Five fintech marketing trends to watch out for in 2022 03 Nov A selection of case studies, examples, and best practices from fintech companies around the world Like many sectors, the financial services industry is going through a period of disruption. New, digital-first brands and services are making waves and digital has heightened customers’ expectations of service. The ‘Amazon effect’ means that we now demand better and […] Read More
9 Simple Tips to Grow Your Social Media Following 03 Nov Growing a brand requires getting attention from the right people at the right time. There are a few ways to do this: Pay for ads on Google. Publish more SEO content. Or, master the art of social media marketing. Curious about the latter? Then building an effective social media following is key. With the right […] Read More
9 Simple Tips to Grow Your Social Media Following 03 Nov Growing a brand requires getting attention from the right people at the right time. There are a few ways to do this: Pay for ads on Google. Publish more SEO content. Or, master the art of social media marketing. Curious about the latter? Then building an effective social media following is key. With the right […] Read More
What Industries Can Advertise on Google Local Services? 03 Nov An Always Up-to-Date List of Available Local Services Industries You’ve seen the green checkmarks all over Google, and you’ve been looking for innovative marketing solutions to grow your business. Now, you might be wondering, “what industries use Google Local Services?” New Industries Available To Advertise on Google Local Services: September 2021 Luckily, there are now […] Read More
5 Optimization Score Recommendations to Look For 03 Nov Ever since Google first rolled out its Optimization Score tool in 2018, we have seen more and more emphasis placed on maintaining a high Optimization Score within accounts, and we expect this trend to continue in the future. Some of these insights are almost always helpful – even the best-managed accounts will have errors occur […] Read More
The 8 Best Facebook Ads Courses of 2021 [For Every Level] 03 Nov The best way to learn is by doing. The thing is, if you’re looking to learn Facebook ads, “doing” involves spending money and competing against thousands of other businesses. So if you’re not careful, trial and error can quickly turn into trial and [drain your budget and morale] error. Fortunately, there’s a slew of Facebook ads training and courses […] Read More
The 8 Best Facebook Ads Courses of 2021 [For Every Level] 03 Nov The best way to learn is by doing. The thing is, if you’re looking to learn Facebook ads, “doing” involves spending money and competing against thousands of other businesses. So if you’re not careful, trial and error can quickly turn into trial and [drain your budget and morale] error. Fortunately, there’s a slew of Facebook ads training and courses […] Read More
How to Effectively Attract and Manage Guest Bloggers in WordPress 03 Nov Are you looking for ways to attract guest bloggers and manage them in WordPress? Guest blogging is a powerful way to gain exposure and build brand awareness. You can publish different types of content through guest post submissions and boost your traffic. In this article, we will show you how to effectively attract and manage […] Read More
Cold Emails vs. Marketing Emails: What’s the Difference? 03 Nov Email marketing is effective because it’s versatile. There are tons of different kinds of emails you can be sending your prospects and customers, and when you use a CRM paired with an email automation tool, you can get creative and personalize your content, doubling down on email engagement. Emails can essentially be broken down into […] Read More
Web Design Standards vs. Website Best Practices: Our Review of 500 Sites [NEW RESEARCH] 03 Nov If you’re a marketer… you probably don’t think about design standards every day. If you’re a web designer… you know that standards can help you do your job. If you’re the visitor… you just know the site is confusing and where the back button is. Your visitors are not blank slates. Your website is the […] Read More
Sprout Social announces new integration with WhatsApp Business 03 Nov The added integration now makes Sprout one of a select number of global providers with combined Facebook, Instagram and WhatsApp Business messaging solutions. Today, Sprout Social, an industry-leading provider of cloud-based social media management software, announced it will be bringing WhatsApp messaging into its product suite. Fast, simple and convenient messaging options have never been […] Read More
Sprout Social announces new integration with WhatsApp Business 03 Nov The added integration now makes Sprout one of a select number of global providers with combined Facebook, Instagram and WhatsApp Business messaging solutions Today, Sprout Social, an industry-leading provider of cloud-based social media management software, announced it will be bringing WhatsApp messaging into its product suite. Fast, simple and convenient messaging options have never been […] Read More
How to market a manufacturing company 02 Nov In manufacturing, marketing enables you to connect with both wholesalers and distributors, ensuring that your product reaches your customers. The in-person limitations brought on by the Covid-19 pandemic have led to a recent rapid acceleration of digital marketing in the manufacturing industry. For ideas of how to market a manufacturing company, the RACE Framework planning […] Read More
What We Learned 3 Months Into Our TikTok Marketing Strategy 02 Nov The influence of TikTok is undeniable—it’s the most downloaded app in the world, fuels the creator economy and cultivates thriving communities. In spite of that, many brands are still hesitant to join. We decided it was time for Sprout to take the leap to TikTok, testing and learning as we go. A social media company’s […] Read More
15 UX Research Platforms, Resources, and Tools 02 Nov UX research can be a confidence booster. With so much technology making web, app, and software designing more accessible to the masses, you have the opportunity to create new websites and apps for your brand. Because you can make it doesn’t mean it’s going to work for your target market. Are you actually solving a […] Read More
Creating Impactful Marketing With SA360 & DV360 02 Nov In the world of digital marketing, you may have heard about SA360/DV360 and have at least a basic understanding of the tools. Though, one of the biggest questions advertisers or clients have when onboarding a new tool is how it will impact their business and is it worth the investment? As a reminder, SA360 & […] Read More
7 Things You MUST Do Before Expanded Text Ads Go Away 02 Nov In September 2021, Google announced it will be sunsetting expanded text ads in June 2022. This is certainly a large change, but not a big surprise. Plus, Google has given us plenty of lead time. All advertisers should take advantage of this time and make sure you’re ready when the June 2022 deadline takes effect. So today […] Read More
7 Things You MUST Do Before Expanded Text Ads Go Away 02 Nov In September 2021, Google announced it will be sunsetting expanded text ads in June 2022. This is certainly a large change, but not a big surprise. Plus, Google has given us plenty of lead time. All advertisers should take advantage of this time and make sure you’re ready when the June 2022 deadline takes effect. So today […] Read More
This Week: Facebook, Google Ads, Google Analytics, and More! 02 Nov Happy Tuesday! Part of running a business means staying up to date with all the latest industry news and marketing trends, so you can stand out from the crowd. This week, we’ve collected 5 articles to provide you with important updates – so you can take your business to the top! Google My Business (GMB) […] Read More
How to Setup WordPress Email Tracking (Opens, Clicks, and More) 02 Nov Do you want to set up WordPress email tracking on your site? WordPress email tracking will help you see whether your users receive, open, and click your emails. In this article, we’ll show you how you can easily set up WordPress email tracking to gain new insights. Note: This article is specifically for emails sent […] Read More
How to Create a Pillar Page that Ranks 02 Nov Pillar pages should be an integral part of your content strategy. Creating pillar pages is one of the best ways to strengthen your SEO strategy, boost your website traffic, and generate more inbound links to your website. A pillar page is generally a detailed guide or helpful resource on a specific topic. Most successful websites […] Read More
What Is Employee Advocacy and Does It Really Work? 01 Nov Some of the best advocates for your brand can be your own employees. Oftentimes, when people think about brand advocates, they may think of external people, such as social media influencers. While this may be true, consider this: your employees know your company inside out and can lend a unique voice to your brand’s reputation. […] Read More
Improve Your Marketing with Power Words! – The Click Fraud Blog 01 Nov Marketing, like most communication, relies on words. And words have the power to convince, convert and inspire action. If you’re looking for words that will sell more products, or get more social media followers, you need to know about power words. You might have heard of power words before. These are words or phrases that […] Read More
Step-By-Step Playbook On How To Market Your Mobile App Post Launch 01 Nov You’ve been working nonstop on your new mobile app. What started out as just a simple idea has transformed into a full-fledged app with features, graphics, integrations, and possibilities galore. It’s a crazily exciting time for a developer and innovator like yourself. Well, for a moment. Then it’s time to get back to work. An […] Read More
Transforming Digital Marketing with RTB 01 Nov Real-time bidding (RTB) has been gaining traction as programmatic advertising gains momentum. In fact, most ad tech platforms today have enabled RTB. It is, therefore, important that digital marketers understand what it is and how they can use it to improve their marketing endeavors. To understand RTB, let’s start with exploring the first-generation exchange model. […] Read More
How to Do Live Blogging in WordPress (Step by Step) 01 Nov Do you want to learn how to do live blogging in WordPress? Live blogging is a form of blogging that lets you cover live events and provide updates to your readers in real time. In this article, we’ll show you how you can add live blogging to your WordPress site, step by step. Why Do […] Read More
Help job seekers understand your job postings by including a complete description 01 Nov Monday, November 01, 2021 We’ve uncovered an opportunity to improve your job posting pages, and it only takes a few changes to the description field. In the description section of a posting in the jobs experience on Google Search, we only present text that is included in the description property. That’s why it’s important to […] Read More
Help job seekers understand your job postings by including a complete description 01 Nov Monday, November 01, 2021 We’ve uncovered an opportunity to improve your job posting pages, and it only takes a few changes to the description field. In the description section of a posting in the jobs experience on Google Search, we only present text that is included in the description property. That’s why it’s important to […] Read More
Media Coverage of Philanthropy: Shlomo Rechnitz 01 Nov Media Coverage of Philanthropy: Shlomo Rechnitz While many continue having a negative view of the media – and in particular, difficulty trusting the way it covers political issues, there are certain elements of its coverage that the media deserves to be commended for. In a world filled with negativity, there is indeed a need for […] Read More
How to Set oEmbed Max Width in WordPress (4 Easy Methods) 31 Oct Do you want to limit the width of oEmbeds in WordPress? WordPress automatically embeds third-party content like YouTube videos, Tweets, or Facebook posts. However, sometimes the embeds may get too wide and mess up your page layouts. In this article, we’ll show you how to set oEmbed max-width in WordPress so you can have more […] Read More
