16 Great (and Not So Great) Thank You Page Examples to Learn From 23 Nov The worst feeling is when you think your work is complete, but it’s really just begun. You spent all this time prepping an email or building out an ad only to find out that, yes it’s working fine, but it’s missing something… Don’t let this happen to your thank you pages! A thank you page […] Read More
Amazon PPC VS AdWords: What To Choose 22 Nov Source: Unsplash Online advertising is a major part of digital marketing. Whether you work as a freelance marketer or you own a business you want to promote online, learning the basics of online advertising is definitely necessary. Among the most popular PPC ad tools are Google AdWords and Amazon PPC. While Google AdWords has established […] Read More
Why & How to Use Music in Ads (Without Getting Sued!) 22 Nov Who lives in a pineapple under the sea? If your brain immediately and internally screamed out the name of this yellow and porous fella—congratulations! You just made a strong case for using music in your own advertisements. Now we’ve always been all about music in TV advertising… …but it is arguably one of the most […] Read More
Optimize Your PPC Ads With Paid Social Media 18 Nov We get a lot of questions from our clients around how to maximize the investment in platforms that drive the best CPA, CPL, or other key KPIs and the optimal channel mix. It is understandable that when you find a platform that works, the first thought is to invest all of your ad dollars in […] Read More
How to Combine Organic and Sponsored Content 18 Nov The key to good content marketing is to create a smart strategy and decide on the purpose of your content. Using organic content is great but has its limitations, which is precisely why many marketers use paid content as well. Ads are very powerful but come with their own problems. In this article, I am […] Read More
The 18 Best Keyword Research Tools for Every Need [Free & Paid!] 17 Nov You need a keyword research tool. You think easy peesy and do the ol’ Google search. Then you see that there are PPC keyword tools and SEO keyword tooIs. Long-tail keywords and broad. Social media keywords. Questions. Prepositions. Tools with suggestions. Tools with SERP and site and competitive analyses… And then there’s pricing. Free forever, free (but not really), paid […] Read More
Learn More About the PPC Industry at Hero Conf. 16 Nov Hero Conf is right around the corner, will we see you there? PPC experts from around the world will gather next year for our annual conferences in both Austin and London. If it’s your first time hearing about us, Hero Conf is dedicated to gathering digital marketers looking to learn more about pressing developments in […] Read More
Facebook Ad Not Approved? Here’s What to Do (+10 Tips to Avoid It) 16 Nov If you’ve been using Facebook Ads for a while, you may be accustomed to frequent disapprovals—sometimes accurate, other times erroneous. If you’re new to Facebook Ads, it may be a lingering frustration, trying to understand what is approved and what isn’t. Facebook’s advertising policies, with all its nuances, can be pretty overwhelming. But in this […] Read More
Phrase Match & Broad Match Modifier: What Has Changed? – The Click Fraud Blog 16 Nov Google regularly updates it’s algorithms and processes, both in terms of front end search engine and the bank end mechanics. For marketers, this can mean that the goalposts are often moving, and it can be very confusing staying up to date. You might already be aware of search modifiers in Google Ads. These keyword modifiers […] Read More
Top Coding Skills to Develop as a PPC Specialist 15 Nov PPC ads are extremely important for any online and offline business. For this reason, PPC specialists need to work on creating campaigns that do not only stand out from the crowd but also convert. By learning how to code, you can optimize your campaigns and landing pages to do just that. So here, we’ll talk […] Read More
