7 Things You MUST Do Before Expanded Text Ads Go Away 02 Nov In September 2021, Google announced it will be sunsetting expanded text ads in June 2022. This is certainly a large change, but not a big surprise. Plus, Google has given us plenty of lead time. All advertisers should take advantage of this time and make sure you’re ready when the June 2022 deadline takes effect. So today […] Read More
Improve Your Marketing with Power Words! – The Click Fraud Blog 01 Nov Marketing, like most communication, relies on words. And words have the power to convince, convert and inspire action. If you’re looking for words that will sell more products, or get more social media followers, you need to know about power words. You might have heard of power words before. These are words or phrases that […] Read More
Transforming Digital Marketing with RTB 01 Nov Real-time bidding (RTB) has been gaining traction as programmatic advertising gains momentum. In fact, most ad tech platforms today have enabled RTB. It is, therefore, important that digital marketers understand what it is and how they can use it to improve their marketing endeavors. To understand RTB, let’s start with exploring the first-generation exchange model. […] Read More
The Dawn of A New Era: A Cookieless World 28 Oct Online privacy is no joke, and people are increasingly aware of this. The implementation of strict consumer-protection privacy laws and tracking disabling features send a clear message: we’re headed towards a cookieless online world. Undoubtedly, this has huge implications for advertisers. Marketing leaders are on high alert as they work to develop a future-proof strategy […] Read More
How to Get the Best Facebook Video Ads Strategy 27 Oct Creating advertising campaigns for Facebook can be pretty overwhelming. You see, this platform is increasingly crowded with businesses promoting their products or services, so you need to employ valuable content that engages your audience and makes your brand stand out from your competitors. When it comes to developing winning content, there’s no better option than […] Read More
The Top 10 New Instagram Features of 2021 (+One to Look Out For!) 27 Oct Instagram helps you to grow your business, but you still have to run it at the same time! If you’ve been busy doing the bajillion things you do to keep your business in shape, you may have missed out on new Instagram features that can help you grow your business even more. When you log […] Read More
What Makes a Good Micro Conversion 26 Oct If you’ve been around this blog long enough, you’ll know we’ve covered micro conversions before. For those who are new here and haven’t heard of this concept until now, welcome! Micro conversions, simply put, are leading indicators that a potential customer is becoming more acquainted with your product or service. They are often tipping points […] Read More
LinkedIn Dynamic Ads for B2B 26 Oct Have you ever scrolled through a social media platform and noticed a lot of the ads are very similar and look repetitive? If so, you’re not the only one. Chances are, your target audience feels the same way. There are tons of B2B marketers leveraging LinkedIn advertising to spread brand awareness and drive lead generation. […] Read More
11 Legit Scary PPC Stats You Need to Know (+Survival Tips) 26 Oct Each October, my friends and I meet throughout the month to watch scary movies leading up to Halloween. But while it’s cool to be spooked in the fun times, it’s not cool to be spooked when you’re running a PPC account. And unfortunately, there are some truly concerning stats out there that give us advertisers reason to […] Read More
11 Legit Scary PPC Stats You Need to Know (+Survival Tips) 26 Oct Each October, my friends and I meet throughout the month to watch scary movies leading up to Halloween. But while it’s cool to be spooked in the fun times, it’s not cool to be spooked when you’re running a PPC account. And unfortunately, there are some truly concerning stats out there that give us advertisers reason to […] Read More
