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If you’ve ever built a website, or you’re looking for a suitable website builder, you’ve no doubt heard of Wix.
It’s renowned for its easy-to-use interface, its suitability for beginners, and it gets good reviews for its flexibility, professional-looking templates, and support.
On the downside, Wix SEO limitations often come in for criticism, but that doesn’t mean you can’t enhance your site’s SEO considerably by applying a few best practices.
This article details ten SEO best practices that can improve your Wix website rankings.
Before getting into that, though, let’s describe the pros and cons.
Wix is a web development platform with many advantages. First, you don’t need any coding knowledge and it uses simple drag and drop features to build a fantastic looking website.
Then there’s the Wix SEO tool. It helps you optimize your site for search engines by offering information on page names, meta descriptions, keywords, and more.
With some light guidance, anyone can create a website and get it up and running fast, and uncompetitive niches can rank on Google’s front page.
Additionally, Wix:
However, Wix has its disadvantages too.
Although a drag and drop interface makes web design straightforward, it can limit creativity and create a generic look.
Also, Wix SEO isn’t as simple as it could be, and the free version has limited features. It does, however, have some tools to assist in overcoming this.
Another disadvantage is that you must upgrade your plan to remove advertisements. Entry-level plans still display ads on your site, and premium websites are costly.
Wix is hugely popular with an audience of approximately 200 million, availability in 190 countries, and more than 1000 plus features.
The platform is especially popular among:
You can use Wix to create great-looking portfolios and landing pages too.
If you’ve done any research, you know that Wix’s SEO gets a bad rap, but that shouldn’t be the case anymore.
Wix has worked to improve SEO and offers advice to website owners who want to work on this aspect of website promotion. In addition, the platform includes an SEO tool, which I describe below.
To get started with optimizing your site, use the Wix SEO Wiz. It’s free and allows you to optimize your content.
The SEO Wiz consists of a step-by-step plan detailing areas of improvement and giving advice for enhancing SEO.
In addition, it gives you:
You can find the Wix SEO Wiz by going to “Marketing & SEO” and then “Get Found On Google” from your site’s dashboard.
You know all about keywords and keyword research. These are a crucial part of SEO, but you shouldn’t overlook longtail keywords.
Longtail keywords are more specific keywords with low search volume that use longer phrases. For example, “running shoe” is a head keyword, while “best running shoes for narrow feet” is a longtail keyword.
There’s no shortage of free tools available to find longtail keywords for your Wix SEO strategy, including Ubersuggest, Google’s Autocomplete, and wordtracker.com.
A mobile-friendly (responsive) website is accessible from any device, and it makes a website simple to use regardless of how a visitor is accessing a page.
Responsiveness is vital because Google uses mobile-friendliness as a ranking feature, and more people are using mobile devices.
How do you make your website responsive? By:
Wix also advises on how to make your website more responsive.
Local SEO is a form of internet marketing to rank highly in search engine results for keywords relevant to a physical location. For example, using local SEO is especially beneficial to small businesses and physical storefronts, such as restaurants or beauty salons.
Local SEO includes two categories: on-site and off-site.
On-site involves optimizing your website and online business to rank for local searches. Off-site includes building backlinks and getting reviews and mentions in blogs and directories related to your industry or niche.
Fortunately, it’s not difficult to enhance your site’s local SEO.
One way to improve your site’s ranking is by using geographic keywords in the title of your page and the content.
You should also include city names, states, counties, and zip codes on your page each time they are relevant; this will make it easier for Google to find you.
Another way you can improve your site’s ranking is by including a map on the web page with pins on it. This will allow people to view locations more easily through Google Maps or an embedded map on the web page.
Sitemaps are critical for any website because they allow the user to know what to expect when they visit and give the webmaster a way to see how visitors interact with their site.
Additionally, a sitemap provides navigation for visitors, which is essential considering how many visitors may land on your site every day.
Sitemaps are an integral for two reasons:
Further, a sitemap helps you understand where your visitors are going on your site so you can optimize content for them more effectively. You can also identify any broken links that might be preventing visitors from finding what they want.
You don’t need to worry about getting your Wix site map picked up by Google.
When you connect your Wix account to Google, it gets submitted to the search engine. Wix also has a tutorial on how to do this manually.
Wix SEO is about more than following a plan. It gives you plenty of other tools to improve your rankings, including:
Google Search Console is a free service offering insights about your website’s performance in Google search results.
You can use it to monitor a wide range of things, such as:
To add a site to Google’s Search console:
To further optimize your Wix site, look beyond keywords. There are many other areas you can work on, including:
Further, you can optimize your website images to make them load faster.
For example, you can reduce the width of the images to the size that Wix requires, which is at least 2560 X 1440 pixels.
Finally, use a text editor for simpler HTML code and fewer unwanted tags.
It’s important to post quality content on your blog to generate traffic.
You can use these posts to build backlinks which will also help you rank higher in the search engines.
However, the importance of posting regular quality content on your blog isn’t just about getting traffic or backlinks. It’s also about building your search results for readers who find your site via Google Search.
Consider creating a content calendar to streamline production and keep content fresh and relevant.
Google values both internal and external links as they give context and meaning, thus improving the quality of search results for readers who find your site via Google Search.
Internal links are links that point to pages on the same website. External links are links that point to other websites, and they’re equally important.
Finally, you can add a line of code within the webpage’s HTML tag at the top of the web page code, so they have an internal link directly from their home page.
External links, on the other hand, are a great way to bring value to your site.
You can get external links from different sources such as:
Wix SEO hasn’t always had a great reputation, but it’s come on in leaps and bounds and now offers a good selection of (free) tools to help your SEO efforts.
Additionally, Wix websites have customization features, allowing you to increase your Wix SEO that way.
Yes. According to Ahrefs, its data “shows that Wix sites don’t have a hard time ranking on Google.”
Ahrefs research also shows that Wix does well for organic traffic.
Wix offers free and paid plans, but the paid plans offer more features. If you need to get your website ranked higher in search engines, this is something worth considering if it’s within your budget.
Additionally, Wix offers some SEO tips and techniques for users to build their site and a customized SEO plan for free.
There are many different factors to take into account when comparing Wix and WordPress for your business.
Wix is a web development company that provides website builders with drag and drop technology to build professional-looking websites quickly. This is beneficial for beginners who are not tech-savvy enough to use WordPress. Wix has come a long way to make SEO easier for site owners to manage with a wide range of SEO tools to get started.
WordPress is a free, open-source software powering 455 million websites, making it the most popular content management system globally. It also provides all the blogging, hosting, social media integration, e-commerce capabilities, video integration. It also has access to more plugins and tools than Wix, which allows you to manipulate more technical aspects of SEO.
With that being said, both are great options that depend on what you need.
Wix is an all-in-one website builder and hosting service. It’s a convenient and user-friendly platform that can help you build and host your website easily. It also provides Wix SEO guidelines to make sure your website ranks well on search engines.
Wix SEO is an essential aspect of the Wix platform. It isn’t that difficult, and you could achieve results with a few simple steps.
Do you use Wix? Share your tips for optimizing your Wix SEO.
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