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Why Am I Not Receiving Leads from Google Local Services?

16 Nov

Troubleshooting Your Google Local Services Ads You saw a huge drop in leads from your Google Local Services advertising (GLSA) last month, and you’re struggling to figure out why. Local Services plays a critical role in reaching your revenue goals, so any month you’re not receiving leads from it is a huge hit to your […]

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Learn More About the PPC Industry at Hero Conf.

16 Nov

Hero Conf is right around the corner, will we see you there? PPC experts from around the world will gather next year for our annual conferences in both Austin and London. If it’s your first time hearing about us, Hero Conf is dedicated to gathering digital marketers looking to learn more about pressing developments in […]

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Facebook Ad Not Approved? Here’s What to Do (+10 Tips to Avoid It)

16 Nov

If you’ve been using Facebook Ads for a while, you may be accustomed to frequent disapprovals—sometimes accurate, other times erroneous. If you’re new to Facebook Ads, it may be a lingering frustration, trying to understand what is approved and what isn’t. Facebook’s advertising policies, with all its nuances, can be pretty overwhelming. But in this […]

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How to Add a PDF Viewer in WordPress

16 Nov

Do you want to add a PDF viewer in WordPress? PDF format is good to use when you want your files to always have the same layout, no matter what device they’re viewed on. By embedding PDF files in WordPress, you can share your files while keeping visitors on your website. In this article, we […]

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What it is and How it’s Changing Email Marketing

16 Nov

An ongoing priority for B2B marketers is the successful value exchange between them and their intended audiences. B2B brands provide value to their audiences via research and content with lead generation forms and email signup promos. In return, B2B brands nudge form completers toward conversions and improve the way their audience perceives them. The value […]

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We Tested Pure Broad Match Keywords & Here’s What We Found

16 Nov

This post was written by: Chris Konowal, Kylene Holup, and Crystal Hopkins. As a Paid Media Manager, I’m sure you’ve been seeing Pure Broad Match expansions show up as a recommendation within Google Ads over the last several months. With the consolidation of Broad Match Modified with Phrase Match, Google has been encouraging our team […]

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How to Use Google Trends in Marketing

16 Nov

As marketers, our job is to capitalize on what’s popular in the “here and now.” One great way to figure out what is popular is with Google Trends. This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing […]

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How to Stop Micromanaging Remote Employees

15 Nov

How to Stop Micromanaging Remote Employees This year, over 42% of the US labor force worked full time jobs from home.  These numbers would have been unthinkable pre-pandemic, when only 4.1% of workers had the opportunity of remote work.  Now that this new mode of working is so widespread, people are able to appreciate the […]

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27 Marketing Resources to Elevate Your Team in 2022

15 Nov

The start of a new year can feel a lot like the back to school season for marketers. Refreshed after some much needed holiday PTO, we march into a new quarter with fresh ideas, projects and goals—both professional and personal. What makes it even better? No exorbitant textbook costs, of course. There are tons of […]

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Align your objectives with your vision

15 Nov

An integrated marketing strategy means every element of your marketing plan must contribute towards your vision for the business, or be cut out of the day to day workload Lack of integration between strategic vision and the tactics needed to get there is a problem I often find when reviewing marketing strategies. That’s why I created […]

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Top Coding Skills to Develop as a PPC Specialist

15 Nov

PPC ads are extremely important for any online and offline business. For this reason, PPC specialists need to work on creating campaigns that do not only stand out from the crowd but also convert.  By learning how to code, you can optimize your campaigns and landing pages to do just that. So here, we’ll talk […]

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Tips, Types, Pros & Cons

15 Nov

I have been out of school for quite a while now, but the word “group project” still haunts me. There’s truly nothing worse than getting stuck doing all the work while everyone else coasts to get the same grade. If your marketing assets could talk, I’m sure they’d say something similar, because not all tactics […]

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35 SEO KPIs You Should Measure (And Why)?

15 Nov

KPIs are an important part of SEO today. The reason is that a lot of agencies approach SEO differently. KPIs ensure that there is some degree of consistency to the results agencies can achieve through them.  But the problem is that not many agencies target the right KPIs. And also, the fact that not all […]

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How to Use Headline Analyzer in WordPress to Improve SEO Titles

15 Nov

Did you know that a higher click-through-rate on your SEO titles can help improve your SEO rankings? Your title is the first thing that people will see in search engine results, and they’ll decide whether to click on your link based on that title. A headline analyzer helps you create engaging titles that get more […]

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The Challenge of Depression for Social Media Professionals

15 Nov

Reading Time: 8 minutes Dealing with depression is hard. Dealing with depression when you’re a social media professional brings its own set of challenges and hurdles, doesn’t it? Some of you reading this just felt that to your core. Others aren’t familiar with what I’m talking about and for you, I’ve got some juicy insider-only […]

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How to Add Captions to Featured Images in WordPress

13 Nov

Do you need to add captions to your featured images in WordPress? Captions are helpful because they add context and background information about the images you use. However, many WordPress themes don’t display captions for a post’s featured image. In this article, we’ll show you how to display captions for your featured images in WordPress. […]

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How to Turn Instagram Followers into Instagram Sales

13 Nov

We’ve all seen those awe-inspiring accounts where it seems like Instagrammers are raking in serious cash just by posting selfies of themselves traveling. Unfortunately, it’s not as easy as it looks to drive Instagram followers to buy. The reality is that it’s a gradual process. Don’t get me wrong – the platform is great for generating […]

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How to market SaaS using the RACE Framework

12 Nov

Looking for new ideas for how to market your Software as a Service (SaaS) business? Refocus and restructure your marketing with the RACE Framework RACE focuses on how to improve your marketing across the full customer lifecycle from creating awareness to build an audience, encouraging interaction and lead generation, to purchase, and then customer loyalty. […]

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SEO Pack: 21 Worksheets, Templates, and Cheat Sheets

12 Nov

Tired of spending tons of time building SEO spreadsheets, sorting data, and double-checking each step? Getting SEO right requires vast knowledge of data and remembering the hundreds of different steps you need to take to rank well on Google. It’s easy to get overwhelmed. That’s why I’ve gathered this list of 21 different SEO worksheets, […]

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13 Best WordPress Footer Design Examples (+ Best Practices)

12 Nov

Are you looking for the best footer design examples to help you get inspired? The footer is the area at the bottom of your website, and it’s often overlooked by website owners. By checking out great website footers, you can get design inspiration and improve your footer. In this article, we’ll show you some of […]

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The Roadmap To B2B SEO Success [Free Webinar on November 16th]

12 Nov

Are you a B2B business? Do you find most of the SEO advice out there doesn’t work for you? Or, maybe you aren’t sure where to start with SEO. Here’s the thing: most of the SEO advice out there is for B2C companies. As a B2B business, you have a different target audience, a longer […]

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Organic LinkedIn Marketing Tips

11 Nov

Think the only way to reach a large audience on LinkedIn is with paid ads? It might take more time to build your audience and engage people through organic LinkedIn marketing, but it’s well worth the time and effort. Here are ten tips to help you take your organic LinkedIn marketing to the next level. […]

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6 Integrations to Maximize Your Social Media Management Tool

11 Nov

What is the personal impact of a disjointed tech stack? Say you order an item online, and it doesn’t show up. You reach out on the company’s web chat feature for help. You get a (delayed) response that requires back and forth. Every new response you receive is from a different agent who hasn’t read […]

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Account-Based Marketing & Social Media Strategies

11 Nov

For B2B marketers, reaching the right users at the right companies is crucial. Sometimes, though, standard targeting parameters in platforms like Facebook or LinkedIn (heavy emphasis on Facebook) may fall short. Or maybe you’re finding that competition in your space is fierce and the cost of acquiring leads— let alone quality leads—  is way too […]

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The Definitive Guide to Mobile Deep Linking

11 Nov

We do everything on our phones these days, from shopping to browsing social media and managing our businesses. This is why it’s more important than ever to optimize the user experience to keep people on your app for longer periods, enjoying it more, and sharing it with friends. If you’re trying to optimize your mobile […]

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19 – The Social Media Hat

11 Nov

Reading Time: < 1 minute In a departure from the norm, this episode of Marketing Hyperdrive features a snippet from an interview I did with the folks at Social Chatter, all about virtual events. We discuss: 1. My approach to Virtual Events and the platforms I love today. 2. How I foster brand partnerships. 3. […]

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Four steps to developing a big idea for your campaign [case study]

11 Nov

The creation of a ‘big idea’ is a fundamental part in the development of a digital marketing campaign Without a clear, impactful and differentiated concept, there is substantially less chance a campaign will pierce through the noise and generate the desired attention from the target audience. That’s why you need a big idea. The creative […]

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6 Facebook Ad Strategies to Try if You’re Hurting From iOS 14

11 Nov

A lot of advertisers feared the worst when news of Apple’s changes were made public… and for good reason. If you’ve seen a dip in the performance of your Facebook advertising campaigns, you’re not alone. But are the days of advertising on Facebook over? Absolutely not. Like anything new, it’s a case of observing, learning, and […]

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How to Easily Update URLs When Moving Your WordPress Site

11 Nov

Do you want to update URLs after moving your WordPress site? It can be pretty time-consuming to manually edit each post or page just to replace old URLs. Luckily, there are WordPress plugin that help you automate the process of updating old URLs. In this article, we will show you how to easily update URLs […]

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