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With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. Does it work? You bet.
In 2020, 70% of people used YouTube to watch online replacements of live events. Moreover, consumers watch live videos for 10-20x longer than pre-recorded videos.
In this article, you’ll learn why YouTube Live should be a part of your video marketing strategy and how to livestream on YouTube successfully. We’ve also included tips on how to use various livestreaming features to create engaging live content.
Let’s get started.
YouTube Live is YouTube’s livestreaming feature, which enables content creators to interact with the audience in real-time via video and chat. Users can watch trending livestreams in their country by clicking on Live from the left-hand sidebar on YouTube via desktop.
When you go Live, your livestreams can also be displayed on your audiences’ personalized YouTube feeds. This depends on whether they’ve subscribed to your channel, previously watched or liked your content, or interacted with content that’s similar to yours.
YouTube is the second largest live streaming platform in the world, and the website has over two billion monthly active users — that’s more than 6 times the US population.
These statistics alone are enough to convince anyone about the potential of using YouTube Live for expanding reach, growing brand awareness and engaging with a large audience.
As if that wasn’t enough to convince you of the benefits of using YouTube Live as a business, consider:
Now that you’re aware of the key benefits of YouTube Live for businesses, let’s talk about how you can start live streaming on YouTube right away.
Before you start livestreaming on YouTube, make sure you’ve set up your channel and all your equipment for going live.
Before you can go live on YouTube, you need to enable livestreaming on your device or devices.
If you’re using a web browser, follow the steps below:
If you’re using a mobile device or tablet (Android, iPhone or iPad), follow the steps below:
Note: You need at least 1,000 subscribers to enable livestreaming on mobile.
YouTube lets you livestream using one of three different recording options. Let’s take a look at each one briefly and when to use it.
You’re almost ready to livestream!
The only thing left to do is choosing a title, description and thumbnail image for your livestream. You want people to be drawn to click on it when they see your YouTube Live video on their feeds.
Below are some best practices when adding your livestream details. These will help ensure you reach a bigger audience, and attract more views and clicks.
All set and ready to go live? Follow the steps below to start (and end) your livestream on mobile, desktop and encoder.
Google Support has more information if you want to learn more about livestreaming on YouTube using an encoder.
Note: For users aged 13-17, the default privacy setting is set to Private or Unlisted (for mobile.) This means the stream is not going to show up in search results or recommendations. For users aged 18+, the livestream’s privacy will be set to Public by default.
The content of your livestream should adhere to YouTube’s Community Guidelines and Terms of Service. If you fail to meet the guidelines, YouTube may restrict your content or remove it from the platform altogether.
Additionally, a restriction on your livestream may result in a strike on your YouTube channel, which can prevent you from going live for 14 days.
Now that you know how to start a livestream on YouTube, let’s talk about the various features you can use to enhance, promote, analyze and monetize your livestream effectively.
YouTube allows you to take short snippets from your livestreams and turn them into highlights to post as standalone videos on your YouTube channel.
This is especially useful for livestreams that cover a lot of different topics, such as a video podcast or a Q&A session. You can create multiple highlights, each focusing on a specific topic or question.
When you post a highlight on YouTube, it will appear on your channel just like a regular uploaded video.
You can create highlights during or after your livestream. If you want to mark interesting moments while you’re still live, simply add stream markers to pinpoint the exact minutes. You can view these stream markers on your video timeline later to easily create highlights.
A useful feature of YouTube Live is the ability to track the real-time performance of your livestream on all three devices; mobile, tablet and desktop. This enables you to quickly detect and fix any issues, and analyze your engagement.
There are three main types of analytics you can track:
You can also use YouTube Analytics to view an in-depth report on your audience retention, demographics, traffic sources, playback locations and other metrics.
Premiering a video on YouTube lets you watch the video with your audience in real-time.
Unlike livestreams, video premieres are not exactly live. They are videos that are uploaded and scheduled to be played at a certain time with live chat and other interactive features. So while it’s not live per se, in terms of recording, it is an interactive experience with your audience in real-time.
Here’s how you can premiere a video on YouTube:
Once you’ve set up a premiere, a watch page will be created for your video on your YouTube channel, just like other uploads. Viewers will be able visit the watch page to set reminders, leave comments and even use Super Chat if it’s enabled.
Once the premiere is over, the video will stay on your channel as a regular upload.
YouTube’s Digital Video Recording (DVR) feature allows viewers to pause, rewind and continue watching your livestream.
Here’s how to enable DVR on your livestream:
YouTube’s DVR feature also comes with a few limitations, including seek back limitations depending on Latency of livestream rights.
You can disable DVR from Advanced Settings if you want viewers to only watch your stream live. Disabling DVR restricts viewers from going back to a specific time in your stream, until the stream ends.
As a way to promote your YouTube Live event, consider showing a trailer. Trailers can be 15 seconds and up to 3 minutes long, and they play on your channel’s watch page before your Live event to create hype and interest.
To upload a trailer, follow the steps below:
Note: This feature is only available to creators with more than 1000 subscribers and no Community Guideline strikes.
One of the benefits of going live is the ability to money off of your streams. There are several ways you can monetize your YouTube livestreams:
Note: To enable monetization on YouTube, you need to meet the minimum requirements of the YouTube Partner Program (YPP). Once you’ve been accepted into the YPP, you’ll get access to various exclusive features, including monetization.
YouTube gives you several options to manage your Live chat to ensure a safe, comfortable environment for all viewers.
Some Live chat features include:
You can also choose to display a live chat replay alongside your video after your livestream has ended so people can view the conversation.
Another useful feature in YouTube Live is the ability to add captions to your livestreams — visual displays of the audio content in your videos. It’s recommended to have live captioning to your videos for users who prefer to listen without sound but more importantly for users who are hard of hearing to be more inclusive of a wider audience.
You can either take advantage of automatic captioning, embed captions in your video or send them to YouTube through supported software.
Armed with these features, you’re ready to go live and engage with your audience!
But before you grab your equipment and start streaming, remember these best practices below to ensure your livestream is a raging success.
Livestreaming is a unique way to engage with your audience on a personal level, regardless of where they are located. From hosting live events to workshops to Q&A sessions to product launches, you can use YouTube Live to grow your business in tons of different ways.
To make the most out of your live videos, check out 10 ways to repurpose your livestreams and use them to create other types of online content.
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