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The online dating market is huge, offering plenty of dating affiliate programs to choose from.
It also happens to fall neatly into the “big three” of affiliate marketing – health, wealth and love.
Then when you look at the numbers behind it you find that the dating industry is worth in the region of US$2.5 billion per year.
And there’s a very human reason for this – around 50% of all young people are single…but don’t want to be.
From an affiliate’s perspective, that means the opportunity to tap into a lucrative market using content publishing and a range of lucrative dating affiliate programs.
This is a very competitive niche, but there are ways around that.
So, there are literally hundreds of dating/romance affiliate offers you could sign up for.
They all make pretty much the same promises for promoting their dating websites – tons of cash, no competition, yadda, yadda.
Most of those programs are as worthless as a political promise though, and likely to last as long.
But here are the affiliate programs we’re confident you can make money promoting.
Confident = they’re proven moneymakers.
Even those of you who have never used online dating will recognize the eHarmony brand name.
Part of that is because they’ve been around since 1997, making it one of the oldest dating websites on the ‘net.
But it’s not just about tenure – the site has a lot going on inside, including a very clever algorithm that has demonstrated a high success rate in matching people.
This is achieved through their 29-step personality test.
eHarmony claims to be responsible for around 2 million people finding love so far, or roughly a new happy couple every 14 minutes.
That’s as good a sales pitch as you’ll hear.
So how does this dating affiliate program work?
Well, you get paid either $10 for every successfully completed relationship questionnaire, or 30% of a completed membership referral.
They’re also the single best (by metrics) dating affiliate program on Commission Junction.
URL: eHarmony affiliate program
Commission rate: 30% per sale or $10/lead
Cookie duration: 45 days
Match is an online dating site I used many, many moons ago.
What made it stand out from other dating sites was the quality of the interface, and the lack of lunatics you tend to find on free dating sites.
Basically, Match.com just offered a better selection of…well…matches for me.
And the fact that they have 9 million members shows that other people feel the same way.
The site has been around since 1993, so they’ve spent the last 24 years refining their online dating site.
Now, while their EPC might not be mind-blowing, their ‘Network Earnings’ score is very high.
This means their affiliates are making money.
Apparently, their biggest affiliates are banking $10k in affiliate commissions per month.
If that seems completely impossible, it’s not – I know affiliates who have done 2x that amount in this niche.
URL: Match.com affiliate program
Commission rate: 50%
Cookie duration: 120 days
They say that opposites attract, and while that’s true to a certain extent, some people treat it as an absolute.
Which can lead to disastrous results when it comes to any form of dating.
You need to have at least some common ground to build a successful relationship on, something most dating sites simply don’t get.
Elite Singles focuses on that, matching professional people from relatively similar economic and educational backgrounds.
Some people might think this is snobbery, but Elite Single’s business model is successful.
End of debate.
This dating affiliate program keeps things nice and simple – you get paid $7 for every lead you send their way.
Or you do once your referral completes the site’s personality test and meets their minimum requirements for new members.
Dating sites aimed at professionals is a sub-niche, and typical of most sub-niches, there’s very little competition there.
URL: Elite Singles affiliate program
Commission rate: $7 per lead
There are 2.18 billion Christians on planet Earth, and roughly 10 million people each year convert from other religions to Christianity.
Christian Mingle caters specifically to Christian singles in North America and elsewhere in the world.
The thing about the Christian faith is that it’s all about meeting and staying with that person for the rest of your life.
So singles of this faith are willing to spend money on dating sites that help them reach that goal.
And it just so happens that Christian Mingle is one of the most profitable Christian dating affiliate programs out there, with the exception of CPA offers.
$2 per lead is way down at the bottom end of commission rates for dating affiliate programs, but this niche is a numbers game.
And in this case, you have a potential audience of several hundred million singles to market this dating site to.
Also, despite the fact that this program pays a small amount, their EPC means they’re paying a large number of affiliates on a regular basis.
URL: Christian Mingle affiliate program
Commission rate: $2 per lead
Cookie duration: 30 days
Online dating in the real world (away from Hollywood fantasies) can be hard work for a single person.
But as a single parent, you can multiply the effort required by a factor of 10x.
This is what makes a dating site like SingleParentMeet.com so popular – it’s for single parents looking to meet other single parents.
The neat thing about niche dating sites like this is that they tend to sell themselves – potential members already know they want to meet other single parents in their area.
You just have to present them with the right dating site to sign up for.
As of the time of writing, membership for this dating site costs $14.99 per month, so you can expect to earn around $7 per sale.
But the program’s performance metrics are strong, so they obviously do a good job of converting incoming affiliate traffic into paying customers.
This is among the best dating programs for single parents you’ll come across.
URL: Single Parent Meet affiliate program
OurTime is a site aimed at a more chronologically mature dating audience.
Or what some people would call “senior” dating.
You see, dating isn’t just for people in their 20s and 30s.
In fact, some people don’t meet their actual soul mate until they become single again in their 40’s and 50’s.
And mainstream dating sites tend not to cater to a slightly older audience.
Even though there’s now a record number of single fiftysomethings looking for love.
So promoting a program like OurTime.com could be extremely profitable with the right audience.
OurTime.com is actually part of the Match.com group of dating sites, and they’re happy to pay affiliates up to 50% commission on all new referrals.
That should result in a commission-per-sale of $12/£12 for affiliates promoting this offer.
Just bear in mind that the ‘Network Earnings’ score for this program is pretty low, so you’ll need to promote other “senior dating” offers too.
URL: OurTime affiliate program
Finding the man of your dreams is only ever the first stage of a new relationship, and probably the easier part.
Stage two is convincing the guy to stick around for the long haul, and that’s exactly what The Devotion System is all about.
It teaches women everything they don’t know about what makes a man tick in any relationship.
What will keep him by your side.
And what will make him pull away and start all over again.
That’s pretty compelling stuff.
This is among the best dating affiliate programs on ClickBank.
So even though it might not pay as much per sale as other programs, it’s paying affiliates more often.
Plus $47 per affiliate sale is at least two bus rides and taxi fare from shabby.
URL: The Devotion System affiliate program
Commission rate: $47.05
Cookie duration: 60 days
One of the most important parts of being an affiliate is being able to think outside the box.
Like looking at this market and realizing there’s more stuff to promote than just site memberships.
The Tao of Badass is a perfect example of that style of thinking.
This product is aimed at men who lack the confidence to approach or talk to women outside of social media.
Men who would struggle with even making eye contact with a woman during a real date.
The first thing you’ll probably notice (or should) in the above screenshot is the payout amount – $123.66 per sale.
You won’t find many other legit products in the dating niche paying affiliate commissions at this level.
URL: Tao of Badass affiliate program
Commission rate: $123.66
The armed forces of the United States has 1.3 million active members.
So there’s a definite demand for a dating site aimed at this audience.
And when you factor in that the divorce rate for serving soldiers, sailors and pilots stands at 14%, you can see another gap in the market.
One that you don’t need a complex personality test designed in order to fill it.
Military Cupid is part of the Cupid Network of online dating websites – there are dozens of them.
What this means for you as an affiliate is that they’re very good at turning visitors into lots of affiliate commissions for you.
URL: Military Cupid affiliate program
Commission rate: 75% (first month only)
Cookie duration: TBC
Jdate is from the same people who brought you Christian Mingle – Spark Networks.
The difference here is that this is a site aimed specifically at Jewish dating, another sub-niche in dating sites.
Jews, like Christians, tend to prefer meeting, dating and marrying people of their own faith.
So there’s a real demand for sites like Jdate, especially for Jewish singles looking for their bashert.
The site also has a very active blog, featuring tons of success stories.
That’s the kind of social proof you can use to your advantage.
If you’re paying attention you’ll have noticed that their ‘Network Earnings’ score is pretty low.
But there’s also only 15 million Jews left in the entire world.
So this program can’t possibly have as much traffic as a program aimed at gentiles, for example.
URL: Jdate affiliate program
As you can probably guess from its name, Christian Cafe is another Christian dating site. By which I mean the religion, not people called Christian.
That gives you a pretty big audience to tap into — after all, Christianity is the world’s largest religion, with almost 2.4 billion followers worldwide.
According to Christian Cafe itself, 50% of the American public consider themselves born-again Christians, so the opportunity to earn money here is substantial.
Evidently, the site is good at what it does, having been the driving force behind more than 25,000 marriages.
And it’s equally good at matching affiliates with passive income. Christian Cafe’s dating affiliate program pays a decent 40% per sale, with a comparatively generous 120-day cookie window — the joint-longest of all the dating affiliate programs we’ve looked at.
URL: Christian Cafe affiliate program
Commission rate: 40% per sale
Silver Singles is a dating site that’s exclusively open to singles aged 50+. That’s a smart market to be involved in, given our ageing population, with the percentage of the US population aged 65 or over predicted to hit 22% by 2050.
A customer’s journey with Silver Singles begins with a personality test. The site uses your results to match you with compatible singles, sending you up to seven matches a day until you meet that special someone.
As one of the largest dating services in its niche, Silver Singles offers a host of benefits to its affiliate partners — from high-converting advertising materials to a strong brand presence, both online and on TV. It also runs top affiliate actions throughout the year.
However, the terms of its dating affiliate program aren’t the most attractive we’ve seen, with a commission of $7 per signup. You’ll need to drive a lot of traffic (and registrations) to make this one work for you.
URL: Silver Singles affiliate program
Commission rate: $7 per signup
Cupid Media is the Australia-based company behind some of the world’s largest sub niche based dating sites. Its portfolio currently includes 32 different dating sites and two blogs offering personalized dating services.
Altogether, those sites reach more than 55 million customers around the world every month. And the impressive figures don’t stop there, because Cupid Media customers have used its platforms to send more than 1.3 billion messages. That’s a whole lot of matchmaking!
Clearly, Cupid Media is a pretty big deal. But what’s its dating affiliate program like?
Well, it’s potentially one of the top-paying dating affiliate programs we’ve seen, with a strong commission rate of 75% of the initial sale price.
The only small catch is that you’ll only earn a commission if you convince your readers to sign up for a (paid) Gold or Platinum-level membership, rather than a (free) Standard subscription.
URL: Cupid Media affiliate program
Commission rate: 75% per sale
One of the world’s most recognizable dating websites, Zoosk is home to 40 million singles, who use the platform to send three million messages a day.
The site’s popularity stems, at least in part, from its use of so-called “behavioral matchmaking technology”.
That’s a fancy way of saying it uses big data insights from across its subscriber base to pair members with the best possible matches.
Zoosk’s dating affiliate program, powered by CJ Affiliate, pays a commission of $4 per registration. So once again, you’ll need to be driving a whole lot of referrals to earn decent money here.
On a more positive note, as a dating affiliate, Zoosk offers access to a wealth of advertising materials with high conversion rates.
What’s more, its highly recognizable brand makes for a comparatively easy sale.
URL: Zoosk affiliate program
Commission rate: $4 per registration
Another of the niche dating sites on this list, CatholicMatch is — unsurprisingly — focused on the Catholic community. According to the site, more Catholics join its platform than any other Catholic singles service.
Launched in the early noughties, CatholicMatch signed up its millionth account back in 2013, which just goes to show the scale of the Catholic dating sub-niche.
With roughly 51 million adults in the US following the religion, there’s a huge audience for this dating website.
CatholicMatch’s dating affiliate program stacks up pretty well against the other dating sites in this article. Driven by the CJ Affiliate network, it pays a generous 75% commission per sale within a 30-day cookie window.
Affiliates also get access to top-notch creatives and offers, including promotional and vanity coupons, plus support from a dedicated affiliate manager and marketing team.
URL: CatholicMatch affiliate program
Commission rate: 75%
SeekingArrangement is a famous — or possibly notorious — dating website aimed at sugar babies and sugar daddies.
The world has changed dramatically since the site first launched back in 2006, prompting it to recently drop the word “Arrangement” from its branding — now it’s plain old Seeking.com.
Whatever you might think about a site that basically matches rich old dudes with young women, it’s undeniably popular, with more than 20 million members across over 130 countries.
Joining the site is free, but it offers premium services — which are what you’ll need to promote if you’re going to make any money from Seeking.com’s dating affiliate program. For each one of those you sell, you’ll earn a 75% commission.
Having signed up for this affiliate program, you’ll receive your own affiliate link, along with branded media assets and marketing materials to use on your site.
URL: SeekingArrangement affiliate program
Parship claims to be Europe’s leading matchmaking service for serious relationships. Apparently, its success stems from its adherence to the principle: “As many similarities as possible, as many differences as necessary.”
Unusually, Parship currently offers its services in 13 countries, but not in the US. There’s actually a good reason for that: its parent company also owns eHarmony, one of the other dating sites on this list.
eHarmony is very much active in the States, so presumably its owners don’t want the two sites competing with one another.
Want to join Parship’s dating affiliate program? You’ll actually need to register for one of its national-based programs.
Whichever program you join, you’ll earn a small commission for each personality test completed by your referrals, plus a share of up to 25% of the revenue generated from sales.
For instance, the UK affiliate program pays:
URL: Parship affiliate program
Commission rate: £1.50 + up to 25% revenue share
And that brings us to the end of this blog post on the best dating affiliate programs we could find for you.
We didn’t include any adult affiliate programs for this niche though – it’s not something we’re comfortable doing.
But there are lots of dating affiliate programs out there for that niche.
As you can see, in many cases niches are only as difficult as you allow them to be.
Online dating is a pretty good example of that, as we’ve demonstrated.
But we know that many of you reading this still have that knot of uncertainty your stomach.
So to help you get over those mental hurdles, we’d like to invite you to a free 2-hour web seminar on affiliate marketing.
There’s zero pressure to attend.
But if you want to learn the ropes from two seasoned affiliate marketing pros, then fill in this short form.
We’ll send you an invite over, pronto.
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