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Website forms come in different forms, each great for different reasons. Their commonality, however, is that they’re great at gathering key information on your website visitors and encouraging them to sign up for your email list.
In this blog post, we’ll be talking specifically about two kinds of website forms: online forms and pop-up forms. Both online forms and pop-up forms are important when it comes to converting leads on your website. But they differ in how they get the job done, as well as in the benefits they offer.
A comprehensive marketing strategy will include both of these tactics. However, understanding how, when, and why to employ an online form vs. a pop-up form (and vice versa) is key to making them work. To help you do it, we’ve put together a quick breakdown of what each type of form is and what it can do for you. Here’s what to know.
Pop-up forms do exactly what they say: pop up on the page at a time and place that you designate in advance. The goal is to catch leads at the most opportune moment possible, targeting both timing and placement in order to increase the form’s conversion capabilities and move more leads down the funnel.
While it’s true that pop-up forms provide a momentary disruption to a user’s experience on the page, many marketers will tell you that their benefits outweigh the interruption. Here are some of the strategic advantages that a pop-up form offers:
Online forms, or embedded forms, live in a permanent place on your site and serve one set purpose. They’re generally placed on the header or footer of the page, or on their own landing page, based on what you’re trying to achieve and what gets you the best results.
Though less dynamic than pop-up forms, you’re still likely to see embedded forms in ample use on most brands’ websites. Here’s why.
The question isn’t whether you should use pop-up forms or online forms — it’s how you use them together to get the best results.
Every effective marketing strategy relies on a variety of methods and approaches. A mixed approach, one that uses both types of forms, for example, is the best way to get the most out of your strategy and see more people provide their information and sign up for your email marketing.
Any comprehensive on-site marketing strategy should include thoughtfully-placed pop-up forms and embedded forms, and you should be doing regular data check-ins to see what’s working and where. Based on that information, you’ll be able to ensure you get the most bang for your buck and that any and all forms on your site are set up for success.
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