How to Set a Minimum Word Count for WordPress Posts 07 Oct Do you want to set a word count for your WordPress blog posts? If you have multiple authors on your site, then setting up a minimum word count can help ensure that writers meet content standards and fully answer the reader’s questions. In this article, we’ll show you how to set a minimum word count […] Read More
How to Best Manage your Marketing Budget 07 Oct As someone who is soon going to be handed an account to lead for the first time in their digital marketing career, one of the things that must feel the most universally daunting is handling the budget that comes with it. Of course, it’s important to be able to maximize the marketing potential for any […] Read More
7 [Non-Generic!] Customer Engagement Strategies & Examples 07 Oct Whether I’m looking for a new couch for a move or a new coat for the fall, the first thing I do is crowdsource suggestions for companies that my friends and coworkers suggest. These recommendations from people I know are better than a Google search result because they’re already vetted, already trustworthy—and I’m not alone […] Read More
Paid Social Creative Playbook: What is It? Why Create It? 07 Oct We constantly consume content on social media. In 2020, the average time spent per user on social media apps is 2 hours 25 minutes per day, which is where 47% of all internet users first discover a new brand. Consumption has diversified across a variety of platforms, from Facebook and Instagram to keep up with […] Read More
The 7 Best Strategies for D2C Brands 06 Oct D2C companies, by definition, take out the middleman and sell their products “direct to consumers.” In many ways, this seems like an obvious choice. You sell your product straight to them and cut out any fees required with wholesale and other sales platforms. Plus, you don’t have to charge markup fees to cover those additional […] Read More
11 Ways to Get More Followers on TikTok in 2021 06 Oct One of the newest social media platforms to the scene, TikTok, is all about creating short and engaging viral video content. But for brands that are just starting out, it feels like it can take ages to grow a healthy following. To help you ramp up your profile and get more followers on TikTok, we’ve […] Read More
How to Get Snapchat Friends (When Nobody Knows You) 06 Oct Snapchat is an invaluable tool for growing just about any business or personal brand. To use it well, you need to get more Snapchat friends. While Instagram is awesome for showcasing products and edited “best versions,” Snapchat kills it at being completely natural. It doesn’t hurt that 293 million people are active on that platform […] Read More
How to Invest in Paid E-commerce Ads 06 Oct Source: Unsplash Having money invested in the right activities is one of the biggest concerns eCommerce business owners have. The problem is that there are so many potential investment points available. How do you choose the right one? To help you find an answer, this post will look at five questions most eCommerce shops should […] Read More
7 Reasons to Use Facebook Conversions API (NOW) + How 06 Oct For years, we’ve relied on the Facebook Pixel to understand how our ads are performing and build powerful retargeting audiences. But the power of the Facebook Pixel is dwindling due to iOS 14 privacy features and the certain death of cookies next year. The Facebook Pixel To help remedy this, Facebook has introduced the new […] Read More
How to Create a Paid Newsletter in WordPress (Substack Alternative) 06 Oct Do you want to create a paid newsletter in WordPress instead of using Substack? Paid newsletters are an incredibly popular way to make money online from your email subscribers, but using a platform like Substack can get expensive. In this article, we’ll show you how to create a paid newsletter in WordPress, step by step. […] Read More
5 Quick SEO Tips You Can Implement Today 06 Oct SEO is a technical endeavor, making it seem pretty intimidating, but it doesn’t have to be. It’s also often considered a long-term strategy, one that you don’t see results from immediately. However, there are simple steps you can take today (yes, today) that will allow you to see pretty astonishing results in less time than […] Read More
Top Law Schools in New York 06 Oct Top Law Schools in New York Top Law Schools in New York Andrew Napolitano is a highly successful attorney, judge, and educator. Mr. Napolitano attended Princeton University and Notre Dame Law school. Mr. Napolitano did all of his undergraduate studies at Princeton University and then he went on to receive his J.D. from Notre Dame […] Read More
12 Qualities of Great Content Marketers 05 Oct Content marketing costs 62 percent less than outbound marketing. Despite that, it generates three times more leads. With people becoming numb to intrusive (outbound) marketing strategies, leveraging permissive marketing techniques like content marketing is becoming more critical. That’s why you need to invest in a great content marketer. To help you do that, I’ll highlight […] Read More
What Is a Causal Impact Analysis and Why Should You Care? 05 Oct Let’s talk about noise. Not the type your car makes that causes you to crank up the stereo, but the kind that can make your marketing testing infuriatingly difficult to read. Most of us have probably been there – you launch a new test and the next day a news story about the brand comes […] Read More
What Marketers Should Know About Conscious Consumers 05 Oct Social justice movements, a global pandemic, climate change and other environmental disasters. Look no further than the news cycle to understand why consumers are becoming more careful about the businesses they support, the products they use and their impact on the planet. Waves of corporations have responded by making pledges to uphold eco-friendly, socially responsible, […] Read More
What Are UTM Codes and How To Use Them 05 Oct Updated on October 5, 2021 to include new information. As good marketers, being able to track how effective our online and offline marketing campaigns are is extremely important to measure the success of the marketing efforts for your company. Want to know how many people click on that call-to-action button on your email that you […] Read More
How Higher Education Social Media has Evolved in Europe 05 Oct Pursuing higher education is one of the biggest investment decisions we make. But a degree is so much more than a product—it’s a personal choice that shapes peoples’ lives. This has forced educational institutions to rethink how they use social media through digital marketing agency for educational institutes, especially since the start of the pandemic. […] Read More
22 Popular Types of Websites You Can Make in WordPress (+Examples) 05 Oct Wondering what types of websites you can create with WordPress? We are often asked by beginners about what kind of websites they can make using WordPress. Our short answer is ‘almost any type of website imaginable’. In this article, we’ll show you top examples of types of websites you can create with WordPress. Getting Started […] Read More
The 36 Best Call to Action Phrases Ever (Real Examples +Tips!) 05 Oct Calls to action are the keys to conversion (that feels like a proverb or something), but they don’t exist in a vacuum. For any [quality] piece of content you see online, you’ll never just see a CTA button on an island with no context. Either the button or link itself has clear copy, or the content around it […] Read More
How to Get A Refund For Invalid Clicks From Google Ads 05 Oct So you’re getting loads of clicks on your ads, but not seeing as many conversions as you think you should be getting. Looking closer, you realise that you’re seeing quite a high IVT percentage in your Google Ads dashboard. If you haven’t run an audit on your Google ads with ClickCease, you can do this […] Read More
How to Include User-Generated Content in Your Emails 05 Oct We all know that email marketing is a powerful tool. It’s been around for decades and has proven to be the most effective way of communicating with your audience. But lately, it seems like many marketers have forgotten about the importance of keeping their emails fresh and exciting. The solution to this is simple – […] Read More
Google Analytics 4 For New Marketers 05 Oct This post was written by: Julian Litvak. The New Google Analytics Google Analytics is a free tool that gives marketers the ability to analyze website data for their business, and make informed decisions. There have been many updates and iterations of Google Analytics over the years. The most widely used version of Google Analytics is called […] Read More
Data-Driven Attribution to Become the Default in Google Ads 05 Oct Late September, Google announced data-driven attribution will soon be the default attribution model for all new Google Ads conversion actions. As the industry continues to evolve, Google understands the need to more accurately understand how each marketing touchpoint contributed to a conversion, all while respecting user privacy. What Happened For the past few years, last-click […] Read More
10 Ideas For Killer YouTube Ad Creatives 04 Oct Ad creatives are the ads served to users on a social media or digital media platform. On YouTube, these are most often video ads and may include images, video, audio, and text. When combined, these creative elements form a full video advertisement. YouTube ads are just another way to expand your reach. To ensure your […] Read More
The Subtle Art of Feeding Your Readers with Small but Filling Bites 04 Oct Image source: Unsplash Customer-centric companies need to generate a steady stream of new material to promote site traffic and raise brand awareness. Also, with the shrinking attention span (5-6 seconds) of internet users, snackable content is what readers are craving these days. Web content must be snackable for better content marketing and brand recognition. Users […] Read More
Make MORE Money With Your Site: 4 Sites Analyzed 04 Oct Now it is your turn to get started building your own Authority Website. To help you get started, we put together a free video training that will give you all the tools and tactics you will need to get started even if you don’t have any prior experience. Click the button below to join the […] Read More
Analyze Social’s Impact with Earned and Owned Data 04 Oct Social data has become a critical source of strategic insights for businesses of every size and industry. Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. Social data stands to have a monumental impact on businesses—but only if marketers […] Read More
Why Chatbox Marketing is the Future of Marketing 04 Oct Businesses need to maintain a constant presence across different marketing channels to ensure that both existing and potential customers are well-informed about their products and concerns. However, as much as we prefer a human touch with the way we interact with businesses, rising costs are making it hard for businesses to stay online 24/7. Fortunately, […] Read More
8 Recent (Important!) Google Ads Updates You Might Have Missed 04 Oct Let’s face it, no one likes the feeling of FOMO (fear of missing out). Whether it’s a group project you were excluded from or a concert that sold out tickets before you could snag one, FOMO is sadly found in every corner of life. Don’t let FOMO creep into your PPC, too! We can help […] Read More
How to Get Email Notifications for Posts Pending Review in WordPress 04 Oct Would you like to get email notifications when authors submit posts for review on your WordPress site? Managing multiple writers in a WordPress blog can be hectic. If you have a multi-author blog, then you might find it helpful to know when a writer submits a post for review. In this article, we will show […] Read More
