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The worst feeling is when you think your work is complete, but it’s really just begun. You spent all this time prepping an email or building out an ad only to find out that, yes it’s working fine, but it’s missing something…
Don’t let this happen to your thank you pages! A thank you page with missing elements can make all the difference between a fleeting customer and a loyal customer.
In this post, we share 16 thank you page examples that prove just that. And we’re going to have some fun by giving each one a quality score from 1-20 based on four key factors:
Before we get into the details, here are the thank you page best practices we used in our evaluation:
When it comes to thank you pages, the more concise the better. A few sentences should do the trick. If you have more information to relay, you should have a follow up method in place beyond your thank you page.
Also, there should be a prominent heading on the page clearly confirming that the user has successfully completed the action.
When users get to your thank you page, you don’t want them wondering “Now what?” If there are additional steps to be taken to complete the action, make these clear.
And even though they’ve completed an action already, now it’s time to keep them engaged. Add in a second call to action, such as to:
These are great opportunities to push your customers further down the funnel. Whichever one you choose, make those next steps clear so you can get a conversion boost and open the doors for further interaction.
For example, our content download thank you pages have a clear green button to get the guide and then a clear next step to try our free Google Ads Grader tool.
There’s nothing worse than a busy thank you page. If you’re including too many visuals, callouts for next steps, or calls to action, you’ll end up with an eye sore that will just confuse viewers. In fact, multiple offers can decrease landing page conversions by up to 266%. So don’t lose sight of the purpose of your thank you page. Treat it like a landing page and test out different variants until you know what truly works.
While you don’t want to confuse your viewers, you still want to catch their attention. But with landing pages, you only have about eight seconds to make an impression, and this number could be even less for thank you pages. Plus, people are 80% more likely to read content if it’s combined with bold, attention-grabbing imagery. So be sure to have at least one eye-catching element to grab attention in a pinch.
This thank you page uses appealing imagery and a clear white button to draw your eye to the desired action.
Just like a landing page should be consistent with the ad before it, your thank you page should be consistent with the landing page before it. To maintain brand consistency, be sure that your thank you page copy and visuals match up with your style guide. This means including similar colors, logos, as well as voice and text styling as your website or other company materials.
While it’s great to get bonus engagement activity from your thank you page, don’t lose sight of the point behind it: to thank your customers! 91% of consumers say they’re more likely to do business with companies that appreciate their customers. One of the easiest ways for your business to do just that is by simply saying thank you.
Personalized CTAs convert 202% better than normal CTAs. This means you should segment your thank you page offers to match your various audience personas for better results. You could also use automation to get the page to contain the first name they provided in the form.
With the above tips in mind, we’re now going to review some thank you page examples from across the web.: Let’s have some fun rating each one based on the elements below:
We’ll assign a score of 1-5 for each of these four elements (five being strongest), so the maximum quality score is 20.
The first thank you page example comes from biking brand Kuat.
This Kickresume thank you page example confirms an ebook send.
Image source
This SimplyMeasured thank you page example is for a free reporting guide download.
Content Marketing Institute had this thank you page for folks who signed up to download specific courses.
Online productivity tool Wrike displays this colorful thank you page after an ebook download.
This thank you page example by Backlinko is for a newsletter sign up.
This thank you page example by Grimont Wines is for completed purchases.
The name Stamp’s post-purchase thank you page is a two-in-one combo with its note of appreciation and secret offer.
This thank you page example is from Hubspot for downloading a free ebook.
Between the personalization, purpose, and pretty design, this thank you page is hitting (mostly) all the marks!
This RoboForm thank you page example is for signing up to use its free product.
Educators for Excellence wraps up our thank you page example roundup with a page made for event registrants.
Use these thank you page examples as your go-to for your next thank you page brainstorm. And even though I covered a lot above, I want to leave you with some final reminders.
Most importantly, keep your thank you page simple and engaging so your brand’s personality and creativity shines through.
Now that you know how to tell a good thank you page example from a bad one, let us know in the comments which thank you page you think is best!
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