The NFLPA Sees Campaigns Differently with Social Media 22 Sep Social media campaigns are living, breathing things. In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Rather than resist change, the most strategic teams consider this an opportunity—using insights from social to understand the untapped […] Read More
“There’s No Click Fraud In My Industry” – And Other Misconceptions – The Click Fraud Blog 22 Sep Speak to anyone working in digital marketing and almost all of them have heard of click fraud and ad fraud. But ask them if they think it affects them and the answer is often, “Probably not”. I actually spoke to a marketing manager a few weeks back who mentioned he didn’t think that fake clicks […] Read More
Conversational commerce 101: What you need to know 22 Sep Is your business prepared for the era of conversational commerce? With so many avenues for consumers to make purchases and interact with their favorite stores, merchants have to engage with customers anywhere and everywhere. On-site. Via smartphone. Social media. You name it. But having a basic help desk or customer contact form isn’t enough anymore. […] Read More
3 Effective Retargeting Strategies That Actually Work (With Examples) 22 Sep Retargeting is one of the best ways to close sales that didn’t happen. On top of that, retargeting efforts are pretty cheap compared to most types of advertising. How do you do it? What retargeting efforts do you need to try? Here are three examples of retargeting that actually work, how to copy them, and what […] Read More
Brainlabs acquires international Amazon agency Molzi 22 Sep That’s right, today we’re pleased to announce our latest addition to the Brainlabs team, the full-service Amazon specialist, Molzi. The move is our third acquisition this year! Our industry-leading expertise in Google and Facebook advertising along with the incorporation of further Amazon capability elevates us to leaders across all three giants of the digital advertising […] Read More
Welcome Easy Digital Downloads, WP Simple Pay, AffiliateWP, and More to the WPBeginner Family of Products 22 Sep Today, I’m extremely excited to share that all Sandhills Development products are joining Awesome Motive, and they’re now part of the WPBeginner family of products. This includes several popular WordPress plugins including Easy Digital Downloads, AffiliateWP, WP Simple Pay, Sugar Calendar, and many more. These brands are very close to my heart because when I […] Read More
NEW Advertising Benchmarks for Home Services in 2021 22 Sep Even with the millions of households in the US, the market for home service businesses is a saturated one—making paid advertising an essential marketing strategy for plumbers, roofers, landscapers, and more who want to compete. But to get a true measure of success, it’s important to know how your ads are performing with respect to […] Read More
Grab This Free Rotating Proxy Trial Here! 22 Sep Grab This Free Rotating Proxy Trial Here! What are the best proxies, and what should you look for in this free rotating proxy trial here? The answer depends on what you use proxies for. These rotating proxies help you work on various sites with great convenience; for example, they allow you to work on multiple […] Read More
A Proven Way to Optimize Your Results at Lower Costs 22 Sep Staying updated in the fast-paced world of digital marketing may be challenging. Yet, it’s crucial to adopt the latest strategies, practices, and innovations for worthy results. As such, it becomes vital for marketers to master content scaling to improve quick lead generation. However, content scaling remains an equally trying skill to execute – as you […] Read More
A Penalty Waiting to Happen? 22 Sep Private Blog Networks (PBNs) claim to work because they generate backlinks – and that much is true. What about their other claims, though? We know backlinks work to improve SEO and therefore visibility in the SERPs, but do PBNs work? And if so, do they work well? How do they even work? Well, let’s answer […] Read More
Best Cloud Web Hosting Plans You Should Consider Using 21 Sep Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Cloud web hosting is the right choice for websites that really value stability. If one of your products goes viral, you can weather the traffic spike fine without your users going through a sluggish […] Read More
How to Use Google Scholar to Find Content Ideas and Research 21 Sep Looking for a new way to research or find content ideas for your marketing content? You may have heard of Google Scholar but aren’t sure if it’s the right tool for what you need. Google Scholar is a search engine for scholarly literature at major academic publishers and university presses that lets you find articles […] Read More
Facebook Shops: How to drive more social sales 21 Sep Has your business been sleeping on Facebook Shops? The popularity of social commerce and selling via Facebook ads is well-documented. And with the introduction of Shops’ product platform, Facebook is giving brands big and small an opportunity to get products in their followers’ hands faster. But as the rollout of Facebook Shops happened early on […] Read More
Strategic e-commerce marketing techniques to add value to your business 21 Sep How has digital acceleration impacted e-commerce marketing? How will businesses continue to take advantage of new opportunities to personalize the digital experience? In the space of a few months, the COVID-19 pandemic brought about decades of change for digital business practice. Companies of all shapes, sizes, sectors and regions had to adapt to ride the […] Read More
21 Unforgettable Advertising Slogans (with Takeaway Tips!) 21 Sep First impressions matter—especially for businesses. That’s why you double-check your subject lines more than your email. It’s why you put so much thought into your search ads. And that’s why you need to make sure you have a catchy slogan that engages your audiences and introduces your brand. In this post, I’m going to show […] Read More
How to Set Up Business Call Forwarding From Your Website 21 Sep Do you want to set up business call forwarding from your website? For many small businesses, calls from potential customers generate significant sales and revenue. This is why it’s important to properly set up business call forwarding from your website. In this article, we will share a step by step guide on how to easily […] Read More
How to Create a Company Email Newsletter in 10 Simple Steps 21 Sep Have you noticed that in recent years brands have started asking you for your email address before you’ve even ordered anything? Sometimes they’ll even incentivize consumers with a sign-up discount or loyalty program. Companies don’t just want to take your email address and call it a day — they want this information so they can […] Read More
The Easiest Way To Resell HOTH Services: Service Provider Pro 21 Sep Are you a HOTH reseller looking to scale up your business? We have some exciting news to share with you. Recently, The HOTH has put the finishing touches on our integration with Service Provider Pro (SPP). SPP makes ordering and delivering white label SEO products quicker and more efficient than ever. The big perk of […] Read More
How to Create Stellar Niche Paid Ad Campaigns 20 Sep If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. However, it’s important to recognize not everyone is in your target audience. There are a billion social […] Read More
Is Social Media Outsourcing the Best Way for You to Grow? 20 Sep If you’re considering social media outsourcing, we get it. After all, the expertise and time required to run social campaigns involves more than most companies can handle in-house. This is especially true for smaller marketing teams struggling with social growth. That’s why outsourcing social media is so common for brands big and small. Because putting […] Read More
How to structure an IT marketing plan using the RACE Framework 20 Sep How to use the RACE Framework for IT marketing planning As a technology company, it’s important to use the most up-to-date IT marketing methods to reach your key demographic and generate maximum revenue. The RACE Framework focuses on how to improve your IT marketing across the full customer lifecycle, from creating awareness to build an […] Read More
There Are No Shortcuts to a Sustainable Social Media Strategy 20 Sep I’ve been seeing a lot written lately about growth hacks and people offering tips and tricks to quickly grow social media audiences. You’ve probably seen them too—posting a certain number of times a day, replying to your own Tweet or using a certain number of hashtags. I have to say, the headlines do grab my […] Read More
3 Clever Ways to Target Your Competitors’ Audiences Without Search Ads 20 Sep Using keywords to target other brand names, products, or services is one of the easiest ways to go after competitors in Google Ads. But targeting competitor keywords can get expensive. The good news is, there are more options we have than just the Search Network. While Search will always have the deepest intent, there are […] Read More
How to Notify Subscribers of New Posts in WordPress (3 Ways) 20 Sep Do you want to notify your website subscribers about new posts on your WordPress blog? Notifying your subscribers about new content helps you stay in touch with your visitors, bring them back to your website, and convert them into customers. In this article, we’ll show you how you can notify subscribers when new posts are […] Read More
Internal linking for SEO: The complete guide 20 Sep From site menus to blog posts, every website uses internal links. Yet, when you think about SEO and linking, your mind automatically goes to backlinks. There are countless articles explaining the ins and outs of getting quality links from other websites. But what if I told you that a good internal linking strategy can boost […] Read More
How to Limit Authors to their Own Posts in WordPress Admin 19 Sep Do you want to limit authors to editing their own posts in WordPress? If you run a multi-author site or allow guest posts, then it’s a good idea to restrict contributors to only see their own blog posts in the dashboard, and keep them from viewing the posts of other authors before they’re published. In […] Read More
How to Show Latest Videos From YouTube Channel in WordPress 18 Sep Do you want to show the latest videos from a YouTube channel on your WordPress website? YouTube is the most popular video platform in the world. By adding videos from your YouTube channel to your website, you can get more views and increase engagement. In this article, we’ll show you how to show the latest […] Read More
A Complete Guide to Start Vlogging in 2021 18 Sep If I told you that you could become a successful YouTuber/vlogger, would you believe me? YouTube is certainly saturated; 500 hours of video are uploaded to YouTube every minute. There are dozens of million-dollar YouTubers and bloggers creating thousands of hours of video a year. How could you possibly break through the noise? Well, I’m […] Read More
How to Conduct a Social Media Audit in Just 30 Minutes 17 Sep The number of worldwide social media users will surpass 3 billion by 2021. That’s more than a third of the Earth’s population! That creates an incredible opportunity to reach online users, and you shouldn’t pass it up. However, not every platform works the same for every business. That’s why it’s important to review what’s working […] Read More
How to create a powerful marketing technology stack [Infographic] 17 Sep A flow chart to create a marketing technology stack tailored to your business needs We talk about the importance of using the right digital marketing tools a lot here at Smart Insights. When used correctly, a marketing technology stack can save you time, boost productivity and lead to better marketing outcomes. But with so many […] Read More
