How to Send WordPress Emails Using Amazon SES (Step by Step)

28 Sep

Are you having trouble sending emails from your WordPress site? One easy way to improve WordPress email reliability is by using the Amazon Simple Email Service, or Amazon SES. In this article, we will show you step by step how to send emails from your WordPress site using Amazon SES. Why and When You Need […]

10 Best Practices for Drupal SEO

28 Sep

Focusing on Drupal SEO ensures the hard work you put into your site helps you actually reach customers. Like other platforms, Drupal has specific SEO features and strategies that ensure your changes are communicated from Drupal to search engines. Whether you are using your Drupal website for e-commerce or building a content-driven brand, such as […]

Build Momentum for 2022 at Untapped

27 Sep

The social media landscape is brimming with potential. Over the past year, changes in consumer preferences drove innovation from both platforms and brands alike, revamping the field for leaders across industries. As we close out 2021 and start planning for 2022, now is the time to step back, reflect and find the inspiration you need […]

Fashion Trends of the Fall 2021 Season

27 Sep

Fashion Trends of the Fall 2021 Season Fall 2021 Styles After experiencing many changes in 2020, it is not surprising that many new beauty trends have emerged in the new year. People must reconsider the way they present themselves in order to attract attention or make a statement. Since people look too fashionable, such as […]

Rewritten Queries and User-Specific Knowledge Graphs

27 Sep

Sharing is caring! Rewritten Queries On Search Engines Using Mobile Devices People write queries for search engines to find answers that fill their situational or informational needs. A recently granted patent from Google describes how a search engine might provide rewritten queries for people searching using handheld mobile devices such as mobile phones. Queries are […]

Rewritten Queries and User-Specific Knowledge Graphs

27 Sep

New Changes to Google Ads Keyword Matching: What It Really Means

27 Sep

Google’s latest announcement may be the most confusing one yet. Not like it’s Display ad announcement where we’re left questioning why it was even announced and exactly what is different. But more so because it involves match types, which, between quotations and parentheses, exact matches and close variants, requires some brain gymnastics no matter how experienced […]

How to Easily Move WordPress to a New Domain (Without Losing SEO)

27 Sep

Do you want to move your WordPress site to a new domain? Changing your website’s domain name can significantly impact your SEO rankings, so it’s a process that needs to be done very carefully. While you cannot avoid temporary SEO fluctuations when migrating your website to a new domain, you can definitely minimize the impact […]

How to Get Your HVAC Business On the 1st Page of Google

27 Sep

When’s the last time you evaluated how much real estate you own on the first page of Google results? If your marketing plan isn’t prioritizing getting your HVAC business on page one of Google above all other strategies, you’re losing booked jobs and revenue to your competitors, guaranteed. Seriously, take a minute and pull up […]

17 Best Dating Affiliate Programs in 2021

24 Sep

The online dating market is huge, offering plenty of dating affiliate programs to choose from. It also happens to fall neatly into the “big three” of affiliate marketing – health, wealth and love. Then when you look at the numbers behind it you find that the dating industry is worth in the region of US$2.5 billion […]

Taylor Swift is a Model Community Manager

24 Sep

As a social media marketer and Taylor Swift stan, I’m constantly in awe of her community management mastery. Social is at the center of how she and Taylor Nation—her fan engagement and hype team—connect with fans and share clues about what could be coming up next in the world of Taylor Swift. Taylor is an […]

What does the rise in wearable healthcare devices mean for pharma and healthcare marketers?

24 Sep

Healthcare wearable devices are on the up. Pharma and healthcare MarTech unlocks new opportunities for marketing leaders to connect with customers Our pharma and healthcare marketing trends 2021 report highlights a number of sector innovations, including wearable healthcare, to help you optimize an insights-driven marketing strategy. Structured across our acclaimed RACE Framework structure of plan-reach-act-convert-engage, […]

10 Practices for Wix SEO

24 Sep

If you’ve ever built a website, or you’re looking for a suitable website builder, you’ve no doubt heard of Wix. It’s renowned for its easy-to-use interface, its suitability for beginners, and it gets good reviews for its flexibility, professional-looking templates, and support. On the downside, Wix SEO limitations often come in for criticism, but that […]

8 Best Help Desk Software for Small Business 2021 (Compared)

24 Sep

Are you looking for the best help desk software for your business? Using help desk software can help you improve your customer support workflow, better manage requests, and improve your customer relationships. In this article, we’ve hand picked some of the best help desk software you can use along with your WordPress site. We’re using […]

4 PPC Automation Tools You Should Be Using

24 Sep

Digital marketing can sometimes be very monotonous: spending hours adjusting bids, updating ads, or gathering data for reporting. But it’s 2021 now (as upsetting to type as it is to read, I’m sure), and the industry as a whole has made incredible strides in automating a lot of the menial tasks that can make this […]

Short-Form vs. Long-Form Content: Which Should I Use?

24 Sep

Are you in the middle of developing your first content plan and wondering how long your blogs should be for the best SEO? The first thing we tell new clients is to develop a plan to post consistently at least once per week. As for blog length, that depends on a variety of factors. This […]

Why Long-Form Content is Needed for Your SEO?

24 Sep

So many businesses try to find a quick and easy way to boost their SEO. The fact is some of the most valuable SEO moves take time and energy. One example of this is long-form content. Although definitions of long-form content vary, most digital marketers would agree that it includes any blogs or articles over […]

14 Plumbing Website Design Tips to Get More Leads

23 Sep

Get Found on Google & Convert Visitors Into Leads & Revenue Plumbers run very different businesses than traditional companies. The bakery down the street may use their website to advertise their menu and specialty pastries while you need to generate leads from your plumbing company’s website. Unlike the bakery, your measure of success is qualified […]

5 Key Graphic Design Elements for Paid Campaigns

23 Sep

Think about the number of ads you see in an average day. Can you remember them all? Don’t worry if the answer’s no. After all, the average person sees up to 10,000 ads per day across the internet! Let me ask you an easier question. Think about the last marketing campaign you can remember. The […]

four keys to boost lead generation and sales

23 Sep

30-second summary: Social media has increasingly become a key avenue for the fate of brands’ online performance There is a relation between brand perception, social listening, customer service, and the eventual consumer spending power Here’s how social media marketers can make the most of social channels to drive business value In order to gain sales […]

A behind-the-scenes look at Twitter’s #ExtremeWeather project

23 Sep

On February 16, 2021, Texas reached a 72-year record low temperature of -2° F. Pipes froze, food and water supplies were disrupted and widespread power outages left millions with no heat or internet connection. From initial alerts and warnings to disaster assistance and community responses, Twitter played an invaluable role in keeping the public connected […]

What Brands Need to Know About the Twilight Renaissance

23 Sep

Gen Z is embracing a new style icon: Bella Swan, the main protagonist from the Twilight film franchise. If you’re familiar with the movies, you may be rightfully confused. After all, Bella’s costume design is purposefully simple. She’s meant to go unnoticed. It’s what makes a 17-going-on-107-year-old vampire falling in love with her all the […]

Developing a strong digital brand identity based on research [omnichannel]

23 Sep

How to research and optimize strategic brand development. Creating a strong omnichannel brand identity based on research Brand identity is often misunderstood as simply picking a color palette and a logo. In reality, this is just one element of brand development strategy. With every market bulging with competitors, carving out a strong brand identity is […]

How to Harness the Power of Bumper Ads

23 Sep

Humans are losing their attention span! Well, that’s what you hear people saying – but are we really? Well, no we are not physically losing this ability. However, it is becoming impossible for anything to hold our interest for a long time because of the barrage of information coming at us. Our daily lives are […]

A Brief Guide to Blazor for HTTP and C# Applications

23 Sep

Behind every great website or application is a lot of coding. When that code is heavy or overly complex, it can slow down website speed and increase bounce rates. This is why a lot of marketers are excited about a new user interface from .NET called Blazor. The name is a combination of “browser” and […]

7 Steps + 3 Great Examples

23 Sep

As a savvy entrepreneur or marketer, you are probably wondering: what can I do to differentiate my brand from an endlessly long list of cutthroat competitors? The short answer is branding. Whether you’re actively managing your brand identity or not, it exists. And the chances of coming out as the ideal choice to your potential […]

Sales and Marketing Software Leader, Polaris Software, Doubles-Down on Customer Interactions, Surpasses 1 Million Users

23 Sep

SAINT LOUIS, MO, September 23, 2021 — Polaris Software, a leading provider of sales and marketing software, announced today that the company has surpassed 1 million users through its global base of over 25,000 customers. Growth has been spurred by the demand from SMBs to market online and through strategic acquisitions. Polaris Software revenue grew […]

What To Do When You Are Locked Out of WordPress Admin (wp-admin)

23 Sep

Are you having trouble logging into your WordPress admin area? This can be caused by a lot of different reasons, which makes it tricky for beginners to troubleshoot. In this article, we will show you what to do when you are locked out of WordPress admin (wp-admin) so you can regain access to your site. […]

Why No One Is Opening Your Emails

23 Sep

Building a large email list is an important part of email marketing, but it’s only the first step — you need your subscribers to open and read your emails too. Are you crafting great emails, but having trouble getting your subscribers to open them? The good news is that you can re-engage your subscribers by […]

Paid Social Creative Best Practices Guide 2021

23 Sep

Social media is undoubtedly one of the best marketing tools to connect with existing customers and introduce brands to new users. With over 91% of US businesses relying on social media to drive up sales and produce leads, the paid social media landscape has become increasingly saturated and ever more complicated by the implications of […]

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