268 Creative Business Name Ideas (Curated, Not Generated!) 08 Nov Did you know… Kodak got its name because the founder thought the letter K sounded strong and incisive. Lego comes from the Danish “leg got” which means “play well?” WD-40 was named so because the formula was finally successful on its 40th try? My point is, you do NOT need a business name generator to […] Read More
5 PPC Tips for Small Businesses on a Budget 04 Nov Updated on November 4, 2021 to include new information. For many small businesses, paid search advertising through Google Ads is a natural fit. PPC provides very tight targeting options that allow businesses to reach customers who are actively looking for their services or products. That said, there is still an ongoing cost to consider. Small […] Read More
Don’t Need to Panic Over Sunsetting ETAs 04 Nov By now we have all heard the news that Google (and now Microsoft) will be doing away with Expanded Text Ads come next year. This is a very big (and somewhat scary) shift in the paid media advertising industry, but there is no need to fret or dread some huge overhaul that will need to […] Read More
How to Write a Press Release in 7 Easy Steps (+Templates!)| WordStream 04 Nov When something important happens in your business, it’s common to write a blog post, share the news on social media, and even spread the word through email. These are great, but one thing businesses often forget is the press release. Press releases can amplify your reach, generate leads, and even build connections with influential media […] Read More
How to Write a Press Release in 7 Easy Steps (+Templates!)| WordStream 04 Nov When something important happens in your business, it’s common to write a blog post, share the news on social media, and even spread the word through email. These are great, but one thing businesses often forget is the press release. Press releases can amplify your reach, generate leads, and even build connections with influential media […] Read More
5 Optimization Score Recommendations to Look For 03 Nov Ever since Google first rolled out its Optimization Score tool in 2018, we have seen more and more emphasis placed on maintaining a high Optimization Score within accounts, and we expect this trend to continue in the future. Some of these insights are almost always helpful – even the best-managed accounts will have errors occur […] Read More
The 8 Best Facebook Ads Courses of 2021 [For Every Level] 03 Nov The best way to learn is by doing. The thing is, if you’re looking to learn Facebook ads, “doing” involves spending money and competing against thousands of other businesses. So if you’re not careful, trial and error can quickly turn into trial and [drain your budget and morale] error. Fortunately, there’s a slew of Facebook ads training and courses […] Read More
The 8 Best Facebook Ads Courses of 2021 [For Every Level] 03 Nov The best way to learn is by doing. The thing is, if you’re looking to learn Facebook ads, “doing” involves spending money and competing against thousands of other businesses. So if you’re not careful, trial and error can quickly turn into trial and [drain your budget and morale] error. Fortunately, there’s a slew of Facebook ads training and courses […] Read More
Creating Impactful Marketing With SA360 & DV360 02 Nov In the world of digital marketing, you may have heard about SA360/DV360 and have at least a basic understanding of the tools. Though, one of the biggest questions advertisers or clients have when onboarding a new tool is how it will impact their business and is it worth the investment? As a reminder, SA360 & […] Read More
7 Things You MUST Do Before Expanded Text Ads Go Away 02 Nov In September 2021, Google announced it will be sunsetting expanded text ads in June 2022. This is certainly a large change, but not a big surprise. Plus, Google has given us plenty of lead time. All advertisers should take advantage of this time and make sure you’re ready when the June 2022 deadline takes effect. So today […] Read More
