Tips, Types, Pros & Cons 15 Nov I have been out of school for quite a while now, but the word “group project” still haunts me. There’s truly nothing worse than getting stuck doing all the work while everyone else coasts to get the same grade. If your marketing assets could talk, I’m sure they’d say something similar, because not all tactics […] Read More
Account-Based Marketing & Social Media Strategies 11 Nov For B2B marketers, reaching the right users at the right companies is crucial. Sometimes, though, standard targeting parameters in platforms like Facebook or LinkedIn (heavy emphasis on Facebook) may fall short. Or maybe you’re finding that competition in your space is fierce and the cost of acquiring leads— let alone quality leads— is way too […] Read More
6 Facebook Ad Strategies to Try if You’re Hurting From iOS 14 11 Nov A lot of advertisers feared the worst when news of Apple’s changes were made public… and for good reason. If you’ve seen a dip in the performance of your Facebook advertising campaigns, you’re not alone. But are the days of advertising on Facebook over? Absolutely not. Like anything new, it’s a case of observing, learning, and […] Read More
The 10 Latest Google Ads Updates You Need to Know About WordStream 10 Nov At this point, we know that resisting Google Ads updates is a bit like… …herding cats. But that doesn’t mean we can’t gather ’em up into no-nonsense roundups with the essential facts and tips! Read on to learn what you really need to know about the latest Google Ads updates, including: Conversion goals Deal features for Shopping […] Read More
The 10 Latest Google Ads Updates You Need to Know About WordStream 10 Nov At this point, we know that resisting Google Ads updates is a bit like… …herding cats. But that doesn’t mean we can’t gather ’em up into no-nonsense roundups with the essential facts and tips! Read on to learn what you really need to know about the latest Google Ads updates, including: Conversion goals Deal features for Shopping […] Read More
Social Ad Recommendations for the Festive Season 09 Nov Two elements, supply, and demand determine CPM and CPA on Facebook. Brainlabs Global VP of Social, Ofir Halfon, has completed an extensive analysis of the UK and US market for multiple verticals and compiled recommendations to help you prepare for the holiday season. If you’d like to see even more ideas and industry news, we […] Read More
8 Perilous PPC Mistakes to Avoid This Holiday Season 09 Nov Your food is bought, family and friends have been invited, and gifts are wrapped. You may think you’re a holiday pro until you log online to find your PPC account in shambles! With this season being such an important time for countless businesses, you don’t want to fall victim to any PPC mistakes when it […] Read More
8 Perilous PPC Mistakes to Avoid This Holiday Season 09 Nov Your food is bought, family and friends have been invited, and gifts are wrapped. You may think you’re a holiday pro until you log online to find your PPC account in shambles! With this season being such an important time for countless businesses, you don’t want to fall victim to any PPC mistakes when it […] Read More
Everything You Ever Wanted To Know About Customer Acquisition – The Click Fraud Blog 08 Nov Building a new business, or improving an existing one? Aiming to maximise your company profits this year? Wondering how you can scale up your business and open those franchises you’ve been planning? Or just want to make more website sales? Then you’ll need to get familiar with customer acquisition strategy. Getting and keeping customers is, […] Read More
268 Creative Business Name Ideas (Curated, Not Generated!) 08 Nov Did you know… Kodak got its name because the founder thought the letter K sounded strong and incisive? Lego comes from the Danish “leg got” which means “play well?” WD-40 was named so because the formula was finally successful on its 40th try? My point is, you do NOT need a business name generator to come […] Read More
