Lead Qualification: 4 Easy Strategies for Better Conversions 25 Oct Racking up conversion metrics on your channels may look great. Having a click-through rate is something most paid media advertisers work towards. But if the majority of those users aren’t quality, then we are looking at vanity metrics. I like to tell many of my clients I’d rather have fewer leads that we know are […] Read More
How to Add SEO-Friendly Recipe Schema in WordPress (Easy Way) 25 Oct Are you looking for a way to add recipe schema to your WordPress website? If you have a food blog, then you can display your recipes as snippets on search engine results using schema markup. This can help you get more clicks and traffic to your site. In this article, we’ll show you how to […] Read More
Search Analytics API now supports Discover, Google News, and Regex 25 Oct Monday, October 25, 2021 The Google Search Console Performance reports already show data about Search, Discover, and Google News to site owners that have this type of traffic. Since we launched the Discover and Google News performance reports, we’ve been receiving requests from users to also add these stats to the Search Analytics API. We […] Read More
Search Analytics API now supports Discover, Google News, and Regex 25 Oct Monday, October 25, 2021 The Google Search Console Performance reports already show data about Search, Discover, and Google News to site owners that have this type of traffic. Since we launched the Discover and Google News performance reports, we’ve been receiving requests from users to also add these stats to the Search Analytics API. We […] Read More
New Marketing Agency Podcast Delivers Incredible Guests and Insights 22 Oct Reading Time: 2 minutes Paris, France Agency Accelerated end credits during live broadcast. After a first successful season delivering actionable advice and tactics for growing marketing agencies, the Agency Accelerated marketing agency podcast has exploded into its second season with a powerful lineup of well-known guests and amazing experts. From Guy Kawasaki, author of eleven […] Read More
5 Social Media Strategies To Build Your Brand 22 Oct 5 Social Media Strategies To Build Your Brand by Adam | October 22, 2021 Social media is a powerful way to build your brand. But it can be hard to know where to start and what you should say on each platform. This article will cover six strategies for using social media as a branding […] Read More
How to use PageRank for ecommerce websites 22 Oct 30-second summary: The PageRank still exists and here’s a deeper look at how Google’s Reasonable Surfer Model plays a key role A well thought linking strategy both internally and externally for your ecommerce site can amplify search visibility Google expert, Susan Dolan and Founder of leading agency NOVOS, Samuel Hurley share an ecommerce SEO guide […] Read More
23 Best WordPress Newspaper Themes (2021) 22 Oct Are you looking for the best WordPress newspaper themes? For newspaper websites, you need a theme that can prominently display your latest and trending news sections. With so many WordPress themes on the market, it can be hard to find the perfect newspaper theme. In this article, we will share some of the best WordPress […] Read More
How to Do Quarterly Ad Planning 22 Oct Perhaps you have a yearly marketing plan that provides an overview of the year. This can be helpful in understanding your overall goals but too vague to implement. That’s why a campaign plan with a narrower window—such as a quarter—is essential to marketing success. A quarterly ad campaign plan provides a more granular view of […] Read More
How to Drive Traffic with YouTube Live 22 Oct As a marketer, you know how valuable audience connection is. When you truly connect, you build trust and increase the likelihood of repeat purchases and interaction. These days, there are more and more ways for marketers to reach their target audiences. From TikTok to in-feed Instagram ads, marketers are encountering never-before-seen amounts of opportunity for […] Read More
What is Earned Media? Tips for a Successful Strategy 21 Oct We’ve all participated in earned media. If you’ve ever posted about the shoes you just bought or retweeted a brand’s hilarious meme, that was earned media for the brand. Of course, you don’t just randomly post about brands. Something has to happen to encourage you to share, like a product is high quality or a […] Read More
5 Best Strategies to Create a Successful Infographic in 2021 21 Oct According to the Cambridge English dictionary, an infographic means a picture, diagram, or a group of pictures and diagrams showing or explaining information. In more detail, an infographic is the visual representation of data and information using the elements such as an image, a chart, a diagram, or even a video. Infographics are one of […] Read More
Facebook account hacked? Business Manager hacked? Here’s how to get help 21 Oct If you’ve been locked out of your main Facebook account and/or your Facebook Business Manager due to a hacking incident, you’re certainly not alone. Over the years, my social media and email inboxes get flooded on a regular basis with folks seeking help with lost access, often due to hackers. Sadly, Facebook’s own support is […] Read More
Build your teams PPC expertise at Hero Conf. 21 Oct Here’s the thing, nothing replaces the value of face-to-face interaction. That’s why we’re back with a bang in 2022 with Hero Conf Austin and London! We invite you to join us for our inclusive conference, where you’ll leave feeling inspired, invigorated, and ready to return to the office with an abundance of ideas and tactics […] Read More
How to Fix The Critical Error in WordPress (Step by Step) 21 Oct Are you seeing the critical error on your WordPress site? WordPress may sometimes show you a message that ‘There has been a critical error on this website. Please check your site admin email inbox for instructions’. It will also include a link to debugging in the WordPress guide. In this guide, we will show you […] Read More
What are Core Web Vitals and Why You Should Care? 21 Oct When it comes to optimizing your website, you do so for various reasons. It’s important that your site is set up to generate leads, optimized for SEO, encourages more email subscribers so you can grow your email list, and that it provides an optimal user experience. You may not have heard of it before, but […] Read More
How to Add Social Proof to Websites: 7 Examples People are Raving About 21 Oct “Just look at those numbers. This must be a great article!” Star reviews, upvotes, share metrics have one job to do: make the visitor believe that thing is popular, and therefore credible. But those are just a few examples of social proof. Evidence, along with answers to questions and calls to action, are one of […] Read More
10 Free Content Marketing Resources You Need to Bookmark 20 Oct The good news: There are a lot of content marketing resources out there. The bad news: There are a lot of content marketing resources out there. Heading into 2022, everyone wants to up their content game. But sometimes, sifting through a sea of content about marketing can be overwhelming. Which resources can you really trust? […] Read More
Using Social Media To Smash Your Black Friday Sales Goals – The Click Fraud Blog 20 Oct With sales records broken every year, only fools ignore this huge sales opportunity. In fact, it’s quickly become the biggest event on the ecommerce and retail calendar. We’re talking, of course, about Black Friday and Cyber Monday. Like the hyperactive twin offspring of the New Year sales, Black Friday and Cyber Monday have gone from […] Read More
How to Perform Content Gap Analysis on Brand 20 Oct A content gap analysis can help you identify the kind of content you need to produce or update that potential customers would find useful. The review is most often done as part of an SEO audit, but you can do a content gap analysis for email marketing and social media. This succinct four-step guide will […] Read More
How to Build Customer Loyalty in WordPress with Gamification 20 Oct Do you want to build customer loyalty in WordPress with gamification? Gamification lets you reward your loyal customers and users with points and other incentives. This can help to build customer loyalty and increase engagement and conversions on your website. In this article, we’ll show you how you can build customer loyalty in WordPress with […] Read More
How to Translate Foot Traffic Into Digital Sales 20 Oct As an entrepreneur, the move towards e-commerce and digital transformation shouldn’t pass you by. The good news is that as a brick-and-mortar business owner, you can promote your website to the foot traffic in and around your store to aid your online visibility and increase digital sales. Perhaps your biggest advantage is you don’t need […] Read More
Google’s Continuous Scrolling Good News for Small Online Businesses 19 Oct An exciting change is coming for Google users who search for information on their mobile devices. Google announced on Oct. 14 that they would start using continuous scrolling on mobile search results pages. This will benefit users looking for the best content online as well as businesses who depend on the search engine for profits. […] Read More
Retailers Can Expect 18% More Messages in Holiday 2021 19 Oct With limitations and safety precautions in place that affect where we go, who we see and what we do in person, the digital transformation of retail has accelerated in a way race car drivers would envy. In 2020, overall US online spending increased 32% year over year, and social commerce boomed, with sales rising nearly […] Read More
How to Optimize your Google Ads this Black Friday 19 Oct Autumn is well and truly here! The days are getting shorter, the wind is colder and Black Friday will soon be upon us. Over the years, Black Friday has become an increasingly important event for retailers and marketers alike. For PPC marketers, this means higher budgets, higher targets, and higher returns. But with this increase […] Read More
28 Essential PPC Metrics (+How to Improve Every Single One) 19 Oct If you’re in marketing, advertising, or doing anything related to PPC, odds are you’re not a fan of math. Crazy, I know, with all the data we have to crunch. But, with so many variables, even the savviest numbers wiz can find their head spinning as soon as they log into the platform. Luckily, a […] Read More
How to Find the Most Important Page of Your WordPress Site 19 Oct Do you want to know which page is the most important on your website? Finding out your top landing pages and blog posts can help you understand where your traffic is coming from and what your audience is looking for, so you know where to focus your efforts. In this article, we’ll show you how […] Read More
A Guide to Everything You Need to Know 19 Oct For a small to medium-size business, affiliate marketing is an easy way to earn some extra revenue while keeping inventory and labor costs to a minimum. It is a marketing strategy that allows you to offer more to your customer base while capitalizing on the efforts of a brand partnership. Interested in learning more? Here […] Read More
7 Video Metrics You Need to Measure Success 18 Oct If you’re looking to ramp up your video marketing strategy, it’s important to know how to measure its performance. And that all starts with knowing the right video metrics to track. Some metrics don’t actually affect your bottom line, and the most important key performance indicators (KPIs) can vary from video to video. So in […] Read More
How to Do Quarterly Content Planning to 10x Content Output 18 Oct Content planning is easily the most unenjoyable part of the entire content production and marketing process—just ask any digital marketer. Yet, it’s an essential component of content marketing that can’t be ignored if you want to 10x your content output. Not only will organization help you stay on top of things, but content planning helps […] Read More
