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You’ve seen the green checkmarks all over Google, and you’ve been looking for innovative marketing solutions to grow your business. Now, you might be wondering, “what industries use Google Local Services?”
Luckily, there are now more industry verticals than ever before that are eligible to advertise on the platform using the distinguished Google Guaranteed badge. On September 28, 2021, Google released more than 23 new verticals and vertical subcategories in the U.S.
This list of brand new Google Local Services industries includes the following job types:
In addition to the new industries above, added by Google in September 2021, below is a complete list of business types eligible to advertise on the Local Services platform in the United States:
Now that you know whether your business is among the eligible Google Local Services industries let’s tackle the real question, is it worth it for your business? In short, yes, and here’s why…
Google Local Services is a prime example of this. For the first time in history, users looking for a service no longer have to vet or qualify a contractor because Google does it for them. Someone searching for “kitchen renovators near me,” “plumbing contractors,” or “local HVAC companies” are immediately served the top qualified, licensed, insured, reviewed, and responsive businesses in their community.
To top it all off, Google asserts that any Google Guaranteed business will “do the job right or your money back” (terms and conditions apply). How great is that! This all translates to a beautifully seamless and convenient experience for the customer. It’s also one more way to separate and distinguish your business that you can be sure your competitors will take advantage of even if you don’t.
Try it! Google “roofing contractors near me” or something similar. As of the time of this writing, Google Local Services industries take up the absolute top spots on Search Engine Results Pages on desktop computers, tablets, and mobile devices. It’s the first thing users see when they are searching for services, and there’s a lot of consumer confidence being built up in the Google Guaranteed brand.
This is invaluable marketing real estate that can easily be capitalized on by simply investing in Google Local Services Ads.
One of the top metrics businesses should be focused on is the price tag for each lead coming in. Google Local Services has become extremely reliable for attracting customers with very high purchase intent at quite a reasonable cost, making this a very desirable and high return on ad spend digital marketing channel.
One of the great perks of Google Local Services Ads is that all calls and messages are recorded and accessible, and if a contact turns out not to be a qualified lead, then you have the option to dispute it. After Google reviews the dispute, if it agrees that a lead is not qualified, then Google will refund you for the cost of that lead, saving budget spend for true leads. It takes some time to go back and listen through each call, but the recovered ad spend can be well worth the effort.
Speaking of disputing invalid leads, this is a white-glove service that Blue Corona handles on your behalf when managing your Google Local Services campaigns. We review and tag every single lead, either qualifying it as a true qualified lead or disputing it with Google as an unqualified contact.
On average, we recover about 10% to 20% of our client’s Local Services ad spend each month, lowering your overall Cost Per Lead and increasing your returns.
If you’re looking to increase your visibility on Google Local Services industries, and grow your business in new ways, contact Blue Corona online today to schedule a free marketing consultation. We’ll show you why we’re the most trusted and effective digital marketing solution for the home services industry!
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