How and Why You Should Limit Login Attempts in WordPress 30 Oct Would you like to limit login attempts in WordPress? Hackers may use a brute force attack to try to guess your admin password. If you limit the number of times they can attempt to log in, then you significantly reduce their chances of success. In this article, we will show you how and why you […] Read More
Google Priority Hints – More Firepower to Support Core Web Vitals 29 Oct In Mid-June, Google began rolling out Core Web Vitals as part of its Page Experience update. Page Experience is aimed at improving the user experience according to three metrics – known as Core Web Vitals: Largest Contentful Paint (LCP), which measures loading performance. First Input Delay (FID), which pertains to how quickly a visitor can […] Read More
12 Tips to Optimize Your WordPress RSS Feed (Quick & Easy) 29 Oct Do you want to optimize your RSS feed in WordPress? Every WordPress site has an RSS feed by default. You can optimize this feed to protect your content, send more traffic to your site, and more. In this article, we’ll show you how to optimize and customize your RSS feeds the right way. Why Optimize […] Read More
Success on social this holiday season: Data-led recommendations to win at Facebook and beyond. 29 Oct Two elements, supply and demand, determine CPM and CPA on Facebook. At Brainlabs we’ve completed an extensive analysis of the UK and US market for multiple verticals and, in particular, retail and compiled recommendations to help you prepare for the holiday season. Supply & Demand Before we begin, let’s define the essential elements of the […] Read More
Are You Targeting the Right Terms? 29 Oct Marketers spend more time worrying about what consumers want than probably any other activity. These mental gymnastics become more convoluted and frustrating in the digital world because there are so many variables, platforms, and practices involved. – And those considerations don’t even take into account human variables and motivations, such as user search intent. Divining […] Read More
5 Genius Social Commerce Examples to Learn From 28 Oct The role of social media has evolved dramatically since the days of MySpace. From connecting with friends to making new ones, and increasing brand awareness to offering rapid customer support, the utility of these platforms is as boundless as our creativity. Now, a new shift brings social media beyond the realm of brand marketing and […] Read More
The Dawn of A New Era: A Cookieless World 28 Oct Online privacy is no joke, and people are increasingly aware of this. The implementation of strict consumer-protection privacy laws and tracking disabling features send a clear message: we’re headed towards a cookieless online world. Undoubtedly, this has huge implications for advertisers. Marketing leaders are on high alert as they work to develop a future-proof strategy […] Read More
How to Allow Users to Choose a Payment Method on WordPress Forms 28 Oct Do you want to allow users to choose between different payment methods on a WordPress form? When you allow your customers to choose their preferred payment method, you’ll build trust and increase conversions on your website. In this article, we’ll show you how to allow your users to choose a payment method in your WordPress […] Read More
How to Get Your Message to Go Through 28 Oct You have a message to get out, and it is probably an important one. Email marketing campaigns are designed to draw customers to your business, introduce new products and services, and share important announcements, and it is key that your customers actually receive your emails and open them to learn more. We have put together […] Read More
Google Tag Manager Guide: Container Audit 28 Oct Auditing a Google Tag Manager (GTM) container can be tough. Whether the container is managed internally or by a third party agency, ensuring that an implementation is set up correctly both functionally and structurally can be a tall order for any analyst. This guide will equip analysts and marketers with the tools they need to […] Read More
E-Commerce: Build the Perfect Category Page 27 Oct What is a Category Page? Category pages organize products into purchase paths for the consumer. At the highest level, they typically live close to the homepage in the website hierarchy and depending on the depth of an e-commerce site’s offering, can branch into multiple levels of sub-category pages. Regardless of their position in the website […] Read More
What Is Going On With The SEO Market? 27 Oct Over the past year there has been an absolute explosion in the demand for SEO, and for digital marketing services in general. Here’s what I think is going on. When COVID hit around March 2020, many businesses shut down their paid acquisition and suddenly realized how over-reliant/exposed they were on paid. Most businesses had either […] Read More
Researchers Uncover ‘Coordinated Campaign’ Against Harry And Meghan On Twitter 27 Oct Prince Harry and Meghan Markle pose together at the One World Trade observatory in New York. … [+]Thursday, Sept. 23, 2021 (AP Photo/Seth Wenig). ASSOCIATED PRINT Bot Sentinel, an analytics service, found that a small number of Twitter accounts are responsible to more than two-thirds of the hateful tweets about Meghan Markle or Prince Harry. […] Read More
How to Do Quarterly SEO Planning for 3x the Results 27 Oct Let me guess. You’re not seeing results from your SEO strategy, and you’re about one ranking away from throwing your laptop out the window. After all, you’re doing everything right. You’re publishing new content consistently. You spend hours researching keywords. You have a thorough content promotion strategy. Yet, crickets. What gives? You have a leak […] Read More
Top trends in marketing for consumer brands 2022 27 Oct We round up the top trends and innovations for marketers of consumer branded goods in 2022, integrated across the RACE Framework, to inform your marketing strategy Our marketing trends for consumer brands 2022 guide covers the top trends in consumer branded goods across our 5-step strategy of plan, reach, act, convert, and engage (the RACE […] Read More
How to Get the Best Facebook Video Ads Strategy 27 Oct Creating advertising campaigns for Facebook can be pretty overwhelming. You see, this platform is increasingly crowded with businesses promoting their products or services, so you need to employ valuable content that engages your audience and makes your brand stand out from your competitors. When it comes to developing winning content, there’s no better option than […] Read More
The Top 10 New Instagram Features of 2021 (+One to Look Out For!) 27 Oct Instagram helps you to grow your business, but you still have to run it at the same time! If you’ve been busy doing the bajillion things you do to keep your business in shape, you may have missed out on new Instagram features that can help you grow your business even more. When you log […] Read More
How to Add Rotating Testimonials in WordPress (3 Ways) 27 Oct Do you want to add rotating testimonials to your WordPress website? Displaying testimonials is a great way to show social proof and boost credibility. That’s why so many online businesses proudly display customer testimonials across their websites. In this article, we’ll show you how to easily add rotating testimonials in WordPress. Why Add Rotating Testimonials […] Read More
7 Customer Retention Strategies for Business Growth 27 Oct Every business that has ambitious growth plans does everything within its capacity to acquire new customers. After all, more customers mean more revenue, isn’t it? Or, is that so? Turns out a business can continue to grow exponentially and also keep its costs down if it manages to retain customers. This is not wishful thinking. […] Read More
The Ultimate Guide to Social Recruiting 26 Oct Recruiting has changed drastically in the past decade. Businesses must rapidly grow their workforce in an increasingly competitive landscape. In order to attract top talent, social recruiting strategies are pivotal. The job market is shifting. Not only are companies searching for new skill sets and talents, but the way that businesses find their ideal candidates […] Read More
What Makes a Good Micro Conversion 26 Oct If you’ve been around this blog long enough, you’ll know we’ve covered micro conversions before. For those who are new here and haven’t heard of this concept until now, welcome! Micro conversions, simply put, are leading indicators that a potential customer is becoming more acquainted with your product or service. They are often tipping points […] Read More
Discover the Difference Between Business Branding and Marketing 26 Oct Branding and marketing are two core business concepts that are often mistakenly used interchangeably, but they’re not one and the same. Each concept plays a uniquely different role in terms of how successfully business initiatives are executed. Despite having different meanings and playing different roles in the development of your business, branding and marketing are […] Read More
LinkedIn Dynamic Ads for B2B 26 Oct Have you ever scrolled through a social media platform and noticed a lot of the ads are very similar and look repetitive? If so, you’re not the only one. Chances are, your target audience feels the same way. There are tons of B2B marketers leveraging LinkedIn advertising to spread brand awareness and drive lead generation. […] Read More
11 Legit Scary PPC Stats You Need to Know (+Survival Tips) 26 Oct Each October, my friends and I meet throughout the month to watch scary movies leading up to Halloween. But while it’s cool to be spooked in the fun times, it’s not cool to be spooked when you’re running a PPC account. And unfortunately, there are some truly concerning stats out there that give us advertisers reason to […] Read More
11 Legit Scary PPC Stats You Need to Know (+Survival Tips) 26 Oct Each October, my friends and I meet throughout the month to watch scary movies leading up to Halloween. But while it’s cool to be spooked in the fun times, it’s not cool to be spooked when you’re running a PPC account. And unfortunately, there are some truly concerning stats out there that give us advertisers reason to […] Read More
How to Send a Coupon After a WooCommerce Product Review 26 Oct Do you want to send your customers a coupon code whenever they leave a product review on your WooCommerce store? Rewarding customers who leave reviews on your online store builds loyalty and leads to more sales. In this article, we’ll show you how to send a coupon after a WooCommerce product review. Why Send a […] Read More
10 Sales Tools for Boosting Results, Efficiency, and More 26 Oct Without customers, you wouldn’t have much of a company. For this reason, spending time and money on sales and marketing-related tasks is never time wasted. In this post, I’m going to examine some of the top sales tools for boosting results, improving efficiency and organization and helping you generate more revenue. Let’s get started! 1. […] Read More
11 Ways to Improve Visibility for Google Discover 25 Oct Have you ever wanted your very own content feed, designed to include all of your favorite sources? All of those industry articles you’re always looking for can now be found within Google Discover. Formerly known as Google Now, Google Discover carefully curates content based on your preferences, and the more you use […] Read More
3 Social Media Lessons From Orkney Library 25 Oct It’s easy to assume that flashy brand campaigns, celebrity musings and of-the-moment memes wear the crown on social media. One small library on a remote Scottish island—population 22,000—consistently proves otherwise. Orkney Library & Archives has won the hearts and feeds of over 77,000 on Twitter, including celebrities and giants of the literary world. What began […] Read More
What’s Costing Your Site Conversions? 25 Oct As the world continues to embrace digital transformation, for most brands, online platforms are their main port of call for interacting with customers and making sales, especially for those smaller brands that do not have a large physical presence. Throughout the pandemic, as brick and mortar stores have been forced to temporarily close their doors, […] Read More
