What Marketers Need to Know About TikTok’s 8 New Livestream Features 18 Oct In the digital era, everything is constantly changing as new technologies are developed. This includes social media, and TikTok is one of the latest to share exciting new TikTok live streaming updates. To keep up with changing consumer needs and their competitors, TikTok has revealed eight new features for their live streaming […] Read More
How to Incorporate Creators into Your Content Strategy 18 Oct For the past few years, we have seen an explosion in the use of the term “content creator.” While it seems like an identity or profession birthed out of Millennial and Gen Z culture, content creators have been around forever. From scribes that wrote the earliest written texts of Sumerian civilization to the producers and […] Read More
How To Use Video Marketing To Build Your B2B Brand 18 Oct As a business owner, using video marketing opens up a whole world of benefits, opportunities, and advantages. If you get it right, your brand can become the go-to brand within the industry, and you’ll quickly notice your business leveling up in terms of thought leadership. But that doesn’t mean it’s easy. Even so, there are […] Read More
8 Types of Google Ads Extensions For Higher CTR 18 Oct Google Ads extensions help advertisers show more useful information in their paid ads and increase SERP real estate, leading to an increase in CTR. Think about phone numbers, addresses, additional links to pages, and much more. Using appropriate ad extensions will boost the CTR which leads to a higher Quality Score. This means your CPC […] Read More
62 Free Marketing Templates for Emails, Ads, Social, Budgets & More 18 Oct Doing anything for the first time ever is really hard. I recently helped plan a big event and as a content marketer…well…let’s just say it wasn’t my favorite task. That’s why the spirit in the sky created marketing templates. When you’re starting from scratch and you find a template. I know that I would be […] Read More
How to Share Your Blog Posts With Readers (4 Ways) 18 Oct Are you looking for proven ways to share your blog posts with blog readers to grow your traffic? Most people who read your blog won’t come back to see if you’ve published new posts. By sharing your new posts with readers, you can get them to come back to your website and potentially convert into […] Read More
These Pinterest Image Sizes Get Businesses 80% More Traffic 18 Oct Pinterest is a great way to get your brand noticed online. After all, the world’s 14th largest social network boasts around 454 million active monthly users. Brands looking to boost performance on Pinterest should be keeping Pinterest image sizes in mind. Certain image sizes are more likely to catch the eyes of Pinterest users, and […] Read More
How to Organize or Reorder WordPress Pages with Drag & Drop 16 Oct Do you want to organize your WordPress pages by simply dragging and dropping them where you want? WordPress will arrange your blog posts and pages based on the published date or alphabetical order by default. However, with the right WordPress plugin, you can reorder your pages to organize them more logically. In this article, we […] Read More
Google MUM Algorithm Update: Context Is King 15 Oct Google recently announced an update to their search experience. At Google’s Search On event, they revealed their plans to utilize their machine learning technology, Multitask Unified Model (MUM), in ways that will create more contextual results. MUM was only introduced back in May 2021 as their newest AI update, and with the updates, it doesn’t […] Read More
7 Best WordPress Image Compression Plugins Compared (2021) 15 Oct Are you looking for the best WordPress image compression plugin for your website? Image compression plugins allow you to easily optimize images in WordPress for better speed and performance automatically. In this article, we have compared the best image compression plugins for WordPress. When Do You Need a WordPress Image Compression Plugin? Images are larger […] Read More
How Universal Standard Tapped Into Their Brand Purpose 15 Oct When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out in six days. “When we first started, we were all stuffed in my one bedroom apartment,” says Waldman. “We were designing jeans on the floor, never having done anything remotely like this. When we sold […] Read More
These Tactical Black Friday Ad Campaign Tips Can Increase Your Revenue 200% 14 Oct There’s no better time than the Black Friday season to boost your sales. From product launches to store-wide promotions, businesses ramp up their sales and marketing efforts during this time to match the high customer demand. Not sure where to start? Black Friday ad campaigns are one of the quickest way to drive revenue. Do […] Read More
8 Business Intelligence Tools to Boost Decision-Making 14 Oct Pop quiz: are you using business intelligence tools to make decisions? It’s no secret that companies today are pushing to become more “data-driven.” But understanding the moving pieces of your business’ data is daunting. Revenue. Lead sources. Marketing performance. The list goes on. Food for thought: nearly two-thirds of businesses struggle to make sense of […] Read More
How to Use a Business Pinterest Account For Marketing and Brand Growth 14 Oct If you still think Facebook and Twitter are the be-all and end-all of social media marketing tools, think again. Say “Hi” to your business’s new best friend: business Pinterest accounts. Eighty percent of Pinterest pins are repins, which means this is a platform that values sharable content. The average lifespan of a pin is three […] Read More
16 Best Content Marketing KPIs and Metrics in 2022 14 Oct Updated on October 14, 2021 to include new information. Content marketing is a long-term strategy. Usually, you won’t see a positive return on your content investment (ROI) until months after publication. This long gestation period is why tracking content performance is crucial. Choosing simple, relevant content marketing metrics is the best way to track if […] Read More
5 Tips to Becoming a Hero of a Teammate 14 Oct Whether today is your first day in the digital advertising industry, or you’re a lifelong vet, odds are you have a lot to learn in a lot of areas. Let’s go another step deeper. Some of you likely began your PPC journey in the infant years of digital advertising and are quite literally experts in […] Read More
Can We Trust View-Through Conversions? (Experiment Results!) 14 Oct Because display ads tend to have low conversion rates, many advertisers (or their clients) are quick to question their effectiveness and profitability. The truth is, display ads can have a strong positive impact on your conversion rates—but oftentimes indirectly, making it hard to track or measure. One metric designed to help us out with that […] Read More
How to Exclude Pages from WordPress Search Results (Step by Step) 14 Oct Do you want to learn how to exclude pages from the WordPress search results? By default, the internal search on your WordPress site will include all posts and pages in the search results. To make it easier for your site visitors to find what they’re looking for, you may want to exclude certain content, so […] Read More
The Art of Sharing Milestone Emails with Your Subscribers 14 Oct Celebrate good times — c’mon! The milestone email is one of the different types of emails you should be sending, and it’s the easiest and most fun message to send out to your customers. You’re celebrating them for doing business with you, and you’re celebrating important company milestones along with them. Many businesses don’t know […] Read More
11 Best Luxury Travel Affiliate Programs In 2021 14 Oct If you can overcome the constant, crippling jealousy caused by looking at endless pictures and videos of the world’s most beautiful destinations, luxury travel affiliate programs are a great way to earn money online. Sure, only a relatively small subset of the population can actually afford to take regular luxurious vacations. But that hasn’t […] Read More
How to Increase B2B Sales 150% During a Slow Q4 14 Oct It’s Q4, and the pressure is on. You have three months left to hit your sales targets and end the year on a high note. The only problem? Your sales pipeline is dry. No one is signing up for your offers, and your forecast looks bleak. Luckily, not all hope is lost. I’ve compiled some […] Read More
How to Get Useful Data From Losing and Inconclusive A/B Tests 13 Oct A/B testing is crucial to developing a robust digital marketing strategy. However, not all tests result in valuable data. What do you do if a variation you thought would rock ends up flopping? Or what if your test results are inconclusive? Don’t throw in the towel just yet! There’s a ton you can do with […] Read More
How to get buy-in from the C-suite 13 Oct 30-second summary: Often SEOs and search marketing managers struggle to convey value to the board which hampers funding and support for relevant strategy implementation There are three aspects you need to balance in order to win over C-suite Kevin Indig, Director of SEO at Shopify helps you navigate these crucial conversations Your best ideas aren’t […] Read More
What Is Shoppable Content? Benefits, Formats and Brand Examples 13 Oct For years, consumers have had the option of buying in stores, online, via mobile apps or (in some rare cases) mail-order catalog. Meanwhile at my house, we’re excitedly looking forward to the Zingerman’s Mail Order summer sale and our annual order of Ortiz tuna by the case. https://t.co/sJCHshzPqa — meredith kahn (@m_kahn) June 14, 2021 […] Read More
Apple Search Ads: 6 Insights for App Growth 13 Oct The App Store is one of the largest app marketplaces in the world, with more than 2 million apps available. While the number continues to grow, making an app or mobile game visible, remains to be one of the biggest challenges mobile publishers face. Apple Search Ads is a paid user acquisition channel that meets […] Read More
NEW Paid Search Advertising Benchmarks for 2021 13 Oct In today’s day and age, when we want to buy something, our knee-jerk reaction is to head to Google (or whatever search engine we use). Whether we know exactly what we want, are looking for nearby businesses, or want to do more in-depth research, 71% of buyer journeys begin with a search engine. In other words, […] Read More
Marketers Guide to Understanding Consumer Perception 13 Oct Marketing can be difficult at times due to the complexity of the human mind. Although customer thoughts are dynamic, they tend to converge when showing certain emotions and behaviors. Many of these complex thoughts and behavioral patterns can be grouped together into a concept known as consumer perception. It tells businesses what consumers think and […] Read More
How to Properly Move from Ghost to WordPress (Free Tool) 13 Oct Do you want to move your website from Ghost to WordPress? Ghost is a website builder that allows you to easily create websites. Due to its limitations, many users realize that they would be better off with WordPress. In this article, we will show you how to easily move from Ghost to WordPress. Moving From […] Read More
How to Use Infographics to Generate Leads 13 Oct Infographics are powerful visual communication tools. They have the ability to communicate information in an engaging way while holding the viewer’s attention and persuading them to act. Bringing up infographics in a conversation likely leads to associations with creating brand awareness, increasing user engagement, and driving website traffic. What you may be surprised to hear […] Read More
How AI-powered Digital Human Technology Can Help Brands Revolutionize Their CX 13 Oct The topic of robots and artificial intelligence has the potential to stir up complex emotions, but the truth is, it’s nothing to fear. The idea of digital humans is a lot more mundane than you may think. The term digital human refers to a digital avatar. This allows users to use a […] Read More
