5 Crucial Transactional Emails Every Online Store Should Optimize 18 Aug Imagine how many online shops are competing with your business. Even if you don’t include eCommerce giants like Amazon, eBay, and Etsy, you’ve still got a lot of digital competition out there. So what can you do to make sure people shop with you? We’re seeing an increasing number of people ditch the global brands, […] Read More
How To Start An Email Newsletter With Benchmark Email 12 Aug Email newsletters are an extremely popular route of communication for the majority of businesses. In fact, if you just check your email inbox, there is almost a 100% chance that you have received some sort of newsletter in the past couple of days. In fact, over 80% of B2B marketers make use of email newsletters […] Read More
What it is and How to Put it in Practice 10 Aug As Matt Blumberg puts it, “Reaching the inbox isn’t your goal, engaging subscribers is.” And sending mass, generic emails aren’t going to get you there. To keep subscribers engaged, you have to send personalized emails that feel like messages between friends. It all starts with email segmentation. This article covers what email segmentation is and […] Read More
Your Step-By-Step Guide For Writing A Blog Post 05 Aug It’s never too late to step up your blogging game. Blog posts help bring more traffic to your website and generate new leads. They also help you establish authority within your industry. This explains why 86% of content marketers use blogs as part of their strategy. Whether you’re just getting started with blogging or are […] Read More
What is Programmatic Advertising? 04 Aug As marketers, there’s a lot we have to do for the success of our companies. We have to make sure our websites are set up for an optimal customer experience and that they add to a great inbound marketing strategy. We have to create content, publish and distribute it, and come up with campaigns that […] Read More
Here’s How Inbound Marketing Drives The Ultimate Customer Experience 03 Aug Customer expectations have changed since the beginning of 2020. Research shows that consumers have become more thoughtful and selective since the pandemic. They want to build a connection with the companies they’re buying from. So, where does inbound marketing fit into all this? When done right, inbound marketing provides consumers with tailored content at each […] Read More
3 Wellness Brands Sending Great Emails 29 Jul Has there ever been a hotter moment for health and wellness brands? It seems like every year, people are becoming increasingly conscious of their lifestyle and habits. And experiencing a pandemic has meant that the market for healthy living has opened up in an entirely new way — people are willing to invest in their […] Read More
Everything You Need to Know About Transactional Emails 27 Jul Email marketing is a mainstay for marketers. But transactional emails are a form of email marketing that brings marketing, operations, logistics, and finance teams together to communicate important information with customers. Essentially, transactional emails initiate, confirm, facilitate, and conclude transactions related to a brand’s product or service delivery. It’s a unique channel and very different […] Read More
How to Promote Your Live Streams with Email Marketing 22 Jul With more than half of the world’s population using email, it’s one of the best ways to get your message in front of your customers and potential customers. Over the years, social media and messaging apps have been predicted to supersede email, but 50 years after the first email was sent, it’s still going strong. […] Read More
The Different Types of Emails and Why You Should be Sending Them 21 Jul Are you knocking it out of the park with your email campaigns? Any marketer would rarely answer yes to that question. No matter what your strategy looks like or how effective you think they are, email marketing mistakes happen, and results, open rates, and conversions can always be improved. There are different types of emails, […] Read More
