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Online advertising is a major part of digital marketing. Whether you work as a freelance marketer or you own a business you want to promote online, learning the basics of online advertising is definitely necessary.
Among the most popular PPC ad tools are Google AdWords and Amazon PPC. While Google AdWords has established itself a long time ago, Amazon PPC is gradually getting more attention with more marketers and businesses using it. Hence, here’s everything you should know about Amazon PPC and Google AdWords and how to choose between the two.
Amazon PPC or Amazon Ads is a third-party platform that third-party sellers use when working with Amazon. You can create ad campaigns through the platform and then get charged for every time a potential customer clicks and views your ad.
There are three main types of ads you can launch with Amazon PPC:
There is also Amazon DSP available to advertisers who want to buy display, video, and audio ads on and off Amazon. In other words, you also have the option of using video ads that link to product pages. These work similarly to Sponsored Brand Ads.
The key metrics Amazon PPC provides you with include:
Google AdWords or Google Ads is similar to Amazon PPC advertising. Google allows you to create ad campaigns with ads that will appear above and below Google search results. At the same time, you can work with ads that appear on other websites that are enrolled in the Google AdSense program.
Dustin Fox, an expert from the site for ratings of websites with writing services, explains, “Google Ads is by far the most popular and powerful tool currently available to digital marketers. It’s amazing just how many people you can reach and how many clicks and sales you can get from PPC ads. And Google Ads offers all the tools you need for this.”
There are many different metrics that Google Ads provides you with, but it’s important to focus on:
While both Amazon PPC and Google Ads provide you with a variety of valuable features, they both also have their own disadvantages. First, here are the pros of using Amazon PPC:
That being said, here are some cons to using Amazon PPC:
As mentioned above, there are both advantages and disadvantages to using Google Ads. Louisa Barnard, an expert from the top writing reviews site, puts it this way, “Google Ads is an amazing tool and is extremely popular. But it’s not perfect. So when you decide to start using it, you need to be aware of its downsides.” Here are the pros of using Google Ads:
And here are some of its cons:
When working with either Google Ads or Amazon PPC, you will likely want to stick to certain PPC trends and follow best practices. However, your choice of a tool at the end of the day should not be guided by popularity. In other words, you shouldn’t just choose Google Ads simply because it’s more popular.
Instead, consider your objectives, preferences, and budget among other things. Of course, if you mostly operate in e-commerce and work with Amazon, Amazon PPC will likely be the best option of the two. On the other hand, if you don’t have that many interactions with Amazon, you will benefit more from choosing Google Ads for your PPC ad campaigns.
All in all, which tool you opt for will determine how you will execute your PPC ad campaigns. However, this doesn’t mean that you should only use one of the two instead of trying out both. This article will help you determine which tool will fit your interests and goals, so make sure to use these tips to help you make your ultimate choice.
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