were leaving our beloved name, Google Webmasters, behind for a new moniker: Google Search Central. At the beginning of 2020, we were full of hopes and dreams of reuniting all of our content into one easy to find location, […]

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How to Create Effective Automotive Inventory Ads (AIA) on Facebook

17 Nov

Quick question: what do you think holds back the average auto dealership from increasing sales?  Put simply: Friction is a sales killer.  Friction prevents a customer from moving to the next stage in the sales cycle. These friction points can be anything from a slow website to an unexpected cost.  You’ll never be able to […]

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Branding definition for modern business models [strategy and planning]

16 Nov

How has the definition of branding evolved to reflect the modern business context? If you type ‘what is branding’ into a search engine, you’ll be presented with two choices: “making a mark with a branding iron” Or, “creating a distinctive design to promote a product or service” Branding in today’s world is not just about […]

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5 Easy Ways to Increase Sales Through Social Media

16 Nov

If you’re reading this, you probably know the answer to the question, “Can social media support our company’s sales goals?” is a resounding yes. Social is now a fixture in the customer journey and has a direct impact on purchasing decisions. Starting at the top of the funnel, consumers increasingly use social to discover new […]

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